Documente Academic
Documente Profesional
Documente Cultură
ACKNOWLEDGEMENT
I owe a great many thanks to my Centre Co-
ordinate Mrs. Ruhee Das Choudhury and
subject faculty,Prof. Reenit Singh, who
guided me all throughout my journey and
helped me making all major decisions.
I would also like to thank my mentor Miss
Bhavyya and Mr. Yati singh,designers of
shoppers stop who co-operated a lot and
provided a lot of informations to complete the
portfolio.I would also like to thank my friends
and peers for forever guiding me, supporting me
and believing me.Most importantly,I would like
to thank my parents for standing with me in
whatever decisions I make and blessing me in
times of hardships.
-Koyel Bhattacharjee
-Checks with prints
-Solid with Prints
-Solid with Checks
-Contrast Collars
p
DETAILS
COLLAR
PREFACE
As a required part of the semester7,I did my
internship in Shoppers Stop Ltd, Eureka towers
,9-th oor b-wing link road,Malad
We s t , M u m b a i , M a h a r a s t r a : 4 0 0 0 6 4 .
The contents of the following pages are the result
of researches of my 2 months of internship at
Shoppers Stop.This project describes about the
company (shoppers stop)and the process of
garment production in shoppers stop.Lastly the
document consists of the theme chosen for
Spring Summer 2016 followed by all boards and
lastly the collection fornbrands such as Vf
sports,Vf club,Vf formal,Stop.
I worked under mens wear department for the
inhouse brands of Shoppers Stop such as
Vettorio Fratini,Stop.I also worked for designer
RockyS and helped im their range collection.
Vettorio Fratini has 3 sub category Vf sports,Vf
formals,Vf club.They manufactures t-shirts
,formal shirts,party wear shirts, jackets, coats,
blazers,trousers,shorts and other assessories
such as hats,bone ties,suspenders(which will be
newly introduces in Ss16).They are also
introducing denim pants in Spring Summer
2016.I was rst made to research on the brands
and compare inhouse brands with their
competitive brands such as U.S polo, Allen
Solly,LouisPhilippe, Blackberry.I made a
presentation of the same stating the differences
of inhouse with external brands and founds out
the aws in the inhouse brands of Shoppers
Stop.I collected pictures of best seller of
competivie brands and also for the inhouse
brands.I did graphic designing for T-shirt of
Vettorio Fratini. and ats,style sheets and over
all tech packs of shirts and t-shirts of the same
according to the Theme and mood of Spring
Summer 2016.I also had to deal with the vendors
and despatch the yardages for sampling.Lastly I
helped in making the Rwp of Autumn Winter
2015.
CONTENT
About Brand-Shoppers Stop
List of brands under Shoppers Stop
Project 1:VF Club
i)theme:Classic Mavericks
ii)Colour board
iii)trim board
iv)Design Development
v)Illustrations
vi)Photo Shoot
Project 2:VF Sports
i)theme:Badminton League
ii)Colour board
iii)Design Development
iv)Illustrations
v)Photo Shoot
Project 2:VF Sports
i)theme:Santorini Dreams
ii)Colour board
iii)trim board
iii)Design Development
iv)Illustrations
v)Photo Shoot 3
TROUSER DETAILS
Barcelona, on April 10, 2008. Shoppers Stop is listed on the BSE.
As of 2013, Shoppers Stop has 73 stores inIndia.Shoppers Stop
began by operating a chain of department stores under the name
Shoppers' Stop in India. Shoppers Stop has74 stores across 35
STOP
cities in India.Specically, Shoppers Stop stores retails clothing,
accessories, handbags, shoes, jewelry, fragrances, cosmetics,
health and beauty products, home furnishing and decor products.
Shoppers Stop launched its e-store with delivery across major
cities in India in 2008. Shoppers Stop stores, including apparel,
cosmetics an accessories. Shoppers Stop opened stores in
Amritsar,Bhopal and Aurangabad.With an unparalleled
SHOPPERS
assortment of the leading international and national brands in
clothing for men,women,and kids;accessories,fragrances,
cosmetics,footwear;home furnishing and decor products,our
stores aim to provide a international shopping destination.
S about
hoppers Stop is an Indian retailing company promoted by
the K Raheja Corp Group, started in the year 1991 with its
rst store in Andheri, Mumbai.Shoppers Stop Ltd has been
awarded "the Hall of Fame" and won "the Emerging Market
Retailer of the Year Award", by World Retail Congress at
STOP
Shoppers Stop retails products of domestic and
international brands such as Louis Philippe, Pepe,
Arrow, Biba Apparels, Gini & Jony, Carbon, Corelle,
Magppie, Nike, Reebok, Soulower, LEGO, and Mattel.
Shoppers Stop retails merchandise under its own labels,
such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza
TRIMS
Donatein, Acropolis etc. The company also licensees for
SHOPPERS
Austin Reed (London), an international brand, whose
men's and women's outerwear are retailed in India
exclusively through the chain. In October 2009,
Shoppers Stop has bought the license for merchandising
Zoozoo the brand mascot for Vodafone India.
LIFE
IN
Women
Men
Men
KASHISH
Women
BRANDS
ELLIZA DONATEIN
vf sports
Vettorio Fratini
vf club
vf formal
FABRIC USED
D ETAI LS O F TH E B RAN D
-Contrast Mandrin Collar Shirt
-Printed Collar Bands Shirt
-Slim Button Down Mandrin Collar Shirt
2020
Vettorio Fratini has various sub-brands,One of
the is VF club.Its a club wear brand. VF club is
premium club wear brand.It produces
shirts,trousers to be worn in party .It is very
famous for its detailings.It has detailings in
pocket, placket, cuffs and collars.It uses fabrics
such as silk,denim,voil,satin etc.Some of the
detailings are shown below.
Classic Mavericks is a story
relating to the glamour of
fashion era which continues
to boom every season.
Amalgamating the glitter of
this unique expression with
21
pret-a-porte collection,it
brings an absolute fresh range
of club wear line.
printed shirt
DENIM APPROACH
A stripped-back approach sees twill and hopsack
denims with a raw and un-dyed quality with a chalky
matte surface resembling the luxurious texture of
bespoke interior concrete. From a soft touch to a drier
sandy hand-feel, these denims are have a calm
modernity.
9
MOOD BOARD
As the forecast and the theme
suggest VF club used bright and
luxurious colours.The theme gives a
classy feel and thus tone of luxurious
hues are prevalent.Blue is the most
predominant colour,Other colours
like ochre yellow,peach is used as
detalings in cuffs, collars,plackets as
the USP of the brand suggests.
COLOUR AND
OPULENT
DEVELOPMENT
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON
SKETCH
WAIST
34
HPS TOTAL
38
BOTTOM SWEEP
41
SHIRT TAR 3 1/4
SHOULDER DROP FROM HPS
1 1/2
SLEEVE LENGTH FROM CB
33 1/2
ARM HOLE CURVE
19 1/4 BACK
BICEP(1' BELOW ARM HOLE)
14
SLEEVE OPENING
4 1/2
CUFF HEIGHT
4
CUT N SEW YOKE
NECK WIDTH(HPS TO HPS)
1 1/2
FRONT NECK DROP FROM HPS TO SEAM 3 1/2
FRONT NECK DRO FROM HPS TO BUTTON
10 1/4
BACK NECK DROP
1/2
COLLAR POINTS 3
COLLAR LENGTH PT TO PT
16 1/2
COLLAR WIDTH AT CB
1 3/4
COLLAR STAND HEIGHT
1 1/4
FRONT PLACKET WIDTH
3/4
SHAPED HEM
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON
DETAILED SKETCH
FRONT BACK
TRIM FBARIC
VF CLUB LOGO
MAIN
LABEL
BANKERS COLLAR CUT N SEW YOKE
BUTTON DOWN
WHITE BUTTONS
SHAPED HEM
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON DOBBY
SKETCH
MEASUREMENT M(INCH) 1ST FIT APPRVD FRONT
SPEC.
TRIM FBARIC
15
MAIN
ACROSS SHOULSERS LABEL
ACROSS FRONT
14
ACROSS BACK
141/2
CHEST 1' BELOW ARMHOLE
38
WAIST
34
HPS TOTAL
38 BACK
BOTTOM SWEEP
41
SHIRT TAR 3 1/4
SHOULDER DROP FROM HPS
1 1/2 CUT N SEW YOKE
DETAILED SKETCH
FRONT BACK
TRIM FBARIC
VF CLUB LOGO
TRIM FBARIC
MAIN SKY BLUE INSIDE PLACKET CUT N SEW YOKE
LABEL
DOUBLE COLLAR
SHAPED HEM
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON DOBBY FABRIC
FRONT
TRIM FBARIC
SKETCH
VF CLUB LOGO
MEASUREMENT M(INCH) 1ST FIT APPRVD
SPEC. TRIM FBARIC
MAIN
LABEL
27
ACROSS SHOULSERS
15
ACROSS FRONT
14
ACROSS BACK
141/2
CHEST 1' BELOW ARMHOLE
38
34
HPS TOTAL
38
BOTTOM SWEEP
41
SHIRT TAR 3 1/4 BACK
SHOULDER DROP FROM HPS
1 1/2
SLEEVE LENGTH FROM CB
33 1/2
ARM HOLE CURVE
19 1/4
BICEP(1' BELOW ARM HOLE)
14
SLEEVE OPENING
4 1/2
CUFF HEIGHT
4
NECK WIDTH(HPS TO HPS)
1 1/2
FRONT NECK DROP FROM HPS TO SEAM 3 1/2
FRONT NECK DRO FROM HPS TO BUTTON
10 1/4
BACK NECK DROP
1/2
COLLAR POINTS 3
COLLAR LENGTH PT TO PT
16 1/2
COLLAR WIDTH AT CB
1 3/4
COLLAR STAND HEIGHT
1 1/4 SHAPED HEM
DETAILED SKETCH
FRONT BACK
TRIM FBARIC
VF CLUB LOGO
SHAPED HEM
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON
141/2
MAIN
DETAILED SKETCH
FRONT BACK
TRIM FBARIC
WHITE INSIDE COLLAR BAND
VF CLUB LOGO
PIPING DETAILS
SHAPED HEM
WHITE INSIDE CUFF
WAIST
34
HPS TOTAL
38
BOTTOM SWEEP
41
SHIRT TAR 3 1/4
SHOULDER DROP FROM HPS
1 1/2
BACK
SLEEVE LENGTH FROM CB
33 1/2
ARM HOLE CURVE
19 1/4
BICEP(1' BELOW ARM HOLE)
14 CUT N SEW YOKE
SLEEVE OPENING
4 1/2
CUFF HEIGHT
4
NECK WIDTH(HPS TO HPS)
1 1/2
FRONT NECK DROP FROM HPS TO SEAM 3 1/2
FRONT NECK DRO FROM HPS TO BUTTON
10 1/4
BACK NECK DROP
1/2
COLLAR POINTS 3
COLLAR LENGTH PT TO PT
16 1/2
COLLAR WIDTH AT CB
1 3/4
COLLAR STAND HEIGHT
1 1/4
FRONT PLACKET WIDTH
3/4 SHAPED HEM
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION LINEN
DETAILED SKETCH
FRONT BACK
MANDARIN COLLAR WITH NAVY BLUE PIPING
VF CLUB LOGO
SHAPED HEM
SKETCH
MEASUREMENT M(INCH) 1ST FIT APPRVD
SPEC.
FRONT
TRIM FBARIC
BODY LENGTH FROM HPS 27
VF CLUB LOGO
ACROSS SHOULSERS
15 TRIM FBARIC
ACROSS FRONT
14 MAIN
LABEL
ACROSS BACK
141/2
CHEST 1' BELOW ARMHOLE
38
WAIST
34
HPS TOTAL
38
BOTTOM SWEEP
41
SHIRT TAR 3 1/4
BACK
SHOULDER DROP FROM HPS
1 1/2
SLEEVE LENGTH FROM CB
33 1/2
ARM HOLE CURVE
19 1/4 CUT N SEW YOKE
BICEP(1' BELOW ARM HOLE)
14
SLEEVE OPENING
4 1/2
CUFF HEIGHT
4
NECK WIDTH(HPS TO HPS)
1 1/2
FRONT NECK DROP FROM HPS TO SEAM 3 1/2
FRONT NECK DRO FROM HPS TO BUTTON
10 1/4
BACK NECK DROP
1/2
COLLAR POINTS 3
COLLAR LENGTH PT TO PT
16 1/2
COLLAR WIDTH AT CB
1 3/4
COLLAR STAND HEIGHT
1 1/4 SHAPED HEM
FRONT PLACKET WIDTH
3/4
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON
DETAILED SKETCH
FRONT BACK
NAVY BLUE MANDARIN COLLAR
VF CLUB LOGO
TRIM FBARIC
CUT N SEW YOKE
MAIN
LABEL
BLUE BUTTONS
SKETCH
POCKET LENGTH(BACK)
3/4
POCKET WIDTH (BACK)
4 3/4
DETAILED SKETCH
FRONT BACK
DART
WHITE BUTTON
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON DOBBY
SKETCH
FRONT BACK
UPPER WAIST
32
LOWER WAIST
34
UPPER HP 5"BLW TOP SEAM
33
LOWER HP 3" UP FROM CROTCH
41
THIGH 1"BELOW CROTCH
25
KNEE 12" BELOW CROTCH
19
OPENING
22
FRONT RISE
9
BACK RISE 14
INSEAM
33
WAIST BAND HEIGHT
1 1/2
ZIPPER STITCHED TO WAIST BAND
5 3/4
POCKET LENGTH(BACK)
3/4
POCKET WIDTH (BACK)
4 3/4
DETAILED SKETCH
FRONT BACK
SKETCH
FRONT BACK
MEASUREMENT M(INCH) 1ST FIT APPRVD
SPEC.
UPPER WAIST
32
LOWER WAIST
34
UPPER HP 5"BLW TOP SEAM
33
LOWER HP 3" UP FROM CROTCH
41
THIGH 1"BELOW CROTCH
25
KNEE 12" BELOW CROTCH
19
OPENING
22
FRONT RISE
9
BACK RISE 14
INSEAM
33
WAIST BAND HEIGHT
1 1/2
ZIPPER STITCHED TO WAIST BAND
5 3/4
POCKET LENGTH(BACK)
3/4
POCKET WIDTH (BACK)
4 3/4
DETAILED SKETCH
FRONT BACK
SLANT POCKET
DOUBLE WELT POCKET
SINGLE WELT POCKET
BLUE BOTTONS
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON
SKETCH
MEASUREMENT M(INCH) 1ST FIT APPRVD
FRONT BACK
SPEC.
UPPER WAIST
32
LOWER WAIST
34
UPPER HP 5"BLW TOP SEAM
33
LOWER HP 3" UP FROM CROTCH
41
THIGH 1"BELOW CROTCH
25
KNEE 12" BELOW CROTCH
19
OPENING
22
FRONT RISE
9
BACK RISE 14
INSEAM
33
WAIST BAND HEIGHT
1 1/2
ZIPPER STITCHED TO WAIST BAND
5 3/4
POCKET LENGTH(BACK)
3/4
POCKET WIDTH (BACK)
4 3/4
DETAILED SKETCH
FRONT BACK
SKETCH
FRONT BACK
MEASUREMENT M(INCH) 1ST FIT APPRVD
SPEC.
UPPER WAIST
32
LOWER WAIST
34
UPPER HP 5"BLW TOP SEAM
33
LOWER HP 3" UP FROM CROTCH
41
THIGH 1"BELOW CROTCH
25
KNEE 12" BELOW CROTCH
19
OPENING
22
FRONT RISE
9
BACK RISE 14
INSEAM
33
WAIST BAND HEIGHT
1 1/2
ZIPPER STITCHED TO WAIST BAND
5 3/4
POCKET LENGTH(BACK)
3/4
POCKET WIDTH (BACK)
4 3/4
DETAILED SKETCH
FRONT BACK
SLANT POCKET
DOUBLE WELT POCKET
BLACK BUTTON
SEASON SPRING SUMMER 16 DATE 3/7/2015 FABRICATION COTTON
SKETCH
FRONT BACK
32
34
UPPER HP 5"BLW TOP SEAM
33
LOWER HP 3" UP FROM CROTCH
41
THIGH 1"BELOW CROTCH
25
KNEE 12" BELOW CROTCH
19
OPENING
22
FRONT RISE
9
BACK RISE
14
INSEAM
33
1 1/2
5 3/4
POCKET LENGTH(BACK)
3/4
POCKET WIDTH (BACK)
4 3/4
DETAILED SKETCH
FRONT BACK
SLANT POCKET
DOUBLE WELT POCKET
BLACK BUTTON
ILLUSTRATIONS
SHOOT
PROJECT 2
VF sports is another sub brand of Vettorio
Fratini.It concentrates on sports wear which are
casual.This season they are also foccused on
active sports wear like swimming shorts and
other beach wear products.
DESIGN CONCEPT
SS16
VF BADMINTON LEAGUE
VF
WORLD
BADMINTON
CHAMPIONSHPS
BOARD
THEME
BADMINTON LEAGUE
76
HAIR PIN NET SHOT
CENTRE LINE E
BASKET SE
LIN
R
EA
BA
CL
COURT
WOOD SHOT
SE MID COURT
PUSHBA SIDE LINE
VF
03
sport challenge
TE
A M WO R K
BL
DESIGN DEVELOPMENT
DEVELOPMENT
Yarn Dyed Under Collar
Twill Applique Chambray Collar Band
Shoulder Patch with Stitch Lines
o
tori Fra
Cut & Sew Twill Tape
ni Vet
tini Ve
a ti
tto
rio Fr
VETTORIO FRATINI o
tori Fra
ni Vet
tini Ve
ESTABLISHED
a ti
tto
rio Fr
VETTORIO FRATINI
ESTABLISHED
melbourne to dubai
thrill never ends
melbourne to dubai
grand prix racing thrill never ends
2015
grand prix racing
2015
VF
HC RC VF
03 HC RC
03
79
Placement 7 from hps Placement 7 from hps
VETTORIO FRATINI
ESTABLISHED
melbourne to dubai
thrill never ends
grand prix racing
2015
White White
Color 2 Color 2
VF
HC RC
03
combo1- body color right sleeve color 19-4039TPX left sleeve color 19-1524TPX
combo2- body color right sleeve color 19-4039TPX left sleeve color 14-0754TPX
front CHEST applique
back print
back print
8 8
3.5
Embroidered edge
14-0754TPX 19-4039TPX
front applique
Embroidered edge
19-1524TPX 19-4039TPX
INI
FRAT E D
ORIO H
o ri
o Frat VETT B L I S
A
EST
ini
ini ett
V
Vet
ori rat
t
oF
i
uba
to d ds
rne n
bou never e
mel ill g in
thr rac
rix
n d p2 0 1 5
gra
SHOOT
Santorini dreams
BOARD
ILLUSTRATIONS
85
8 DEVELOPMENT
DESIGN
10
4.5
2 0 0 3
white
91
ILLUSTRATIONS
AND
PHOTO SHOOT
92
2
0
0
3