-

Zs 741

44.03.01

_______________________

()

-
.
. ,
..

_______________________

() ____________________

()

_____________2016

, 2016


.3

I. ..6

1.1. ..6
1.2. .....11

1.3. ....15
1.4. 1 ..19

2. ,

..21

2.1. .21

2.2.
..22

2.3.
.32

2.4.
....38

2.5. 2..47

...48

.50

1...54

.
, , ,
. ,
, ,
,
.
.
. . :
:
, [, 2004, .
296]. , ,
, . o e a
e e, oo oo , o o
o o o o o ao
oe ea e o.
,
, , ,
.
,
.
,
, oo
, e-ea ao, oo
y a o [, , 2011, .70 - 73].

, ee
3
aa o aa oo cea c
py co.

,
.
,
,

.

,
, , .
.

,
.

.
:

1. ;

2.
;

3.
;

4. ;
4
 5.
.

, ,
, ,
, ,
..

.

:
, , .

87
,
- .

.

: ,
, , , , ,
, ; I ,
: ,
; II ,

; ,
.

5
 I.

1.1.

, , ,
.. ,
.

,
.

,
.
,
.

.
(. neos , logos ),
- . ,
? ,
?
?
. ,
, .

,
.
. . , :

6
, , , ,
, - [, 1978,.14].
.

, .
, .
, .. ,
, ,

[, 1994, . 22].
, .. , .. ,
.
-, , ,
.
,
, ,
, .

.
,
, , , , .

, , . -,

.
,
, ,
. ,
7

.
,
,
[, , 2011, .14].

,
,
, , ,
, ,
.
2000 . , . . .


, .
,
[, 2014, . 79 - 83]

,
,
.
, ,
. -,
,
, , ,
, .
-,
,
.

8
 , ,
. , .
.. , . . .,
,
[, , 2004, .69].

, .
, , ,
.
,
. ,
,
, ,
,
. ,

.

, -,
.. .
, .
,
. .. ,
,
[, 2000, .331; , 1977, . 186].

,
. ,
, ,

9
 , ,
.. .
,
[ , , 2011, . 20].

:
.
. ,
, ,

[, 1978,.21].
,

, .
, ,
. .. ,

[, 2014].

y eec ay eay o e a eo,

, ,
,
. ,
: ,
,
, () .
, oo oo o o / o,
oooe o o eo , o
oae, o a
10
o o o [, 2007].
.

,
, ee
o o oe -ao. .. oe
ooo [ , 2014].
. ,
,
5 ( 2011 ).

1.2.

,
,
. ,
,
.

o o aa oo
aa o . . . 5
, :

1. ;

2. ;

3. coo o;

4. oo e;

11
 5. oo oa [ , 2007].

. ,
o ao e eo:
, .
, , phoneur,

: phone + flaneur.
, e a oa
o aee. o
ea.

, , .. , .. ..

: ,
,
[, , 2011, . 20]..

. . .
. ,
,

, o oo oe [ , 2007].

[, , 2011, . 20].

, ,
. ,
, ,
,
12
 .
,
.

, . . ,
. ,
,
.

: ,
, , ,
.

, :

- , ,
;

- ,
, ;

- - , ,
.

. . ,
o a oecco eooo
oeo, aao, eo ox (oo
eoo).

13
 . .
, . . . .
:

1. ;

2. ;

3. ;

4. .

,
. . .
-,
.
, ,
: , , ,
, . -,
:
. . ,
. .
, ,
, , .

,
.
,

.

14
 . , , web-,
-,
[, , 2014].
.
,
, , .
,
, ,
, .

1.3.

,
. , ,
. ,

? .

, -
,
.

,
, ,
,
, , , . ,
a e yo
e e.
15

: [,
2013].

(.. , .. , ..
, .. , .. , .. , .. , .. ,
.. , D. Herberg, S. Heusinger, T. Schippan ), o
x cc e
aoo a oe o. ,
,
, , , -
, , . -
-
. , -

,
.

, ,
, , ,
. ,
. ,
, ,
.
, ,

[, 2013].

16
 ,
,
, .
,

/ , ,
, , .

, .

. ,
, ,
.
. ,
, ,
, , , ,

. ,
, ,
.
, ,
, -
.

,
.

,
, :
17
 ,

,
. ,
.

( . ),
, -
, , ,
, .

,
, .. ,

.

, .
,
().

, ,

, , ,
, - [,
2012].

18

.

,
, .
, ,
.

,
.. [, 2011].

,

,
,
.

1.4. 1

, .
,
:
oo oo o o / o, oooe o
o eo , o oae,
o a o o o
. -,
, : ,
, , , ,
- .
-, .

19
-,
, :
, , coo o, oo
e, oo oa. ,
,
,
,
.

20
 2. ,

2.1.

,
( 2011 ).
:

1. https://dictionaryblog.cambridge.org/ -;

2. http://www.macmillandictionary.com/ -
Macmillan;

3. http://www.urbandictionary.com/ -
;

4. https://www.wordspy.com/ - .

1.

- ;

- ;

- .

21
 2.2.

1. , ;

2. , ();

3. , ,
;

4. ,
( ).

, .

,
(
). :

1. LOL
2. SoLoMo .
,
- o a oaoo oa
[, 1986, . 112-114].. :

1. catfish
22
 2. hashtag
3. subtweet
4. hate-link -
5. ugly selfie
6. shelfie
7. smishing -

[, , 2001, . 76], eeo
eeo oaoo e e ee ee o
o oo ee a eea.

1. dark social
2. fog computing
3. interest graph
4. digital crowding
5. digital hangover
6. hashtag activism
7. personality spam
8. second screen
9. tweetstorm
10. virtual mobbing
11. hard link
12. phantom vibration
13. screen sightedness
14. silent traveler
15. USB-condom USB-
16. ringxiety -
17. instafamous -
23
18. digital diet -
19. cybersickness
20. digital amnesia -
21. digital tattoo
22. troll farm
23. faceswapping
24. selfeet

. :
+:
1. phablet
2. phubbing
3. chatbot
4. nomophobia
5. dronie
+:
datasexual

, .

diarrheaist,

ist.
datafication .

:
, .

24
 ,
, :

1. Tweetterbot Tweetter-
2. Apple picking Apple .
,

, Tweetterbot,
.

,
, :

1. War texting
2. White-fi
3. FOMO
4. JOMO
5. BYOD.
.

.
.

1. Skype sleep Skype () .

25
2. hyper-documentation
, , .
3. attention theft
(, , ).
4. butler lie
/ .
5. ephemeral sharing ,
,
.
6. nasty effect ,
.
7. overconnectedness c
-,
.
8. text-walk .
9. word of post c , -
, .
10. narb ,
, , ,
.
11. bacn , ,
,
.
12. attention minute , ,

.
13. black-hole resort ,
-.

26
14. bashtag
.
15. chatterboxing
.
16. clique stalking -
.
17. diss tweet .
18. Facebook facelift , ,
.
19. Facecrook , ,
.
20. hashtag-friendly o :
, .
21. hashtagification .
22. iceberg tweeting ,
.
23. inline tweet -, ,
,
.
24. participatory panopticon ,
,
.
25. pity friend , ,
.

26. self-interrupt ,
.
27. sharebait ,
, , .

27
28. sharent ,
.
29. social bankruptcy ,
.
30. success theater ,
, .
31. thumbstopper ,
,
.
32. tweet seats , ,
.
33. twimmolation ,
.
34. twintern ,
.
35. twitchfork ,
.
36. underbrag ,
,
, .
37. unsourcing
, .
38. usie , .
39. zucker -
, .
40. glow cone ,
, .

28
41. pay-as-you-app ,

.
42. phoneur , ,
.
43. purse dial , ,

44. screen shift ;
.
45. smartphone face ,
, -
.
46. extreme phone pinching

.
47. twitter quitter ,
, .
48. ride-hailing service ,
.

, .
,
. ,
,
,
5 .
,
.

29

, 5 ,
(.1).
, .

25%.

(%)

2%

2%
1% 8%

5%

+
50%

25% +

5%
2%

1.
(%)

30
31
 2.3.

, :

I. , ,
:

1. nomophobia
2. lol
3. phantom vibration
4. screen sightedness
5. ringxiety
6. cybersickness
7. digital amnesia
8. overconnectedness
9. social bankruptcy
10. smartphone face
11. FOMO
12. JOMO
13. digital hangover
14. facebook facelift
15. digital diet

II., ,
, :

1. phablet
2. fog computing
3. second screen
32
4. USB-condom
5. pay-as-you-app
6. purse dial (pocket dial)
7. screen shift
8. faceswapping
9. ride-hailing service
10. White-fi
11. BYOD
12. SoLoMo
13. hard link
14. chatbot
15. text-walk
16. glow
.
III. , Twitter:

1. subtweet
2. tweetstorm

3. bashtag
4. diss tweet
5. iceberg tweeting
6. inline tweet
7. tweet seats
8. twimmolation
9. twintern
10. twitchfork
11. twitter quitter
12. tweeterbot

IV. , :
33
1. usie
2. ugly selfie
3. shelfie
4. dronie
5. foodfie
6. extreme phone pinching

V. ,
.

1. ephemeral sharing
2. black-hole resort
3. participatory panopticon
4. zucker
5. interest graph
6. attention minute
7. digital tattoo

VI. , :

1. hashtag
2. hashtag activism
3. hashtag-friendly
4. hashtagification
5. hate-link

VII. , ()
:

1. digital crowding

34
2. Skype sleep
3. troll farm
4. chatterboxing
5. clique stalking
6. butler lie
7. pity friend

8. catfish

VIII. , ,
:

1. war texting
2. Apple picking
3. smishing
4. dark social
5. Facecrook

IX. , ,
:

1. personality spam
2. attention theft
3. narb
4. bacn
5. sharebait
6. success theater
7. thumbstopper
8. word of post
9. underbrag

35
X. ,
:

1. datasexual
2. diarrheaist
3. silent traveler
4. instafamous

5. sharent
6. phoneur
7. self-interrupt
8. datafication
9. hyper-documentation

XI. , :

1. phubbing
2. virtual mobbing
3. nasty effect

(.2). ,
,
, ,

.

36
 2.
(%)

37
 2.4.

.
,
( 5 N).

, 6
: , , , ,
[, 1986, . 13].
, : , ,
,
. 3
( ):

, ,
,

, ,
. , ,
, ,
.

.

38
 ,
.
,
, , . ,
: +
, .

hashtagification,
hashtagify -cation:
hashtagify + -cation > hashtagification,
.
:
1. Diarrhea + ist = diarrhist
2. Un + sourcing = Unsourcing
3. data + fication = datafication
4. sub + tweet = subtweet

,
, ,
, .

[, , 2012, .90].
datasexual - ,

. : data +
sexual. faceswapping,

39
 ,
: face + swapping.
:
1. Over + connectedness = Overconnectedness
2. Cat + fishing = catfishing
3. chatter + boxing = chatterboxing
4. share + bait = sharebait
5. social + bot = socialbot
6. thumb + stopper = thumbstopper
7. tweet + storm = tweetstorm
8. hard + link = hardlink
9. chat + bot = chatbot
10. cyber + sickness = cybersickness
11. hash + tag = hashtag

,
, , ,
,
[, , 2011, . 47-50].
,
,

.

1. fog computing
2. Skype sleep

3. hyper-documentation

4. attention theft

5. butler lie

40
6. dark social

7. ephemeral sharing

8. nasty effect

9. war texting

10. word of post

11. fog computing

12. digital tattoo

13. interest graph

14. attention minute

15. troll farm

16. digital crowding

17. digital hangover

18. diss tweet

19. Facebook facelift

20. hashtag activism

21. iceberg tweeting

22. inline tweet

23. participatory panopticon

24. personality spam

25. pity friend

41
26. second screening

27. social bankruptcy

28. success theater

29. tweet seats

30. ugly selfie

31. vanity metric

32. virtual mobbing

33. Apple picking

34. phantom vibration

35. purse dial

36. screen shift

37. screen sightedness

38. silent traveler

39. smartphone face

40. USB condom

41. extreme phone pinching

42. Twitter quitter

43. digital diet

44. digital amnesia

45. ride-hailing service

42


, , ,
. ,
+ ,
, ,
, , teach-in . ,
-
, .

, .
,
. , pay-as-you-app
,
.

1. text-walking

2. black-hole resort

3. clique-stalking

4. hashtag-friendly

5. hate-link

6. glow-cone.

,
, .

43


.
-er, -ing:
1. self-interruption => self-interrupt
2. underbragger => underbrag
3. Zuckerberg (Facebook CEO Mark Zuckerberg) => zucker

, ,
. ,
, , . .
()
, ,
.
, .
.

,
.
. :
[, 2010, . 220-232] .

,
.

44
 ,
, .

, ,
(telephone phone) ,
, , .

. SoLoMo
, : social + location (or local) + mobile
, ,
. :
1. fear of missing out => FOMO

2. joy of missing out => JOMO

3. bring your own device => BYOD

4. laughing out loud =>LOL

. ,

.
,
.
. : shelf + selfie = shelfie,
share + parent = sharent, selfie + feet = selfeet, narrative + bit = narb, Facebook + crook
= Facecrook.
1. SMS + phishing => smishing
45
 2. white + WiFi => White Fi
3. bash + hashtag => bashtag
4. drone + selfie => dronie
5. selfie + feet => selfeet
6. Twitter + immolation => twimmolation
7. Twitter + intern => Twittern
8. Twitter + pitchfork => twitchfork
9. us + selfie => usie
10. no + mobile + -phobia => nomophobia
11. phone + tablet => phablet
12. phone + flaneur => phoneur
13. phone + snubbing => phubbing
14. ring + anxiety => ringxiety
15. food + selfie => foodfie
16. Instagram + famous=> instafamous.

(.3).

3.
(%)

46
 2.5. 2

,
. ,
,

.

, 11 ,

, 17% , ,

3% 100%.

.
: , , ,
, , .
,
81%, 4
19%.

47


.
.
, . a o oa
oo ee ea, e oe
oe e, o eo
o eo [, 2005].
, - , -
, eo ae, e
e oecc ec o a. ,
,
[, , 2005, c. 167 - 171].
o ee e, o - ooo oec
eooc o, e o oa

[, 2000, . 331].

.
, ,

.

,
. -,

,
87 . -,

48
 ,

. ,
. -,

,

.
, .
-,
,
, ,
, .

,
:
,
-.

,
,
.

, ,
,
.

49


1. . . - . , ,
1998. . 55.

2. , .., , .., .. 2001. English Lexicology.

: .

3. .. :
, , : . . . . . , 2004.

4. . . 1986. :
. 3- .
: .

5. .., // . 2011. 3. . 50-

56.

6. . . / . . . - . 3-, . -
. : ., 1977. - 176 .

7. . . -
// :
, : . . . XXVI
. .-. . : , 2013.

8. .., ..
. : 10-
3/2016, , 2012. . 90

9. . .
(
) //

50
: / . . . . . . 5.
: - , 2012. . 28-42.

10. . ., . . :
. ., 2014. ( )

11. . ., . . . ., 2004. 5.

12. .., vs .
// ., 2014. . 6., . 56-59.

13. . .
// - . ., 1978. . 14

14. .. // .
., 2000. . 331

15. . . :
/ . . . - ., - 1978.

16. .. -
(
) / ..// . -
. . 10.- - ,
2010. - .220-232.

17. .. (
): . . . . .
, 2005

18. . . : - .
, 1986. . 13.

51
19. / .. , ..
, .. . .: , 2005. 160 .

20. , . . . / . . / . . .
. : : , 2004. 296 .

21. .., ..
// . 2005. 11. . 167171.

22. .. . : ,
1994. 185 .

23. .. : //
:. /
. . .. . , 1999. . 75101.

24. .. // :
: . . . / . . .. .
. 14. , 2014. . 7983

25. .., ..,

// - . -. : -
. : , 2014. 8. 270

26. .., .. //
. 2011. 1. . 70-73.

27. Cambridge Dictionaries Online, :

https://dictionaryblog.cambridge.org/ , 11.12.2016

28. Macmillan Dictionaries Online, :

http://www.macmillandictionary.com/, 11.12.16

52
29. Urban Dictionary, : http://www.urbandictionary.com/,
11.12.16

30. Word Spy, : https://www.wordspy.com/, 11.12.16

53
 1

( 5 )

1. Smishing 45. Bashtag

2. Dronie 46. Chatterboxing
3. Shelfie 47. Clique stalking
4. Ugly selfie 48. Diss tweet
5. Nomophobia 49. Facebook facelift
6. Phablet 50. Facecrook
7. Phubbing 51. Hashtag-friendly
8. Chatbot 52. Hashtagification
9. SoLoMo 53. Hate-link
10. Datasexual 54. Iceberg tweeting
11. Catfish 55. Inline tweet
12. Diarrheaist 56. Participatory panopticon
13. Hashtag 57. Pity friend
14. Subtweet 58. Self-interrupt
15. Datafication 59. Sharebait
16. Dark social 60. Sharent
17. Fog computing 61. Social bankruptcy
18. Interest graph 62. Success theater
19. Digital crowding 63. Thumbstopper
20. Digital hangover 64. Tweet seats
21. Hashtag activism 65. Twimmolation
22. Personality spam 66. Twintern
23. Second screen 67. Twitchfork
24. Tweetstorm 68. Underbrag
25. Virtual mobbing 69. Unsourcing
26. Hard link 70. Usie
27. Silent traveler 71. Zucker
28. USB-condom 72. Glow cone
29. Instafamous 73. Pay-as-you-app
30. Digital diet 74. Phoneur
31. Skype sleep 75. Purse dial
32. Hyper-documentation 76. Screen shift
33. Attention theft 77. Smartphone face
34. Butler lie 78. Extreme phone pinching
35. Ephemeral sharing 79. Faceswapping
36. Nasty effect 80. Twitter quitter
81. Ride-hailing service
54
37. Text-walk 82. War texting
38. Word of post 83. White-fi
39. Digital tattoo 84. BYOD
40. Narb 85. Tweeterbot
41. Bacn 86. Apple picking
42. Attention minute 87. LOL
43. Black-hole resort
44. Troll farm

55