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??? combined with a wise marketing strategy.

Although Oppo is a Chinese phone


brand, they know how to raid the Vietnamese smartphone market by using hottest
young celebrities as brand ambassadors. From 2014, Vietnamese TV viewers started
to see Oppo everywhere, especially the national television channel VTV3. Oppo
became familiar with the audience as a sponsor for reality TV shows/gameshow on
VTV3, such as Where Are We Going, Dad?, The Remix - Son Tung MTP and Toc
Tien 2 Oppo's representative face had participated in the first season), The Kitchen
God 2015 All these programs got very high ratings.

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