Documente Academic
Documente Profesional
Documente Cultură
June 2017
By: Gracie Nino
Graphic representation of hydroponics Graphic representation of aquaponics
Photo by: Hydroponicsgrower.org Photo By: The Aquaponics Source
Urban Produce
I nnovative. Thats the best way to describe the work
the team at Urban Produce accomplishes. The
company has been changing the face of farming and
Today the company can produce 16 acres of product
at one time all on an area of 5,800 square feet or 1/8
acre. The USDA certified organic crops include mainly
doing so quickly. With patents purchased from a micro greens, wheatgrass, basil, culinary herbs and
plant physiologist, Urban Produce operates using the leafy greens. When the products are delivered to
Urban Produce High Density Vertical Growing System the distributer they are still growing in the medium
(HDVGS). they were planted in. This extends their shelf life to
around 21 days if the consumer doesnt take care of it
All of this came into being because CEO Edwin and between 30-45 days if the consumer keeps up on
Horton had a vision. In 2013 he founded Urban watering the product.
Produce with the desire to Globalize locally grown
produce worldwide. Hortons background in Urban Produce has the incredible ability to grow
greenhouses and hydroponics paired with 25 years to order. A purchase order will come in from one
in the tech industry set the stage for the companys of their distributors, the staff will seed it, send it to
success. a germination room, then load it on the system for
about two to three days, and they are usually able to
In a HDVGS system the produce is stacked vertically harvest it the day they ship it out.
on 354 aluminum shelves rotating 24/7 and 365 days
a year in an automated environment. The automated This process all takes around two weeks with their
environment uses radio frequency identification longest product taking 23 days. This super efficient
(RFID) to know exactly what is on each shelf. With system allows the company to have an extremely fast
this information the system applies exact water and turn around, and the faster the turn around the more
lighting needs per each crop and shelf. economical the system is. When explaining how they
got to this point Danielle said that her father always
According to Danielle Horton the director of told her, If you have to touch something more than
marketing at the company and daughter of Edwin once, you are taking profits away from yourself.
Horton, without the issue of water runoff, Urban
Produce cut water use by 93 percent compared to Going forward the company plans to determine new
traditional soil methods. Another benefit of this locations to build around the U.S. and globally as well
indoor system is the fact that no pesticides are needed, as educate the public on their growing system.
making all of their produce 100 percent organic.
Growing Microgreens on To learn a little more about
sustainable agriculture, scan
this code: