Begin by completing this "Analysis" page

then click on "Battle Planning" (below) & continue

SWOT Analysis
Location Type of Factor SWOT Learning
of Factor Favorable Unfavorable Resources
Strengths Weaknesses Effective Marketing, p42
Enter strengths here Enter weaknesses here
I
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t SWOT Example
e shown by Bill Swinyard
r in class.
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Opportunities Threats
Enter opportunities here Enter threats here
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After you have completed the four quadrants above, continue

on to "battle planning" by clicking on the next worksheet (below).
 SWOT Analysis: Plan of Attack
Strengths Weaknesses
Enter strengths here Enter weaknesses here
0 0
0 0
0 0
0 0
This is where SWOT Analysis becomes a 0 0
valuable planning tool. 0 0
0 0
Import into your report, showing your plan 0 0
to gain market share, increase profits or 0 0
heighten your competitive edge. 0 0
Ideas That Leverage Internal Strengths So We Ideas To Correct Our Internal Weaknesses In
Opportunities Can Maximize Our Opportunties Order To Maximize Our Opportunities
Enter opportunities here Enter strategic alternatives here -- those that Enter strategic alternatives here -- those that
0 maximize the firm's strengths and opportunities. correct or minimize the weaknesses and
0 take advantage of the opportunities.
0
0
0
0
0
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0
Ideas That Leverage Internal Strengths So We Ideas To Correct Our Internal Weaknesses In
Threats Can Overcome External Threats Order To Overcome External Threats
Enter threats here Enter strategic alternatives here -- those that Enter strategic alternatives here -- those that
0 maximize strengths and address the threats correct or minimize the weaknesses and
0 minimize the threats.
0
0
0
0
0
0
0