UED P1 Cross platform Beacon network connectivity to enable the

passengers to eliminate Air travel problems

UDIT CHAUDHURY 14050221193

KARAN THAKUR 14050221076

User Studies and Research

USER STUDY GOAL

Observation > Hypothesis > Validation of hypothesis

>
Analyse problems Gain Insights via Contextual
>
inquiry
>

Initial user journey map > Personas

DESIGN GOAL

Analyse problems > Find out pain points > Improve the system by
curbing the problems

>
Conceptual Model Solution catering to user needs
>
for Stakeholders
>

User journey > Scope of Improvement

Observed Problems
!!!

Lost while Navigating Constantly calling Losing the ticket Poor Rescheduling
people up Information

No Check In Timer Baggage contains Minimal Customer Security check Issues

Problem Support

Poor Announcement Queues at Stores No Maps/Navigation Lounge Inactive

Signs Notifier
Problem Statement
1. No guides to navigate in a space like airports for the first time affects the passengers experience for the first
timers which impacts on them doing constant inquiry during their ongoing experience which could lead to
anxiety and stress.

2. Lack of personalised notification affects the passengers and also creates hinderence in the systems workflow
which impacts to them delaying the proccesses at both the ends.

3. Losing the physical boarding ticket is something passengers always go through for being careless, however, it
affects them and going back to the counter and take the needful step to get another copy, which impacts to
either compromising in the process or take physical stress with luggage.

4. Not being aware of flight delay and rescheduling affects the customers by making them obnoxiously wait
or let them involve in something else in the airport which impacts on them not hearing the announcement
efficiently or not getting a call during the next boarding time and missing the flight.

5. Queues at the store affects the passengers by delaying the proccess for nothing productive but waiting, which
eventually impacts on their proccess and boarding.
MIND
MAP
User Contextual Analysis
PERSONAS
 ABOUT GOALS

Aaryan is a college going student To reach airport prior to given

who who lives in Pune with time so that he can relax.
his family.
Make sure he is not carrying
He loves travelling and items that are not eligible in the
is a frequent flier. He is a smart- baggage and to check out tech
phone fanatic and loves productsthat are sold at
gaming. the airport.

LIKES PAIN POINTS

AARYAN SAHEJA
Tech Waiting
Gaming Bad Navigation
Window Shopping Carrying physical ticket
Reading 21, College student.
Listening to music
Pune, India.
 ABOUT GOALS

Upasana is a copywriter at a To reach the airport in advance,

tech consultancy. She doesnt in order to keep some buffer
fly much apart from vacations. time to put on the earphones
and read books.
She only uses producitvity based
apps for living. She claims that
smartphones take up a lot of
our time.

LIKES PAIN POINTS

UPASANA MAJUMDAR
Music Navigating with luggage
Reading Skipping announcements
Writing Running out of phone charge
Travelling 32, Copywriter.
Being a foodie
Bangalore, India.
 ABOUT GOALS

Debjyoti is a retired man. He keeps To reach the airport way before

travelling to the States to meet his the boarding time just to make
son and family. things easy.

He uses an I-Pad too keep To not miss the announcements

connected visually with his family and keep checking the flight status.
in the states, hence gets excited To keep his son in the loop.
about new trendy apps.

LIKES PAIN POINTS

DEBJYOTI BANERJEE
Reading Navigating with luggage
Golf Skipping announcements
Chess Standing for too long
Travelling 68, Retired, Golfer. Forgetting to putting the tags
Television
Pune, India.
Final Solution

Bluetooth enabled real time data

transmittion via Beacons in Google platform
and track passengers with geolocation.

The ideal solution should be to create a hassle free

data transmittion and affordances that create the
point of cognition in the stakeholders mind which
eventually leads them to have a directional experience.

The idea is to create a system, that would gamify the entire checkpoints at the airport for the
stakeholders and make it interactive.

This creates a nice platform for brands to market their product within the application interaction.
It can also be used to monitor passengers journey behaviour.
Beacon Ecosystem

Beacon Admin
The Proximity Beacon API is a part of the Client
Bluetooth low energy (BLE) beacon platform,
which also includes Eddystone, an open
beacon format from Google, which is quite a
potential experience at the airports. Data transfer Proximity
through crossplatforms such as indoor and outdoor Beacon API

beacons, tend to make the user interaction broader.

The Proximity Beacon API is a cloud service

that allows you to manage data associated Google
Beacon Device
with your BLE beacons using a REST interface. Beacons
Dashboard

When you register beacons with the Proximity

Beacon API, the following fields are used as a Mobile App
signal by the Places API:

Latitude and longitude coordinates.

Indoor floor level. Navigation
API
Conceptual Model

Beacon Admin Client App Google Beacons Register

Database
Proximity Beacons API Admin Beacon
>

APP

>
>
Beacons Discovered Beacon detail and data
>

>
Beacon ID

>
>

Nearby Messages API,

Beacons discovered Geolocation.
Beacon Device >
Mobile APP

SMARTPHONE
 >

BEACONS

>
>

>

>
PASSENGERS

CLOUD DATABASE MOBILE APP

Validation
During Entrance

Transmission of a Welcome Message along with digital route

maps as well as gamification for checking until the boarding
process.

Real Time Flight Information

An interactive experience is delivered with real time information

and personalized flight timing, delays,adding value such as meals,
etc. All of it happens via connected proximity of the beacon.

Navigation and Maps

Passengers can be helped in navigation with the Beacons. It can

help with indoor navigation, reaching the dedicated gates after
checking in and interact with utilities until boarding time.
 Broadcasts and important announcements

A personalized notification based announcement along with

types broadcast about emergencies or specific flight timing
related information.

Staff Allocation

Its always the case that passsengers are confused or lost, mostly
the first timers. However they could seek help by accessing the
ticket app and find the nearest helper staff. Uber for staffs, wut? :P

Zonal Context

Instead of generalizing the idea of a notification, we have made

the receiving notifications contextual. The idea is to trigger with
information related to the zone they are in. Also, the boarding or
rescheduling notification is the priority number 1.
 Information Phone receives information
broadcasted from and sends it to Backend
beacon Systems

Wi-Fi or mobile data

Personalize notification over network

In-Airport CRM and Backend Analyzers

Mobile App receive and process
User Experience information
Passenger scenario before using
IOT App

Scenario 1
This is Praseem. He is a college graduate.
Travelling for the first time by flight.
 Err! What do I know
Should I just ask someone about
my flight counter?
Oh damn! I should have heard what
dad had said. Now what? Let me try
asking this counter.
Hey! This is my ticket. Could
you tell me where exactly is
my counter?
Passenger scenario after using
IOT App

Scenario 2
Wait! What do I know now? Let
me just3 try out the Ticket App.
This was easier than I thought!
Connectivity framework

Bluetooth connectivity enablers

Cross Platform Connected

devices User App
Beacons

Data Cloud
Backend Admin servers
API

Underlaying back end connectivity

Data Architecture

Digital Ticket Boarding Timer

Passenger Details Navigator

Ticket Checkpoints
Boarding Checkpoints Staff Help
App Login

Boarding Timer Baggage Check and Tag Gate No.

Username or E-mail ID

Navigator Check In and Ticket take away

Log in with PNR

Luggage weight check

Log in with Aadhar Number

Hand Baggage Check

Password

Digital Ticket Acceptance