CHINA INTERNATIONAL

TRAVEL MART 2017

Exhibition Invitation
Manual

Kunming, China
Oct.2022, 2017
CITM
The largest professional travel show in Asia
A gathering of the worlds tourism circles
> CITM is an annual event that is held in Shanghai and Kunming
alternately. As the largest professional travel show in Asia, CITM has
drawn the attention of people in the tourism industry worldwide.
> Participants in CITM come from all sectors of the travel
industry, including international and domestic tourist organizations
including Chinas 31 provinces, autonomous regions and Hong
Kong, Macao and Taiwan, travel agencies, hotels, airlines and
related travel companies.
> The CITM Organizing Committee is sparing no effort to invite, through
various channels, buyers with strong competitiveness from China (including
Hong Kong SAR, Macau SAR, and Taiwan Region) and other countries and
regions in the world, to participate in the mart. Strict participation conditions
and invitation procedures will guarantee the quality of buyers, so that the
exhibitors will surely enjoy the great benefit at CITM.
> Professional trade days will be arranged exclusively for registered
delegates so as to ensure your participation in CITM valuable. In the day
open to the public, exhibitors can promote tourist products and show
advantages of tourism resources to the mass directly.
> The CITM Organizing Committee will also invite a large number of
correspondents of domestic and overseas media to cover the mart in an
extensive and intensive way. Exhibitors may take the chance to
increase their exposure and promote the reputation of their products.

CITM
The largest international tourism fair in Asia
featuring rich contents
As the largest international tourism fair in Asia featuring the most
preferential price, CITM will surely make the participants in the mart
have a bumper harvest:
> Exhibitors will have many opportunities to meet the personages
from the tourism circles and establish extensive business contacts
with them.
> Participants may attend specialized symposiums and lectures to trace the
latest development trend of international tourism.
> Press conferences or cultural performances will be held at the mart to
fully display the exhibitors new tourism products.
> The mart will be open to tourism-related personnel and the public. It is
predicted that tens of thousands of people will visit it.
> Participants may hold various promotional activities; introduce the
tourism resources of their own countries so as to tap the most
opportunities.
Brief Introduction of CITM 2016
2016 China International Travel Mart (CITM 2016), hosted
by Ch i na Nationa l Tou r ism Ad m i n ist ration (CN TA), Civi l
Aviation Adm inistration of China and Shanghai Municipal
Peoples Government, organized by Shanghai Municipal Tourism
Ad m i n ist r at ion, op er at e d by Beiji ng Su n ny I nt er nat iona l
Communications Ltd., was held successfully at Shanghai New
International Expo Centre from November 11 to 13, 2016, with the
participation of 106 countries and regions. With a total of 2,593 booths,
including 1,813 domestic booths and 780 overseas booths, accounting
for 70 percent and 30 percent of all booths respectively, and 2,224
raw space booths, accounting for 85.7 percent of all booths, CITM
2016 attracted 1,088 exhibitors, including 598 domestic exhibitors,
80 exhibitors from Hong Kong, Macao and Taiwan, as well as 410
overseas exhibitors.
Amongst domestic exhibitors, local tourism administrations
showed great enthusiasm about CITM 2016, provincial tourism
administrations blended their own characteristic folk customs into
their booth design, and intensified the promotion of tourism routes. In
enterprises, China Tourism Group made its grand debut at CITM 2016.
Alibaba announced its trade volume during the Singles Day shopping
carnival in real time, attracting flocks of visitors. Globally influential
Chinese enterprises such as Wanda and Overseas Chinese Town
(OCT) also made brilliant appearance. The overseas exhibition zone
attracted a multitude of exhibition groups from countries like Republic
of Korea, Russia and the Netherlands. Of these exhibition groups, the
exhibition area of the Japanese exhibition group and the US exhibition
group were 432 square meters and 612 square meters. Major tourism
institutions and enterprises, led by Disneyland, Universal Studios,
Japan Airlines and Okinawa Convention & Visitors Bureau, promoted
respective characteristic tourism products based on their tourism
resources, presenting a highlight during CITM 2016.
The main features of CITM 2016 are as follows:
I. Maintaining a high degree of internationalization. CITM 2016
attracted international tourism organizations such as South Pacific
Tourism Organizations, Pacific Asia Travel Association, ASEAN
Secretariat, Central and Eastern Europe Regional Tourism Centre,
China-ASEAN Centre.
II. Focusing on industrial hotspots and enhancing trading function.
CITM 2016 paid attention to the new situations, features and trends
of tourism development, and set up Characteristic Chinese Tourism
Commodity Zone and Outdoor Tourism Equipment Expo Zone
for the first time. To enhance trading function of tourism, a 100-table
professional negotiation zone was set with the participation of about
660 overseas travel agents from 48 countries and regions, to further
improve professional degree.
III. Colorful tourism presentation and promotion. During CITM
2016, besides the conventional tourism presentation and promotion of
booths, domestic provinces and autonomous regions such as Sichuan,
Jilin and Xinjiang, as well as countries and international organizations
such as India and European Tourism Union conducted distinctive tourism
promotion on the central stage of the exhibition hall; domestic provinces
and autonomous regions such as Yunnan and Inner Mongolia conducted
tourism promotion; many exhibition zones presented local characteristic
musical instrument performances and ethnic song & dance performances;
the tourism departments of the provinces, autonomous regions and
municipalities along the Yangtze River jointly released the information of
the Yangtze River Tourism Promotion Alliance.
CITM 2016 earned high praise from CNTAs leaders and wide
recognition from the industry, retaining its level and influence as Asias
largest tourism exhibition. On this basis, we will enrich exhibition
forms and broaden organization thinking to lay a solid foundation for
the success of CITM 2017.
COLORFUL YUNNAN
TOURISM PARADISE
Yunnan is located in southwest China in the middle reaches of the famous
Lancang-Mekong River, which is praised as the oriental international river.
With its 4,061-kilometer-long boundary lines, the Province respectively borders
on Vietnam, Laos and Myanmar, while it is in close vicinity of Thailand,
Cambodia, India and Bangladesh. For this reason, Yunnan is China s important
gateway leading to Southeast and South Asia. Yunnan covers a total area of
394,000 km2 with a population of 45 million. Owing to that it includes 25 ethnic
minority groups, Yunnan is Chinas only province that has the greatest number
of ethnic minority groups. Yunnan boasts convenient transportation facilities,
which include 13 national first-class ports, 12 civil aviation airports, more than
317 domestic air routes and 50 international air routes. The mileage of its high-
class highways totals 209,000 km.
Yunnan is one of the Chinese provinces that have the richest tourism
resources, and its fantastic and beautiful natural scenery, colorful ethnic folk
customs, long-standing history and culture, inclusive religious belief, and warm
and ideal climate make it a natural ideal place for vacation. Represented by
Kunming, those areas in Yunnan at the elevation between 1,800 and 2,000
meters are neither too cold in winter nor too hot in summer, and the annual
average temperature of 15 has created the eternally spring-like climate.
Countless highland lakes and ideal ecological environment of Yunnan have
nurtured unique tourism resources, making Yunnan the eternally spring-like
tourist destination for vacationers and holidaymakers in southeast Asia.
After construction of decades, Yunnan has formed six major tourist areas,
namely International Business Tourist Area in central Yunnan (taking Kunming
as its center), Shangri-la Eco-culture Tourist Area in northwest Yunnan
(including Dali, Lijiang, Diqing, Nujiang), Foreign Scenery Tourist Area in
west Yunnan (including Dehong, Baoshan), Tropic Rainforest and MeKong
River Scenery Tourist Area in southwest Yunnan (including Xishuangbanna),
Karst Landscape Tourist Area in southeast Yunnan (including Qujing,
Wenshan, Honghe) and Northeast Yunnan Culture Tourist Area of Ancient
Town in Zhaotong. And Yunnan is reputed as China s famous Paradise for
Sightseeing, Paradise for Culture Experiencing, Paradise for Leisure and
Holiday, Paradise for Health and Entertainment, Paradise for Science
Researching and Exploring, Paradise for Living and Paradise for Delicious
Food and Shopping.
Over the past years, Yunnan Province has been promoting Kunming-Dali-
Lijiang-Deqen Shangri-la eco-culture tourist itinerary. Meanwhile, it actively
promotes to domestic and overseas visitors tropical rainforest and Mekong
River tourist itinerary in southwest Yunnan, volcano, geothermal and cross-
border tourist itinerary in west Yunnan, karst landscape and cross-border tourist
itinerary in southeast Yunnan, and vacation and leisure tourist itinerary. Yunnan
will also promote more tourist products, such as eco-tour, hot spring and golf,
small towns, world heritages, cultural experiencing, ethnic customs and border
scenery.
The colorful Yunnan is indeed tourists paradise. The warm-hearted and
hospitable people of all Yunnan ethnic groups cordially welcome the domestic
and overseas friends to tour Yunnan, so as to share the joy of returning to the
nature and the perfect harmony between man and nature, and experience the
entire process to upgrade delight from the scenery to emotions in the heart, then
from hearts content and to happiness of the fairyland.
Regulations on Participating
> Organizer and Manager
The exhibition is organized by the CITM Organizing
Committee, and the CITM Secretariat, as the permanent working
body of the Committee, is in charge of the organization and
management.
> Qualification for Participating in the Exhibition
Upon receiving the application and full payment of the
participation cost for the CITM 2017, the CITM Secretariat will
confirm your qualification as an exhibitor through the web office
system of CITMs official website (www. citm.com.cn), and the
Exhibitor Service Manual, Confirmation Letter on Exhibition
Booths and Map of the Exhibition Booths will be mailed to
you too.
> Exhibition Booths
1.Allocation-Booth/space will be allocated at the CITM
Secretariats full discretion in registration sequence, reservation of
booth areas and request of exhibitors. The Secretariat has the right
to change the allocation of booths of exhibitors.
2. Booth Construction
A. The construction of a raw-space booth can only be carried
out by the Official Construction Contractor designated by the
CITM Organizing Committee or a construction company
designated by the exhibitor. If an exhibitor selects an outside
construction company, booth construction work cannot be carried
out unless the construction has been approved by the CITM
Secretariat and a security deposit in an amount of RMB10,000
yuan has been made to the CITM Secretariat.
B. If an exhibitor renting a shell scheme booth wants to
decorate it, the decoration must be carried out by the Official
Construction Contractor designated by the CITM.
3. Rent
A. Standard Shell Scheme Booth (RMB 19,100 yuan/booth)
Each standard shell scheme booth covers an area of nine sq m
(3 m x 3 m). An exhibitor shall rent a booth at least. Each booth
is only allowed to be used by one unit, including four exhibitor
passes. Each booth contains four chairs, one table for business
talks, one consulting table, one fascia board, carpets, two spot
lights, a wastepaper basket and a power socket.
B. Raw Space (RMB 17,200 yuan/9 sq m)
a) A space-only site covers an area of nine sq m, and an
exhibitor shall rent four space-only sites (36 sq m) at least. Each
stand (nine sq m) is only allowed to be used by one exhibitor,
including four exhibitor passes.
b) An exhibitor that shall rent a space-only site to build a two-
story booth must pay the additional fee: the area of the second
story x (the price of the space-only site per sq m 2). The exhibitor
shall pay the fee after the Secretariat issues the demand note upon
the approval of its design drawing.
An exhibitor shall not share a booth with other exhibitors or
transfer a booth to others without permission of the Organizing
Committee.
> Exhibitors
1. Each shell scheme booth shall be entitled to have four
delegates at most.
2. Those who have no booth/space shall not be admitted to
CITM 2017 without permission of the CITM Secretariat.
3. Each exhibition booth (nine sq m) is only allowed to be used
by one exhibitor, including four exhibitor passes.
> Preferential Clause
1. Those who apply for the exhibition and pay the lump sum
before June 30, 2017 can enjoy a reduction of RMB700 yuan for
every 9 sq m(Both payment eligibility and exchange rate are based
on the date of bank remittance).
2. Those who apply for 10 or over 10 booths can enjoy the
preferential treatment of rent 10 booths, get one free.
> Cancellation and Refund
1. Cancellation must be made in a written notice to the CITM
Secretariat before August 10, 2017.
2. A cancellation fee, 20 percent of the total amount, shall be
deducted.
3. Refund shall not be made to those whose application for
cancellation is received on or after August 10, 2017 (based on the
postmark/fax), or to those who fail to show at the CITM 2017.
4. Service charges of bank transferring will be reduced out of
the refund. All refunds will be made after Novermber 10, 2017.
> Security
All exhibitors are required to strictly abide by the laws, rules
and regulations on fire, security and health issued by the state
and the local governments, the CITM Secretariat, the official
construction contractor, and the owner of the exhibition hall.
> Risks and Liabilities
The CITM Organizing Committee shall not be liable for any
loss or damage to the exhibitors property caused by any reason
whatsoever or for lost shipments during transportation.
> Remarks
1. The CITM Secretariat reserves the right to disqualify any
exhibitor whose status is incompatible with the application and
registration, and the relevant fees shall not be refunded.
2. The CITM Secretariat has the right to disqualify any
exhibitor who violates the above-mentioned rules and regulations,
and terminate its participation.
3. The CITM Secretariat reserves the right to revise these
regulations at any time and work out new regulations according to
the actual preparation work.
4. Application can be made by logging onto www.citm.com.cn,
on which the latest news and information will be released.
 How to Make Online Booth Reservation
on the CITM Official Website

1. Enter the CITM homepage through www.citm.

first com.cn, and click the button of Exhibitor Login
step
/ Registration (as red area in pic. 1 shows). See as
below:

2. All exhibitors can enroll through the buttons

of Exhibitor Login / Registration in the CITM
second homepage. By clicking the button of Registration
step (as red area in pic. 1 shows), you can enter the
registration page, put the information required (Note:
please set the username and password for logging into
Exhibitor Application Management System hereafter)
and finish it by clicking the button of Submit. See
as below:

3. By clicking the button of

third Exhibitor Login (as red area in To learn more detailed
step pic. 1 shows), exhibitors can enter information, you could download
the page as below: How to register and what to do
online as an exhibitor on
http://www.citm.com.cn/
UploadFiles/Files/How to
register and what to do online as
an exhibitor.pdf

4. After input the username and password and then click the
button of Login (as the red area in pic. 3 shows), exhibitors
can enter the Exhibitor Application Management System. If the
qualification approved, the exhibitors can start the following
fourth items: Booth ApplicationSubmit the Information for CITM
step 2017 Official Directory & List of ExhibitorsApplication
for Additional Exhibitor PassesApplication for News
Conference/ PresentationApplication for Performance in
the Day Open to the Public and check the results of each
application. See as below:
Brief Introduction of CITM 2017 Venue

The Window of the Conventions and Exhibitions of Southeast Asia the Dianchi International Convention
& Exhibition Center
Situated in the Fubao Peninsula of Dianchi, DCEC covers an area of about 155.4 hectares, with an overall floorage of 5.4 million square
meters and a total investment of 37 billion RMB yuan. The floor area covered by the exhibition halls and the service supporting facilities
come to about 1.17 million square meters.
DCEC contains 23 modernized exhibitions, including 13 non-column halls and 10 pillared halls. The indoor exhibition area registers
about 300,000 square meters, of which 200,000 square meters are covered by the non-column halls, and about 100,000 square meters, by
the pillared halls. The No. 6, 7 and 8 non-column halls are the main exhibition halls, where various types of exhibitions and conventions
can be held, such as the reception of political and business affairs, opening and closing ceremonies, press conferences, large banquets,
shows of high-quality products, and exhibitions of culture, arts, science and technologies. The outdoor exhibition area is about 100,000
square meters; and the area covered by the supporting meeting halls, banquet halls, multi-function halls, negotiation rooms, VIP rooms
and the relevant management rooms is about 100,000 square meters. DCEC holds 45 meeting halls in various sizes, a multi-functional hall
with an area of 1,620 square meters, 12 banquet halls in various sizes and a lecture hall. With the multi-function meeting systems, DCEC
can provide high-quality hardware equipment and excellent service for different types of meetings and activities, in addition to 8,000 fixed
parking lots.

Dianchi International Convention & Exhibition Center

Add: Fubao Peninsula (next to Huanhu East Road), Guandu District, Kunming, Yunnan Province
Exhibition Hall Guide Map

E7
E6 E8

E5 E9

Legend
Preface Hall
Meeting/Lecture Hall
Multi-functional Hall
Exhibition Hall
Business Area
Delivery Center
Laundry Room
Vertical Transportation
VIP Car Parking Garage
Non-motor Vehicle Parking Garage
Equipment

Dianchi International Convention & Exhibition Center

Add: Fubao Peninsula (next to Huanhu East Road), Guandu District, Kunming, Yunnan Province
China International Travel Mart 2017
Booth Application
Deadline: July 10, 2017
(Fill in the Booth Application on www.citm.com.cn. Only the booth reservations through
the website are received by the mart; any other ways is not acceptable. )

I.Exhibitor
Name of company:
Address:
Tel: Fax:
E-mail:
Contact person: Job title:

II.Reservation of Shell Scheme Booths

Standard shell scheme booth: RMB19, 100 yuan per booth (Each standard shell scheme booth is 9 m2 (3m3m)and one booth at
least. A standard booth includes four chairs, a table for business talks, a consulting table, and a fascia board, a piece of carpet, two
spotlights, a waste paper basket, a socket and four exhibitor passes.)
Raw space: RMB17, 200 yuan / 9 m2 (Each unit is 9 m2 and four units at least)
Those who apply for the exhibition and pay the lump sum before June 30, 2017 can enjoy a reduction of RMB700 yuan for every 9 m2.
(subjected to the date of payment)
Other preferential principles please see the 5th item Preferential Clause of the Regulations on Participating in the CITM 2017.
Standard Shell Scheme Booth (RMB 19,100 yuan/booth)
We ask for a reservation of standard shell scheme booth (s). The total cost is RMB yuan.
Raw Space (RMB 17,200 yuan/9 sq m and 36 sq m at least)
We ask for a reservation of square meters of raw space. The total cost is RMB yuan.

III.Payment
We have remitted the participation cost RMB yuan / US$ through Bank
on / / (month/date/year) to the designated bank (please upload a copy of receipt of remittance on
www.citm.com.cn).
Account Name: Beijing Sunny International Communications Ltd.
Account Number: 860581706110001
Bank: Chang An Avenue Sub-branch, Beijing Branch, China Merchants Bank
Address: 11 Jianguomennei Ave., Beijing 100736, China
I have read 2017 CITM Exhibition Invitation Manual and agree to abide by them.

Remarks: 1. Application for stand will be invalid if no payment before July 10, 2017.
2. Please indicate that the payment is made for registration in CITM 2017.

CITM Organizing Committee Secretariat

Add: Room 3214, Hostel of CNTA, A9, Jianguomennei Ave., Dongcheng District, Beijing
Tel: 86-10-65201858, 65201294
Fax: 86-10-65201859 E-mail: citm@cnta.gov.cn Website: www.citm.com.cn
China International Travel Mart 2017
Questionnaire For Exhibitors
Deadline: July 10, 2017

For the following questionnaire, please fill in the Exhibitor Registration form on
www.citm.com.cn.
Contact person: Job title:
Name of company:
Tel: Fax: _

Please tick in boxes that describe the products/services your company provides:
1. Travel wholesaler 12. Camping 23. Adventure tour
2. Tourist attraction 13. Convention/exhibition 24. Boat excursion/hire
3. Cruise company 14. Group tour 25. One-day tour
4. Vehicle rental company 15. Incentive tour 26. FIT service
5. Hotel/hotel group 16. Tourism administration 27. Special tour
6. Holiday resort 17. Tourism association 28. Ground service
7. Conference/banquet 18. Airline company 29. Fitness tour/spa holiday
8. Computerized reservation system 19. Rail tour 30. Golf holiday
9. Consulting organ for market development 20. Theme park 31. Ski holiday
10. News media 21. Wildlife zoo 32. Others (please specify)
11. Business tour 22. Youth tour

Company Profile

CITM Organizing Committee Secretariat

Add: Room 3214, Hostel of CNTA, A9, Jianguomennei Ave., Dongcheng District, Beijing
Tel: 86-10-65201858, 65201294
Fax: 86-10-65201859 E-mail: citm@cnta.gov.cn Website: www.citm.com.cn
 LOCATION OF KUNMING DIANCHI
INTERNATIONAL CONVENTION & EXHIBITION CENTER

Kunming North Bus

Passenger Station
Kunming North
Train Station

Line 2

Second Ring South Road

Second Ring East Road

Kunming Beltway
Changshui Airport

Line 8

Kunming East Bus

Passenger Station
Second Ring West Road
Guannan Avenue

Kunming
Kunming West Bus Train Station
Passenger Station

Kunming Beltway
Gongjiacun Station Exhibition Center North Station
Dianchi Road

Feihu Avenue

Wangjiaying Railway
East Huanhu Road

Changhong Road Freight Station

Fubao Road
Hang Rui Expressway

Kunming East Bus

Line 5 Fubao Road Station Passenger Station
East Huanhu Road

East Huanhu Road Station Exhibition Center Station Baofengcun Station

Kunming New Administrative

Region Chenggong District

Dianchi

A HALF-HOUR ECONOMIC CIRCLE LINKING THE THREE URBAN AREAS

The DCEC is located in a core area connecting Kumings city center, the Chenggong District and the Airport
Economic Development Zone.
Circled by the East Huanhu Road, the citys Beltway and Airport Expressway, which link the old and new
urban areas, the DCEC boasts convenient, easy and fast access to traffic. The metro lines No. 2, 5 and 8 run
through the city zone, shaping a half-hour economic circle connecting all the urban areas.
Organizers: China National Tourism Administration
Civil Aviation Administration of China
Yunnan Provincial Peoples Government

Time: October 20 (Friday) to October 22 (Sunday), 2017

Venue: Kunming Dianchi International Convention &
Exhibition Center
Scale: Area: 50, 000 sq m
Number of standard shell scheme booths: 2,400

Exhibitors Profile:
Tourism administration, tourism association, travel agency, tourist attraction, airlines, cruise
company, car-rental company, hotel/hotel management group, holiday resort, convention
and exhibition center, computerized reservation and other related software development
company, consulting organ for marketing development, and tourism media etc.

As an exhibitor, you can expect:

> Numerous top-quality buyers worldwide;
> Two trade days kept exclusively for registered delegates and one day open to the public;
> Press conferences and symposiums for exhibitors to further promote their products and
obtain insights in the international tourism market;
> Thousands of people to visit your exhibition booth;
> Well-arranged social activities for exhibitors to establish close ties with buyers.

Schedule:
Oct. 17, 2017 (Tuesday) 09:00 - 17:00 Registration/booth construction
Oct. 18, 2017 (Wednesday) 09:00 - 17:00 Registration/booth construction
Oct. 19, 2017 (Thursday) 09:00 - 17:00 Registration/booth construction
Oct. 20, 2017 (Friday) 09:00 - 17:00 Professional Trade
Oct. 21, 2017 (Saturday) 09:00 - 17:00 Professional Trade
Oct. 22, 2017 (Sunday) 09:00 - 17:00 Open to the public
After 17:00 Withdrawal of exhibition
Oct. 23, 2017 (Monday) 09:00 - 18:00 Withdrawal of exhibition
Note: The Schedule is subject to change with notice.