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Made by:
David Ulrichs HR model
Katy Happell
Veronika Novikova
Ekaterina Bubnova
Gilard Karmon
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Agenda

n Introduction

n Quick overview of the model

n 4 stages

n General implementation & case study

n Criticism
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Biography
American HR Management
Guru

Active professor, speaker,

management coach.

Themostinfluential HR
thinkerofthedecade

Michael Porter of the HR

World
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Model overview
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Strategic/operational

nStrategic Partner nChange agent

- Communicating with - Understands culture
internal clients
- Expansion/evolvement
- Feedback, identification of
Top-talents, filling job - Organizes training ->
vacancies learning new skills

- Promoting of productivity - Adapting staff for new

and harmony stage of growth
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People/processes

nAdministrative nEmployee champion

expert - Protects employees interests
- Bureaucracy - Gauging employee morale,
experience and satisfaction
- Organizing personal
employee information - Preserves employees self-
esteem and commitment
- HRIS (Human Resources
Information System) - Spot shortcomings in
company culture
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Implementation of David Ulrichs
Model
n Predominantly used in large businesses

n Division of tasks. For example

- Strategic Partner; recruitment

- Change Agent; training and development

- Administrative Expert; wages, safety and compliance

- Employee Champion; employee welfare

n Utilised by multiple teams within the business

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Case study: Bath Consultancy
Group
n The Situation: Government department. Recently merged
resulting in double the number of staff and office spread
across the company.

n The Solution: Centralise HRM department. Train both HR

staff and other employees to ensure understanding of the
new system.

n The Outcome: Network created that linked regionally

disparate teams. Clarified the roles of HR; staff could access
HR functions quickly. New structure facilitates future change.
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Criticism
n The model is more like a draft

n No fast results

n Need to adjust it to the company

n Doesnt work for every company

n Us vs. them

n Lack of skills of HR managers

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Questions and Answer time
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Sources
n https://www.efilecabinet.com/human-resources-dave-ulrich-model-
and-document-management/

n https://www.slideshare.net/CreativeHRM/david-ulrichs-hr-model

n http://www.bathconsultancygroup.com/downloads/HR-Development-
Case-Study-v1.0-July-2011[171].pdf

n https://www.google.ee/search?q=david+ulrich+hr
+model&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjj4ryFlc3
UAhWILMAKHZoXCzoQ_AUIBigB&biw=1280&bih=738#imgrc=EIkSHFR
xxuGRBM

n https://mettl.com/blog/managing-hr-roles-david-ulrich-model/

n http://www.bathconsultancygroup.com/downloads/HR-Development-
Case-Study-v1.0-July-2011[171].pdf

n http://smallbusiness.chron.com/six-main-functions-human-resource-
department-60693.html