Liquor Market

Liquor market growing both Qualitatively & Quantitatively

Annual consumption of the domestic liquor is as high as Rs 85 billion. Kathmandu
alone consumes as much as 45 percent of total liquor that the country produces
and imports. Other cities where consumption is on the rise include Pokhara,
Chitwan, Butwal, Birgunj, Biratnagar and Dharan.
Rs 20 billion has been invested in Nepal domestic liquor industry (includes only
those which have been legally registered). It takes approximately Rs 150 million
rupees for a new liquor plant to be established.
NBCIA (Nepal Beverage and Cigarettes Industries Association) figures estimate
that approximately 30,000 individuals are directly employed in this sector while
indirect employment stands at quadruple units.
Taxes stand at Rs 50 billion per annum on average including Rs 10 billion in VAT
(value added tax) only, claims estimating that the annual consumption of the
domestic liquor is as high as Rs 85 billion.
Statistics availed from the Department of Industry (DoI) states that a total of 83
liquor companies have been registered so far committing total capital of Rs 14.58
billion.
The Department, however, only entertains the registration of any industry that has
total working capital of more than Rs 30 million.
The NBCIA also estimates that the beverage industry has been growing by around
20 percent annually for the last five years
Traders estimate that the growth in the import of foreign liquor is swelling up by
10 percent every year.
The consumption of beer has increased by 30 per cent.
About JGI
Figures
No. of manufacturing facilities: 5
Combined no. of employees: 1100
No. of distributors: 95
 No. of retail outlets catered to nationwide: 12.280
Market share of Ruslan Vodka: 88.77%
Market share of Golden Oak: 19.33%
Market share of Blue Diamond: 77.76%
Combined annual turnover for the last fiscal year: EUR 172.24 million approx.

MILESTONES
1973 Jawalakhel Distillery Pvt. Ltd. started its first commercial production
of alcoholic beverage
1996 Asian Distillery Pvt. Ltd. was established
1996 Vijay Distillery Pvt. Ltd. was established
1999 Himalayan Distillery Ltd. was established
2000 HDL successfully launched Seagrams Royal Stag Deluxe Whisky
and Blenders Pride Premium Rare Whisky under trademark license with
Pernod Ricard to manufacture and market in Nepal
2012 Raj Brewery Pvt. Ltd. was established
2015 Ruslan Reloaded was launched, giving the brand a complete
makeover with international packaging
2015 Raj Brewery joined hands with Warsteiner Germany to
manufacture and distribute Warsteiner Premium Verum using state-of-the-
art facilities backed by imported German technology

JGIs leading product Ruslan vodka won the ITQI Award 2016 and the
Monde Selection 2016 in Belgium.
Manufacturing Practice have been received by both HDL and
ADPL.VDPL recently earned a Green Building Certificate (Silver
Standard), setting a record by being the first company in Nepal to receive
it.
VDPL is the countrys largest tax paying company, as of the last fiscal
year.
VDPL was the biggest contributor to the PMs Earthquake Relief Fund in
2015.
The JGI marketing team has the widest reach in the market, physically
visiting 1000 shops every day.
 BRANDS RUM

BARCADI LEMON

VODKA
RUSLAN VODKA BEER
MAGIC MOMENTS WARSTEINER

GIN
BLUE DIAMOND
WHISKEY
ROYAL TREASURE
GOLDEN OAK
AILA
HIMALAYAN AILA

On January 2017 90k cases of Ruslan Vodka sold.

6% of Repatriation of profit for MNC