ACKNOWLEDGEMENT

This project has been come out only by the grace of ALLAH, most gracious and most
merciful, whose help Devine and guidance and omnipresent was felt at every step during the
preparation of this project.

We are extremely thankful to DR. WASEEM AT GOVERNMENT COLLEGE

UNIVERSITY FAISALABAD, whose knowledge and guidance has made us capable of doing
this project properly and to gain knowledge. He has always guided us in true spirit of teachers.

We acknowledge with great honor, , of COCACOLA in FAISALABAD, for

his co-operation and personal efforts. We record our sincere thanks to him for his pleural help
without which this project would have markedly delayed. We are highly thankful the marketing
department personnel who provided us information about the company. The acknowledgement
would be incomplete if we would not verbalize our parents. They changed the course of our life
and groomed us as business students.

It is quite possible that there are errors of omission and commission and in this mostly single-
handed attempt. We will be grateful to the reader for their suggestion to improve this project in
all angles.
 DEDICATION

This project is dedicated to our parents who encouraged us with our every step towards a better
future and guided us to the path towards success.

They pulled us up, when we were down, and were happy for us for all our achievements.

We are very thankful to them for being there for us whenever we needed them.

Thank You, Mother & Father for always being there for us.
Executive summary
INTRODUCTION:
The Coca-Cola Company is a beverage company. It owns or licenses more than 500 Non
alcoholic beverage brands(Mint Global, 2014). It primarily serves sparkling beverages but also
wide range of still beverages such as water, juices, ready-to-drink teas and coffees, and sports
drinks. The Coca-Cola Company was founded in 1886, by John S. Pemberton and served Coca-
Cola at a local Pharmacy in downtown Atlanta, Georgia (The Coca-Cola Company, 2014).In
1892, Asa Candler purchased and incorporated the Coca-Cola Company as a
Georgia.Corporation (The Coca-Cola Company, 2014). Fourteen years later, under Candlers
leadership, bottling operations began in Canada, Cuba, and Panama. In 1919, the Coca-Cola
Company was purchased by a group of investors led by Ernest Woodruff for $25 million. From
its early years, Coca-Cola Company made significant innovations in the beverage industry, such
as six-bottle carton and steel 12-ounce cans. Additionally, it continued to expand internationally
(The Coca-Cola Company, 2014). In 1923, Robert W. Woodruff was elected as president of the
Coca-Cola Company, who also served as a Chairman of the Board in 1939. The very first new
product distributed by the Company was Fanta Orange in Naples, Italy. After the success of this
product, it established a diverse portfolio through acquiring Minute Maid Corporation and
adding a line of juice products. In 2008, Sprite became the third Company product to sell more
than 2 billion cases annually, joining Coca-Cola and Diet Coke (The Coca-Cola Company,
2014).(Company History, 2012)

Coca-Cola, or Coke, is a carbonated soft drink produced by The Coca-Cola Company. Originally
intended as a patent medicine, it was invented in the late 19th century by John Pemberton
Manufacturer: The Coca-Cola Company

Introduced: 8 May 1886

Color: Caramel E-150d

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth.

People:

Be a great place to work where people are inspired to be the best they can be.

Portfolio:

Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's
desires and needs.

Partners:

Nurture a winning network of customers and suppliers, together we create mutual, enduring
value.

Planet:

Be a responsible citizen that makes a difference by helping build and support sustainable
communities.

Profit:

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity:

Be a highly effective, lean and fast-moving organization.

Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

Objectives:
The main objectives for the Coca Cola Company are to be globally known as a business that
conducts business responsibility and ethically are to accelerate sustainable growth to operate in
tomorrows world. By having these objectives, it forms the foundation for the companies in the
decision making process.
Departments of Coca Cola
The Germany Business Unit of Coca-Cola is responsible for the strategic brand management of
our whole portfolio. The workforce in Berlin is split into the following departments:

Marketing
Integrated Marketing Communications
Venturing & Emerging Brands
Commercial Strategy & Operations
Knowledge, Insights & Planning
Technical
Finance
Human Resources
Public Affairs & Communications

We asked all departments to answer three questions to help you get an idea of what it would be
like to become part of the respective teams. Here is what they tell you:
Marketing

1. What are the main responsibilities of the Marketing department?

Our main responsibility is to act as business managers for our brands. This involves generating
clear and compelling consumer and shopper insights and from these developing clear strategies
that will allow our brands to grow. Finally, we provide the leadership to orchestrate and design
exciting marketing activities that engage our target consumers.

2. What is a special project you and your team are or were working on?

We are lucky enough to work on exciting and special projects every day at Coca-Cola! One great
example is the Coca-Cola Christmas program which the German team leads for the whole Coca-
Cola world. This entails leadership of a program that travels to over 100 countries and utilizes
the classic icon of Santa and the Coca-Cola trucks to bring happiness to everyone at Christmas
time.

3. Which specific qualities are you looking for in your team members?

We are always looking for talented and special people in Coca-Cola marketing. Thats people
who are passionate about understanding the consumer, who love to draw out insights that allow
us to develop compelling marketing programs, exciting our consumers. We look for people who
can lead others, collaborate across other departments and geographies (both European and
Global), who are hungry to win and can inspire our business behind big ideas to grow our
brands.
Integrated Marketing Communications

1. What are the main responsibilities of the Integrated Marketing Communications

(IMC) department?

We are responsible for developing and implementing integrated marketing campaigns for the
entire portfolio of our brands. Typically, we are the interface between the internal marketing
colleagues and our creative partners, publishing houses, TV stations, etc. We identify what is
trending in consumer marketing and help our brands to have the best impact in the advertising
world.

2. What is a special project you and your team are or were working on?

Again, we would like to mention the Global Coca-Cola Christmas campaign, since its one of the
greatest campaigns we are working on. For many years now, Germany is developing the concept
and creative campaign for the entire Coca-Cola world. We speak with our London-based agency,
shoot the TV commercial with an Argentinean film director in Budapest and present our creative
concept to other Coke markets worldwide. And we worked on the great "Trink ne Coke mit"
campaign which was recognized as Campaign of the Year by the leading advertising magazine
"New Business".

3. Which specific qualities are you looking for in your team members?

In the IMC Team, we are looking for all different kinds of talent because we have a broad
portfolio of tasks. You can be very good in project management and creative conception, you
might have a professional expertise in media planning and buying or you know exactly what is
going on in the digital world. We are always looking for talented and dedicated individuals who
love to work with our great team!

Venturing & Emerging Brands

1. What are the main responsibilities of the Venturing & Emerging Brands (VEB)
department?

The task of the VEB department is to react to the trend of an aging population and the need of
more natural and functional products. With an increasing age, people tend to drink more water or
enhanced water, coffee and other still drinks. We are tapping into new segments that are still in
the development phase, like coconut water and vitamin enhanced water. At the same time we are
building brands in existing segments. VEB is complementing our classical portfolio by adding
functional beverages like Relentless, vitamin water, ZICO coconut water or Chaqwa coffee.

2. What is a special project you and your team are or were working on?

The team launched\ vitamin water in a city-by-city approach, starting in the highly profitable
away-from-home channel, and we are currently in a test phase with ZICO coconut water. We are
continuously looking for innovations and opportunities to import new ideas to improve our way
of operating.

3. Which specific qualities are you looking for in your team members?

In the VEB team, we are looking for holistic business managers with a high level of
accountability and intrinsic motivation.

Commercial Strategy & Operations

1. What are the main responsibilities of the Commercial Strategy & Operations (CSO)
department?

Our department is responsible for defining the commercial framework, strategies and plans upon
which all of our brands are sold to shoppers and consumers, through our customers. We define
the price and package architecture for our brands based on shopper, customer and consumption
occasion insights. And we lead the franchise dialogue with Coca-Cola European Partners
Deutschland GmbH, our German bottling partner.

2. What is a special project you and your team are or were working on?

In 2013, we deployed the first Coca-Cola online shop that delivered personalized Coca-Cola
bottles to consumers within our Share a Coke campaign. Consumers had the possibility to go on
line, type in their names and those of their friends and families, and have each bottle of Coca-
Cola printed with their individual names on the label and they loved it! We also introduced the
first can multipack design to be placed in peoples home refrigerators and provide a convenient
dispensing utility for the consumers. We called it "Friendspack: its a 10 cans pack that can be
enjoyed with family and friends at home. We furthermore developed the most engaging shopper
promotions within our Polar Bears campaign, our association with the Bundesliga, and lately
around the FIFA World CupTM 2014.

3. Which specific qualities are you looking for in your team members?

We are looking for people who are passionate about understanding how the shopper behaves,
who have strong analytical skills, who can work in multi-functional teams, and who can mobilize
people.

Knowledge, Insights & Planning

1. What are the main responsibilities of the Knowledge, Insights & Planning (KIP)
department?

In our department we drive better business decisions and thus create sustainable value for the
Coca-Cola system in Germany byunderstanding current and future demands of our consumers,
shoppers and customers continuously tracking and evaluating our business performance, and thus
identifying issues and growth opportunities owning our systems planning processes, delivering
leading-edge consumer, shopper and customer strategies, advising on course corrections and
fostering speedy executive decision-making

2. What is a special project you and your team are or were working on?

Our team is continuously working cross-functionally on a broad range of strategic and tactic
projects both nationally and internationally. Our award-winning shopper household
segmentation that won a global best practice award and is front and center of our Business
Units consumer and commercial strategies is at the heart of our work. Our projects range from
tracking how well we do in the market place to identifying meaningful growth opportunities and
the right approaches to tap into those with our consumers, shoppers and customers.

3. Which specific qualities are you looking for in your team members?
We are looking for all different kinds of talents, because we have a broad portfolio of tasks. You
ideally have a professional background in FMCG (fast moving consumer goods) plus consulting
experience. You can either be a strong strategic thinker with an analytical mind-set, strong in
storytelling or a very talented, while business-oriented market researcher. You should have a
curious mind, a can-do attitude and a strong interest in driving the business through powerful
insights. We are always looking for talented people, so dont hesitate any longer apply and find
out what a great team we are to work with!

Technical
1. What are the main responsibilities of the Technical department?

Technical plays a critical role in achieving the Companys business goals. We ensure the trust of
consumers and stakeholders and make sure that we are seen as an innovative and responsible
provider of safe and high quality products and packages. Our work spans from science to
commercialization, from sustainability to innovation, from packaging and equipment to
operational effectiveness, and beyond.

2. What is a special project you and your team are or were working on?

One special project was the implementation of a new quality program for brewed coffee, which
was awarded the Coca-Cola Company Quality & Food Safety Award in 2013. Another important
part is developing our sustainability strategies in reducing our water and energy usage, materials
and equipment.

3. Which specific qualities are you looking for in your team members?

Solid technical background (life sciences, engineering or regulatory)

Promote a work environment that fosters creative thinking, innovation and rational risk-
taking
Excellent analytics and problem solving
Influencing skills
Working cross-functionally, having a natural networking behavior to combine the own
expertise with others
Constantly develop self and others to improve performance
Winning spirit the sparkles in the eyes
Show positive energy, be open-minded and curious
Embrace change
Seek and provide feedback

Finance
1. What are the main responsibilities of the Finance department?
We have three main responsibilities: First, we are accountable for stewarding financial resources
which our colleagues from the Integrated Performance Management, Marketing Expense
Management, and Commercial Finance focus on. We also act as business partner to our key
customers in the other departments and continuously strive to drive process improvements.

2. What is a special project you and your team are or were working on?

A project that has contributed in so many different ways to the overall success of the Coca-Cola
system here in Germany, was the following: We analyzed the profitability of our Coca-Cola
product portfolio from a retailer point of view. The objective was to show to our customers how
much money they make with placing our products in different parts of the store.

3. Which specific qualities are you looking for in your team members?

We are easy people to get along with so make a move and show us who you are. Basically, we
are looking for people with integrity, strong relationship skills, and a thirst for knowledge. Of
course, a background in Finance helps.

Human Resources
Nadine Ziese

Nadine Huismann, Director Human Resources

1. What are the main responsibilities of the Human Resources (HR) department?

The Human Resources function partners with the business as a strong consultant on all topics
related to Organizational Design, Talent Development, Compensation & Benefits, Employee
Relations, Talent Acquisition and Strategic Workforce Planning, be it short, middle or long-term.
Beyond that there are a lot of initiatives for our employees in Germany we lead and manage in
HR, with our associates well-being as one of our ongoing priorities. And last but not least, we
provide best-in-class service to our people in terms of Personal Administration on our mission to
put a capital H in Human Resources.

2. What is a special project you and your team are or were working on?

We constantly strive to stay among Berlins top employers and continue to ensure a Workplace
of the Future. In 2013 we moved to our new office, allowing for open, transparent
communication and cross-functional collaboration in lean structures. In addition, we continue to
complement our offer for employees to ensure a good balance in work and life. We have
established an infrastructure that supports private obligations (in-house Citizen Center, cleaning
services, and regular visits from the bicycle doctor - just to name some). In addition, we
support associates social engagement with extra leave. The list is even longer - the most relevant
for us: our associates do value our efforts. In 2013 an internal Employee Engagement Survey
showed that our Germany Business Units associates are more engaged than any other
benchmark, internal as well as external.

3. Which specific qualities are you looking for in your team members?

We are a small and manifold team in Berlin, from Working Student to HR Director, from 24 to
49 years - being part of a bigger centralized global HR community. As diverse as we are, we all
have one thing in common: We love what we do and we love to contribute to the overall success.
So if youd like to join us, either in the local team or the broader HR community, you need to be
passionate about what you do, putting the customer into the front and center. Most importantly,
you need to feel as privileged as we do to be one of the 700,000 associates worldwide who give
Coca-Cola a face. Excited about what you just read? Then do not wait any longer, reach out to us
and become part of the Coca-Cola family!

Public Affairs & Communications

1. What are the main responsibilities of the Public Affairs & Communications (PAC)
department?

Our core responsibility is to lead the overall communication strategy for the Company and its
brands in Germany, to drive trust and public acceptance. To do this, we maintain an ongoing
dialogue with various stakeholders: online and offline, from media to politics, from organizations
to consumers. We tell the world Coke stories about our sustainability programs and broad
engagement for communities, about our products and brand activities, and about our ideas of
how to lead an active, healthy and happy life.

As a shared function, we are responsible for both the national communication of Coca-Cola
GmbH and the local communication of our bottling partner, Coca-Cola European Partners
Deutschland GmbH.

Through our consumer interaction center, we answer consumer questions day by day on the
phone, via e-mail and in social networks. Finally yet importantly, we are also in charge of
managing crisis and issues, finding the right words to talk to the public.

2. What is a special project you and your team are or were working on?

We have been in the driving seat for the development of two great social cause campaigns. The
Coke light campaign Listen to your heart helps women to understand the risks of a heart attack
and supports prevention programs. The Fanta Playground Initiative is all about creative and
safe playing for children, renovating playgrounds in the whole country. Our team has also
developed a truly leading digital engagement strategy, based on our new online magazine, Coca-
Cola Journey, a digital consumer interaction center and a growing dialogue with fans in social
networks.

3. Which specific qualities are you looking for in your team members?

We need communication generalists who are digitally perceptive, socially connected, great
storytellers and foremost fully aware of the rapidly changing media behavior of our audiences.
If you understand where people get their news today, how they make consumption decisions, and
if you find a smart way to be part of the dialogue then you could be a part of our team.
 Human resource department of Coca Cola Company

Human Resource Management is an essential part for any organization. Moreover, development
of this department is the first step, the ground on which the future of the company depends. It is
essential for every single business unit and especially for such international company as Coca
Cola. It is people, not technology who create the company. Human Resource Management at
Coca Cola Company has many advantages as well as disadvantage. It is the global company, it is
impossible to create certain policies or procedures applicable in all divisions of the company,
cultural, and political differences need to be taken into account. Therefore, the focus of this
research project will be on four tasks and duties of Human Resource Management, which are as:

Performance management
Compensation
Career development
Succession planning

Coca Cola is one of the leading beverage companies of the industry. It runs its business
campaigns all across the world. It deals with different types of products such as soft drinks,
bottled water, tea, sport juices, etc. Coca-Cola has a franchising model for the production and
distribution purposes. Only the syrup concentrate are manufacture by the company, which sold to
the bottlers who are its franchisers. It is important on the part of management to organize the
activities of human resources and organizing technology along with other resources such as
physical assets, monetary resources and knowledge of the employees and to establish effective
and efficient internal organizational structure of the business. The organizing function focuses on
division, coordination, and control of tasks and flow of information within the organization.
Moreover, managers distribute responsibility and authority to jobholders Organizing Human
resources at Coca Cola Company Management at Coca Cola Company focuses on the acquisition
and retention of highly skilled and knowledgeable employees so that it can maintain its top
position in the market. It treats these resources as an asset. It provides such conditions of
employment and procedures that enables all employees to develop a sense of unity with the
enterprise and to carry out their duties in the most willing and effective manner. It also provides
for the security of employment to the workers so that they may not be distracted by the
uncertainties of their future. These objectives, strategies, policies, and programs are pre-specified
by the company, which guides the management and unions in taking decisions. In addition, they
are in accordance with the organizations mission, objectives, strategies, policies and its and
internal external environments.

Human Resource Management is an essential part for any organization. Moreover, development
of this department is the first step, the ground on which the future of the company depends. It is
essential for every single business unit and especially for such international company as Coca
Cola. It is people, not technology who create the company. Human Resource Management at
Coca Cola Company has many advantages. It is the global company, it is impossible to create
certain policies or procedures applicable in all divisions of the company, cultural, and political
differences need to be taking into account. The HRM practices are necessary for every
organization. However, unfortunately in Pakistan not so much used HRM practices. In
multinational companies like coca-cola have their own separate department of HRM. According
senior executive of HR Waqar Mahmood

Our HR department consists of 29 people in Gujranwala plant.

Every organization has its own policies and strategies by which they control the functions of
their departments. Similarly, we also have own policies and strategies by which we control all
the functions of our departments. coca cola HR department is also conducting all the practices of
HRM like Job analysis and design of work, recruitment and selection, training and development,
performance appraisals, compensation, employee relationships, staff welfare and medical
policies and some other things like that. These all practices conducted by own policies and
strategies. HR department not make decisions related of its own department, they also conduct in
companys decision.

Job analysis and designing Job analysis

The procedure for determining the duties and skill requirements of a job and the kind of person
who should be hiring for it. Job analysis consists of two products one is job description and
second job specification. Job description:

A list of job duties, responsibilities, reporting relationship, working conditions, and

supervisory responsibilities- one product of a job.
 A list of a jobs human requirements that is requisites education, skills,
Personality and so on-other product of a job analysis.
Coca cola company HR department check its own job description and job analysis in which they
get the information about employees work activities, human behavior, performance standard, job
context and human requirements and other information related to this conduct. HR department of
coca cola used this information for Recruiting, selection, compensation, performance appraisal,
training, and employees relationship.

Planning and Forecasting:

The process of deciding what positions the firm will have to fill, and how to fill them. Coca-cola
HR department involves in company strategic planning and they make sufficient planning for
hiring new employees in the future. We forecast for the expected employees needs in the
organization. We forecast of employees on the change technology and increasing in productivity.
After planning, we send this report to the head office for approval. If we get approval from the
head office then we start recruitment process recruitment process Our recruitment process is well
established first of all we give ads in news papers, company website, institutions etc.Once we
receive an application form, from candidates with required documents and C V.

Internal recruitment External recruitment External Selection process:

The selection process will vary depending on the position you are applying for, as one process
cannot fit all the different roles we have here at CCE. However, in most cases a combination of
any of the following tools will used: Interview Group exercises Presentations Psychometric tests
Role plays/Situational Exercises Interview The interview is design to reveal more about you and
your experiences. We will ask for examples of how you behaved in different situations, maybe at
school, university, a club, at home or in previous jobs. This is not design to 'catch you out' and
our interviewers will never try to trick you into an answer. Be honest, be yourself and it should
be an enjoyable experience. Also, do not forget that this is your chance to find out more about us
and ask questions. Remember, interviews are a two-way process so use it to understand the
nature of the role and to make sure it really is what you are looking for.

Group exercises

We are very much a team at CCE so these will show us how effectively you work with people.
They are a good opportunity for us to see how you communicate, influence and involve other
people in the workplace.