brand, they know how to raid the Vietnamese smartphone market by using hottest young celebrities as brand ambassadors. From 2014, Vietnamese TV viewers started to see Oppo everywhere, especially the national television channel VTV3. Oppo became familiar with the audience as a sponsor for reality TV shows/gameshow on VTV3, such as Where Are We Going, Dad?, The Remix - Son Tung MTP and Toc Tien 2 Oppo's representative face had participated in the first season), The Kitchen God 2015 All these programs got very high ratings.