PT Pertamina

Strategic Analysis Report

By:

2014 Management (Marketing)

Group 1
14201400005 Adelita Marcia
14201400015 Annisa
14201400030 Cindy Lois Christiana

Submitted To:

Liswandi, Ph.D
In partial requirement of
STRATEGIC MANAGEMENT (MGT11053)

Where Tomorrows Leaders Come Together

on

December 12, 2016

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Acknowledgement

14201400005 Adelita Marcia Signature

14201400015 Annisa Signature
14201400030 Cindy Lois Christiana Signature

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Table of Contents
PT Pertamina ........................................................................................................................................... 1
Acknowledgement .................................................................................................................................. 2
Report Summary ...................................................................................... Error! Bookmark not defined.
Key Words ........................................................................................................................................... 4
1.0 Introduction to Organization (5-8 Pages) ...................................................................................... 5
1.1 History (1-2 pages) ........................................................................................................................ 5
1.2 Current Status (max 2 pages) ........................................................................................................ 5
1.2.1 Financial Performance (max 1 table) ..................................................................................... 5
1.2.2 Non-Financial Performance (max 1 table) ............................................................................. 5
1.3 Investors and Owners (max 1 page) (max 1 table) ....................................................................... 5
1.4 Management Structure (max 1 page) (max 1 graph) ................................................................... 5
2.0 Strategic Orientation of Organization (3-4 pages)......................................................................... 5
2.1 Vision ......................................................................................................................................... 5
2.2 Mission ...................................................................................................................................... 5
2.3 Corporate Governance and Values ........................................................................................... 5
2.4 CSR/ Sustainability Initiatives, if any ......................................................................................... 5
3.0 Strategic Analysis of Organization (max 6-8 pages) ...................................................................... 6
3.1 Industry Background (max 3-4 pages) (max 1 table) .................................................................... 6
3.3 Summary of Factor Analysis (max 3-4 pages) ............................................................................... 6
4.0 Conclusion ......................................................................................................................................... 6
Appendices.............................................................................................................................................. 7
References .......................................................................................................................................... 8
Tables .................................................................................................................................................. 8
T.1 Financial Performance Summary .............................................................................................. 8
T.2 Owners and Investors Data ....................................................................................................... 8
Figures (max 2 pages) ......................................................................................................................... 8
F.1 Market Share ............................................................................................................................. 9
F.2 Organization Chart .................................................................................................................... 9

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Abstract
A summary of the report in not more than 250 words

Key Words
Not more than 5 key words

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1.0 Introduction to Organization (5-8 Pages)
The first section is a brief introduction of the company including its history, current status, and
performance record and management structure.

1.1 History (1-2 pages)

Describe the history formation of company and major milestones. Why this particular business? Why
not any other business? Need and motivation?

1.2 Current Status (max 2 pages)

Describe the company in quantitative terms. Use up to minimum five and maximum ten years
information on the company.

1.2.1 Financial Performance (max 1 table)

Data should be in financial terms (IDR/ USD). Provide key figures such as revenue, cost of goods,
margin, profit, assets, liabilities, cash etc.

1.2.2 Non-Financial Performance (max 1 table)

Provide Products, sales, employee, assets and location data which is not in monetory terms.

1.3 Investors and Owners (max 1 page) (max 1 table)

Provide information on ownership, shareholding pattern, investors and promoters.

1.4 Management Structure (max 1 page) (max 1 graph)

Provide information about the Current board of directors, their qualifications and brief profiles
(maximum 30 words for each). If possible, draw an organization chart and give profile of key senior
management employees, who are involved in strategies and policies

2.0 Strategic Orientation of Organization (3-4 pages)

Describe what you understand about the companies strategic orientation, in terms of vision,
mission, value systems and broad corporate policies all in separate sections as below:

2.1 Vision
Not only provide vision statement but also find out why and how that vision was formed. Vision
statement is typically only one (mention the source of information e.g. Annual Report or website).

2.2 Mission
Not only provide mission statements but also find out why and how of formation of mission. Mission
is normally consists of 2-3 or more statements. Differentiate between values and mission (mention
the source of information).

2.3 Corporate Governance and Values

Is the company transparent? What is the code of conduct within the company?

2.4 CSR/ Sustainability Initiatives, if any

Describe the history of community and social responsibility initiatives.

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3.0 Strategic Analysis of Organization (max 6-8 pages)
How the company plans for the future.

3.1 External Environment Analysis (max 3-4 pages)

Use PESTEL analysis for national or global information. Describe the environment relevant to the
company or the environment having impact on the company including the government policies. Use
Porters 5-Force Analysis and provide latest information on industry and major competition. Market
share and growth data should be provided for the industry. Describe what type of market it is.

List what are benefitial to the organization under the head opportunity and similar analysis for the
factors which become threat. Summarize all your analysis into EFAS.

3.2 Internal Environment Analysis (max 3-4 pages)

Describe the value chain relevant to this company. First, the primary chain consisting of flow from
Raw Material ProdcuctionDistributionMarketingService. Then the secondafy chain
consisting of HR, R&D, IT and Finance. List the strength and the weakness factors separately.
Summarize all your analysis into IFAS.

3.3 Summary of Factor Analysis (max 1-2 pages)

Then the full summary is to be plotted in terms of TOWS Matrix.

FINAL REPORT

4.0 Long Term Strategy

You need to analyse if the company is having a long term strategy. Analyse whether the existing
strategy matches your analysis in the previous section. Can you recommend some new strategy to
the company and on what basis? You need to distinguish between Business Strategies and Corporate
Strategies. Your recommendation can be for both.

4.1 Business Strategy (max 1-2pages)

Analyze the company in terms of generic business strategy for each of their business.

4.2 Global Strategy (max 1-2pages)

Discuss what kind of strategy is followed.

4.3 Corporate Strategy (max 1-2pages)

Discuss if they have any diversification, integration or the outsourcing plan.

4.4 Recommendations (max 1-2pages)

What would you recommend?

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5.0 Execution Plan
Describe what concrete steps are taken by the company to implement the strategy. The execution
strategy, in terms of :

1. Organization structure
2. Organization culture
3. Leadership style
4. Rewards and incentives
5. Policies and procedures
6. Quality assurance and benchmarking
7. Use of IT and Technology
8. Allocation of resources - funding

6.0 Evaluation and Conclusion

How the company plans to measure the success? Is it in revenue? Or the market share? Or whether
company has any annual audit to measure the deviation from the plan? Or whether the company
wants to use Balance Score Card?

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References
Please go on net and find out more information but each source must be listed here.

Tables
All tables should be put at end and not in the main report.

T.1 Financial Performance Summary

This is only an example

2015-12 2014-12 2013-12 2012-12 2011-12

Income Statement
Total Revenue
Gross Profit
Operating Expenses
Operating Income
Pre-Tax Income
Net Income
Balance Sheet
Total Assets
Total Liabilities
Shareholders Equity
Key ratios
YoY Revenue Growth
Activity Ratios
Receivable Turnover
Inventory Turnover
Fixed Asset Turnover
Profit Ratios
Profit Margin
Return on Assets
Return on Equity
Liquidity Ratios
Current Ratio
Quick Ratio

T.2 Owners and Investors Data

This is only an example

Figures
All diagrams should appear here.

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F.1 Market Share
This is only an example

F.2 Organization Chart

This is only an example

Appendices
The appendices are not necessary but if you want to include any additional information you can give
it.