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Thats why weve chosen Serving Britains shoppers a little better every day as our new core
purpose. As a business, serving customers is at the heart of everything we do from colleagues
in our stores to those of us in supporting roles.
In the UK, we serve some 66 shoppers every second, so its our goal to ensure every one of
those customers experiences just a little better service on each visit.
5 MAIN OBJECTIVES.
Objective one
- to maximise sales and with doing so increase their profits. If Tesco to maximise their sales the
second half of the aim (increase their profits) will happen on its own.
Objective two
decrease their prices. Tesco aim to make shopping cheaper for the average household. They
aim to do this by cutting prices and offering more in store deals. They may have many different
objectives in order to reach this aim.
Objective three
introduce more healthy eating products into the wide range of groceries they supply. The
advantage of introducing more healthy living products is that Tesco will; attract many more
customers that are interested in healthy eating products, make Tesco an established business
four providing healthy eating products.
Objective four
Tesco aim to develop a large Internet shopping site. Tesco aim to provide groceries,
electronics and clothing goods as well as a number of their services online. Tesco are aiming to
develop the online shopping experience, if they are successful in doing so they may attract
many more customers which will help them achieve objective one.
Objective five
to provide jobs to their local community. Tesco aim to reduce the unemployment in local areas
where Tesco Stores are built.
TESCO- PURPOSE, AIM AND OBJECTIVES.
SMART OBJECTIVE
S
- It is specific; it clearly states that they have seen a slight increase of 3.7% in the staff accident
rate within distribution and that they are already taking steps towards tackling this and are
confident that they will meet it. They know exactly what there target is and are aiming straight at
it.
M
-It is measurable; Tesco are measuring this with precise figures. They have stated that they
seen a slight increase of 3.7% in the staff accident rate. This tells me that they are recording
accidents and measuring progress. I feel that this is a positive step towards tackling health and
safety within the Tesco distribution.
A
-It is agreed; Tesco will make sure that all the employees of the Tesco distribution will be aware
of this aim and what Tesco are doing to achieve the aim. Tesco will make sure that all
employees comply with precautions put in place to keep the accident rate low.
R
-It is realistic; Tesco know that this is a realistic aim because there customer accidents and staff
accidents within stores are down by a high percentage. So Tesco realise that it is realistic to be
able to reduce injuries within distribution by putting extra precautions in place.
T
-It is time constraint; Tesco have set themselves a 3 year period in which they want to achieve
this aim in. So this means hat the aim is time constraint to 3 years.
Tesco provide personal loans and mortgages.