Documente Academic
Documente Profesional
Documente Cultură
Sabre Presentation
Rachel Abbe, Michael Cabagnon, Enrique Gallo, Victoria Meng, and Luc Silver
Team Orange
Roadmap
Team Orange
Team Orange
5-Cs: Overview
Finders Monitors
Three final products: Push 2.0, Pull 2.0, & No products developed by
Company
Cheese Orange
Focused on Monkey and Gibbons segments, Did not have the budget to
Customers each with changing preferences purchase studies
Gibbons:
Cheese 3.18 7.6%
Price Product
Reduce unit costs
Operated in Finders Market
Offset higher price
Used old and outdated R&D
with low price
until period 4
perception
Under-emphasized
distribution
Place Promotion
Supply was most Adapt to target segments
popular media consumption
Internet had behavior
highest margins Did not supply sufficient
Direct & Specialty sales force funding
should not be
neglected
Team Orange
Team Orange
Roadmap
Team Orange
Team Orange
Pricing
Team Orange
Team Orange
Product Attributes
We used Gibbons past preference trends to Gibbons Purchase Intention for Cheese
determine optimal attributes for Cheese was highest as a result
Team Orange
Team Orange
Roadmap
Team Orange
Team Orange
Timing is Everything: Shifting Preferences
Period 0 Period 4
Period 2 Period 5
Timing is Everything: Advertising and Team Orange
Awareness
Team Orange
Team Orange
Loss Aversion
Team Orange
Importance of Product Management: Team Orange
Margins
Holding Costs
Period 1