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Dr.

SHAKUNTALA MISRA NATIONAL REHABILITATION UNIVERSITY


LUCKNOW

FACULTY OF LAW

READING & PRACTICE MANUAL


on

FUNDAMENTALS OF COMPETITION LAW

Students of B.Com., LL.B (Hons.)


BATCH OF 2014-19
Dr. Shakuntala Misra National Rehabilitation University, Lucknow

1
Faculty of Law

Faculty of Law
Dr. Shakuntala Misra National Rehabilitation University,
Mohaan Road
Lucknow- 226017

Batch of 2014-19, LLB (Hons.), Faculty of Law, DSMNRU

March, 2017

No part of this booklet can be reproduced, stored in a retrieval system or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording and may not be quoted or cited, without prior written permission of
Faculty of Law, DSMNRU.

The authors, contributors are solely responsible for the contents of this booklet. It does not represent the authority of
any sponsor or organization.

For queries contact:


Faculty of Law
Dr. Shakuntala Misra National Rehabilitation University,
Mohaan Road
Lucknow- 226017

2
brings new original and constructive ideas which

A bout the Manual


deserve wider consideration. Everyone here has been
particularly fortunate to have in this regard an
exceptional number of creative students and
The Indian competition law regime is a nascent regime, academicians who enthusiastically took part in the
it has been almost 7 years since our new competition initiative and contributed their experiences and ideas
law- the Competition Act has become operational. With to the present Manual. We wish very much thank each
evolution to enactment the Law consists some of them very warmly for their contribution. Further we
objectives of itself toward Economy like to Ensure fair wish to thank our Head and Dean (Dr.) Prof. Shephali
and healthy competition in the market; Level playing Yadav without whom blessing RPMFCL would not exist,
field; Faster and inclusive growth- Allocative as well as the the Faculty of Law, DSMNRU for its
efficiency, Productive efficiency, and Dynamic Common platform to us all on this date. We are
efficiency. To achieve all three of these efficiencies at pleased to share the Compilation of our Research
the same time are goal of the Competition Law. Papers in this Manual.

There are concerns about the penalties imposed by Last but not least, our gratitude goes to Asst. Prof.
the Commission, the effectiveness of the competition- Shail Shakya, Faculty of Law, DSMNRU for his unfailing
compliance programs of Indian and multi-national support in preparing this RPM, whole idea of changing
companies in the country and the lack of general way of learning was his initiation, We also
awareness of competition laws among Indian wholeheartedly thank him for assisting us through the
companies. whole process through his high this profile knowledge,
ideas and initiative contributions.
In light of these evolving trends, we have conducted
Group Research paper writing by the Law Students Our hope was to publish a Manual that should have
(Batch 2014-19) to elicit, this manual is divided into been as comprehensive as possible in reproducing the
four parts. full extent of the particular Research papers for the
Purpose. In the end what came out may seem a little
Part A deals with Introduction to Competition Law. bulky, but is filled with knowledge everyone who were
Part B deals with Anti-Competitive Agreements with involved in this task i.e., professor and students. Few
analysis of the penalties imposed by the Commission, of Students helped in compiling the Book, moderating
Circumstantial evidences, prosecution etc. Part C it. Front to back everything is handled by the
deals with Assessment of Abuse of Dominance with contributors only i.e., no professional used or harmed
types. At last Part D deals with selective case studies. (thats funny for a Disclaimer).
The idea of this research was to make learning easier However, the great majority of them were able to
for the students with a twist, ensuring that at the provide within rather short time limits, a highly
same time they learn co-operative group skills i.e. valuable contribution which we are proud to publish
compiling senior year studies with a fun change. herewith.
This manual is based on the areas above mentioned
practices of competition law in India. It is our hope and
belief that the present book will bring its own
contribution to the development of an improved
system of competition rules. Each and every chapter

1
A
bout Faculty of Law

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Part-III: ABUSE OF DOMINANCE

T able of Contents 11. Relevant Product & Geographical Market under


Competition Act, 2002
i. From the Deans Desk 12. Evolution of Competition Law in India- From MRTP
ii. A Note from Faculty of Competition Law Act to Competition Act, 2002
iii. The Writers Speak
iv. Preface 13. Assessment of Dominance in the Relevant Market
v. A Note to the Readers
14. Exclusionary Practices for Abuse of Dominance

15. Exploitative Practices for Abuse of Dominance


Part-I: INTRODUCTION TO COMPETITION LAW
16. Presumptive Abuse of Dominance under
1. Introduction to Environment of Competition in a Competition Act, 2002
Market System
17. Standards of Investigation in Abuse of Dominance
2. Evolution of Competition Law in India- From MRTP under Competition Act, 2002
Act to Competition Act, 2002
Part-IV: SELECT CASE STUDIES
3. Regulation of Competition as a Challenge- Studies
18. Study of CCI Order in Cement Manufacturers
on JNPT Case
Association Case
4. Basic Econometrics & Implementation in
19. Study of CCI Order in DLF Dispute
Competition Law
20. Study of CCI Order in DLF Dispute
5. Economic Evidences in Competition Law- Usage &
Limitations 21. Study of CCI Order in Google Incs Abuse of
Dominance
Part-II: ANTI-COMPETITIVE AGREEMENTS
22. Study of CCI Order in All India Tyres Dealers
6. Circumstantial Evidences for Prosecution of Anti-
Federation
competitive Agreements
23. Study of CCI Order in Abuse of Dominant Position
7. Investigations & Evidences in Vertical & Horizontal
by BCCI
Cartels
Part V: Bibliography & References
8. Adverse Effect & Appreciable Adverse Effects on
Competition- A Study 24. Index of Cases

9. Exceptions in Anti-Competitive Agreements 25. Select Bibliography

10. International Cartels & Adverse Effect on


Competition in India

3
CONTENTS

1. Introduction to Environment of Competition in a


Market System

2. Evolution of Competition Law in India- From MRTP


Part I Act to Competition Act, 2002

3. Regulation of Competition as a Challenge- Studies


Introduction to Competition Law on JNPT Case

4. Basic Econometrics & Implementation in


Competition Law

5. Economic Evidences in Competition Law- Usage &


Limitations

4
Chapter 1 during halftime. At this time they could sell the
popcorn for full price, a dollar a bag. As the game is
Introduction to Environment of Competition in ending, the workers realize they still have popcorn,
people are leaving and it's better to decrease the
Market Systems
price than throw it away. So they decrease the price
to 50 cents a bag. As time goes on, the workers may
(Mr. Abhishek Dubey & Mr. Abhishek S Chauhan)1 have to decrease the price even more to break even
rather than lose money on the product.

Decreased supply and increased demand: This


Definition
scenario causes a price increase. Consider a new
Competition is a situation in market, in which sellers product launch. When a new gadget like a Smartphone
independently strive for buyer's patronage to achieve or tablet comes out on the market, it typically starts
business objectives. Competition and liberalization, out at a high price, right? There are few of them in the
together unleash the entrepreneurial forces in the beginning and the company wants to test the waters.
economy. Competition offers wide array of choice to By promoting the features and creating hype about the
consumers at reasonable prices, stimulates innovation product the company is able to charge this price. It
and productivity, and leads to optimum allocation of makes customers feel like they have to rush out and
resources. get the product since there are few available. It's
the scarcity effect.3
Competition environment in a market is the dynamic
external system in which a business competes and Competition environment in a market system
functions. The more sellers of a similar product or
service, the more competitive the environment in The main aim of competition environment in a market
which you compete. Look at fast food restaurants system are to promote competition make market work
there are so many to choose from the competition is better and contribute towards improve efficiency in
high however, if you look at airlines servicing any individual market and enhanced competiveness of U.K
destination, very few actually fly to them. 2 The business within the European union (EU) single market
environment of competition in a market system is as Aim of Competition environment in a market system to
follows: ensure Effective price competition between the
1. Impact of supply and demand suppliers.
2. competition policy
Market system
3. market system
4. market economy A market system is any systematic process enabling
5. market socialism many market players to bid and ask: helping bidders
and sellers interact and make deals.
Impact of Supply and Demand
Because a market system relies on the assumption
Increased supply and decreased demand: This
that players are constantly involved and unequally
scenario causes a price decrease. Imagine a
enabled, a market system is distinguished specifically
concession stand at a football game. The workers
from a voting system where candidates seek the
made a lot of popcorn to keep up with the demand
support of voters on a less regular basis. However,
1
Students of B.Com., LL.B. (Hons) 6 th Semester
2 3
COMPETITION COMMISSION OF INDIA [PDF] www.info.com

2
the interactions between market and voting systems
are an important aspect of political economy, and
some argue they are hard to differentiate, e.g.
systems like cumulative voting and runoff voting involve
a degree of market-like bargaining and trade-off,
rather than simple statements of choice.4

Market economy

The major defining characteristic of a market


economy is that investment decisions, or the
allocation of producer good, are primarily made
through capital and financial markets. This is
contrasted with a planned economy, where investment
and production decisions are embodied in an
integrated plan of production established by a state or
other organizational body that controls the factors of
production.

Market socialism

Market socialism refers to various types of economic


systems where the means of production and the
dominant economic institutions are either publicly
owned or cooperatively owned but operated according
to the rules of supply and demand. This type of market
economy has its roots in classical economics and in
the works of Adam Smith, the Ricardian socialists,
and Mutualist philosophers.

The distinguishing feature between non-market


socialism and market socialism is the existence of a
market for factors of production and the criteria of
profitability for enterprises. Profits derived from
publicly owned enterprises can variously be used to
reinvest in further production, to directly finance
government and social services, or be distributed to
the public at large through a social dividend or basic
income system.5

4
MONDAQ.COM
5
www.tutor2u.net

3
Chapter 2 activities taking place on the commercial front, there
were high tariffs and needless to say, no freedom to
Evolution of Competition Law in India- From compete fairly. The government supported the
successful and influential entrepreneurs by granting
MRTP Act to Competition Act, 2002
commercial licenses, as they largely contributed to
the economy and secured collaborations world over.
(Mr. Adarsh Verma, Abhishek Verma & Mr. Naved Islam)6
However, this scenario also led to anti-competitive
behavior amongst a group of businessmen and this
was harming the interests of the public at large. This
Post Independence Era
led to formation of the MRTP Act, 1969 to prevent
India after independence chose a centrally planned monopolistic and restrictive trade practices which
economic model. This Model was a mixed economy. cause jeopardy to the consumer as well as the service
Under the mixed economy model, both the private and provider.
public sector co-existed. The approach behind the
Shaping of the MRTP Act
mixed economy model was to ensure that the
Government played a significant role in capital There are following three studies which influenced for
formation in the country in order to promote an the enactment of the MRTP Act:
inclusive economic growth and social justice. To
promote economic objective, the Government 1. Hazari Committee Report on Industrial Licensing
reserved for itself strategic industries such as mining, Procedure: This study stated that the States have been
electricity and heavy industries, serving public biased in granting Industrial Licenses only to wealthy
interest. 7 The functions of the private sectors were and influential entrepreneurs and it has resulted in an
made subject to Industrial (Department and uneven growth of the industries.
Regulation) Act of 1951(IDRA). The IDRA empowered the
2. Mahalonobis Committee Report on Distribution and
Government to regulate almost every aspect of the
Levels of Income: This study reported that the
functioning of private sector viz. size of plant and
economic model was planned in a way that it
production size, price of goods produced and its
supported the successful industrialists and that the
distribution, foreign trade and exchange control, labor top ten percent of the population of India hold as much
issues etc.8
as 40 percent of the income.
The government actively intervened in the entire
3. Monopolies Inquiry Commission Report: This study
mechanism of industrialization. It laid an effective
stated that there was concentration of economic
platform for the public sector to reach the summits of
power in the hands of some big business houses. It
success by assigning core industrial sectors such as
also stated that a few industrial houses were
steal and coal to public sector. On the other hand, the
controlling a large number of companies and there
private sectors had restricted licensing ability. Since
existed in the country large scale restrictive and
the government was the sole controller of all the
monopolistic trade practices. The MIC also drafted a
6
Bill to curb such practices which later became the
Students of B.Com., LL.B. (Hons) 6 th Semester
7
Available at: http://eaindustry.nic.in/handbk/chap001.pdf ( Monopolies and Restrictive Trade Practices Act, 1969.9
Visited on February 17, 2017)
8
Available at:
9
https://sol.du.ac.in/mod/book/view.php?id=1267&chapterid=94 Available at:
5 ( Visited on February 17, 2017) http://reports.mca.gov.in/Reports/44Report%20of%20the%20

4
The MRTP Act aimed at preventing economic power globalization. Subsequently, number of changes were
concentration in a few hands and curbing monopolistic introduced in policies relating to industrial licensing,
behavior; prohibition of monopolistic, unfair or foreign investment, government monopolies and
restrictive traded practices. The intention behind this ownership, etc. Major amendments were effected to
was both to protect consumers as well as to avoid the MRTP Act in 1991. Two of five objectives mentioned
concentration of wealth. earlier, namely: prevention of concentration of
economic power to the common detriment; and
The Monopolistic Trade Practice (MTP) is a result of:
control of monopolies have been de-emphasized.
unreasonable pricing Provisions relating to concentration of economic
limiting or restricting competition or no free power and pre-entry restrictions with regard to prior
market approval of the Central Government for establishing a
limiting development (technical and new undertaking, expanding an existing undertaking,
economic development by limiting amalgamations, mergers and takeovers of
production and supply) undertakings were all deleted from the statute
making unreasonable profits through the amendments.

The Restrictive Trade Practice (RTP) is a result of: Limitations of MRTP Act

Refusal to deal with the consumers As noted earlier, a substantial part of the MRTP Act
Selective dealings was focused around monopolistic behavior and
Discrimination in pricing scheme economic concentration. In light of the changing
Restriction of area economic situation and amendment of 1991, there are
Tying up the sales marked changes in the international and domestic
trade. A stronger and an adequate law was needed to
The Unfair Trade Practice (UTP was incorporated in cope up with the progressive changes on the economic
the statute after the Act was amended in 1984. It is a and trade front and this gave birth to Competition Act
result of: 2002, which attempts to promote free and fair
competition in India.
Hoarding or destruction of goods
Promoting false and misleading promotional There were several rulings of the Supreme Court as
contests well as the MRTP Commission which expressed the
Bargain sale need for stronger provisions. Different cases that
Misleading Advertisement and False came under the MRTP Act revealed the inadequacy of
Representation the legislation with regard to practices like bid rigging,
Free Riding over someone elses reputation cartels, collusion and price fixing, predatory pricing
and abuse of the dominant position.10
Amendment of 1991 To The MRTP Act
One of the biggest failings of the MRTP Act was the
It was in 1991 that India took the initiative in favour of
economic reforms consisting essentially of inadequacy of MRTP Act to provide adequate remedy
liberalization and deregulation known as LPG regime, to complainants. Except for orders directing a
respondent to cease and desist from the alleged
an acronym for liberalization, privatization and
10
Available at
monopolies%20inquiry%20commission%201965,%20Vo1.-I-II.pdf http://shodhganga.inflibnet.ac.in/bitstream/10603/74926/6/ch
(Visisted on February 18, 2017) apter%203.pdf ( Visited on February 18, 2017)

5
monopolistic, restrictive or unfair trade practices the and it became the Competition Act, 2002. It received
MRTP Commission could not impose penalties for the assent of President of India on January 13, 2003
breach of law and; no other penalty or fine could be and was published in the Gazette of India on January
imposed11. Secondly, the Supreme Court held that the 14, 2003. The Competition Act was partially enforced
wording of MRTP Act did not provide for extra on 20 May, 2009 when the provisions relating to
territorial jurisdiction12 . anticompetitive agreements and abuse of dominant
position were notified. In May 2011, the combination
The Raghavan Committee was constituted to
regulations were also notified and became operative
recommend a suitable legislative framework relating
from 1 June, 2011.
to competition law for the country13. It was felt that
although the MRTP Act seemingly had provisions The Competition Act, 2002 in its preamble states the
regulating anti-competitive practices, in comparison following objectives:
with competition laws of many countries it was
Prevent practices having adverse effect on
inadequate for promoting competition in the market
competition
trade and for reducing, if not eliminating, anti-
competitive practices in the countrys domestic and Promote and sustain competition in the
international trade. markets
Protect the interests of consumers
Competition Act, 2002 Ensure freedom of trade carried on by other
participants in markets, in India
As mentioned earlier, with the shortcomings faced by
the Commission during the administration of MRTP Act The Competition Act 2002 covered four major aspects
and to cope with the economic reforms of 1991, it of competition. The four aspects are Anti-competitive
became crucial for India to adopt a competition policy agreements (Section 3), Abuse of dominance (Section
system wherein the objective is shifted from 4), Regulation of Combinations (section 5 and 6) and
preventing monopoly to one that promotes free Competition advocacy (Section 49).
competition amongst the market players. From a
broader perspective, the changes could also be viewed
as an attempt from the side of Indian legislature to
modify the Indian Competition laws to be in tune with
that of the other leading jurisdictions of the world. As
mentioned earlier, it was also extremely important to
remove prevailing trade barriers and restrictions
hindering competition in India in the liberalized era.
The result was a new bill in the Parliament. The
Competition Bill was passed by the Parliament in 2001

11
Available at:
http://www.competitioncommissionindia.nic.in/speeches_article
s_presentations/speech_ciibangalore29oct.htm ( Visited on
February 18, 2017)
12
Haridas Exports v. All India Float Glass Manufacturer
Association (AIFGMA), (2002) 6 SCC 600
13
Available at:
http://planningcommission.nic.in/aboutus/committee/wrkgrp11/
wg11_cpolicy.pdf ( Visited on February 18, 2017)

6
Chapter 3 One of the foremost concerns playing on the minds of
the Board of Trustees was that P&O already controls
Regulation of Competition as a Challenge- Chennai Container Terminal and one of the Jawaharlal
Nehru Port terminals and adding the second terminal
Lessons from JNPT Case
at Jawaharlal Nehru Port would lead P&O to control in
excess of 30% of the total container traffic to and
(Mr. Monu & Mr. Aditya Singh)14 from India. Bombay High Court agreed with the anxiety
expressed by the Board and failed to appreciate the
boundaries of the market that it ought to be
Act/ Sections referred: The Competition Act, 2002 concerned about.
i. Section 2(r)
Issues for determination in the case
ii. Section 2(t)
iii. Section 2(s) The Competition Act, 2002, relevant market is an
amalgamation of relevant product market and
Facts of the case
relevant geographic market 15 . Further, relevant
The case of is an essence of a sector specific product market is dependent upon all
authoritys unclear comprehension of a competition interchangeable/substitutable goods and services.16 In
issue. JNPT deals with the Jawaharlal Nehru port in addition, relevant geographic market is dependent
Mumbai, India that had two terminals container upon homogeneity of conditions of competition and
terminal and bulk terminal. P&O Australia Pty Limited whether the conditions are distinguishable from the
was disqualified at the bid stage for conversion of bulk neighbouring areas.17 An application of SSNIP test as
terminal to container terminal. reflected in the legislative provisions indicates that
the relevant market isnt entire India as a ship
The Board of Trustees was anxious about P&O entering port situated in Mumbai doesnt have a
Australia Pty Limited because it already had been realistic chance of entering through, for instance,
operating a container terminal at Jawaharlal Nehru Chennai.
Port since 1995. The Board was keen to avoid
concentration of control with one private party and to The problem with JNPT is not the outcome but the
increase competition and efficiency and to prevent process of the judgment. Neither the Board of
monopoly in public interest. Trustees nor the Bombay High Court appears to have

Notwithstanding the concerns of the Board of Trustees 15


Section 2(r) of the Competition Act, 2002 states: relevant
on prevention of monopoly, interestingly, P&O market means the market which may be determined by the
Australia Pty Limited was permitted to bid for another Commission with reference to the relevant product market or the
relevant geographic market or with reference to both the
port based in Mumbai, the Mumbai port but disqualified markets.
from bidding for the second terminal at Jawaharlal 16
Section 2(t) of the Competition Act, 2002 states: relevant
Nehru Port. Further, there is an independent authority, product market means a market comprising all those products
or services which are regarded as interchangeable or
the Tariff Authority for Major Ports that determines substitutable by the consumer, by the reason of characteristics
the ceiling for the tariffs by the private players of the products or services, their prices and intended use.
17
services Section 2(s) of the Competition Act, 2002 states: relevant
geographic market means a market comprising the area in
which the conditions of competition for supply of goods or
provision of services or demand of goods or services are
distinctly homogeneous and can be distinguished from the
14
Students of B.Com., LL.B. (Hons) 6th Semester conditions prevailing in the neighbouring areas.

7
appreciated the nuances of competition law and policy. 2. Whether the consumer welfare is the primary
JNPT does not even explore an alternative possibility concern of Regulation/ Competition?
a standard clause in the bid stating that if parties are
The initiation of Indian economic reforms since past
found contravening conditions of competition, then the
one and half decade has meant gradual withdrawal of
contract could be revoked. Indeed, JNPT could have
the extent of governmental control over economic
explored a stricter version of such a clause it could
decision making. Absence of governmental rules
have suggested that in case P&O Australia Pty Ltd. is
controlling business conduct does not necessarily
found adversely affecting conditions of competition,
then its licenses across India would stand revoked.18 indicate a void in the field of consumer welfare. The
social contract of governmental withdrawal has an
Indeed, an application of SSNIP test indicates that underlying concordat of promotion and protection of
Jawaharlal Nehru Port and Mumbai Port are consumer welfare through alternative, direct and
interchangeable/ substitutable. Therefore, if the less-intrusive mechanisms.
government was truly worried about an emerging
Co-existence of competition authority and sectoral
monopoly, it should not have permitted P&O Australia
regulator Institution-building is a complex, time-
to bid for Mumbai Port while it was still operating
consuming exercise. At a pragmatic level, sector
container terminal at Jawaharlal Nehru Port. This is
specific regulators are here to stay as it would be
an interesting question that JNPT leaves unanswered.
practically impossible to abolish the authorities that
At Jawaharlal Nehru Port, considerations of efficiency
are significant. If the same company manages two have already come into existence.
terminals at the same port, one may see efficiency Further, experiences of other countries arent of much
gains. However, control of a substitute port would assistance. There is a wide diversity in models that
definitely have impact upon conditions of competition. are available. While Australia on one hand, privileges
competition authority, the UK grants explicit
1. Whether there is overlapping of jurisdiction in
concurrent powers to sectoral regulators. Empirically,
the JNPT case under the provisions of the
there is no final, definitive conclusion available. Indeed,
Competition Act, 2002?
as the UK experience shows, despite concurrent
There are innumerable instances of apparently competition powers exercised by sectoral regulators,
overlapping jurisdictions on questions of competition. there hasnt been any infringement decision till
Drafters of legislation havent been very careful while September 2005.
allocating specific areas of work for economic
The optimal, sui generis model must be rooted in
regulators. The muddled understanding of framers of
contextual legal milieu. To be sure, both sector
the legislation is evident both in recent legislations as
specific regulator and competition authority have
well as past ones. Besides inelegance, sometimes
unique core competencies to offer. Nevertheless,
legislations reflect lack of comprehension of
there are pragmatic, descriptive as well as normative
regulatory jurisprudence.
justifications why Indian competition authority ought
to trump sector regulators. Descriptively, the
compelling justification behind primacy of competition
authority is that unlike legislations governing sector
specific regulators, competition legislation grants
18
Given Indias stature as major emerging economy, such a private right of action along with provision of
clause would have definitely acted as a great deterrent for P&O
damages. The twin rubrics of private enforcement and
Australia.

8
damages ensure a qualitatively higher standard of Notes
consumer welfare which is unavailable under the
legislative framework of any sector specific regulator.

Conclusion

The Indian sector specific regulators involve


exploratory as well as normative insights. Unlike
sector regulators, competition authority combines the
twin powers of private enforcement with right to claim
damages. In the absence of the two, sector specific
regulators cannot possibly serve as an effective
instrument for promotion and protection of consumer
welfare.

Normatively, competition enforcement is a


sophisticated, complex endeavour. Therefore, in order
to reduce transaction cost and efficiently enhance
legal certainty, the realm of competition law
enforcement ought to be left in the hands of the
competition authority.

This does not necessarily, as a corollary lead to


conclusion that the sector specific regulators must
wind up their shops. The paper proposes
establishment of a common, across-the-sector
regulatory appellate tribunal in order to develop a
strong, predictable regulatory jurisprudence that
would be in the best interest of both the consumers
and business enterprises.

9
Chapter 4 INDUSTRIAL POLICY

Basic Econometrics & Implementation of Industrial Policy Industrial Policy has to address and
reform licensing requirements, restrictions on
Competition Law in India capacities, or on foreign technology tie ups, guidelines
on reservations for small location of industries, scale
(Mr. Vijay P Yadav & Ms. Ayushi Yadav)19 industry, etc. These adversely affect free competition
in the market.

TRADE POLICY
What is economics?
Trade policy has important implications for
Alfred Marshall also stressed the importance of development of competition in the markets. Measures
wealth. But he also emphasized the role of the for liberalization of trade promote greater competition
individual in the creation and the use of wealth. He e.g. reducing tariffs, removal of: quotas/physical
wrote: Economics is a study of man in the ordinary controls, investment controls, conditions relating to
business of life. It enquires how he gets his income local content etc.
and how he uses it. Thus, it is on the one side, the
study of wealth and on the other and more important PRIVATIZATION/DISINVESTMENT
side, a part of the study of man. Marshall, therefore, Empirical research has found that state- owned
stressed the supreme importance of man in the enterprises than private owned firms, for generally
economic system. Marshalls definition is considered tend to be less efficient, low incentives, lack of
to be material-welfare centered definition of reasons such as manager compensation direct
Economics.20 accountability, hard budget constraints for managers,
Why is economics important in competition law? etc.

They are important to the preservation of economic State owned enterprises are generally insulated from
freedom and the free enterprise system. The need for market forces and receive protection/benefits such
competition law arises because market can suffer as government imposed barriers to entry, price
from failures and distortions, and various players can regulation and subsidies. Thus privatization of state
resort to anti-competitive activities such as cartels, owned of enterprises is important element
abuse of dominance etc. which adversely impact competition policy. However, in privatization/
economy efficiency and consumer welfare. disinvestment process, care is to be taken that state
monopoly is not replaced by private monopoly.
Introduction to economic issues in competition
policy ECONOMIC REGULATION:

It includes Reforms in certain Policy areas to make New legislation and regulations to promote
these more pro-competition21 :- competition and to bring about restructuring of major
industrial sectors is essential. Legislation to aim at
separating natural monopoly elements from potentially
competitive activities, and the regulatory functions
19
from commercial functions, and also create several
Students of B.Com., LL.B. (Hons) 6 th Semester
20
http://www.newagepublishers.com competing entities through restructuring of essential
21
http://www.competitioncommission.gov.in

10
competition activities and to create a competitive suggested for an initial assessment of mergers. For
environment in following sectors. monopolization or abuse of dominance cases, evidence
relating to the direct effects of anticompetitive
Market Power
practices or other conclusive evidence of abuse has
Economists tend to equate the competitive price with also been proposed.
marginal cost and employ the Lerner Index that
Sources of market power
relates the percentage mark-up on marginal cost to
the elasticity of the residual demand function, as a Market power in economics is the ability of a firm or
measure of market power. Note, however, that this firms to influence the price of goods by controlling
technical notion of market power defined as pricing supply or demand. In theory, there is no market power
above marginal cost may be distinct from the notion of because all firms are in perfect competition, which
market power as a competition law concept. Perfect means that there are many nearly identical firms
competition is a theoretical concept that relies on producing nearly identical goods; if one firm raises
several restrictive assumptions to be satisfied. prices, buyers will simply choose a similar product at
Therefore, competition economists have suggested the a cheaper price. However firms are not always in
concept of effective competition which is compatible perfect competition, and some firms -- those that are
with prices exceeding marginal cost. under perfect monopolies or oligopolies -- do enjoy market power.23
competition are equated with marginal costs and may
Barriers to Entry
therefore also be considered competitive prices, the
notion of competitive prices in competition law is often Barriers to entry are the existence of high startup
less precise and prices in the absence of competition costs or other obstacles that prevent new competitors
law infringements may be called competitive prices from easily entering an industry or area of business.
even if they exceed marginal cost and the market Barriers to entry benefit existing firms already
cannot be characterized as perfectly competitive22 . operating in an industry because they protect an
established company's revenues and profits from
Concepts & Definitions
being whittled away by new competitors. Common
Market Definition is one of the most important barriers to entry include special tax benefits to
analytical tools to examine and evaluate the existing firms, Patents, strong brand or
competitive constraints that a firm faces and the customer loyalty, and high customer switching costs.24
impact of its behavior on competition.
Market Definition
However, market definition is a complex task and
In the ordinary language, market refers to a place
there is broad agreement that in some cases its
where goods are bought and sold. Thus Koyambedu
appropriateness can be called into question. The main
market in Chennai refers to a place where vegetables
concerns relate to the limited value of even accurately
are sold. In economics, market does not refer to any
calculated market shares and concentration measures
particular place in which goods are bought and sold.
in specific kinds of markets.
But it refers to buying and selling of a commodity. In a
In reaction to these specific drawbacks of market market a commodity is bought and sold under given
definition, new instruments have been developed. conditions and there will be a number of buyers and
Pricing pressure indices and other tools have been
23
http://www.ehow.com
22 24
http://www.oecd.org http://www.investopedia.com

11
sellers who will be in close touch with each other. For Price Discrimination, Discounts, Tying & Bundling
example, a fish market refers to buying and selling of
This associates the growth of the urban economy with
fish; here both buyers and sellers are in close contact.
its ability not just to meet its own needs, but to
According to Benham, Market is any area over which
produce goods and services it can sell outside the
the buyers and sellers are in close touch with one
city. The goods and services used to meet the needs
another either directly or through dealers, that prices
of the city are the so-called "basic" goods, the goods
obtainable in one part of market affect the prices paid
and services which are exported to other communities
in other parts.25
are the so-called "non-basic" goods. Economic base
Role of Market Definition in Competition Law theory asks about those aspects of the city's economy
which bring in revenue from other places from the
Markets do not always work efficiently, harming
sale of non-basic goods and services.27
consumers and society. When this happens,
competition authorities may seek to better understand 4 When are these practices anti-competitive?
the dynamics of competition in a given market or
In the study of economics and market competition,
sector, in order to identify the reasons for poor
collusion takes place within an industry when rival
performance and recommend policy options for
companies cooperate for their mutual benefit.
dealing with them.
Collusion most often takes place within the market
Market studies usually involve an in-depth assessment form of oligopoly, where the decision of a few firms to
of market structures or competitive conditions in a collude can significantly impact the market as a whole.
given sector; and aim to detect inefficiencies arising Cartels are a special case of explicit collusion.
from weak competition, even if they do not identify Collusion which is not overt, on the other hand, is
behavior violating competition laws. There are known as tacit collusion.28
conceptual and procedural differences regarding
market studies among competition authorities. Market failure analysis: justifying state aid:-

Several state aids create unequal operating conditions


This hearing discussed the results of the OECD survey
for businesses.
on market studies and how this can be categorized
according to their main purpose (competition Examples:-
advocacy/pre-enforcement) with an overview of the
triggers for each type of study. It also looked at Subsidies
variations in procedural and analytical methodologies Tax rebates
to help identify practices that competition authorities Preferential loans
can consider when undertaking market studies. Capital injection
Experts interacted with delegations in order to collect Public procurement
material that will be used to produce a manual on
Experience suggests that such policy measures rarely
capacity building for market studies.26
have incentives for firms to become successful
results and destroy in efficient.

25 27
http://www.textbooksonline.tn.nic.in http://www.yorku.ca
26 28
http://www.oecd.org http://www.cuts-ccier.org

12
Chapter 5 Firstly, it is necessary to look at the history and
context there is almost smug consensus that
Economic Evidences in Competition Law: competition assessment now is firmly based on sound
economics. It certainly was not always company, could
Usage & Limitations
supposed to company ceased so.

(Ms. Prawartika Singh & Ms. Nainshi Srivastava)29 Secondly, it is to be examined that what is the
important on economics for competition relation to
policy, analytical framework the treatment of
evidence.
Introduction
After that we need to look at how it all work in
Economic analysis plays a central role in competition
practice, to look at how different bodies, but
enforcement .Economic as a discipline provide a frame
particularly the competition commission, look at
work to think about the way in which each particular
economic evidence and to considered in a case
market operates and law competitive interactions take
environment, particularly as the techniques become
place. This framework further allows formulating the
more sophisticated. We need to explore the difficulties
possible consequences of the practices under review.
and problems that use of the evidence creates, in
Whether a merger, an agreements between firms, on
particular setting the right balance between the need
single firm conduct in certain cases .It may also
to conduct a thorough assessment and getting a
provide tools to identify the direction and magnitude of
timely decision. We need to examine some of the risks
case effects empirically if appropriate and relevant. In
to proper enforcement as well as the benefits.
number of cases, economic analysis may involve the
Returning to the institutional expects and examines
production, handling and assessment of leguminous
relative merits of difficult bodies in the assessment of
sets of quantitative data, including when appropriate,
evidence and the making of decision. Finally we may
the development of econometric models.
draw some conclusions on for we have come from how
It is necessary to (i) ensure that economic analysis far we may still have to go. The development of
meet certain minimum technical standard at the competition assessment is systems caricatured as a
outset (ii) facilitate the effective gathering and journey from a form-based approach to effects based
exchange of facts and evidence, in particular any approach has been replaced by case-by case
underlying quantitative data, and (iii) use in an assessment of economics effects. There can be
effective way reliable and relevant evidence obtained economics based rules as well as law based rules. For
during the administrative procedure whether example, it is common to most competition systems
quantitative or qualitative. If economics is central to that cartel agreements between competitors are bad
competition assessment, the institutions that make and should be outlawed. This is based in part on a
this assessment must be able to handle the evidence distrust of secret conspiracies but also on the lesson
that is involved. from economics that generally such agreements harm
consumers.
Economic evidence is more significant in most
competition and stop there. Leaving it to approach it in No system is going to lee entirely rule-based or
the following ways: entirely effects-based much more likely is a system of
individual case assessment within an overall general
framework.
29
Students of B.Com., LL.B. (Hons) 6 th Semester

13
Usage of Economic Evidences of the federal trade commission (FIC) and the
department of justice are slightly different, however in
Parliament had first enacted the MRTP Act thereafter
India, all cases relating to anti-competitive practices
the competition Act to promote equitable distribution
can only be investigated by the CCI .the CCI may issue
of wealth and economic power. The competition Act is
and desist order or imposed a penalty not exceeding
creation of the union legislature and there is
10 percent of the advantage turn over during the
corresponding law enacted at the state provincial
preceding three years from the date of order. In
level. The statements of the objects and reasons to the
cartel cases CCI could impose a penalty that could be
competition act states the reason for enacting the
higher of either up to 10% of the turn over or three
new law of the following word: the pursuit of
times the amount of profit derived from the cartel
globalization, India has responded by opening up its
agreements. In the cases of contravention by
economy, removing controls, and restarting to
companies CCI may under the provision of section 40
liberalization the objective of the competition Act be
of competition act proceed against and punish any
further from its preambles which states as follows
person who , at the time of violation was in-charge of
An Act to provide, keeping in view of the economic the company unless that person can show that the
development of the country , practices having adverse violation was committed without his knowledge or that
effect on competition, to promote and sustain he had exercised all the allegation to prevent the
competition in markets, to protect the interest of violation .Section 43A provides that incase of failure to
consumer and to ensure freedom of trade carried on notify a combination, Commission shall impose a
by other participants in markets in India the penalty of 1 % of the total assets or turnover of the
competition act is drafted, is are most of the combination. Section 42A of the competition act
competition laws in the world, in fairly general terms provides for the compensation in cases of
and is not limited to the resolution of commercial acts contravention of the order the CCI. This section
of private parties the competition act prohibits or provides that the person can make an application to
regulates (a) anticipative agreement (under section 3 the competition appellate tribunal for recovery of
and 4 of the act )(b) abuse of dominant position (under competition from an enterprise for any loss or
section 4 of the act) (c) combinations (under section 5 damage suffered by him to violating the direction of
and 6 of the act). As a quasi judicial body, the CCI is the CCI under section 27, 28, 32, 33 and 41 of the
bound with the principles of rule of law in giving Competition Act.31
decisions 30 and doctrine of precedents. As per the
CCs Use of Economic Evidence
competition act the commission is duly empowered to
receive documents and testimony it by way of While operate within accepted analytical orthodoxy
evidence and therefore is well suited to adjudicate and legal framework, it is, in the last resort , free to
disputes before it on the bases of material advert by come to its own view on given case; and while it is
parties and by application principles of evidentiary recognizes the great importance of the consistency
proof under the Evidence Act. This is important and predictability, it is in perhaps the best position to
science unlike the US suit for anti-competitive make the difficulties assessments.32
practices cannot be brought in civil court. Nor does
cartel like conduct take the case outside the
jurisdiction of act. Further the scope of investigation
31
http://www.cresse.info/uploadfiles/2015_pl2_pr3.pdf
30 32
There are (a) predictability in judicial reasoning (b) uniform and http://www.rpieurope.org/Beesley/2009/Peter%20Freeman.
consistent application of law pdf

14
CCIS Evidentiary Practice Is complete emphasis on economic analysis and
market rationale appropriate at this stage of
The first point to stress is that CC is interested in
economic development?
evidence of all kinds so called direct or documentary
evidence including partys statements in submissions Rationale and 'economic approach' to Competition
or at transcribed hearing, strategy and board papers, Law and philosophy of the Commission is ingrained in
customer survey, and studies of the market- as well the preamble to the Competition Act, 2002.
as the other kinds of economic evidence that we are
Preamble refers to economic concepts of 'practices
considering. It is the CCs job to test all evidence
that have adverse effect on competition'; 'promote and
weighs it in the balance in coming to a decision. There
sustain competition in markets'; 'protect the interests
is no hierarchy of evidence- the weight attributed to
of consumers.
each item depend on its source, relevance and
reliability, all of which are tested by the process. In Competition is not defined in the Act and neither is
doing this CC has tried to get closure to primary appreciable adverse effect on competition.
evidence, including numerical date. Recently the CC
published its suggested best practice for the Reading of the preamble must be seen in the context
submission of economic evidence. The purpose is to of liberalization policies initiated in the '90's.
ensure that the partys economics evidence can be
Market structures as an outcome of government
considered by CC without disruption or delay and will
directions rather than of market forces.
thus be of greatest value. The essence is that
submission should clearly state the results and Moreover, there is no competition policy which asserts
conclusion as well as setting out the assumptions and a commitment to competition and markets, as yet in
methodology used. Submission should contain a India. The law and its implementation has preceded the
complete description of the analysis. The CC may also policy.
request raw and cleaned data to enable it to return
the parties analysis and replicate the results for Statutory provisions (Section 19 & 49) place a heavy
econometric model, it is also essential that the CC is responsibility on the Commission persuading
able to understand there underline assumption. Thus interventions into domains that falls in the realm of
CC may want to test econometric analysis for government regulations and policies or other
robustness and will want appropriate evidence for this mechanisms such as taxation, certification etc.
purpose. These majors are all meant to ensure that Conclusion
the CC has the best evidence available to it
It might be more fruitful to continue to clarify in any
Limitation given case what it is that the economic evidence
Can economic evidence capture the multi- shows, what are its limits and what is the scope for
dimensions of consumer harm? agreement and to keep working on procedures to
Whether economic evidence of efficiency, make these things ascertainable and possible within
technological innovation, quality is appropriate the limits of administrability and a reasonable time
with its emphasis on efficiency than on equity frame. Economic evidence and the experts who
dimensions? provide it may still have need to trust the evidences
and do the work to get the results out at once.

15
CONTENTS

6. Anti-competitive Agreements in Competition Law

Part II 7. Circumstantial Evidences for Prosecution of Anti-


competitive Agreements

Anti-Competitive Agreements 8. Adverse Effect & Appreciable Adverse Effects on


Competition- A Study

9. Exceptions in Anti-Competitive Agreements

10. International Cartels & Adverse Effect on


Competition in India

16
Chapter 6 prohibited and is considered to be unfair trade
practice. Free economy would not mean license to
Anti- Competitive Agreements in Competition exploit the borrowers/debtors by taking advantage of
their basic needs for their livelihood. This cannot be
Law
permitted in any civilized society - maybe a
deregulated free market economy. "34
(Mr. Srijan Sinha & Ms. Ritu Saxena)33
Section 3 of the Competition Act states that any
agreement which causes or is likely to cause an
appreciable adverse effect (AAE) on competition in
Introduction
India is deemed to be anticompetitive. Thus, it has
With the dynamic trends in todays extremely been observed that the role of the new competition
competitive economic market scenario, the policy is to cater against all sorts of anti competitive
emergence of an altogether new age of competition practices, formulated as per the report of a High Level
laws in India has been one of the utmost important committee, appointed by the Government of India,
changes which had been hitherto nonexistent. The named- Raghavan Committee Report, 2000.
factors such as Indias changed and overhauled
Therefore, the primary objective of Competition policy
economic policies, removal of trade barriers and all
is to achieve: Unhindered market access economic
the pro-trade changes, almost instantly led to a
growth social welfare all round efficiency by- effective
paradigm shift in the Indian economic market sphere.
allocation of resources, maximum production, and
This concerned the authorities as it conferred upon
dynamic innovation.
them a responsibility to regulate the market forces.
Thus, it was necessary for the legislature to make The competition Act mainly focuses upon:
such laws which would ensure fair competition for the
benefit of consumers and smooth functioning of Prohibition of anti competitive agreements
market, and though still not impose complete arbitrary Prevention of Abuse of Dominant position
external regulation by legislation. Thus with this view, Regulation of combinations
Competition Act, 2002 was brought about after a Establishment of Competition Commission of
couple of amendments after its predecessor the MRTP India- which is the regulatory and
Act, was repealed. adjudicatory body, having quasi judicial, quasi
legislative and executive functions with
The competition act provides for avoiding certain respect to the competition in market.
discrepancies and irregularities which would arise out
of unfair trade practices, as a result of free and open Anti Competitive Agreements
market economy.
The provisions of competition Act, 2002 have been
One such discrepancy can be in the form of Anti influenced and adopted by pre-developed framework
Competitive Agreements, as it has been observed by of competition laws in the U.S. and U.K. legal systems.
National Consumer Disputes Redressal Commission: Also the related legislations of the European legal
34
"Even in any free economy/deregulated Awaz v. Reserve Bank of India and DCM Financial Services Ltd.
v. Mukesh Rajput, 2008 Bus L R764 (NCDRC), the National
economy exploitation of the borrower/debtor is Consumer Disputes Redressal Commission, while deciding the
issue of interest on credit taken on the basis of credit cards
(joint order)
33
Students of B.Com., LL.B. (Hons) 6 th Semester

2
system also influenced the Indian Competition Appreciable Adverse Effect on Competition
regulatory machinery.
Section 3 mentions the term Appreciable Adverse
Sub Clauses (1) and (2) of Section 3, of Competition Effect on Competition (AAEC) under its sub clause (1)
Act defines anti competitive agreements and provides and sub clause (3), although the term is not expressly
that any contravention with respect to such defined under the Competition Act. AAEC is a
agreements shall be void. Under the sub clause (3), phenomenon which is observed when the provisions of
the section mentions factors: the Act are contravened to negatively affect the
1. No enterprise or association of enterprises market players and healthy competition in market. It is
or person or association of persons shall important to note that the AAEC should only be
enter into any agreement in respect of adjudged with reference to Indian economic market
production, supply, distribution, storage, only, i.e. AAEC caused within India. Sub clause (3) also
acquisition or control of goods or provision mentions determining factors while having
of services, which causes or is likely to presumption of the fact that AAEC has been caused.
cause an appreciable adverse effect on This presumption can be made if the agreement in
competition within India. question or a mutual or multilateral decision taken
2. Any agreement entered into in contravention between more than one market players, leads to any
of the provisions contained in Sub section (1) of the four mentioned factors under sub clause (3).
shall be void.
Competition authorities around the world have been
Section 3 of the Competition Act provides that Any vigilant regarding the infringement of competition in
agreement entered into between enterprises or the relevant market. The European commission,
associations of enterprises or persons or competition watch dog for the European markets, has
associations of persons or between any person and been one of the earliest competition authorities and a
enterprise or practice carried on, or decision taken source of inspiration for the CCI.
by, any association of enterprises or association of
However, with the inclusion of a proviso to section
persons, including cartels, engaged in identical or
similar trade of goods or provision of services, 3(3), the intent of the legislature is to exclude certain
agreements from the purview of being tagged as anti
which
competitive in nature and thus causing AAEC. The
a) directly or indirectly determines purchase or effect of this proviso is that any agreement entered
sale prices; into by way of joint ventures if such agreement
b) limits or controls production, supply, increases efficiency in production, supply, distribution,
markets, technical development, investment storage, acquisition or control of goods or provision of
or provision of services; services, shall not be presumed to have caused an
c) shares the market or source of production AAEC.
or provision of services by way of allocation
of geographical area of market, or type of Bid Rigging and Collusive Bidding
goods or services, or number of customers Explanation to sub clause (3) of section 3 explains the
in the market or any other similar way; term bid rigging or collusive bidding for the
d) directly or indirectly results in bid rigging or purposes of section 3 (3) d, which says that an
collusive bidding, shall be presumed to have agreement resulting in bid rigging or collusive bidding
an appreciable adverse effect on competition shall be presumed to have an AAEC. Bid rigging is an

3
outcome of horizontal anti competitive agreements. violations. Horizontal agreements also affect prices
According to the explanation- "bid rigging" means any and quality of products in the market.
agreement, between enterprises or persons referred
Section 3(3) broadly provides for the restriction of
to in sub-section (3) engaged in identical or similar
following as being anti competitive in nature-
production or trading of goods or provision of
Agreements, practices, and decisions. Cartels are also
services, which has the effect of eliminating or
brought under the purview of being anti competitive
reducing competition for bids or adversely affecting
under this section. The types of horizontal agreements
or manipulating the process for bidding.
which are considered to be anti competitive under
Agreements: section 3(3) are:

The term agreement finds a detailed mention under i. Agreements that directly or indirectly determine
the Competition Act under section 2(b), which provides purchase or sale prices
Agreement includes any arrangement or ii. Limits or controls production, supply, markets,
understanding or action in concert: technical development, investment or provision of
(i) Whether or not, such arrangement, understanding services
or action is formal or in writing; or iii. Shares the market or source of production or
(ii) Whether or not such arrangement, understanding provision of services by way of allocation of
or action is intended to be enforceable by legal geographical area of market, or type of goods or
proceedings; services, or the number of customers in the market
or any other similar way
The competition Act does not specifically use the iv. Directly or indirectly results in bid-rigging or
terminology, but section 3(3) and 3(4) indirectly collusive bidding
classifies agreements into two forms, for the purpose
of ascertaining the anti competitive nature. Vertical Agreements

Horizontal Agreements Vertical agreements are the agreements at different


stages or different levels of market chain. The section
Section 3(3) discusses about a specific class of provides for various types of vertical agreements
agreements including cartels which are to be under sub clauses (a) to (e). If AAEC is found to have
presumed to be anti competitive. Horizontal been or is likely to have been caused by such
agreements are agreements between enterprises, agreements, then it would be considered to be in
group of enterprises, persons or group of persons, contravention to section 3(1); i.e. Such agreements
engaged in trade of identical or similar products. shall be considered as agreements in respect of
Horizontal agreements are entered between two or production, supply, distribution, storage, acquisition or
more competitors at same level of activity, for control of goods or provision of services, which
example- producers, distributers, manufacturers. causes or is likely to cause an appreciable adverse
Usually the essence and purpose of horizontal effect on competition within India.
agreements is to generate policies regarding
production, distribution and price fixation. Also such
agreements provide a channel for sharing of
information which can usually be price sensitive and
may influence the market. Such practices adversely
affect competition by prompting antitrust law

4
The most common vertical agreements are: Rule of reason

Tie-in- Arrangement [sec.3(4)(a)] The doctrine of Rule of reason was first stated and
applied by the Supreme Court of
It means imposing a condition on the purchaser of
goods, to purchase some other goods and thus selling U.S.A. in its interpretation of the Sherman Act in the
goods which is not of purchasers choice. case of Standard Oil Co. of New Jersey v. United
States35. Under this judgment, the supreme court of
Exclusive supply agreement [sec.3(4)(b)]
United States observed that any restraint on the
Exclusive supply means that there is only one buyer market or competition under the then applicable
inside the Community to which the supplier may sell a Sherman Act would be anti competitive until it is for
particular final product. promotional and pro competitive purposes. Also the
positions before and after the agreement came into
Exclusive distribution [sec.3(4)(c)] force must be ascertained to evaluate the true nature
of the agreement, whether it has actually caused any
In an exclusive distribution agreement, the supplier
harm to the competition or not. Apart from this, the
agrees to sell his products only to one distributor for
future probabilities of a negative effect upon the
resale in a particular territory.
competition, is also to be considered to adjudge the
Refusal to Deal [sec.3(4)(d) agreement as anti competitive.

It means any agreement which restrict by any method In formal terms: The Rule of reason is a legal approach
the persons or classes of persons to whom goods are by competition authorities or the courts where an
sold or whom the goods are brought. attempt is made to evaluate the pro-competitive
features of a restrictive business practice against its
Resale Price Maintenance [sec.3(4)(e)] anticompetitive effects in order to decide whether or
It means any agreement to sell goods on condition that not the practice should be.36
the prices to be charged on the re-sale by the Rule of reason is however only applicable over the
purchaser shall be the prices stipulated by the seller class of Vertical agreements, the agreements
unless it is clearly stated that prices lower than those mentioned under section 3(4) of the competition act
prices may be charged shall be deemed re-sale price 2002. It has been observed that some market
maintenance agreement. restrictions which prima facie seem to be
Determination Of Anti Competitive Nature of anticompetitive may on further examination be found
to have valid efficiency-enhancing benefits.
Agreements

Various courts around the world and in India have Per Se Rule
formulated the following rules to determine the anti The per se rule, as defined by the Merriam-Websters
competitive nature and effect of the agreements: legal dictionary is- A rule that considers a particular
restraint of trade to be manifestly contrary to
Rule of Reason
competition and so does not require an inquiry into
Per Se Rule
35
221 U.S. 1 (1911)
36
http://stats.oecd.org/glossary/detail.asp?ID=3305 Khemani
R.S., Shapiro D.M. Glossary of IndustrialOrganisation Economics
and Competition Law, 1993.

5
precise harm or purpose for an instance of it to be
declared illegal.

Agreements under section 3(3) of the competition act


2002, or Horizontal agreements are considered to be
illegal and anti competitive ab-initio, i.e. from the very
beginning.

Agreements leading to collective boycotting, market


division, price fixation and tying in arrangements are
subjected to be adjudged as anti competitive per se.
such restraints falling under the category of
horizontal agreements, cause an irredeemable harm
to the market competition.

The Per se rule, as a concept was originated by the US


supreme court in 1898, the case Addyston Pipe &
Steel Co. v. U.S.37. This was also a rule formulated at
the time of sherman act being in force in the United
States. The agreement in question under this case was
for the outright purpose of BID RIGGING by formation
of a CARTEL. The court opined that the agreement had
a direct economic impact and was of such nature that
it could not be considered for a partial or limited
restraint.

37
175 U.S. 211 (1898)

6
Chapter 7 case. The result is that it is usually more important
that direct evidence of agreement be generated in
Circumstantial Evidences for Prosecution of these cases.
Anti-Competitive Agreements There are different types of circumstantial evidence.
One is evidence that cartel operators met or
(Mr. Kartikey Tiwari & Ms. Shivali Misra)38 otherwise communicated, but does not describe the
substance of their communications. It might be called
communication evidence for purposes of this
discussion. It includes:
Introduction
Records of telephone conversations
Circumstantial evidence is employed in anti-
between competitors (but not their
competitive agreements in all countries. The better
substance), or of travel to a common
practice is to use circumstantial evidence holistically,
destination or of participation in a meeting,
giving it cumulative effect, rather than on an item-by-
for example during a trade conference.
item basis. Complicating the use of circumstantial
Other evidence that the parties
evidence are provisions in national competition laws
communicated about the subject e.g.,
that variously define the nature of agreements that
minutes or notes of a meeting showing that
are subject to the law.
prices, demand or capacity utilization were
National treatment of anti-competitive agreements, discussed; internal documents evidencing
such as whether they are prosecuted as crimes or as knowledge or understanding of a
administrative violations, can affect the burden of competitors pricing strategy, such as an
proof that applies to the cases, and hence the use of awareness of a future price increase by a
circumstantial evidence. It can be difficult to convince rival.40
courts to accept circumstantial evidence in such
A broader category of circumstantial evidence is often
cases, especially where the potential liability for
called economic evidence. Economic evidence
violating the competitive provisions of the competition
identifies primarily firm conduct that suggests that an
law is high.39
agreement was reached, but also conduct of the
In most countries, anti competitive agreements (and industry as a whole, elements of market structure
other violations of the competition law) are which suggest that secret price fixing was feasible,
prosecuted administratively. The principle and certain practices that can be used to sustain anti
administrative sanctions applied to this conduct are competitive agreement.
fines, usually only assessed against organizations but
Since members of a cartel work to avoid detection, it
sometimes against natural persons, and remedial
is rare to find any direct evidence of its existence.
orders. In a minority of countries, but a growing one,
Thus, investigating authorities in various countries
anti competitive agreements are prosecuted
rely upon a holistic evidence of circumstantial
criminally. In most instances the burden of proof
evidence to determine the existence of a cartel.
facing the competition agency is higher in a criminal

40
Use of circumstantial evidence to establish the existence of
38 th
Students of B.Com., LL.B. (Hons) 6 Semester cartel, available at:
39
Prosecuting without direct evidences, available at: https://thecompetitionlawblog.wordpress.com (Last visited on
www.oecd.org (Last visited Feb 17, 2017) Feb 17, 2017)

7
Circumstantial evidence is of two types simultaneous, or nearly so. It includes other
communication and economic evidence. Economic forms of parallel conduct, such as capacity
evidence may be further classified as conduct and reductions, adoption of standardized terms
structural evidence. of sale, and suspicious bidding patterns, e.g.,
a predictable rotation of winning bidders.
Communication evidence is given the most weight. It is
merely evidence that the members of the alleged Industry performance could also be described as
cartel met or otherwise communicated and does not conduct evidence. It includes:
include the content of their communication. This may
abnormally high profits;
include records of phone conversations, evidence of
stable market shares;
travel to a common destination or records of
a history of competition law violations.
meetings that the members convened.
Evidence related to market structure can be used
Economic evidence is ambiguous and in most cases is
primarily to make the finding of anticompetitive
not sufficient by itself to prove the existence of a
agreement more plausible, even though market
cartel agreement. Structural economic evidence
structure factors do not prove the existence of such
refers to the presence of certain structural features
an agreement.
in the market that are conducive to the formation of
cartels. These include high concentration, high entry Relevant economic evidence relating to market
and exit barriers, homogeneous products, similar structure includes:
production costs etc. Conduct evidence is evidence of
similar and parallel conduct of competitors. It is more high concentration;
persuasive if the conduct would not make economic low concentration on the opposite side of the
sense for the participants unless acting in their self- market;
interest. For example, a sudden increase in the prices high barriers to entry;
of a product by all manufacturers would be considered high degree of vertical integration;
conduct evidence. In the absence of any external Standardized or homogeneous product.
factors to explain the price rise, it may be inferred
that the manufacturers would not have raised the
The evidentiary value of structural evidence can be
prices unless they had reason to believe that the other
limited, however. There can be highly concentrated
firms would do the same.
industries selling homogeneous products in which all
Conduct evidence is the single most important type of parties compete. Conversely, the absence of such
economic evidence. Observation of certain, suspicious evidence cannot be used to show that anti competitive
conduct frequently triggers an investigation of a behavior did not exist. They are known to have existed
possible cartel. Careful analysis of the conduct of in industries with numerous competitors and
parties is important to identify behavior that can be differentiated products. A specific kind of economic
characterized as contrary to the parties unilateral conduct evidence is .facilitating practices- practices
self-interest and which therefore supports the that can make it easier for competitors to reach or
inference of an agreement. Conduct evidence includes, sustain an agreement. It is important to note that
first and foremost: conduct described as facilitating practices is not
necessarily unlawful. But where a competition
Parallel pricing - changes in prices by rivals authority has found other circumstantial evidence
that are identical, or nearly so, and pointing to the existence of agreement, the existence

8
of facilitating practices can be an important In the case of Italy Baby Milk, The Authority noted
complement. They can explain what kind of that since it began its case in 2004, prices of baby
arrangements the parties set up to facilitate the milk had declined by 25% and there had been other
formation of anti competitive agreement, monitoring, precompetitive developments in the market, including
detection of defection, and/or punishment, thus more advertising and consumer information, the
supporting the collusion story put together by the introduction of new products and a greater presence
competition law enforcer. Facilitating practices of the respondents products in supermarket chains.
include: Here is a list of the types of evidence apparently
uncovered by the authority:
information exchanges;
price signalling; direct evidence: the producers apparently
freight equalization; agreed on a maximum price reduction;
price protection and most favored nation communication evidence: the producers had
policies; and met at the trade association and discussed
unnecessarily restrictive product standards prices, although with the exception of the
maximum price reduction there was no
The Commission has relied upon circumstantial direct evidence that they had reached an
evidence in prosecuting anti competitive cases. For agreement;
example, in the LPG Gas Cylinder case, the conduct evidence: parallel pricing; steep
Commission held that 48 manufacturers had colluded price reductions and increased competition
in bidding for tender notices by the public sector oil following the investigations which suggested
marketing companies for procurement of liquefied that earlier high prices were not the result
petroleum gas (LPG) cylinders. The Commission relied of competitive behavior;
upon the fact that not only was the characteristics of conduct of the entire industry: across the
the particular market conducive to collusion, but also board, the prices were significantly higher
near identical prices were being charged for the LPG than in other European countries;
cylinders in each state, despite the manufacturers market structure evidence: this was a highly
having different costs and location, participation in concentrated industry with only three
pre-bid meetings and use of common agents to submit independent suppliers, and they sold a
bids. In Aluminum Phosphide Tablets case, one of the relatively homogenous product; and
principal evidence against the three manufacturers of
Facilitating practices: recommended resale
aluminum phosphide tablets was the fact that the
prices for pharmacies with significant price
officers of the alleged conspirating firms had entered
transparency, sales occurred predominantly
the office of the Food Corporation of India (FCI) to
through pharmacies which eliminated outlets
submits bids together and one such officer had
such as grocery stores that likely would have
entered the details of the others in the visitor book of
used discount prices.
FCI. The Commission found that such conduct was
evidence of the existence of a pre-determined
Likely Impact of the Vitamin Cartel During the
conspiracy among such firms.41
duration of the vitamin cartels, vitamin prices were
increased from 60 percent to 100 percent. In terms of
direct overcharges on buyers, the total amount
41
Circumstantial Evidence And Dawn Raids: A New Era Of
worldwide was about US$7bn. Buyers in North
Antitrust Investigation In India, available at:
http://www.manupatrafast.com (Last visited on Feb 17, 2017) America, the European Union (EU), and Asia incurred

9
roughly 90 percent of the global cartel overcharges. communication and economic evidence to build and
The sales of these global cartels occurred in virtually prove their case. Perhaps it is in recognition of this
every country in the world, but were concentrated in reality that the 2002 Act defines agreement broadly,
North America (20 percent), the European Economic bringing within its ambit informal, unwritten
Area (29 percent), and Asia (55 percent). For all of the arrangements and similar forms of concerted action.
cartels together the overcharges amounted to more
than 40 percent of affected world commerce. The Organisation for Economic Co-Operation and
Development (hereinafter OECD) has published a
Outcome Almost all of the private vitamins cases paper in 2006, which argues that, in the likely event
were settled. The only vitamins case that went to trial that direct evidence is not available, a better practise
was the chlorine chloride conspiracy, where the jury is to use circumstantial evidence: holistically, giving
decided that the cartel had overcharged purchasers its cumulative effect, rather than on an item-by-item
as the defendants had conspired to fix the price of basis. The Report observes, however, that the risk
chlorine chloride. In 1999, six of the main vitamins associated with the subjective application of
companies agreed to a settlement in the private class- circumstantial evidence - such as mere proof of
action litigation brought in federal court on behalf of information exchange - is not in itself enough to prove
direct purchasers of vitamins and vitamin premix. agreement between parties. Circumstantial evidence
Later in 2000, the Justice Department announced may be relied on, but has to conclusively exclude the
guilty plea agreements from two Swiss nationals and possibility that the acts were independent decisions of
two German nationals, of whom three were high competitors.
officers in BASFs Fine Chemicals Division and one was
in a similar position at Roche. In the same year, two Remarkably, the Commission cites this Report in both
more German pharmaceutical manufacturers (Merck the Cement and Tyre Cartel cases, but seems to apply
and Degussa-Huels Ag) were added to the list, along its recommendations selectively. An analysis of the
with two US firms (Nepera, Inc., and Reilly Industries). reasoning in these cases suggests that the
These guilty pleas involved the vitamin C and vitamin Commission has failed to set a uniform threshold to
B3. Fourteen chemical companies were convicted by establish anticompetitive. The difficulty or inability to
the US for price-fixing in the vitamins market. US fines accurately measure whether market forces of demand
for these fourteen companies and fifteen of the and supply caused companies to respond in prices in
officers were US$915mn. Two firms received similar ways cannot directly lead to the inference that
amnesties from the DOJ under the leniency program. such market forces did not facilitate the determination
Additionally, sixteen senior executives of the vitamins of price. Communication evidence is evidence that
manufacturers were criminally indicted, of which cartel operators met or otherwise communicated, but
fifteen received personal sentences.42 does not describe the substance of their
Members of a anticompetitive agreements realize that communications. Providing pricing information to a
their conduct is unlawful and that in the event that third party trade association is often inadequate
they are caught, the penalty is likely to be significant. circumstantial evidence. Yet, in the Cement case, the
It is not surprising for anticompetitive participants to Commission found that examples of such
try and hide their anti-competitive conduct, forcing communication were sufficient, in spite of signs
investigative authorities to resort to circumstantial explaining that the conduct of Cement manufacturers
was consistent with their self-interests. Moreover, the
42
Study of Cartel case, available at: http://www.cci.gov.in/ (Last oligopolistic market type and similarity in demand and
visited Mar 13, 2017)

10
pricing of almost identical products was seen as a probabilities, the existence of the anti competitive
sufficient justification in the Tyre case, but discarded agreement. Considering the high liability for violation
in the Cement case. In another case, All India Distillers of Sec. 3, there has been some skepticism regarding
Association v. Haldyn Glass Gujarat and Others, the building a case on circumstantial evidence. However,
Commission did not even send the matter for further the CCI has come to accept that in the absence of
investigation by the DG in circumstances nearly direct evidence, communication and economic
identical to the facts in the Cement case. The allegation evidence may be sufficient to establish the existence
in this case was also of simultaneous price increase of an anti competitive agreement.
by glass bottle manufacturers, which could not prima
facie be explained by price fluctuations of raw
materials, and where the market was homogeneous
and oligopolistic in nature.43

More interesting are cases in which no documentary


evidence is available whatsoever to prove the
existence of the cartel. These are the cases in which
the inclusion of concerted practice in Article 101
becomes significant. In the Dyestuffs Case, for
example, the Commission inferred the existence of an
agreement using only the behavior of undertakings.
The only evidence presented suggested that
undertakings met and discussed prices, increased
prices simultaneously by similar percentages, and
used similar language in their instructions to
subsidiaries. Upon appeal, the Court reiterated this
position, clarifying that when the behavior of firms
does not reflect their expected behavior in conditions
of competition, an inference of collusion may be made.
What makes this case problematic is that the Court
also, separately, referred to evidence of collusion. It
must also be kept in mind that in circumstances of this
sort, the concerned undertakings must be afforded the
opportunity to offer alternate explanations for their
parallel conduct, making the precedent value of this
case suspect.

The basic problem with circumstantial evidence is that


there is no fixed standard to be met. The regulating
authority is required to consider all available evidence
holistically to determine, on a preponderance of

43
The Cement and Tyre cartels, available at:
http://www.indialawjournal.org/ (Last visited Mar 13, 2017)

11
Chapter 8 respect of production supply, distribution, storage
acquisition of control of goods or provision of services
Investigations & Evidences in Horizontal & which cause or is likely to cause on actionable adverse
effective on competition in India. If any such
Vertical Cartels
agreement is entered into the same shall be void and
cant be enforced. Such agreement is called horizontal
(Ms. Samiksha Gupta & Ms. Avantika Bajpai)44 cartels agreement.

Word Cartels has been defined in section 2(c) of the


competition act. So an agreement into as an
Introduction
association of producers and sellers, distributors,
Word competition used in treat is significant for the traders or services provider who by agreement
consumer point to view competition in the open amongst them self limit control or attempt to control
market is beneficial to the consumer if monopoly the production, distribution, sale or price of any trade
entered into a trade the manufacturer and producer and goods of provision of service to achieve they
of the goods take undo advantage of its product for objectives of the act themselves cartels would be legal
the reason that nobody to compete as product and and valid and is known as vertical cartels.
continuity the manufacture of producer of the good or
Now question arises that on what basis and what
services dictate the terms to the consumer of Good
evidences it could be determine whether a particular
and Services. The consumer has no option in the open
cartel is vertical or horizontal?
market in respect of Good and Services when the
product or services are introduce in the market. First of all it is necessary to look into the agreement
Manufacturers the producer of any particular type and between the parties.
if there are more producer or manufacturer of
services and goods then the consumer have an option Secondly, whether it was validity entered by the
to choice this option of consumer is a backbone of competent person with was meaning of law. Any if any
competition act. which was introduced to prevent such agreement entered into in accordance in
practices having adverse effect on competition, to contract act then other thing a necessary to a certain
promote and sustain competition in markets, to a the nature of cartels. The nature of cartels could not
protect the interests of consumers and to ensure be gathered by the continuance of the agreements
freedom of trade carried on by other participants in which constituent term and condition.
markets, in India. To monitor such activities the If the terms and condition are such which falls in
competition act was introduce to create a body for section 3(3) of the act that shall amount to
monitoring and to prevent unfair practise in trade with appreciable/ actionable adverse effects of
the paramount consideration to protect the interest of competition law.
consumer of goods and services which is now name as
competition commission section 3 of the act. Provides A part form this terms and conditions the nature and
prohibition of agreement which are anti-competition quality of goods and services provided to the
meaning then by such agreement which has be consumers in seen in light of representation made by
entered into by enterprises or association of the manufacturer or producers of goods and services.
enterprises or person, or association of person in If dont fulfill to representation in respects of quality
or quantity of goods and services then in respective of
44
Students of B.Com., LL.B. (Hons) 6 th Semester fact that whatever may be terms and condition of

12
cartel that act of the producer or manufacturer will witness the commission may form an opinion
amount to appreciable adverse effect of competition regarding effect on competition and to decide whether
therefore, a certain by investigation as contain in particular cartels is horizontal and vertical in case the
section 19 by the commission the terms of the cartels, tribunals reaches.
actual practices in trade in respect of goods and
On the conclusion that it has appreciable adverse
services which create barrier to new entrance in the
effect or competition may pass situation orders to
market or defeat existing competitors by creating
prevent the adverse effect. All to promote healthy
entrance. In the market and which create loss to
competition with intend to promote and protect the
approval of benefit to consumers has to be seen so
interest of consumers.
like other activities of interpreter which ultimate
appreciable adverse effect on competition from part
of the evidence.

The commission being the authority of monitoring of


such activities and have been empowered to take
action. Ample powers have been comfort upon
commission by statute. The competition act to give
more effectively and sharpness to the act of 2002
certain amendment has been introduced in year 2007
power to issue interim ores by uncertain section 33
the commission power has been sharpest by section
36 commission has been empowered to regulate own
procedure and it doesnt bound to follow the
procedure of CPC or Indian evidence act however for
summoning of enforcing the attendance of any person
recognising, discovering of affidavits ensure
commission for examination of witness or document
and recuing the provision of CPC can be invoked any
public record or document from any office.

This shows that collecting the evidence or appraisable


creating the evidence in the enquiring the provision of
evidence act would not apply and commission is
satisfied with oral or document evidence produce
before it satisfied the conscience of commission would
be sufficient to take it into consideration for enquires
purpose. So it concluded in way that, to judge a
particular cartel is appreciable adverse effect of
competition the evidence collection may be production
of documentary evidence or through evidence. On the
basis of evidence produce before commission, if
commission is satisfied with the generous of
document and trust worthiness of the statement of the

13
Chapter 9 improvements in production or distribution
of goods or provision of services;
Appreciable Adverse Effect on Competition: A Promotion of technical, scientific and
economic development by means of
Study
production or distribution of goods or
provision of services.46
(Mr. Sarvesh Sen & Ms. Sonal Chauhan)45
The first three relate to the negative effects on the
competition while the remaining three relate to
beneficial effect. In Automobiles Dealers Association v.
Introduction
Global Automobiles Limited & Another, CCI held that it
To bring in the application of Section 3, it is pertinent would be prudent to examine an action in the backdrop
that the effect on competition must be appreciable. of all the factors mentioned in Section 19(3). The
The term appreciable adverse effect on competition, agreement should be the cause of the adverse effect
used in section 3(1) has not been defined in the Act. on the competition. Even if such a consequence is
The determination of appreciable has proved to be a probable, the agreement is anti-competitive. The
main problem under the Competition Act. It is to be probability and not mere possibility of its consequence
considered appreciable; the effect has to be as appreciably affecting competition is the
substantial. However; this may not be in line with requirements.
Indian economic interests. Accordingly, a more
Competition law usually places anti-competitive
appropriate meaning has been given in Law Lexicon
agreements in two categories of horizontal and
where appreciable is defined as capable of being
vertical agreements. The horizontal agreements are
estimated, weighted, judged of or recognized by the
viewed more seriously than vertical agreements. The
mind which is perceptible but not a synonym of
Act doesnt specifically use the terms horizontal
substantial. For the most practical purposes
agreement and vertical agreement. However, the
appreciable has to be more than just a detectable
agreements referred in section 3(3) are horizontal
effect but may not be substantial.
while those referred in section 3(4) are vertical
Section 19(3) of the Act states that while determining agreement.
whether an agreement has an appreciable adverse
Horizontal agreements refer to agreements among
effect on competition under section 3, the commission
competitors, i.e., agreements between two or more
shall give due regard to all or any of the following
enterprises that are at the same stage of the
factors:
production chain and in the same market. A distinction
creation of barriers of new entrants in the is also made between cartels a special type of
market; horizontal agreement and other horizontal
driving existing competitors out of the agreements. The Act provides for the following four
market; kinds of horizontal agreements, which are presumed
foreclosure of competition by hindering to be anticompetitive.
entry into the market;
(a). Agreements regarding prices: Agreements that
accrual of benefits to consumers;
directly/indirectly fix purchase/sale price;

45
Students of B.Com., LL.B. (Hons) 6 th Semester 46
http://www.lawctopus.com

14
(b). Agreements regarding quantities: Agreements Agreements Having Appreciable Adverse Effects
aimed at limiting or controlling production, supply, on Competition
markets, technical development and investment;
When an agreement can be stated to have an
(c). Agreements regarding market sharing:
appreciable adverse effect on competition was the
Agreements for sharing of markets by geographical
question that arose before the Competition
area, types of goods/services and number of
Commission of India.
customers; and
(d). Agreements regarding bids (collusive tendering A reference was filed under Section 19(1)9(b) of the
and bid rigging): Tenders submitted as a result of joint Competition Act, 2002, alleging opposite parties of
activity or agreement.47 indulging into bid rigging and market allocation while
bidding against the Tender Enquiry floated for
Such agreement may lead to a cartel, which is
concluding Rate Contracts pertaining to a product
pernicious. Cartels have an unfavorable effect on
competition and anti-trust legislation all across the (Polyester Blended Duck Ankle Boot Rubber Sole) for
the relevant period. It was stated that opposite parties
world try to curb them. Unlike the MRTP Act, the
had reached an agreement among themselves.
Competition Act explicitly defines Cartels. They are
placed under Section 3(3) where there is a presumed The definition of agreement as given in section 2(b) of
appreciable adverse effect on competition. the Act requires inter alia any arrangement or
understanding or action in concert whether or not
Factors Determining Adverse Effect
formal or in writing or intended to be enforceable by
The Commission has been put under obligation, while legal proceedings. The definition, being inclusive and
determining whether an agreement has an appreciable not exhaustive, is a wide one. The understanding may
adverse effect on competition under section 3, to have be tacit, and the definition covers situations where the
due regard to all or any of the following factors, parties act on the basis of a nod or a wink.
namely: The legal position under the provisions of Competition
Act, 2002 provides that any agreement having an
(a) creation of barriers to new entrants in the market;
appreciable adverse effect on competition within India
(b) driving existing competitors out of the market;
is prohibited and is void. Such agreement, including an
(c) foreclosure of competition by hindering entry into
action or decision, by or between, the parties
the market;
concerned shall mean to cause appreciable adverse
(d) accrual of benefits to consumers
effect if the agreement has a force of limiting or
(e) improvements in production or distribution of
controlling product and services at any stage and
goods or provision of services;
which directly or indirectly results in bid rigging or
(f) promotion of technical, scientific and economic
collusive bidding. To reverse such presumption, the
development by means of production or distribution of
burden of proof is on the opposite parties to prove
goods or provision of services.48
that the intended purpose was to ensure benefits to
end users or the consumers.

The prime reason forming the base of allegation in the


instant case was a very narrow difference in prices
quoted by bidders and also restricting the quantity of
the product to be supplied during the Rate Contract
47
http://www.lawctopus.com
48 period. The Directorate General in the investigation
. www.lakshmisri.com

15
concluded that the bidders indulged in bid rigging or existence of PPC the banks are showing very high
collusive bidding. prots and therefore PPC did not have any adverse
effect on competition. It was also argued that
The Commission while disposing of the issue preferred
banning PPC would have an adverse effect on
the principle of preponderance of probabilities over
competition. It has also been argued that the levy of
direct evidence as the existence of an anti-competitive
penalty on the borrowers by the banks is beneficial to
practice or agreement has to be inferred from
the consumers. Though these arguments were
coincidences and indicia which once taken together in
advanced no material was provided in support of these
the absence of plausible explanation can lead to a
arguments. It could be possible that high prots of the
conclusion that an agreement causing or is likely to
banks/Hl-"Cs were due to the prepayment penalties of
cause appreciable adverse effect on competition exist.
due to large home loan market. No bank furnished the
The Commission observed that quoting near identical details of their earnings through prepayment
rates is suggestive and indicative of formation of a penalties.
cartel. In the instant matter, the parties concerned
In view of the above noted factual position, the issues
were located in different geographical locations, had
are to be examined with reference to the Competition
different tax structure to follow. They all were part of
Act, 2002. The question here is of switching charges
the common platform i.e. a Trade Federation and they
which a consumer has to pay in the form of
all failed to give plausible explanation for giving near
prepayment penalties. There is no doubt that by
identical quotes. It was in these circumstances, it was
charging pre-payment penalty the banks reduced the
held that the parties concerned had entered into an
choice of the customers. As a consequence of the
agreement to determine prices besides bid rigging/
prepayment penalty, a customer cannot shift from one
collusive bidding.49
bank to another. Further when a new bank enters the
Case market it would not be able to get customers from the
other banks because the customer would not like to
An agreement which causes appreciable adverse shift in view of the penalties which he would have to
effect on competition in India in respect of pay if he shifts to a new bank. Thus by levying the pre-
production, supply, acquisition, control of goods and payment penalties banks are killing competition in the
services is void as stated in subsection (2) of section home loan market. This also leads to decrease in the
3 of the Act. Sections 3(1) and 3(2) do not deal only Allocative efficiency of the market and a reduction of
with the supply side of the market. A market works on innovation. Under the provisions of Section 3(1) of the
the principle of demand and supply. The assumption Act, no supplier of goods and services can enter into
here is that a consumer would make a decision to an agreement which causes or is likely to cause an
purchase or sell in a rational manner so as to appreciable adverse effect on competition. In all the
maximize gains to it. If an enterprise deals with an cases where the banks enter into an agreement with a
individual by entering into an agreement which causes consumer for home loans, the banks have envisaged
an adverse effect to competition in India would be penalties provided the consumer pre-pays his loans. 50
hit by Sections 3(1).

It has also been argued that the levy of penalty for the
foreclosure of loans creates a healthy competition in
the market and the bank industry. Further with the

49 50
http://www.tcl-india.net https://indiankanoon.org

16
Chapter 10 promote the interests of the consumer and for the
ultimate benefit, of maintaining a healthy market
Exceptions in Anti-Competitive Agreements economy at the cost of competition.

Upon similar lines, section 3(4) (i) protects the


(Mr. Devanand Pandey & Mr. Narendra Yadav)51 intellectual property rights of a person. Indian legal
system has certain legislations mentioned under sub
clauses (a) to (f) of section 3 (4) (i), which provided
for intellectual property rights. If an agreement is
Introduction
entered into by a person to protect his intellectual
The competition act provides for avoiding certain property rights protected by the provisions of above
discrepancies and irregularities which would arise out mentioned legislations, then the competition act, 2002
of unfair trade practices as a result of free and open exempts the agreement to be covered under the
market economy. One such discrepancy can be in the purview of section 3(1) as being void for the reason of
form of Anti-Competitive Agreements. As it has been being anti competitive in nature. Such agreements
observed by National Consumer Dispute Redressal maybe entered into, for the protection of trademark
Commission: and copyright infringement.

Even if any free economy/deregulated economy Also, section 3(4) (i) provides for agreement which
exploitation of the borrowers/debtors is prohibited are entered for export related purpose to be kept out
and is considered to be unfair trade practice. Free of the purview of section 3(1) and 3(2) for being
economy would not mean license to exploit the adjudged as anti competitive. Indias economic policy
borrowers/debtors by taking by taking advantages of promotes export. Hence, in the best interests of
their basic needs for their livelihood. This cannot be export and to promote active involvement of India
permitted in any civilized society-maybe a deregulated entities in overseas market, the bar of anticompetitive
free market economy.52 nature is removing from the agreements which are
related to production, supply, distribution and control
Exceptions of goods which are to be exported.
In the Competition Act 2002, some agreements Exception for the Protection of Certain IPRs
specifically find a mention for being exempted from
the purview of being anti competitive in nature even if Section 3(5) (i) provides, exception from the
they are likely to cause an AAEC to the competition. application of section 3, to the right of any person to
This proviso clearly offers a shield to the agreement restrain any infringement of, or to impose reasonable
which lead to the setting up of joint ventures for the conditions, as may be necessary for protecting any of
purpose of achieving the larger interests like his rights which have been or may be conferred upon
increased efficiency in various manufacturing him under
processes like production, supply, distribution,
a) The Copyright Act, 1957 (14 0f 1957)
storage, acquisition and control. This is with a view to
b) The Patent Act, 1970 (39 0f 1970)
c) The Trade and Merchandise Marks Act, 1958
51
Students of B.Com., LL.B. (Hons) 6 th Semester (43 of 1958) or the Trademarks Act, 1999(47
52
Awaz v. RBI and DCM Financial Services Ltd. v. Mukesh Rajput,
2008 Bus L R764 (NCDRC), the National Consumer Dispute
of 1999)
Redressal Commission, while deciding the issue of interest on
credit taken on the basis of credit cards (joint order).

17
d) The Geographical Indications of Goods Agreement and domestic Intellectual
(Registration and Protection) Act, 1999 (48 Property Laws are greater relief for both
of 1999) consumers and enterprises.
e) The Designs Act, 2000 (16 of 2000) To balance the economic rights of various
f) The Semiconductor Integrated Circuit Layout participants in a market system, the
Design Act, 2000 (37 of 2000) relevancy of which is decided by the
commission, orders of Competition
Hence like Competition Laws in other countries the act
Commission of India have tendency of
recognizes the value of IPRs an incentive to creativity
significantly controlling many factors like
and economic growth. However, the exemption in
entry barriers, supplies, behavior, practices,
section 3(5) restriction must be reasonable and
methods, objectives and to level competition.
necessary to protect IPR.
Exceptions to Agreements Related to Export
Exclusion of Intellectual Property in Competition
Act, 2002 Many countries exempt anti-competitive agreements
relating to exports from the operation of law, this is
The Competition Law provides legitimate exception to
presumably on the grounds that such anti competitive
Intellectual Property Rights in order to balance
agreements harm only overseas consumers and are
monopolistic right with fair market principle. It is
therefore of no concern to the national authorities.
provided under Competition Act, 2002 that the role of
Competition Commission of India as a regulator is to Section 3(5)(ii) exempts the rights of any person to
ensure equated division of economic justice among exports goods from india upto the extent to which the
participants in relevant market system. Contrastingly agreement relates exclusively to the production,
however, it is noticed that Intellectual Property Rights supply, distribution or control of goods or provision of
provides a position of monopoly to the enterprises services for such exports. It means exports
who have acquired Intellectual Property Rights in agreement relating only to the production, supply,
various disciplines. In such a situation following distribution or control of good or provision of services
guiding principles holds importance and validity: is exempted. According to Meyerman, in the course of
reaching agreement on export prices or terms of sale,
As per essentials Supply Doctrine, the
for example the participants may exchange
foreclosure of market is prevented by
information about domestic prices or output that
ensuring supply of basic necessities to new
would permit them to reach an explicit or tacit
participants in market system. It is also the
agreement affecting domestic market.
objective of the regulator to ensure that the
fair market system allows opportunities to Exemption For Joint Ventures
new entrants in competition to stand
Proviso attach to this section 3(3) exempts any
separate and independent from the
agreements entered into by way of Joint Ventures if
enterprises holding majority Intellectual
such agreements increases efficiency in production,
Property Rights.
supply, distribution, storage, acquisition or control of
In a situation where broader objective of
goods or provisions of services. The term Joint
Competition Law are difficult to achieve
Venture has not been defined in the act. In general
because of existing monopoly in the name of
terms it means the cooperation of two or more
Intellectual Property holder, compulsory
individuals or businesses in which each agrees to
licensing in accordance with TRIPs

18
share profit, loss and control in a specific enterprise. arbitrary price fixation, against the interests of the
A Joint Venture can also be defined as an association multiplex owners. It was further alleged that UPDP and
of firms or individuals form to undertake a specific its members have collectively boycotted the multiplex
business project. It is similar to a partnership, but cinema operators in violation of section 3(3)(c) of the
limited to a specific project (such as producing a Act.
specific product or doing research in a specific
Decision:
area).53
In the view of the commission, none of the opposite
Judgments and orders of CCI related to anti
parties, in their replies, could justify their conduct and
competitive practices in India:
successfully rebut the presumption imposed upon
Since the time when the CCI was brought into them by the prima facie case of the informant and the
functioning by a notification as to that effect, it has detail inquiry report of the Director General. Hence
been actively functioning as the competition watchdog the penalty was levied, and the association was
of India. It has passed various orders with respect to ordered to be withheld for being engaged in anti-
the violation of competition under section 27 of the competitive practices.
competition Act, 2002. The anti competitive
Neeraj Malhotra v. Deustche Post Bank Finance
agreements under section 3 of the competition act are
under the security of CCI. The validity of such Ltd. & Ors.54
agreement is upheld or denied, upon the judicial It is one of the leading decisions by the Competition
scrutiny of the facts of each case by the CCI. Commission of India, also known as Prepayment Loan
FICCI Multiplex association of India v United
Case wherein the commission was called upon to
examine the issues of anti-competitive agreements
Producers/Distributors Forum and Ors
and abuse of dominance by banks while charging
Brief Facts: prepayment penalty on home loans. The informant Mr.
Neeraj Malhotra was an advocate who sought to bring
In the present case, the competition commission of
several banks providing home loan facility and
India imposed a penalty of 1 lakh rupees upon each of
charging a compulsory prepayment penalty for prior
the opposite parties VIZ: United
exit by a customer. It was alleged by the informant
producers/distributors form, the association of
that this was the practice adopted by all the private
motion pictures and t .v. producers, and the film and
and public sector banks, thus leading to abuse of their
television producers gild of India ltd. For engaging into
dominant position in the market. Also it prevented
cartelization upon the information of the complainant-
other market players to enter into the market and
FICCI Multiplex owners Association .The information
charge comparatively low rates of interest. The
alleged that the parties were enjoying a 100%
informant further alleged that the acts carried on and
monopolistic market position for production and
the decisions taken by the banks were violative of
distribution of hindi films in the multiplexes in India.
provisions of the section 3(1), 3(3)(a) and 3(3)(b) read
For the purpose of violation of the provisions of
with section 4(1), 4(2)(a)(i) of the act. The banks are
competition act 2002, India was to be considered as
also abusing their dominant position in the relevant
the relevant market. If was alleged briefly that the
market by imposing unfair and discriminatory
concerted action of the said parties resulted in
conditions on the purchase of services thereby
53
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54
2017) Case No. 5/2009, Date of Decision: 2.12.2012

19
preventing their borrowers from switching over to secured and safeguarded. Thus, while broadly
other banks / HFCs offering similar services at construing the mater, the minority opinion was in the
cheaper rates which are anti-competitive practice. favour of the customers. The term agreement should
The commission ordered an enquiry. be construed broadly by the minority and not strictly
as per the statutory definitions. The minority framed
Majority Opinion
its opinion in the followings words:
It was opined by the majority that although IBA was an
it transpires that member of IBA felt a need for
association but there was no such unanimous decision
common approach in fixing prepayment charges on
regarding an arrangement or agreement leading to
loans and the issue was discussed and deliberated in
charging of prepayment penalties by the association.
the IBA meetings on 28.08.2003 which culminated in
Thus the act of the banks could not be considered as
the circular dated 10.09.2003 issued by IBA to all chief
being a result of an anti-competitive agreement. Also
executives of its member banks. It was noted therein
it was observed that an arrangement between bank
that pre-payment charges in the range of 0.5% to 1%
and the customer could not be termed as an anti-
would be reasonable. However, decision in this regard
competitive agreement. It was observed: it is
was left to the individual discretion of the banks.. it
apparent from a plain reading of the contents
may be noticed that the definition is inclusive and not
reproduced above that the meeting of the IBA was
exhaustive. Further, the same has been worded in a
actually to discuss the growing practices of the
wide manner and the agreement does not necessarily
corporate borrowers who would avail of committed have to be in the form of formal document executed by
lines of credit by banks for working capital but would
the parties. Thus, there is no need for an explicit
first look at other market options such as CPs, bonds
agreement and the existence of the agreement can be
etc. for funding and use lines of credit only as a
inferred from the intention and objectives of the
fallback. This put adverse pressure on asset-liability
parties. In the cases of the conspiracy the proof of
management by banks. It was only in the context of
formal agreement may not be available and may be
those discussions that some banks raised the issue of established by circumstantial evidence only. The
prepayment on housing loans also. The discussion the
concurrence of parties and the consensus amongst
subject was consequential and not initial. Even then, it
them ca, therefore, be gathered from their common
merely resulted in a clear decision that it should be
motive and concerted conduct.
left to the banks to decide. The lack of imperative voice
and intent is evident from the language and content of The court in the case of Competition Commission of
the said circular of IBA. It would be patently unjust to India v. Steel Authority of India Lyt. & Anr. 55
use it as an evidence of either action in concert or Observed that:
process of combined decision making by the banks.
This rule out any element of contravention of sub The principle object of the Act, in terms of its
section (1) of section 3. Preamble and Statement of Objects and Reasons, are
to eliminate practices having adverse effects on the
Dissenting Opinion competition, to promote and sustain competition in the
market, to protect the interest of the consumers and
As per the dissenting view, two member were of the
ensure freedom of trade carried on by the
view that the arrangement between the banks and the
participants in the market, in the view of the economic
customers was violative of section 19(3) (a) (c) and
development of the country. In other words, the Act
(d), it was observed that the main objective of the
Competition Law is to ensure that these interests are 55
(2010) 10SCC 744

20
requires not only protection of trade but also
protection of consumer interest. Primarily, there are
three main elements which are intended to be
controlled by implementation of the provisions of the
Act, which have been specifically dealt with under
section 3, 4 and 6 read with sections 19 and 26 to 29
of the Act. They are anti-competitive agreements,
abuse of dominant position and regulation of
combinations which are likely to have an appreciable
adverse effect on competition.

21
Chapter 11 the economic power to some private entities and also
to examine the affect of the monopolistic and
International Cartels & Adverse Effect on restrictive trade practice in India. With the changing of
time it is felt that some change should be to the MRTP
Competition in India
Act, because many new concepts, like globalization,
liberalization etc, are coming, for which India has to
(Mr. Shivendra Kushwaha & Mr. Sudhanshu Shukla)56 change its business policy within and also outside of
its jurisdiction. So the Competition Act 2002 had come
into force. This new law is mainly came into force by
Introduction the recommendation of the Raghaban Committee
report, a committee set up by the Govt. of India,
The object of the competition policy, which is adapted headed by S.V.S Raghaban.
in India, is to create a business environment where the
firm can compete with each other and there should be A committee, called Competition Committee of India
always enough opportunities for the new firm to join (CCI) is also constituted under the present
the competition with the existing firms. Such kind of Competition Act 2002. The main functions of this
policy always promotes efficiency, means it gives an committee are as follows:
opportunity to the firms to increase their efficiency to
To eliminate practices having appreciable
do better business and earn better profit and also
adverse effect on the competition.
maximize the welfare of the people of the society
To encourage and sustain competition.
because in such type of market position the people
Preserve consumer welfare.
have enough choice in their hand in buying goods or
Maintain freedom of trade carried on by the
services.
other traders in Indian market.
The main problem of a competition friendly market is
What Is Cartel Under Indian Competition Law?
some activities of the existing firms of the market.
Very often these firms started to collude to their Section 3 of the Competition Act, because it deals with
competitor or forcing the competitors to go out of the the anti competitive agreement and cartel is a special
market or buying out the competitors. We can find all kind of the anti competitive agreement. The word anti
these activities of the firms in our Competition Act competitive agreement" means an agreement entered
2002. Section 3, 4 and 5 of this Act says about the anti by two or more firms of the market to prevent either
competitive agreement, abuse of dominance and directly or indirectly other firms from entering into
combination and merger respectively. the market or even try to exclude them. The effect of
such kind of agreement is always to curve out the
Historical Background
competition from the market. There are two
Before the present Competition Act 2002, The categories of the anti competitive agreement,
Monopolistic Trade Practice Act 1969 was there. The horizontal and vertical.
MRTP Act 1696 was enacted in pursuant of a report
Horizontal agreement: It is an agreement entered
submitted by Monopolies Inquiry Commission", which
between competitors operating at the same level of
was setup by the Govt. of India to review the economic
the production process i.e, enterprises engaged
condition of India with regard to the concentration of
broadly in the same type of activity, for example
agreement between producers or sellers or retailers
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Students of B.Com., LL.B. (Hons) 6 th Semester

22
dealing with same kind of goods. In this kind of anti CEMENT CARTEL: Now a day, a great boost is going on
competition agreement, there shall be a presumption in the real estate industry in India. In this event, a
of Appreciable Adverse Effect on Competition (AAEC). great cartel was formed in the cement industry, as
Means it shall presume that whenever there is such cement is the most needed component of the real
type of agreement, there will always be an adverse estate business. In the year of 2000-2001 near about
effect on the competition. The burden of disproving is cement industry of India like, Grasim, lafarze, birla and
upon the defendant. These types of agreements many more entered into a cartel resulting price
include the followings: control in Indian market. A complaint was filed to the
Competition Committee regarding this. According to
Agreement regarding price fixation.
this complaint mainly in the city of Jabbalpur, the
Agreement relating to market allocation. price of the cement increased significantly. The
Agreement relating to bid rigging. complaint also alleged about a concerted practice
Agreement relating to limiting or controlling among the cement giants regarding the price fixation
the product and supply market, technical and it also gave detail of a minute report of a meeting
developments, investments etc. where this concerted practice was carried on. The
Vertical agreement: It is an agreement between non- MRTPC ordered the 9 cement giants and the CMA to
competing undertakings operating at different level of refrain from such activity like price fixing.
manufacturing and distribution process, for example, CARTEL IN ROAD TRANSPORT: Road transport is
agreement between producers and whole sellers or considered as lifeline of the economic growth of any
between producers, wholesalers and retailers. Here country, so India is not the exception to this. We can
the irrefutable presumption of the AAEC cannot be take example of Germanys Autobhan, which makes a
taken to be account; the rule of reason" comes into revolutionary change in the economic position of this
play for determining the nature of the agreement of country by connecting the major cities with the
this kind. Means you have to apply your reason to remote villages. At the beginning the road was
determine the adverse effect of such agreement upon considered as public matter and exclusively made by
competition, it is also true that for vertical the Government, but with the changing of the time it is
agreements, the test differ in case to case. not possible for the Govt. to take all the
Examples of Cartels in India responsibilities regarding the road transport, there is
also a factor of investment. Particularly for the
SODA ASH CARTEL: Alkali Manufacturers Association of maintenance and for investing more fund with the
India v. American Natural Soda Ash Corporation is increasing demand private and foreign investors come
very important. This cartel was related to soda ash. into the picture. Competition starts between them.
Before formation of this cartel, there were 6 There is no doubt that this road transport sector of
producers of soda ash, they were acting India is huge and also very profitable, so the investors
independently, after formation of this cartel they starts to inter into anti competitive agreements and
started to produce soda ash and supply them also bid rigging, which are totally prohibited under the
throughout the world in a very cheap rate. For this Competition Act 2002. There are also instances of
reason the local producers of different nations started entry barriers, resulting territorial allocation of
to face difficulties to survive in the competition. In contracts, which are also prohibited under the Act.
Indian also the same problem occurred. The Illegal competition is also going on with the raw
Government of India charged a very high rate of anti materials needed for the road construction, like steel,
dumping duty upon this cartel. roads, cement etc. Proper road transportation system

23
is required for better implementation of the socio- Harms Caused By the Cartels to the Consumers
economic policies of the country. It also affects the
It is a worldwide accepted notion that cartels have
price of the goods. So, the CCI should make
negative effects to the consumers. If we take example
appropriate provisions to give a check and balance
of any of the international or national cartels, we can
method to control the anti competitive activities in
find that the effect of such cartels is an extraordinary
road transportation system.
price high of the respected goods or services. There
RAILWAY CARTEL: In the very recent time it comes into are at least 30% to 40% price high occurs due to
picture that in Indian Railway a cartel is going on formation of any cartel. The people have to pay that
regarding the seats of the compartments. Previously high amount to avail that respected good or service,
foam was used to make these seats. Suddenly the though actually that goods cost more less than what
RDSO, which is the research and development wing of the consumers have to pay. So, it is considered as a
Railway shifted to a new material called recron for great detriment to the consumer welfare.
making seats. It comes to know from an investigation
Busting a Cartel
that the recron seats take Rs. 50000 for one
compartment, whereas the foam made seats charged If we go through the provisions of the Indian
Rs 18000 per compartment, the investigation further Competition Law, we can find that there are many
says that this recron is not suitable for the Indian provisions relating to cartel detection. The related
weather also. The whole supply of the recron is given sections are as follows:
to two suppliers, without calling a tender for that and
these two suppliers charged near about 200% more Section 19 which says about the grounds of enquiry in
than the market rate of the recron seats. So, there is certain agreements.
no doubt that these two vendors of recron act as
Section 26 which says about the procedure
cartel and the RDSO would never make any doubt
of the inquiry.
regarding this.
Section 27 says about the orders which may
TRUCKING CARTEL: Trucks are considered as the be passed by the Commission.
lifeline for the transportation of goods in India. In a Section 32 says about the extra territorial
country like India, transportation of goods plays a vital jurisdiction of the Act.
role in determining the price of goods. In this sector Section 33 deals with the power to issue
also we can find a huge cartel, which was consisted by interim order.
some of the truck operators. They fixed the fare of the Section 36 gives a clear idea about the
truck transportation and restrained the other truck power of the commission to regulate its own
operators to compete with each other regarding the procedure.
price fixation. As a result of this there was an
For the rectification of orders you can go through
abnormal increase in the transportation cost, which
section 38.
leads to increase the price of the respective goods,
causing detriment to the consumers. The MRTP Section 39 says about the execution of order of the
Commission gave a cease and desist order to some of commission imposing money penalty.
the truck operator union but as there was no
provisions regarding penalties, so there were no Section 46 is one of the most important sections
penalties for these operators. regarding cartel detection. It says about the lesser
penalty process of the commission. It should be read

24
with the regulation which gives minute detail of this Among all these suggestions some are already
system. included in the Competition Act 2002 in India and the
rest should be included to get a better result for
Section 48 says about the liability of the company and
detecting cartel, as cartels are the main impediment
its members regarding contravening of any of the
in the way to perfect competition.
provisions of the Act.

Conclusion and Suggestion

For detecting a cartel, the competition authority


should have some extraordinary power, such as:

Most of the cartels are formed in secrecy, so the


competition authority should posses some special
features to detect a cartel, means, they have had
something more than what a general investigation
agency have.

More units of Competition Authority should be formed,


with a special wing for cartel detection.

More importance should be given to the leniency


programme" and also to the whistle blowing system.

Huge penalty should be imposed, with criminalization


of the persons involved in a cartel.

Focus should be given to the presence of any


arrangement in the market, and not upon the
consequences of such arrangement to the economy.

The Director General of the present Competition


Committee has given a very wide power, which
includes all the power of a Civil Court and also all
power of inspector" under section 240 and 240A of
the Company Act.

The Director General now has a wide power regarding


search and seizure; he can make a search even
without prior notification to the person against whom
the allegation has made.

As most of the evidences of such type of cartels are


kept in computers, so in the investigation committee,
the persons should have good knowledge of.

25
CONTENTS

12. Relevant Product & Geographical Market under


Competition Act, 2002

13. Assessment of Dominance in the Relevant Market


Part III 14. Exclusionary Practices for Abuse of Dominance

Abuse of Dominance 15. Exploitative Practices for Abuse of Dominance

16. Presumptive Abuse of Dominance under


Competition Act, 2002
17. Standards of Investigation in Abuse of Dominance
under Competition Act, 2002

26
Chapter 12 Both the markets have relevance in the determination
of the agreements and anti competitive, in evaluating
Relevant Product & Geographical Market combinations and dominance of an enterprise or
group. An agreement in the nature of cartel which
under Competition Act, 2002
limits or controls production, supply, market, technical
development, investments etc, need to be looked as
(Mr. Hem Singh Yadav, Mr. Dharmendra Pathak, Mr. Akash being anti competitive with reference to relevant
Singh, Mr. Deyvanshu M Nigam & Mr. Purusharth Prem)57 market. Similarly agreement to share the market or
sources of production by way of allocation of
geographical area of market, types of goods or
Introduction services or number of customers in the market or by
any similar way and these need to be interpreted in
The object of the Competition Act, 2002 (Act for the context of the definition of relevant geographical
short) is to preserve and promote competition and to market.
prevent anti competitive business practices with
minimal Government intervention. The Competition Section 4 of the Act prohibits any enterprise or group
Act provides for the prevention of anti competitive from abusing dominant position, meaning thereby a
agreements, abuse of dominant position and position of strength, enjoyed by an enterprise or
combinations. While inquiring the cases in respect of group, in the relevant market, in India which enables it
these matters the Competition Commission mainly to-
consider the relevant market for this purpose.
Operate independently of competitive forces
The term relevant market is defined under Section prevailing in the relevant market; or
2(r) of the Act as the market, which may be determined Affect its competitions or consumers or the
by the Commission with reference to relevant product relevant market in its favor.
market and relevant geographic market or with
Combination means acquisition of control, shares,
reference to both the markets.
voting rights or assets, acquisition of control by a
The term relevant geographic market is defined person over an enterprise where such person has
under Section 2(s) of the Act as a market comprising direct or indirect control over another enterprise
the area in which the conditions of competition for engaged in competing businesses and mergers and
supply of goods or provision of services or demand of amalgamations between or amongst enterprises when
goods or services are distinctly homogenous and can the combining parties exceed the thresholds set in
be distinguished from conditions prevailing in the Act. The thresholds are specified in the Act in
neighboring areas. terms of the assets or turnover in India and outside
India. Entering into a combination which causes or is
The term relevant product market is defined likely to cause an appreciable adverse effect of
under Section 2(t) of the Act as a market comprising of competition within the relevant market in India is
all those products or services which are regarded as prohibited and such combinations shall be void.
interchangeable or substitutable by the consumer, by
reasons of characteristics of products or services, According to Section 19(3) of the Act provides that the
their prices and intended use. Competition shall give due regard to all or any of the
following factors, while determining whether an
57
Students of B.Com., LL.B. (Hons) 6 th Semester

2
agreement has appreciable adverse effect of National procurement policies;
competition: Adequate distribution facilities;
Transport costs;
Creation of barriers to new entrants in the
Language;
market;
Consumer preferences;
Driving existing competitors out of the
Need for secure, regular supplies or rapid
market;
after-sales service.
Foreclosure of competition by hindering
entry into the market; The Commission, while determining relevant product
Accrual of benefits to consumers; market shall have due regard to all or any of the
Improvements in production or distribution following factors:
of goods or provision of services;
Physical characteristics or end use of goods;
Promotion of technical, scientific and
Price of goods of service;
economic development by means of
Consumer preferences;
production or distribution of goods or
Exclusion of in-house production;
provision of serviced in the relevant market.
Existence of specialized producers;
The Competition commission, while deciding whether Classification of industrial products.
an enterprise enjoys dominant position or not, shall
The prescription of parameters for determining
have due regard to all or any of the following factors:
appreciable adverse effect on competition of
Size and resources of the enterprise; agreement, dominant position with relevant market
Market share of the enterprise; are intended to bring consistency and certainty in
Size and importance of the competitors; working of the Commission which has to consider all
Economic power including commercial or any of the applicable factors, as the case may be.
advantages over competitors;
The Competition Commission, while determining the
Vertical integration or sale or service
combination, shall have due regard all or any of the
network of such enterprises;
following factors:
Dependence of consumers on the
enterprise; Actual and potential level of competition
Entry barriers; through imports in the market;
Countervailing buying power; Extent of barriers to entry into the market;
Market structure and size of the market; Level of combination in the market;
Social obligation and social costs; Degree of countervailing power in the
Relative advantages; market;
Any other factor that the Government may Extent of effective competition likely to
consider relevant for the inquiry. sustain in the market;
Extent to which substitutes are available or
The Competition Commission, for determining the
are likely to be available in the market;
relevant geographic market shall have due regard to
Market share, in the relevant market, of the
all or any of the following factors:
persons ot enterprise in a combination,
Regulatory trade barriers; individually as a combination;
Local specification requirements;

3
Nature and extent of vertical integration in
the market;
Possibility of falling of a business;
Likelihood that the combination would result
in removal of a vigorous and effective
competitor or competitors in the market;
Relative advantage;
Whether the benefits of the combination
outweigh the adverse impact of the
combination, if any.

This section is incomplete, STUDENTS should complete


it.

4
Chapter 13 1. Relevant Product Market

Assessment of Dominance in Relevant Market It means a market comprising all those products or
services which are regarded as interchangeable or
under the Competition Act, 2002 substitutable by the consumer, by reason of
characteristics of the product or services, their
(Mr. Shobhit Tripathi & Mr. Sagar Yadav)58 prices and intended use.

2. Relevant Geographic Market

Introduction It means a market comprising the area in which the


conditions of competition for supply of goods or
In the MRTP Act the basis of determining the provision of services or demand of goods or services
dominance is whether an undertaking has a share of are distinctly homogeneous and can be distinguish
one fourth (25%) or more in the production, supply, from the condition prevailing in the neighboring areas.
distribution or control of goods or services. It means
a position of strength enjoyed by an enterprise in a Factors behind Dominance
relevant market in India. There are various factors behind the process of
It enables enterprises: Dominance. Some of them are discussed below:

1. To Act Independently 1. MRTP Act decides the dominance of an enterprise as


according to section of MRTP Act.
It allows the enterprise to act independently and to
take decision on their own. Dominance is good for an 2. Commission may also take into consideration any
enterprise until and unless it starts exploiting the factor that may be relevant. It is seen in Google Inc.
consumers. Dominance not only allows the enterprise Case. In this case it has been observed that Google
to act independently but also gives certain privileges Inc. is indulged in the activities which are categorized
for example earning more profit in the market. as abuse of Dominance.

2. Affects its Competitors or Consumers in its The common thread in prohibition of "Anti-competitive
favour Agreements (Section 3 of Act)" as well as "abuse of
dominant position (Section 4)" is that both seek to
It affects the competitors or consumer to act maintain/sustain competition in the markets and are
according to the dominant enterprise but there are to be enforced "ex post". An enterprise or association
certain restriction to that affects. If it starts of enterprises is liable under Section 3, only when,
exploitation of the consumers then that may be they enter into an agreement relating to production/
regarded as Anti-Competitive Practices which is supply of goods or rendering of services which causes
against the spirit of the Competition Act, 2002 and a or is likely to cause appreciable adverse effect on
certain amount of fine will be imposed. competition within in India. On the other hand, abuse of
dominance bears upon unilateral behavior of dominant
Relevant Market
enterprise or group thereof. Thus, while the
Relevant market may be defined as the market which concurrence of wills of two or more independent
is relevant. There are two kinds of relevant market: entities is a condition precedent to make out a case of
Anti-competitive Agreement, abuse of dominance,
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Students of B.Com., LL.B. (Hons) 6 th Semester

5
being a unilateral conduct, does not emanate from an remained the same and in respect of 12 products
agreement, which requires the consent of more than namely drugs/ pharmaceuticals, television, medical
one party. equipment, infant milk food, iodised salt,
cigarettes, commercial vehicle, gaskets and
CCI has mandated the examination of certain factors
carburetors, the leaders not only maintained their
when it comes to Dominance. The factors are listed
position but also increased their market shares. A high
below:
market share also indicates limited ability of customer
(a) Market Share of the Enterprise to shift to other undertakings.

After determining the relevant market, the next step in (b) Size and Resources of the Enterprise
determining "dominance" is to assess market share of
Large size and superior financial position or
enterprise or group. Different parameters are
resources may be a contributing factor to a dominant
employed to measure market share depending upon
market position. In the case of United Brands Co v.
the nature of sector and the issue under investigation.
Commission, a market share of 40-45 per cent was
For example, the market share of an airline could be
viewed to be dominant and other factors were
measured on the basis of number of flights, number of
considered to be significant.
aircrafts, number of passenger's carrying capacity,
the city pairs etc. and each parameters may give In India, the cash rich BCCI with virtual strangle-hold
different results. In the mining industry, the market over cricket has not accorded recognition to the ICL
share can be based on reserves held by different as a league, and has denied access to cricket grounds
operators. and prevented ICL players and coaches from
participating in BCCI sponsored activities. The financial
In case, the products are heterogeneous, it is
clout and other resources at the command of BCCI
advisable to calculate market share in terms of value
enabled it to promote its own sponsored IPL by
expressed in turnover and in case products are
excluding the ICL formed by Essel Group in May, 2007.
homogenous, the production capacities and reserves
The presence of two cricket leagues namely the IPL
are believed to be better indicators of market share.
and ICL would have led to increased competition to the
Primarily, the CCI is required to look at current benefit of cricket fans, cricketers and market as a
market share as provisions are applicable only to pre- whole.
existing dominance. However, historic data may be
(c) Size and Importance of Competitors
relevant in markets which are characterized by
relatively infrequent large lumpy Orders. In house When looking at market share it is also relevant to
production is normally not included in the calculation look at the largest firm's market share relative to its
of market share. The competition literature also competitors; the smaller the shares of the
suggest that if market share has fluctuated competitors, it would be advisable to hold that the
significantly over time, this is indicative of effective largest firm as dominant. Market share of one
competition and erosion of market share over time, is competitor in the market also determine the
indicative of absence, of dominance and in case the competition constraint on the another player. For
market leader has been able to maintain or increase example, both Pepsi and Coke enjoy over 40 per cent
its market share, it demonstrates dominant position. market share in soft drink market in India and again in
In India, between 1994 to 2005, in respect of 41 the truck chassis market, there are only two players
products, the composition of first five players namely Ashok Leyland and Telco and both have almost

6
equal market shares. This reflects that one has ability 2. The competition act, 2002 is design keeping the
to exercise competitive pressure on another and indicative factor in minds and the list of such factor is
therefore, neither of them ought to be determined as not exhaustive. The Act provides some factors which
"dominant in the relevant market". are primarily indicative of the AOD by an enterprise in
a given relevant market but does not restrict the
(d) Economic Power of the Enterprise
other factor that may cause appreciable adverse
Including Commercial Advantage over Competitors effect on competition.
Superior market position or resources may be a 3. In DLF dispute, it was discovered that the dominant
contributing factor to a dominant market position. The position was abused by using unfair terms in a
ECJ in United Brands v. Commission 59 considered contract which significantly cause adverse effect of
economies of scale and scope as a significant power consumer.
leading to dominance. In India, Life Insurance
Corporation of India is having the benefit of prior 4. It is therefore clear the factors listed under section
entry and that of sovereign guarantee in the personal 2(1)(a) of competition act 2002 read with section 28 &
insurance market and thereby 29 do not provided the list of factor which can be the
has commercial advantage over new entrants. Access basis of abuse of dominance only.
to capital which incumbent has to the exclusion of
Predatory Pricing or in differentiate Pricing.
others may be regarded as relevant for the purpose.
In Continental Can Co. Inc. case, the Commission It means that actual price indicated is not proportional
regarded access to international capital market as to expenditure actually incurred.
significant factor in determining dominance.
1. Most of enterprise in market system adopts method
(e) Vertical Integration of the Enterprises or Sales of growth with a single object of scale of business that
or Service Network of Such Enterprises may include concerns and rewarders. There is
however a thin line of differentiation between such
The vertical integration and the benefit of well-
methods being promotive and prohibitive in market
established distribution system may act as barrier to
system to understand fairly the differentiation of
entry as it can discourage or impede access for a
method which is adopted by dominant enter, the study
potential entrant to the market. The ECJ noted that
of behavior is divided in various phrase to understand
Roche's highly developed.
effect of such method on the market system.
Study Of Dominance Through DLF Case
2. In a given equation of time, the study is aimed that
CCI found that the DLF Abused of Dominance position analyzing different formats of commercial activity
by unfair contract terms. which has a significant effect on relevant market.
Collective study of growth and in balancing of records
1. The Competition Act ensure that there should be fair of other participants in the market describes variation
play, prohibition or exploitation, striking out in activity. Such variation should be clearly distinctive
exclusionary behaviour and to provide for balance of the fact that such behavior is in proportion to the
economic market system where the participants as method adopted by dominant enterprises.
well as consumer should not receive adverse effect of
dominance of enterprise. 3. To conclude Abuse of Dominance, indicative list
provided under section-4(2) (a) is a guiding source but
59
it is not exhausting in nature. Under Competition Act
[1976] EUECJ C-27/76R

7
2002 the commission has all rights and power to take assimilation of losses. It is clear that any method
into consideration any other factor which is not listed which is adopted with in intention of concentrating
under the provision of act. either in-

4. For a complete analysis of Abuse of Dominance (a) Market Presences.


following things needed;-
(b) Consumer Choice.
Relationship of growth with adjustment of
(c) Survival in relevant market will indicate Abuse of
price.
Dominance position in high probabilities.
Commercial expansion of outrage.
Mergers and acquisition. Suggestions & Conclusions
Consumer dispute index.
Compliance formalities.
Regulatory supervision.
Influence of international market.
Any other factor having legitimate
connection with business.

5. As evident in DLF case, instrument of competitive


behavior keep changing with situation of the market. It
was also observed in this case that an enterprise may
effectively abuse its position of dominance because of
linear factor of dependency. However it does not mean
that presence of a single enterprise in a given
relevant market is indicative of the absolute
dominance of such an enterprise. It is therefore clear
that dominance and its abuse are result of a study
which consist of composite analysis of participants
behavior in selected period of time and its contrast to
behavior of the dominance enter.

6. It is also evident from MCX case that an unfair


method business may lead to unexpected distortion in
market system resulting into adverse effect on
competition. It is important to understand and
highlight the patterns business methods and broader
commercial objective desired to be achieved by the
use of such method in such an analysis, the result will
show effect of methods to conclude abuse of
dominance. For ex- MSE Ltd use the predictive price to
measure of concentrating consumer attention which
led to initiation of negative concerns for new entrants
like MCX Ltd. It may be observed that a fair business is
always proportional to the graph of production and

8
Chapter 14 Factors to Determine Dominant Position

Exploitative Practices for Abuse of Dominance has been traditionally defined in terms of
market share of the enterprise or group of
Dominance enterprises concerned. However, a number of other
factors play a role in determining the influence of an
(Ms. Saumya Prajapati & Mr. Saurabh Tiwari)60 enterprise or a group of enterprises in the market.
These include:
market share,
the size and resources of the enterprise;
Introduction
size and importance of competitors;
The Act defines dominant position (dominance) in economic power of the enterprise;
terms of a position of strength enjoyed by an vertical integration;
enterprise, in the relevant market in India, which dependence of consumers on the enterprise;
enables it to: extent of entry and exit barriers in the
market; countervailing buying power;
Operate independently of the competitive
market structure and size of the market;
forces prevailing in the relevant market; or
source of dominant position viz. whether
Affect its competitors or consumers or the
obtained due to statute etc.;
relevant market in its favour.
Social costs and obligations and contribution
It is the ability of the enterprise to behave/act of enterprise enjoying dominant position to
independently of the market forces that determines its economic development.
dominant position. In a perfectly competitive market
The Commission is also authorized to take into account
no enterprise has control over the market, especially
any other factor which it may consider relevant for
in the determination of price of the product. However,
the determination of dominance.61
perfect market conditions are more of an economic
ideal than reality. Keeping this in view, the Act Role of CCI in Assessment of Dominance
specifies a number of factors that should be taken into
account while determining whether an enterprise is The question is that whether the Competition
dominant or not. Commission has the power to set or fix prices, and not
just comment on its unfairness? To answer this, one
Dominance is not considered bad per se but its abuse must interpret Sections 27 and 28 of the Competition
is. Abuse is stated to occur when an enterprise or a Act which spell out the powers of the Commission to
group of enterprises uses its dominant position in the deal with abuse of dominant position. Specifically,
relevant market in an exclusionary or/ and an Section 27(d) empowers the Commission to direct that
exploitative manner. agreements which are in contravention of Section 4
shall stand modified to the extent and in the manner
as may be specified in the order by the Commission.
Section 27(g) is even broader since it permits the
Commission to pass such orders or issue such

61

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9
directions it may deem fit. Similarly, Section 28(2)(a) competition policy, interventions in cases of excessive
empowers the Commission to vest property rights, pricing are therefore on this view an integral element
which implicitly includes creation of interest in favor of antitrust enforcement. The CCI therefore keeps a
of third parties by way of a license. The combined check on such exploitative behavior o the enterprises
interpretation of these provisions makes it abundantly as:
clear that the Commission has the necessary power to
The competition act ensures that there
fix prices in a given case if the case so warrants.62
should be fair play, prohibition on
While determining dominance, the CCI is required to exploitation, striking out exclusionary
consider the factors listed under section 19(4) of the behavior and balance in the relevant market
Act. Consequently, an enterprises dominance is a where the participants and consumers
multifaceted assessment and there is no bright line should not receive adverse effect of
market share test. Reaffirming this view, in Mr dominance of an enterprise.
Ramakant Kini v Dr L H Hiranandani Hospital, Powai,
Mumbai, 63 while assessing the dominance of the Competition law is designed keeping the
Hiranandani hospital in the relevant market for indicative factors to mind and the list of
provision of maternity services by super speciality such factors is not exhaustive. The act
and high-end hospitals within a distance of 12 provides some factors which are primarily
kilometres from the Hiranandani Hospital, the CCI indicative of the abuse of dominance by an
clarified that the market share of an entity is only one enterprise in a given relevant market but
of the factors that decides whether an enterprise is does not restrict the other factors that may
dominant or not, but that factor alone cannot be cause appreciable adverse effect on
decisive proof of dominance. Same was the case in Re competition in relevant market of India.
M/s ESYS Information Technologies Pvt Ltd and Intel In the DLF dispute it was discovered that the
Corporation (Intel Inc) & Ors, in addition to the market dominant position was abused by using
shares of Intel, the CCIs assessment of Intels unfair terms in a contract which
dominance was based on other relevant factors, such significantly cause adverse effect on
as consumer preference owing to the brand name, the consumers.
existence of strong entry barriers in the relevant
market, the significant intellectual property rights of It is therefore clear that the factors listed under
Intel and the scale and scope enjoyed by Intel.64 section 4(2) r/w section 27 & 28 do not provide the
list of factors which can be the basis of abuse of
Exploitative practices: Abuse of dominance dominance only.
Exploitative abuse can be said as the excessive pricing
is that it leads to lower prices and thereby increases
consumer surplus. It is argued that such price
reductions benefit consumers directly and in the
short-run. Given that consumers are at the heart of

62
http://blog.mylaw.net/dealing-with-exploitative-abuse-does-
the-competition-commission-have-the-power-to-fix-prices/
63
Case No. 39 of 2012.
64
Case No. 48 of 2011.

10
Chapter 15 (i) Operate independently of competitive forces
prevailing in the relevant market; or
Exclusionary Practices for Abuse of (ii) Affect its competitors or consumers or the
Dominance relevant market in its favour.

Exactly what will constitute as a conduct amounting to


(Mr. Gaurav Shukla & Mr. Sanjeev Verma)65
an abuse of dominant position has not been defined.
However, the Act does prescribe certain forms of
conduct as being likely to fall within this general
Introduction prohibition. These are:

The mere fact of dominance is inconsequential in so (i) Engaging in predatory pricing or any other form of
far as attracting the Act is concerned. What has to be predatory behaviour;
shown is the abuse of the said dominance. An
enterprise or a group is said to be abusing its (ii) Limiting production, markets or technical
dominant position if its activities, on perusal, are development to the prejudice of consumers;
found to be fit any of the activities listed under S. 4(2). (iii) Indulging in practices resulting in denial of market
Exploitative activities, meanwhile, are those where the access;
dominant entity exploits its dominance by imposing (iv) Making the conclusion of contracts subject to
discriminatory and/or unjust conditions on other acceptance by the other parties of supplementary
firms or consumers. A case in point would be Pankaj obligations which, by their nature or according to
Agarwal, where, in a case pertaining to allotment of commercial usage, have no connection with the
apartments, the contracts drafted unilaterally by DLF subject of the contracts; and/or
enabled them to be arbitrary about allotment of
super-area, secretative about information relevant to (v) Leveraging the dominant position in another
the purchaser, like, the number of apartments on a market to enter into, or protect the relevant market.
floor, and to cancel allotments and forfeit booking
It may be reiterated that merely being a large or a
amounts. The Commission held the contracts to be
dominant player in a market, does not amount to an
exploitative against buyers, and thus, abusive66.
anti-competitive behaviour. What the Act seeks to
Dominance target is to dissuade a dominant player from using his
dominance to adversely affect competition in a
The Act prohibits any conduct which amounts to the market.
abuse of a dominant position which may have, as its
object or effect, an appreciable adverse effect on The competition watchdog has recently fined DLF, a
competition in any market in India. The Act defines major real estate player in India, for abusing its
dominant position as a position of strength, enjoyed dominance in the real estate market (relevant market
by an enterprise, in the relevant market in India, which of High end Residential Units which are developed
enables it to: and sold to the prospective buyers). The competition
regulator, in the instant case, found that not only the
65
Students of B.Com., LL.B. (Hons) 6 th Semester market share, size, resources and economic power of
66
http://cis-india.org/a2k/blogs/abuse-of-dominant-position- DLF, but also its practices, had given DLF superlative
in-indian-competition-law-a-brief-guide
market power over its competitors. Such market

11
power had assisted DLF in exploitation of consumers (iii) Limiting or restricting production of goods or
biases, asymmetry of information, costly exit option, provision of services or market;
one-sided agreement(s) and unfair conditions being
(iv) Limiting or restricting technical or scientific
imposed on the consumers all of which affected the
development relating to goods or services to the
consumers as well as competition in the market. To
prejudice of consumers;
this effect, the competition regulator imposed a
penalty of Rupees six hundred and thirty crores, as (v) Denying market access in any manner;
well as directing DLF to cease and desist from
formulating and imposing unfair conditions in its (vi) Making conclusion of contracts subject to
agreements with buyers, and modifying the unfair acceptance by other parties of supplementary
conditions imposed on the buyers67. obligations which, by their nature or according to
commercial usage, have no connection with the
Abuse of dominance subject of such contracts;
Dominance is not considered bad per se but its abuse (vii) Using its dominant position in one relevant
is. Abuse is stated to occur when an enterprise or a market to enter into, or protect, other relevant
group of enterprises uses its dominant position in the market68.
relevant market in an exclusionary or/ and an
exploitative manner. Abusive Conduct

The Act gives an exhaustive list of practices that shall After the dominance has been established the next
constitute abuse of dominant position and, therefore, question which needs to be answered is whether the
are prohibited. Such practices shall constitute abuse conducts of the alleged enterprise or group can be
only when adopted by an enterprise enjoying dominant considered as abusive? The Act places a special
position in the relevant market in India. Abuse of responsibility on any enterprise which enjoys
dominance is judged in terms of the specified types of dominant position not to conduct its business in a
acts committed by a dominant enterprise. Such acts manner prohibited under the section 4(2).
are prohibited under the law. Any abuse of the type In a laymans language abusive conducts includes all
specified in the Act5 by a dominant firm shall stand the acts of dominant undertaking which are a deviation
prohibited. Section 4 (2) of the Act specifies the from normal practice and result in hindering the
following practices by a dominant enterprises or maintenance or development of the level of
group of enterprises as abuses: competition still existing in the market. It must be
noted that the acts prohibited under the section are
(i) Directly or indirectly imposing unfair or not punishable per se, as the same acts will not
discriminatory condition in purchase or sale of goods amount to contravention of section 4 if committed by a
or service; firm not dominant in the relevant market. It also
(ii) Directly or indirectly imposing unfair or pertinent to point that list of acts under section 4(2) is
discriminatory price in purchase or sale (including exhaustive in nature and no action can be taken if the
predatory price) of goods or service; conduct of an undertaking does not fall within the
subsection. It is not necessary to show that the abuse
was committed in the market which the undertaking
67 68

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%20Laws.pdf ument/AOD.pdf

12
dominates. In certain circumstances, prohibition under quantity, and may in some circumstances extend to
section 4 may apply where an undertaking that is refusal to deal.
dominant in one market commits an abuse in a
Predatory pricing
different but closely associated market. This principle
was set out by the European Court in the case of Tetra The traditional theory of predatory pricing is that the
Pak II. predator, already a dominant firm sets prices so low
for a sufficient period of time that its competitors
The concept of abuse is an objective concept relating
leave the market and others are deterred from
to the behavior of an undertaking in a dominant
entering and the losses incurred due to the low prices,
position which is such as to influence the structure of
which like any investment, will be recovered by future
a market where , as a result of the very presence of
gains. This theory was later supplemented by the
the undertaking in question , the degree of competition
argument that the benefits of predation were not
is weakened and which , through recourse to methods
limited to the market where it predated.
different from those which condition normal
Predatory Pricing has not been mentioned specifically
competition in products or services on the basis of the
in the competition laws of most of the jurisdictions
transactions of commercial operators , has the effect
across the world as amounting to an abuse of
of hindering the maintenance of the degree of
dominance. However, under the Act, predatory
competition still existing in the market or the growth
pricing of goods or services has been expressly
of that competition.69
mentioned as amounting to an abuse of dominance if
Case Law / Illustration engaged in by a dominant enterprise. Distinguishing
predatory behavior from legitimate competition is
Exploitative Practices
difficult. The distinction between low prices which
Discriminatory or Unfair Pricing and Conditions of result from predatory behavior and low prices which
Sale result from legitimate competitive behavior is often
very thin and not easily ascertainable.
The term unfair has not been defined under the Act,
but in common parlance means something which is not The term has been defined under the Act to mean the
fair and cant be justified. The Act prohibits unfair sale of goods or provision of services, at a price which
pricing and conditions in sale. The European Court of is below the cost, as may be determined by
Justice in the United Brands case held that charging regulations, of production of the goods or provision of
excessive prices which has no reasonable relation to services, with a view to reduce competition or
the economic value of the product supplied is unfair eliminate the competitors. So there are two essential
pricing. conditions for establishing predatory pricing
Sale of goods or provision of services, at a price
The Act also provides that when some enterprises or which is below the cost, and
consumers are given some favourable treatment With an intention to reduce competition or eliminate
without any proper justifications, it is illegal and anti- the competitors.
competitive. This type of discriminatory behaviour can
be of any form like price, terms of sale, quality,
Now, this definition does not prescribe any specific
type of cost per se but leave it to be determined by
regulations made under the Act. This issue is
69
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addressed by the Competition Commission of India
indian-competition-regime/

13
(Determination of Cost of Production) Regulations, proved beyond reasonable doubt that NSE has the
2009. The regulation provided that Cost in the design of eliminating competition, the commission said
Explanation to section 4 of the Act shall, generally, be in its concluding remarks . The NSE had used every
taken as average variable cost , as a proxy for tactics to harm competition by using its dominant
marginal cost . Provided that in specific cases, for position in the relevant market (stock exchange space)
reasons to be recorded in writing, the Commission and has also protected its dominant position in CD
may, depending on the nature of the industry, market (currency derivatives) segment by using its monopoly
and technology used, consider any other relevant cost revenues from other segments.
concept such as . Avoidable cost, long run average
Limiting Production, Technical or Scientific
incremental cost, market value.
Development
NSE Case
Under the Act a conduct of an enterprise which results
In this case the Commission acting on a complaint by in limiting production, technical or scientific
the MCX Stock Exchange (hereinafter referred to MCX- development to the prejudice of consumers is
SX), ordered an investigation into the alleged misuse prohibited.
of dominant position by the National Stock Exchange
Denial of Market Access
(hereinafter referred to as NSE), the countrys largest
bourse. The investigation, carried out by a director A dominant undertaking with a view to exclude
general (DG) of CCI, has found that NSE violated competition from the market and conducting its
Section 4(2)( a)( ii), and Section 4(2)( e) read with 4(1) business in a way other than legitimate competition on
of the Act. the merits is a violation of section 4 of Act. In the case
of United States v. Griffith et al , four affiliated
The MCX-SX had alleged that NSE was indulging in
corporations operating motion picture theatres in
unfair practices or predatory pricing by waiving the
numerous towns and having no competition in some of
transaction fee on currency derivatives. The MCX-SX
these towns used their buying power to obtain
contended that NSE has waived its transaction fee on
exclusive privileges from the film distributors which
currency derivatives and instead, charges a fee of Rs
prevented the competitors from obtaining enough first
2/ Lakh on the turnover in its derivatives segment.
or second run films to operate successfully.
Due to NSEs waiver MCX-SX is also unable to levy such
Subsequently the Supreme Court of the United States
a fee leading to significant losses and new investors
held it unlawful for the operator of a circuit of motion
are not likely to be attracted in the market of currency
picture theatres to use his monopoly in towns he has
derivatives.
no competitors to obtain exclusive rights to films for
NSE, in its reply to the commission, contended that the towns in which he has competitors.
intention to eliminate competition is an important
ingredient of predatory pricing, and the fee waiver in
the new currency derivative segment, referred to in
the allegation, is in the nature of introductory pricing
with no intention to eliminate competition.

The commission in its decision observed that based


on evidence and after considering the arguments of
both information provider (MCX-SX ) and NSE, it is

14
Chapter 16 to ensure healthy market competition. So far CCI has
passed several striking orders to remove anti-
Presumptive Abuse of Dominance in competitive practices in India. In this context, it is
noteworthy that the CCI interprets the provisions of
Competition Act, 2002
the Act strictly and does not allow abuse of dominance
in any market, irrespective of the fact that the
(Ms. Prateek Pandey & Mr. Shubham Pal)70 enterprise may be the only big player or is a non-
profit enterprise.

Meanings & Interpretations


Introduction
While the laws of numerous countries prohibit or
Dominant position as being created when one or more
declare illegal the abuse of dominant
undertakings in a particular market use their position
position/monopoly or attempt to monopolize/ the
in that market to determine economic parameters
misuse of market power or provide for a prohibition of
such as price, supply, the amount of production and
certain conduct by undertakings in a dominant
distribution, by acting independently of their
position/ having a substantial degree of market
competitors and customers. A firm is in a dominant
power, the manner in which dominant position,
position if it has the ability to behave independently of
monopoly or substantial degree of market power is
its competitors, customers, suppliers and, ultimately,
defined is different in different countries. The concept
the final consumer. A dominant firm holding such
of dominance is broader than economic power over
market power would have the ability to set prices
price. It is not the same as economic monopoly,
above the competitive level to sell products of an
although a monopoly would clearly be dominant. The
inferior quality or to reduce its rate of innovation
general definition of dominant position or market
below the level that would exist in a competitive
power followed in jurisdictions such as the European
market. Under EU competition law, it is not illegal to
Commission, United Kingdom, Australia, Germany and
hold a dominant position, since a dominant position
India take into account the ability of a firm or
can be obtained by legitimate means of competition,
enterprise to behave independently of its competitors
for example by inventing and selling a better product.
and the absence of competition or constraint from the
All enterprises in the markets need to adopt fair conduct of competitors.
practices while doing business. A fair competition
The Indian Competition Act contains a definition of
promotes efficiency, encourages innovation, facilitates
dominant position that takes into account whether the
better governance and ensures availability of goods at
concerned enterprise is in such a position of economic
an affordable price. The Competition Act, 2002 ("Act")
strength that it can operate independently of
tries to prevent practices that have an adverse effect
competitive forces or can affect the relevant market
on competition in India. Under section 4 of the Act,
in its favour.
abuse of a dominant position or market power by an
enterprise or a group in the relevant market is one Section 19(2) of the German Act also gives a general
such practice that has an adverse effect on definition and takes into account factors such as
competition. Competition Commission of India ("CCI") predominant position in the market and absence of
is the regulatory body that is tasked with the objective competition completely or no substantial exposure to
competition. The German Act also contains provisions
70
Students of B.Com., LL.B. (Hons) 6 th Semester

15
pertaining to joint dominance of two or more The German law, besides a general definition of
undertakings. dominant position, provides for a presumption of the
existence of a dominant position based on the actual
Abuse of dominant position
market share. Section 19 (3) states that, an
Dominant position is a position of strength of an undertaking is presumed to be dominant, if it has one
enterprise in a relevant market. It can be evaluated third of market share. A number of undertakings is
based on that enterprise's size, resources and presumed to be dominant if it:
dependency of consumers.
1. Consists of three or fewer undertakings reaching a
Section 4 of the Act defines dominant position as "a combined market share of 50 percent, or
position of strength, enjoyed by an enterprise, in the
2. Consists of five or fewer undertakings reaching a
relevant market, in India, which enables it to-
combined market share of two thirds, unless the
Operate independently of competitive forces undertakings demonstrate that the conditions of
prevailing in the relevant market; or competition may be expected to maintain substantial
competition between them, or that the number of
Affect its competitors or consumers or the undertakings has no paramount market position in
relevant market in its favor." relation to the remaining competitors.
Misuse of such a dominant position is referred as However, it may be noted that the market share tests
"abuse" by the enterprise in the relevant market. are not conclusive, and the presumption of dominance
Abuse of dominant position could be by direct or may be overcome by showing that conditions may be
indirect means imposing unfair or discriminatory expected to maintain substantial competition or that
conditions or prices in sale or purchase of goods or group with collective market share over the threshold
services and includes practices like predatory does not in fact have a paramount market position in
pricing, excessive pricing, denial of market access, and relation to removing competitors71.
leveraging.2 As a result, abuse of dominant position
affects the competitors and end users in the market, Under the Indian Competition Act, 2002, there is no
and, ultimately the dominant enterprise remains the specific provision with regard to the presumption of
sole beneficiary. The dominant position enables an dominance where an undertaking has a very large
enterprise to control or affect its competitors, market share. As the relevant provisions in this
consumers and the relevant market. context have not been given effect to yet, the position
on this point is unclear.
Illustration/ Case Laws
The presumption of existence of a dominant position at
Presumption of Existence of Dominant Position certain specified levels of market share has been
provided under the laws of many jurisdictions. The
The competition laws of certain countries, either
threshold level specified seems to be the lowest in
under the statute itself or under the regulations
case of Germany (one-third I.e. 33.33 per cent),
there-under or in case laws provide for a presumption
although the test is not always conclusive and the
of the existence of dominant position if an
undertaking/enterprise/firm has a market share at 71
Under section 4(2) of the Act, predatory price means the sale of
or above a specified threshold. goods or provision of services, at a price which is below the cost,
as may be determined by regulations, of production of the goods
or provision of services, with a view to reduce competition or
eliminate the competitors

16
levels are relatively higher in other jurisdictions, the
highest being in the United States. The Presumption of
dominance at certain levels of market share is
rebuttable in most cases but under the law of South
Africa, market shares in excess of 45 per cent seem
to be a conclusive test of dominance and at these
levels, no other factor seems to be taken into account.

Complete the Write-up

17
Chapter 17 Procedure of Investigation

Standards of Investigation in Abuse of The Competition Act, 2002 was enacted to prevent
practices having an adverse effect on competition, to
Dominance promote and sustain competition in the markets, to
protect the interests of the consumers and to ensure
(Ms. Preeti Singh & Mr. Prasoon Kumar)72 the freedom of trade carried on by other participants
in the markets in India. The Competition Commission
was established under the Act India (hereinafter
referred to as CCI which empowers the CCI to
Introduction
investigate cases/complaints that come before it.
Dominant position is a position of strength of an Therefore, for the purpose of assisting the CCI in
enterprise in a relevant market. It can be evaluated conducting enquiries into contraventions of any of the
based on that enterprise's size, resources and provisions of the Act, the) Director General
dependency of consumers. (hereinafter referred to as DG was appointed by the
Central Government.
Misuse of such a dominant position is referred as
"abuse" by the enterprise in the relevant market. The role of the DG assumes significance
Abuse of dominant position could be by direct or particularly after the notification of provisions
indirect means imposing unfair or discriminatory relating to anti-competitive agreements and abuse of
conditions or prices in sale or purchase of goods or dominance under the Act, as the CCI is required
services and includes practices like predatory to compulsorily refer the matter to the DG to
pricing, excessive pricing, denial of market access, and undertake an investigation, in case the CCI is of the
leveraging. opinion that there exists prima- facie case of violation
of the provisions of the Act. Thus, a direction of
As a result, abuse of dominant position affects the investigation by the CCI to the DG is deemed to
competitors and end users in the market, and, be the commencement of an enquiry under the Act.
ultimately the dominant enterprise remains the sole
beneficiary. The dominant position enables an Procedure for Investigation of Combinations
enterprise to control or affect its competitors,
1. Where the Commission is of the opinion that a
consumers and the relevant market.
combination is likely to cause, or has caused an
Section 4 of the Act defines dominant position as "a appreciable adverse effect on competition within the
position of strength, enjoyed by an enterprise, in the relevant market in India, it shall issue a notice to how
relevant market, in India, which enables it to- (i) cause to the parties to combination calling upon them
operate independently of competitive forces prevailing to respond within thirty days of the receipt of the
in the relevant market; or (ii) affect its competitors or notice, as to why investigation in respect of such
consumers or the relevant market in its favor." combination should not be conducted.

CCI has the obligation to control such anti-competitive 2. The Commission, if it is prima facie of the opinion
practices in India and under Section 19, has powers to that the combination has, or is likely to have, an
proceed with an inquiry against such enterprises, appreciable adverse effect on competition, it shall,
whether located in India or outside. within seven working days from the date of receipt of
the response of the parties to the comb nation, direct
72
Students of B.Com., LL.B. (Hons) 6 th Semester

18
the parties to the said combination to publish details The philosophy of the Competition Act is that a
of the combination within ten working days of such situation of monopoly per se is not against public
direction, in such manner, as it thinks appropriate, for policy but, rather, the use of the monopoly status such
bringing the combination to the knowledge or that it operates to the detriment of potential and
information of the public and persons affected or likely actual competitors. At this point it is worth mentioning
to be affected by such combination. that the Competition Act does not prohibit or restrict
enterprises from coming into dominance. There is no
3. The Commission may invite any person or member
control whatsoever to prevent enterprises from
of the public, affected or likely to be affected by the
coming into or acquiring position of dominance. All
said combination, to file his written objections, if any,
that the Act prohibits is the abuse of that dominant
before the Commission within fifteen working days
position. The Act therefore targets the abuse of
from the date on which the details of t e combination
dominance and not dominance per se. This is indeed a
were published under sub-section (2).
welcome step, a step towards a truly global and liberal
4. The Commission may, within fifteen working days economy. Here we are focusing on abuse of dominant
from the expiry of the period specified in sub-section position of enterprises. Most competition laws across
(3), call for such additional or other information as it the globe primarily deal with three areas namely, anti-
may deem fit from the parties to the said combination. competitive agreements, the abuse of dominant
position and mergers/combinations.
5. The additional or other information called for by the
Commission shall be furnished by the parties referred Ordinarily, merely the fact that a firm or enterprise is
to in sub-section (4) within fifteen days from the in a dominant position is not prohibited by competition
expiry of the period specified in sub-section (4). laws. For instance in EU laws in N.V. Netherlands
Banden Industry Michelin v. Commission of the
6. After receipt of all information and within a period European Communities it is observed that a finding
of forty-five working days from the expiry of the that an undertaking has a dominant position is not a
period specified in sub-section (5), the Commission recrimination but simply means that irrespective of
shall proceed to deal with the case in accordance with the reasons for which it has such a dominant position,
the provisions contained in section 31. the undertaking concerned has a special responsibility
not to allow its conduct to impair genuine undistorted
Abuse of Dominant Position
competition in the common market. In United States
The concept of abuse is an objective concept relating vs. International Harvester Co. the court citing the
to the behavior of an undertaking in a dominant case of United States vs. United States steel
position which is such as to influence the structure of Corp observed that law does not make mere size of
a market where , as a result of the very presence of corporation, however impressive, or the existence of
the undertaking in question , the degree of competition exerted power on its part, an offence when
is weakened and which , through recourse to methods accompanied by unlawful conduct in the exercise of its
different from those which condition normal power. The laws of most jurisdictions prohibit the
competition in products or services on the basis of the abuse of dominant position/misuse of market power
transactions of commercial operators , has the effect by enterprises.
of hindering the maintenance of the degree of
Case Citations Needed
competition still existing in the market or the growth
of that competition

19
CONTENTS

18. Study of CCI Order in Cement Manufacturers Case

Part IV 19. Study of CCI Order in DLF Dispute

20. Study of CCI Order in MCX-SX Dispute


Select Case Studies 21. Study of CCI Order in Google Incs Abuse of
Dominance
22. Study of CCI Order in All India Tyres Dealers
Federation

20
Chapter 18 penalty along with directions to cease and desist from
indulging in any anticompetitive activity. It further
Study of CCI Order in Cement Manufacturers prohibited CMA to engage and associate itself from
collecting and circulating information about wholesale
Case
and retail prices and details on production and
dispatches of cement companies to its members.
(Mr. Vikas Singh & Mr. Shailesh Krishna)73
Cement case: This case was received as a transfer
from the office of the erstwhile Monopolies and
Restrictive Trade Practices Commission under S.
Introduction
66(6) of the Act.7 In the instant case, MRTP
India is the second largest producer of cement in the Commission had taken suo moto cognizance and
world, only after China. The cement industry is a vital initiated investigations based on the press reports
part of the Indian economy, employing millions of published regarding the increase in the cement
people directly or indirectly. The Competition prices.8 Since the allegations and parties were similar
Commission of India (CCI) has recently passed to the BAI case, except Shree Cement Limited
orders adjudicating allegations of anti-competitive (respondents in BAI case and Shree Cement Limited
agreements and abuse of dominance amongst the are hereinafter collectively referred to as
cement manufacturers under the Competition Act, Respondents), simultaneous investigations were
2002 (the Act) and imposed a penalty of more than conducted and the report was filed on May 31, 2011. As
INR 60 billion (USD 1.1 billion). findings and penalty for violation of S. 3(a) and S. 3(b)
read with S. 3(1) had been imposed in CCIs order in
This newsletter aims to critically analyze two CCI BAI case, CCI limited this case for Shree Cement
orders of August 31, 2016, namely: (i) Builders Limited and observed that, it had violated the above
Association of India vs. Cement Manufacturers stated provisions of the Act and consequently imposed
Association & Ors. (BAI case) and (ii) In Re: Alleged a penalty of INR 3 billion (USD 59 million).74
Cartelization by Cement Manufacturers (Cement
case). It attempts to highlight the impact of these Arguments
landmark orders on the cement industry and Indian
Reply of Ambuja Cement Ltd. (OP-3)
competition law.
According to OP-3, the Indian cement industry has
Facts
added capacity in double digits during the last three
BAI case: An information was filed under S. 19(1)(a)3 years, which is unprecedented in the last 20 years.
of the Act by the Builders Association of India (the High capacity additions in a few years leads to lower
Informant) against Cement Manufacturers capacity utilization for a few years, till demand
Association (CMA) and 11 cement manufacturing catches up with capacity, leading to a rise in capacity
companies4, for alleged violation of S. 3 (anti- utilization levels. However, even with higher capacity
competitive agreement) and S. 4 (abuse of dominant additions, the industry maintained a capacity
position) of the Act. On June 20, 2012, the CCI found utilization of above 81% over the last few years.
the parties in contravention of S. 3(3)(a) and S. Cement Industry has been acting rationally by basing
3(3)(b)5 read with S. 3(1)6 and imposed monetary its capacity additions on forecasted demand and in a

73
Students of B.Com., LL.B. (Hons) 6 th Semester 74
E-Newsline September 2016

2
manner that is quite contrary to the behavior of After hearing parties Commission notes that the
cartelists who would suppress capacity and following substantive issues arise for determination in
production in order to maintain prices at an elevated the case.
level.
Issue 1: Whether the Opposite Parties have
Reply of Jaiprakash Associates Ltd. (OP-6) violated the provisions of section 4 of the
Competition Act, 2002 as has been alleged by
The OP has also argued that DG in his report has relied
the informant?
upon statements of various third parties alleging the
coordinated behavior of the cement manufacturers Issue 2: Whether the acts and conduct of the
regarding the price and sale of cement to the different Opposite Parties are subject matter of
segments of the consumers without even analyzing examination under section 3 of the Act?
them, without any evidence to show the alleged
coordinated behavior amongst the cement Issue 3: Whether there exists an agreement
manufactures. or arrangement among the cement
companies named as the Opposite Parties
Reply by India Cements (OP-7) under which they share details of cement
prices, production and capacities among
India Cements (OP-7) in its replies has submitted that
each other using the platform of CMA? If yes;
the Report of DG being premises on the
retrospectively of section 3 of the Act, which is not Issue 4: Whether they have indulged in
authorized by any provisions of the Act, is illegal and directly or indirectly determining the prices
ultra vires. The report of DG is accordingly liable to be of cement?
rejected. According to OP-7, the report of DG is not
valid as the report has evidently considered Issue 5: Whether they have indulged in
extraneous matters such as acts prior to May, 2009. limiting and controlling the production and
Further, the materials relied upon in DG report are not supply of cement in the market?
provided to the parties. This act is in violation of Issue 6: Whether there is a case of
principles of natural justice. The Opposite Party has production and dispatch parallelism among
further submitted that even the facts mentioned in the the Opposite Parties?
report of DG taken as a whole, fail to establish the
existence of an agreement or understanding between Issue 7: Whether the aforesaid acts of the
the Opposite Parties in contraventions of section 3 of Opposite Parties have caused increase in
the Act as alleged. It is settled law that in the absence the prices of cement?
of an agreement being conclusively established on the
Issue 8: If so, whether the Opposite Parties
facts of the case, the question of inferring an
have contravened the provisions of section
anticompetitive practice within the meaning of section
3(3) of the Competition Act, 2002?
3 of the Act does not arise. In the present case, there
is absolutely no shred of evidence to indicate such an Finding of C.C.I. on issue No.1
agreement between enterprises or association or
persons in the cement industry. After hearing parties The Commission accordingly holds that no
Commission notes that the following substantive contravention of the provisions of section 4 of the Act
issues arise for determination in the case. by any single cement firm or a group is made out in
the present matter.

3
Finding of C.C.I. on issue No.2 The Commission observes that from the analysis of
data on production, dispatch and supplies in the
The Commission accordingly holds that the allegations
market it becomes clear that the cement companies
pertaining to the acts and conduct of the Opposite
coordinate their actions as is apparent from the data
Parties in the instant case are subject matter of
of dispatch in November 2010 which shows identical
inquiry under section 3(3) of the Act.
and similar behavioral pattern in any cartelized
Finding of C.C.I. on issue No.3 to 6 behavior, the parties to the arrangement may not
always coordinate their actions; periodically their
States that the relevant provision defined in section conduct may also reflect a competitive market
2(b) is as follows: structure. However, there will be periods when
coordination rather than competition will be found
agreement includes any arrangement or
more gainful. This is reflective in the similar pattern of
understanding or action in concert, -
dispatch observed among the cement companies
(i) whether or not, such arrangement, understanding during November 2010. The coordination among them
or action is formal or in writing; or gets facilitated since CMA circulates the production
and dispatch details of all the member cement
(ii) whether or not such arrangement, understanding companies on regular basis. Further, the companies
or action is intended to be enforceable by legal are also exchanging information through CMA as
proceedings; regards retail and wholesale prices.
The commission observes that existence of a written Finding of C.C.I. on issue No.7
agreement is not necessary to establish common
understanding, common design, common motive, The Commission observes that in on-going cartel
common intent or commonality of approach among the activity where prices are being kept high over a long
parties to an anti-competitive agreement. period of time, it is not necessary that prices would
increase after every meeting, and that prices had
The Commission in light of the provisions of section 2 increased after the two meetings as brought out by DG
(b) of the Act and discussion as above, accordingly, in his investigation raising suspicion of coordinated
holds that in absence of any documentary evidence of action and discussion among the Opposite parties as
existence of an agreement, it is appropriate, correct regards prices.
and logical to inquire into cases of anti-competitive
agreements on the basis of existence of evidences The Commission from the details of cost and sales
which establish that particular set of act and conduct realizations as above observes that margins earned
of the market participants cannot be explained but for by the Opposite Parties named in the information have
some sort of anticompetitive agreement and action in been quite impressive. The Opposite Parties have been
concert among them. able to maintain a good profit margin in spite of
capacity additions over the year which repudiates
Circumstantial evidence is of no less value than their stand that they have been earning even below re-
direct evidence for it is the general rule that the law investment levels and that they are incurring losses.
makes no distinction between direct and
circumstantial evidence . In order to prove the Finding of C.C.I. on issue No.8
conspiracy, it is necessary for the government to
The Commission observes that on the basis of clear
present proof of verbal or written agreement.
admission of ACC and ACL to have attended the two

4
meetings of High Power Committee of CMA and denial Competition Commission of Indias order penalizing
of this by CMA and Jaipraksh Associates, another them for manipulating the cement market. Both
Opposite Party in the case reveal that the Opposite companies have said they will file an appeal against
Parties are not quite forthright in their submission. the order. They are among the 11 companies penalized
The inconsistencies in the statements of different by the Commission on charges of cartelization. The
Opposite Parties establish that they were keen on Commission has also held the industry body, the
hiding material information to the effect that the Cement Manufacturers Association responsible.
competing cement companies are interacting among According to spokespersons in the companies, India
each other using the platform of CMA and discussing Cements faces a penalty of Rs 187 crore and Madras
the prices, production, supplies of each other. On the Cements, Rs 254 crore. Mr A.V. Dharmakrishnan, Chief
basis of clear admission of representatives of ACC and Executive Officer, Madras Cements, said the company
ACL, it is clear that in spite of having resigned from will appeal against the order. We are confident we
the membership of CMA, they are attending the can get justice from the appellate authority. We have
meetings of CMA. The fact that prices had increased done no wrong, he said. The Commission has given 90
after the High Power Committee meetings held in days time to file an appeal. The company will have to
January and February 2011 establishes that they study in detail the 258-page order before it can react
coordinate their decisions and fix prices after due specifically, he said. India Cements said in a statement,
consultations. Such an act and behavior of Opposite there was no basis to arrive at conclusions that our
Parties using the platform of CMA would be company has indulged in cartelisation and anti-
questionable under the provisions of section 3(3) of competitive practices.
the Act which prohibit any act which results directly
While expressing disappointment with the order, the
or indirectly in fixation of the prices.
company said it is retrograde to direct corporate
CCI OBSERVATIONS bodies to desist from pursuing lawful objectives.
Following a petition by the Builders Association of
The CCI passed the order following a probe by the India, the Commission, held 11 major cement companies
Director General of Investigation on a complaint filed
responsible for cartelization. It has levied a penalty of
by Builders Association of India. Cement companies
50% of net profit for 2009-10 and 2010-11.76
have been under scrutiny since past one year. CCI felt
the cement firms act of controlling supplies and Competition Commission of India imposes Rs
determining prices was not only detrimental to 6,307 Crore penalty on 11 cement companies
consumers but also to the economy since cement is a
The competition regulator has imposed an
crucial input in construction. India is the second
unprecedented penalty of Rs 6,307 crore on 11 cement
biggest producer of cement after China with a
makers, including the Indian arms of global leaders
capacity of
Holcim and Lafarge, holding them guilty of
310 million tons75 manipulating supplies and prices to post huge profits
at the cost of consumers and the economy.
Cement companies disappointed with
Competition Commission order. The Competition Commission of India (CCI) has asked
the cement companies to pay up the fine in 90 days,
India Cements and Madras Cements have expressed
and told the Cement Manufacturers Association to
indignation and disappointment over the

75 76
Source : The Hindu Business Line, 22.6.2012 Source : The Hindu Business Line, 22.6.2012

5
stop collecting pricing data and circulating output and
dispatch details to its members. The order, first
reported by ET NOW, is expected to hurt the
profitability of cement makers, particularly smaller
companies that may become takeover targets for
bigger players, analysts said. Even if companies
litigate, the order has hurt their ability to raise prices
in the near future, they said.77

77
Source : The Economic Times, 22.6.2012

6
Chapter 19 undertake competition advocacy, create public
awareness and impart training on competition issues.
Study of CCI Order in DLF Dispute Inquiry process of the Competition Commission of
India
(Ms. Suchi Nigam & Ms. Jyoti Yadav)78
1. INQUIRY-PROCESS: Receipt of Information or
Suo-moto or Reference.
2. PRELIMINARY ANALYSIS: If Commission is of
Introduction the opinion that there is a Prima Facie Case.
3. DIRECTOR GENERALS REPORT: Direction to
Fair Competition for Greater Good
the Director General for Detailed
Competition Commission of India is a body of the Investigation.
Government of India responsible for enforcing The 4. SUBMISSION OF DIRECTOR GENERALS
Competition Act, 2002 throughout India and to REPORT: Director submits investigation
prevent activities that have an adverse appreciable reports to the Commission within a specified
effect on competition in India. Section 7 of the time period; if commission feels so it may
Competition Act authorized the Central Government, to ask for further investigation.
appoint for the purposes of the Act, a commission to 5. REPORT SENT TO BOTH PARTIES: Commission
be called the Competition Commission of India sends Director Generals Report to both the
which has been established by the Central Government parties for inviting their objections and
with effect from 14th October, 2003. Competition comments.
Commission of India aims to establish a robust 6. APPROPRIATE ORDERS: After further analysis
competitive environment through proactive and hearing the concerned parties the
engagement with all stakeholders including Commission passes the appropriate orders.
consumers, industry, government and international
Role of the Competition Commission of India
jurisdictions. And to promote and sustain an enabling
(Preamble of Competition Act, 2002):
competition culture through engagement and
enforcement that would inspire businesses to be fair, To prevent practices having adverse effect
competitive and innovative; enhance consumer on Competition.
welfare; and support economic growth. To promote and sustain competition in the
market.
The main functions of the Competition Commission of
To protect the interests of consumers.
India includes that the Competition Commission of
To ensure freedom of trade carried on by
India shall prohibit anti-competitive agreements and
other participants in market in India79.
abuse of Dominance and also regulate Combinations
(Mergers or amalgamations or acquisitions) through
the process of inquiry/investigations. It shall also give
opinion on competition issues on a reference received
from an authority established under any law (statutory
authority)/ Central Government/ a State Government.
Competition Commission of India is also mandated to 79

www.cci.gov.in/sites/default/files/presentation.../RajinderPrese
78
Students of B.Com., LL.B. (Hons) 6 th Semester n041011.pdf?...1

7
Review of functioning of Competition Commission Section 4(2) (a): abuse of dominant position
of India: when an enterprise or a group directly or
indirectly, imposes unfair or discriminatory
In seven years of its functioning, the CCI has ordered
condition on goods and services.
penalties totalling Rs. 13,900 crores, though only
Section 19 (4): Inquiry into dominant position
Rs.82 crores has been actually paid and remaining
of enterprise
being under litigation. In the last 7 years, the CCI has
Section 19 1 (a): The Commission may inquire
made its presence felt in various industries as diverse
into any alleged contravention of the
as cement, automobiles, pharmaceuticals, real estate,
provisions on receipt of any information
and information technology-enabled services. Some of
from any person, consumer or their
the major orders issued by CCI include:
association or trade association
DLF was fined in 2011 for abusing dominant Section 2 (u): Definition of service.
market position. The order against DLF has
BACKGROUND OF THE CASE/FACTS:
set a new template between real estate
companies and consumers. DLF has launched a Group Housing Complex (The
In 2011, the National Stock Exchange Ltd was Belaire) in Gurgaon and planned to construct 5 multi-
fined for abusing its dominant position in storied residential buildings. In its initial plan, DLF
currency derivative market. designed five multi-storied buildings which would
consist of only 19 floors with a total of 368
DLF Dispute Case-Study
apartments to be constructed within a period of 36
Name of the Case: Belaire Owners Association v. DLF months.
Limited & Others80.
In May 2010, the informant filed an instant case under
Case No.: 19 of 2010 Section 19(1) (a) of the Competition Act, 2002 and
alleged that DLF, by abusing its dominant position,
Information filed on: 05.05.2010 imposed highly arbitrary, unfair and unreasonable
conditions on the informant through its agreements.
Date of Order: 12.08.2011
As a matter of fact, the rights of the informant in this
Informant: Belaire Ownerss Association agreement were affected by the DLF. The Informant
further, alleged that the various clauses of the house
Opposite Party: DLF Limited & Others. agreement had imposed unilateral and one sided
Forum: Competition Commission of India (CCI) & clauses and the action of DLF pursuant thereto was
Competition Appellate Tribunal (COMPAT) prima facie unfair and discriminatory, thus attracting
the provisions of Section 4 (2) (a) of the Act.
Reason of Case: Abuse of Dominance in the Real Estate
Industry DIRECTOR GENERALS REPORT:

Acts/Sections Referred of Competition Act, 2002 of The CCI, held that there was a prime facie case against
India: DLF under the Act, and asked Director General (DG) to
investigate the informants allegations on DLF, as a
dominant player in market and whether there exist a
relevant market. The DGs investigation report
observed that allegations made by the informant were
80
Case no.19/2010

8
true and the Act was applicable in this respective have been defined in Section 2(r) of the Act read with
case. The DG report stated that since the cost of each Section 2(s) and Section 2(t).
flat was more than 1.5 cores, DLF constituted the high
DLFs high end residential building in Gurgaon targets
end residential market in Gurgaon. This was observed
only specific consumers, according to their capacity
that a customer wanting a flat in Gurgaon would not
to pay. On the issue of relevant geographic market,
look for a flat in other area, or go for a lower priced
CCI stated that a decision to purchase a high-end
flat still under development in the city. The DG report
apartment in Gurgaon is not easily substitutable by a
further analysed, DLF in exercise of its market power
decision to purchase a similar apartment in any other
and dominance violated the Section 19 (4) and also has
geographical location. Thus the Commission was of the
imposed unfair conditions of sale to consumers, which
view that Gurgaon is known to posses certain unique
violated Section 4(2) (a) (i) of the Act.
geographical characteristics such as its proximity to
ISSUES INVOLVED/STUDY OF CCI: Delhi, proximity to airports and a distinct brand image
as a destination for upwardly mobile families.
Issue 1: Do the provisions of Competition Act, 2002
apply to the facts and circumstances of the instant Issue 3: Is DLF dominant in the above relevant
case? market, in the context of Section 4 read with
Section 19 (4) of the Competition Act, 2002?
On the issue of jurisdiction, the CCI stated that the Act
applies to all the existing agreements which entered The commission analysis, as per the Section 4 (a) and
into prior to the coming into force of Section 4. Section 4 (a) (ii), DLF position of dominance in the
Further, Commission placed reliance on several relevant market cannot be ignored as its advantages
Supreme Court judgments to conclude that housing of over competitors in size and resources, and
activities undertaken by development authorities are concluded DLF operate independently of competitive
considered as services and covered within the forces prevailing in the relevant market or to affect
definition of service as provided under section 2 (o) of its competitors or consumers or the relevant market
the Consumer Protection Act, 1986. Relying on the in its favour. It was held that DLF had the highest
definition of Service under Consumer Protection Act market share (45%), vis-a-vis the market share of the
and Sec 2 (u) of the Competition Act, CCI held that "it nearest competitor (19%) which was more than twice
is clear that the meaning of 'service' as envisaged of its competitor, leading to hardly any competitive
under the Act is of very wide magnitude and is not constraints. Further, DLF had a clear early mover's
exhaustive in application, thereby including the advantage and occupies a leadership position as real
activities undertaken by DLF within its ambit. estate is a sector with natural entry barriers due to
high cost of land and brand value of incumbent market
Issue 2: What is the relevant market, in the
leaders.
context of Section 4 read with Section 2(r),
Section 19(5), Section 19(6) and Section 19(7) of Issue 4: In case DLF is found to be dominant, is
the Competition Act, 2002? there any abuse of its dominant position in the
relevant market?
The commission on the issue of relevant product &
service market held that a relevant market is On this issue, the CCI held that DLF has resorted to
delineated on the basis of a distinct product or service malpractice in the agreement and its acts of abuse of
market and a distinct geographic market. These terms dominance position can be clearly seen in this case.
The abuse was alleged to be committed by imposing

9
unfair conditions on the buyer through the Provisional direction of CCI to "cease and desist" with the
Booking agreement, which is signed by the buyer after implementation of the Agreement was not stayed.
having paid substantial costs, therefore, DLF leaving
As per the COMPAT remand, both the parties submitted
no option to the buyer to object to loop-sided
the modified terms and conditions before CCI. The CCI
provisions of the agreement.
after hearing both the parties, has modified the
There are some clauses analysed by CCI, such as DLFs standard terms and conditions of the flat buyers
right to change the layout plan without consent of agreement in its simple meaning order with deleting
allottees, DLF unilateral power to make changes in the nearly 16 clauses from the agreements. This modified
agreement and the power to supersede without any agreement order by CCI was again challenged by the
right to the allottees. DLF continues to enjoy full rights DLF in COMPAT. The case is still pending with the
on the community buildings and sites, there was no COMPAT.
rights given to the buyer in this regard and further,
ANALYSIS OF THE JUDGEMENT/ORDER:
allottees have no exit option except when DLF fails to
deliver possession within agreed time, but even in that The recent order dated 03.01.2013 by CCI in the DLF
event he gets his money refunded without interest case is not applicable to the flat buyer agreements of
only after sale of said apartment by DLF to someone the other builders. If the CCI order on modified buyers
else. The CCI held that these are evidences of unequal agreement is supported by COMPAT, it would be huge
bargaining power between the parties. relaxation to all the property buyers who have
invested huge amount and not satisfied with the
COMPETITION COMMISSION OF INDIA AND
service provided by builders. In this order, CCI has
COMPETITION APPELLATE TRIBUNAL ORDER:
tried to remove the unfair and one sided clauses in the
On this case, CCI held that DLF has contravened the Flat Buyer Agreement which were till now common to
section 4 (2) (a) (i) and (ii), directly and indirectly, most of similar agreements of other builders. DLF will
imposing unfair or discriminatory conditions in the have a chance to go Supreme Court against COMPATs
sale of services. CCI found DLF guilty of abusing its order. This case can make a change in the whole real
dominant position in the market and imposed a penalty estate sector, if the apex court approves the
of Rs. 630 crores on DLF. The CCI further directed DLF modifications. It will affect the industry in a big way.
to cease and desist from formulating and imposing The real estate sector will have to stop any
such unfair conditions in its Agreement with buyers in exploitative business practices.
Gurgaon and to suitably modify unfair conditions
There are large numbers of cases pending in different
imposed on its buyers as referred to above, within 3
forums because of little awareness about the reach of
months of the date of receipt of the order on DLF.
the competition law. To stop exploitative business
DLF challenged the CCI order before COMPAT which practices and unfair & monopoly services to the
granted stay order against the CCI order of imposing consumers, there is a demand for proper guideline in
penalty under section 27 (b) of the Act subject to DLF this sector, which only can be possible with the
furnishing an undertaking to pay 9% interest on the positive order by the Supreme Court. So till then, it is
amount of penalty to be determined by COMPAT for the the consumer and buyers have to keep their faith and
period from the date of order by CCI till the date of patience on the CCI, COMPAT and Apex Court81.
payment by DLF. Further, COMPAT ordered that the
directions of CCI for modifications of terms of the
Agreement shall remain in abeyance. However, the 81
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10
Chapter 20 Derivatives (CD segment). The promoters of the
company are Financial Technologies of India Ltd. (FTIL)
Study of CCI Order in MCX-SX Case and Multi Commodity Stock Exchange of India Ltd.
(MCX). FTIL is engaged in the business developing and
supplying software for financial and securities market.
(Mr. Shivam Tiwari & Mr. Utkarsh Mishra)82 The main software product of FTIL is marketed under
the brand name ODIN and is used by many members
of NSE, BSE and IP company.
Introduction
2. Opposite Party (OP) - National Stock Exchange
Forum: of India Ltd. & Ors.85

Competition Commission of India (CCI), New Delhi NSE was incorporated in November 1992 and
recognized as a stock exchange in April, 1993 under
Act/ Sections:83 SCR Act, 1956. NSE has it operations running in various
The Competition Act, 2002 segments including WDM, Equity, Options/Futures on
Individual Securities and CD segment. Omnesys is a
1. Section 2(r) relevant market software producer for financial and security market.
NSE has 26% stake in it via DotEx which is a 100%
2. Section 4 Abuse of dominant position
subsidiary of NSE. The DotEx / Omnesys has
3. Section 19 Inquiry into certain agreements and introduced a new software known as NOW to
substitute a software called ODIN developed by FTIL.
Dominant position of enterprise
After taking the stake in Omnesys, DotEx intentionally
4. Section 26 (1) Procedure for inquiry under wrote individually to the NSE members offering them
NOW free of cost for the next year. Simultaneously,
Section 19
NSE has refused to share its CD segment Application
5. Section 27 Orders by commission after inquiry Programme Interface Code (APIC) with FTIL, thus
disabling the ODIN users from connecting to the NSE
Onto agreements or abuse of dominant position CD segment trading platform through their preferred
Parties: mode.

Informant- MCX Stock Exchange Ltd.84 Allegations on NSE:

MCX is a public limited company incorporated on The informant alleged violation of Section 3 and 4 of
August 14, 2008. MCX-SX is a stock exchange the Act on account of anti- competitive behaviour and
recognized by the Securities and Exchange Board of abuse of dominant position. According to the
India (SEBI) under Section 4 of the Securities Contract information, various fee waivers and the low level of
deposit requirements only with respect to the CD
(Regulation) Act, 1956. It has regulatory approvals to segment of NSE were considered completely at a
operate an exchange platform for trades in Currency variance with its conduct in other segments and were
aimed at eliminating competition and discouraging
82
Students of B.Com., LL.B. (Hons) 6 th Semester
83
Hereinafter referred to as the Act.
84 85
Hereinafter referred to as MCX-SX. Hereinafter referred to as NSE.

11
potential entrants. This included a transaction fee (b) Is any of the OPs dominant in the above
waiver on currency future trades executed on NSE, no relevant market, in the context of section 4 read
admission for membership in its CD segment of NSE, with section 19 (4) of the Competition Act?
no annual subscription charges, no fee for providing
The Commission examined the market share of NSE
data feed in respect to its CD segment of NSE, refusal and its operations in other segments and found that it
to share its CD segment APIC with FTIL, thus disabling has high degree of vertical integration from trading
ODIN users from connecting to the NSE CD segment. platform, front-end information technology, index

Issues on which DG investigated the matter and services, etc. It was of firm opinion that NSE has a
the DG Report position of strength and enjoys a dominant position in
the relevant market in the context of Section 4 read
(a) Delineation of relevant market
with Section 19 (4) of the Act.
(b) Assessment of dominant position
(c) Is there any abuse of its dominant position in
(c) Abuse of dominant position the relevant market by the above party?

(d) Applicability of Section 4 (2) (e) of the Act. The Commission via the previous NSE circulars found
that the informant has been facing the restraint Of
ISSUES FOR DETERMINATION IN THIS CASE: zero fees since the beginning. The pattern of
behaviour of NSE suffered from inconsistency and the
a) What is the relevant market, in the context of
Commission concluded that nothing can be reliably
section 4 read with section 2 (r) and section 19
derived from these behavior patterns that would
(5) of the Competition Act, 2002?
reasonably lead to the conclusion that they have
To determine the relevant market in the instant case, consistently followed a philosophy of fee waivers in
the Commission relied on the Report of the Internal nascent market. However, the Commission concluded
that the zero price policy of NSE in the relevant
Working Group of RBI, which had advocated a clear market is unfair and can be termed as destructive
separation of CD segment from other segments in any pricing.
stock exchange. CCI observed that as underlying
assets, equities and currencies are entirely different; On Monopoly leveraging:

Consequently related derivatives are also different. The Commission opined that NSE by not charging
Trading platforms of stock exchanges for the two transaction fee is subsidizing activities in CD segment
categories of products (assets or derivatives) are, which is open to competition and is using its monopoly
therefore, also in different market. From any practical profits to leverage its position. NSE is also creating
point of view, a product over CD segment exchange barriers for users of ODIN software by not providing
cannot be said to be either interchangeable or APIC to its own software NOW. It was held to be using
substitutable by a product in segments like equity and its position of strength in the non CD segment to
F&O for the purchaser. protect its position in the CD segment.

The Commission decided that the stock exchange Order of the Commission:
services in respect of the CD segment in India are
NSE was directed to modify its zero price policy in the
clearly an independent and distinct relevant market.
relevant market and to cease and desist from unfair

12
pricing, exclusionary conduct and unfairly using its
dominant position in other market/s to protect the
relevant CD market with immediate effect. The
commission levied a penalty on NSE equivalent to 5%
of their average turnover amounting to a total of INR
55.5 Crores (USD 12.23 Mn).

Analysis of the Order:

The order articulates the core competition concepts


viz. relevant market, dominance, and abuse of
dominance, SSNIP test, predatory pricing and
monopoly leveraging. However, in a case so
complicated as this, CCI should have adopted a more
comprehensive and rigorous analysis. The Commission
seemed reluctant to go into the issue of predatory
pricing. Lastly, on the issue of penalty, CCI must come
up with comprehensive guidelines on how to calculate
the penalties and on what grounds the penalties can
be said to be aggravated or mitigated.

The present case went to COMPAT 86 which granted a


conditional stay on payment of the penalty, but on the
condition that the NSE, if found guilty, will have to pay
interest at the rate of 9 per cent on the amount from
the date of the CCI order till the date of payment.

86
Order passed by Competition Appellate Tribunal on September
8, 2011, available at
http://compat.nic.in/upload/PDFs/sep%20orders/8.9.11.pd f, as
accessed on September 6, 2013

13
Chapter 21 would be taken separately as an aggravating factor
for the imposition of a fine.90
Study of CCI Order in Google Incs Abuse of Background
Dominance
The Competition Commission of India
(CCI/Commission) passed an order on March 26,
(Mr. Shubham Tripathi & Mr. Ashwani Singh)87
2014 imposing a fine of Rs. 10 Million on Google USA
and Google India (Google) as they had failed to
cooperate with the Director General (DG) in relation
Introduction to an investigation (CCI Order).91 The DG was acting
pursuant to information filed by Consim Info Private
The Competition Commission had ordered probe
Limited and Consumer Unity & Trust Society
against Google in four different cases for alleged
(Informants).
abuse of dominant position. 88 CCI had directed its
Director General (DG) to investigate these cases The imposition of penalty arose in the context of
under the provisions of the Competition Act in two collateral proceedings initiated by the DG since
cases filed by Consim Info Pvt Ltd and Consumer Google, allegedly, was not cooperating with the DG. On
Unity & Trust Society, both against Google Inc and an examination of the various notices sent by the DG,
Google India Pvt Ltd 89 ; a combined investigation the replies sent by Google, the information supplied
report has been submitted by DG, CCI. DG is the and the conduct of Google, CCI held that Google failed
investigation arm of the regulator and cases are to show cause as to why penalty ought not to be
referred to it by the Commission when there is prima- imposed on them.
facie evidence of violations.
The present ruling is only confined to imposition of
The CCI has the power to impose the highest economic penalty due to a partys failure to comply with
penalties in India. In case of contravention of section 4 directions of the DG under Section 43 of the
of the Act, the CCI is empowered to levy a penalty of Competition Act, 2002 (Competition Act). Google will
up to 10 per cent of the average turnover of the have to comply with the directions of the DG and
enterprise for the preceding three financial years or submit the relevant information. After completion of
direct the division of a dominant enterprise. However, investigation, CCI will examine whether there is a
as there are no guidelines issued by the CCI in relation violation of Section 3 and Section 4 of the Competition
to the determination of penalties, the CCI currently Act.
has absolute discretion in relation to the imposition of
a penalty. The CCI further clarified that in case of any
non-compliance with the directions of the director Facts
general in future; each instance of non-compliance

90
Available at:
http://indianexpress.com/article/technology/tech-news-
technology/google-misusing-search-dominance-in-india-says-
87
Students of B.Com., LL.B. (Hons) 6 th Semester dg-report-to-cci/ (Last visited on 18 th February 2017)
91
88
Available At: Case No. 7 of 2012, In Re: Consim Info Private Limited v. Google
http://www.cci.gov.in/sites/default/files/Newsletter_document Inc., USA and Google India Private Limited and Case No. 30 of
/nl17.pdf(Last visited on 18th February 2017) 2012, Consumer Unity & Trust Society (CUTS) v. Google Inc., USA
89
Case Nos. 7 and 30 of 2012. and Google India Private Limited.

14
Cases filed by the informant alleging that Google per day of continuing non-compliance subject to a
enjoyed a dominant position and was conducting its maximum of Rs. 10 Million.94
business in a manner that was discriminatory, by
Arguments in the Proceeding under Section 43
manipulating algorithms and was causing harm to
advertisers and indirectly consumers. It was further The issue before CCI was confined solely to Googles
alleged that by using a number of vertical services compliance with the Show Cause Notice and not the
such as Youtube, Google News, Google Maps etc., it substantive issues in the cases filed. In its defence,
mixed many vertical results into generic search Google contended that Google there wasnt
results. Informants contended manipulation in search unreasonable delay on its part. Google sought to
results and that there was also denial of access and substantiate its bona fides by demonstrating that it
creation of entry barriers for competing search had in fact cooperated with the DG. On the substantial
engines etc. CCI concluded that prima facie Googles queries raised by the DG, Google contended that the
had abused its dominant position and that a case had queries raised by DG were quite complex, broadly-
been made within the meaning of Section 26 (1) of the worded, reaching into several commercial
Competition Act. Consequently, DG was directed to aspects/transactions and hence these required time
carry out investigation in respect of Case No. 7 of 2012 to obtain information. Google contended that in neither
and Case No. 30 of 2012.92 case, a timeline of alleged violations was indicated and
consequently, Google was required to obtain
Show Cause Notice against Googles Failure in
information for an undefined period and the
Compliance
investigation was open-ended and that the
During investigations DG sought information through investigation expanded over time and covered every
several notices in respect of which DG contended that facet of Googles business. Google provided a timeline
Google did not comply. 93 Due to Googles failure to setting out the sequence of events to demonstrate
comply with the notices, DG reported the matter to that it had been cooperating with DG. While some delay
CCI. It is important to note that CCI has taken a was acknowledged, it was contended that this was
serious note of the conduct of Google and observed unintentional and only for the purpose of ensuring that
that Google showed an attitude of either withholding complete information was submitted. Google also
the information or furnishing only a part of the sought to allay CCIs apprehensions that it was
information sought. On account of this, CCI inferred withholding any information at all and in fact was
that there was a willful disregard on the part of taking all measures possible to furnish information
Google to comply with the information requests of DG. and cooperate with DG. Google also addressed CCI on
CCI issued a show cause notice to Google as to why issues of law and submitted that for the purpose of
measures under Section 43 of the Competition Act exercising jurisdiction under Section 43 of the
should not be taken against Google (Show Cause Competition Act, there should have been non-
Notice). Section 43 of the Competition Act provides compliance and not belated disclosure, relying on
that if a person to whom directions have been issued, Kingfisher Airlines Limited v. Competition Commission
either by CCI or the DG, fails to comply with such of India & Ors. 95 Google also contended that the
directions, CCI may impose a fine of up to Rs. 1 Lakh
94
92
Available at: http://www.bgr.in/news/cci-probe-against-
CCI Order dated June 20, 2012. google-in-four-cases-for-alleged-abuse-of-dominant-position-
93
Show Cause Notice references letters dated 12.02.2013, arun-jaitley/ (Last visited on 19th February 2017)
26.09.2013, 11.10.2013, 13.11.2013, 27.11.2013, 03.12.2013 and 95
Order of COMPAT in Appeal NO. 15 of 2012, dated 29.08.2012.
21.12.2013.

15
Supreme Court had recognized the principle that In view of the above, CCI concluded that Google failed
penalty was to be imposed only in cases of deliberate to comply with directions of DG and that Google had in
non-compliance. Factually, Google sought to fact engaged in dilatory tactics to procrastinate the
corroborate its contentions with the various investigation. CCI rejected Googles contentions that
submissions and information provided by Google. the queries were too broad, covered wide-range of
Google also placed reliance on Section 43 of the subjects and drew an adverse inference against
Competition Act and contended that the provision itself Google merely because Google conceded that there
contemplated reasonable cause and hence CCI ought was delay. Ironically, even though Google in a show of
to determine with the delay in submission by Google bona fides acknowledged delay, albeit with cause,
was with cause or without cause. Googles acknowledgement of delay has been held
against it. CCI concluded that Google had given
CCI Order in The Case
frivolous and vexatious pleas in an attempt to stall
CCI identified following broad topics on which DG had investigation and Google sought to avoid compliance.
requested information: CCI concluded that Google had failed to demonstrate
reasonable cause as per Section 43 of the
Information related to algorithmic changes Competition Act. However, in view of the submissions
CCI concluded that as on 15.01.2014, Google already made by Google, CCI imposed a fine of Rs. 10
had not yet supplied information relating to Million, to be deposited within 60 days from receipt of
algorithmic changes; the CCI Order. CCI further notes that in the event that
Google failed to comply with future directions from
Non-submission of agreements CCI
either the DG or CCI, additional fine would be imposed
concluded that in spite of extensions, Google
CCI held that each and every act of non-compliance
did not supply the requisite information;
of Google would give the DG fresh cause of action
Non-submission of documents relating to against Google.
Octathorpe and Adsense Account CCI
Analysis Report
concluded that Google had not submitted
complete documents relating to the query Response to show cause notices requires extreme
raised by DG; care. It is imperative for companies to ensure
satisfactory compliance while responding to show
Non-submission of documents relating to
cause notices (See Nishith Desai Associates article on
termination/suspension of tech-support
responding to show cause notices) 96 in form and
Adword accounts CCI concluded that
substance. Although from Googles contentions it
Google did not submit complete documents,
would seem that Google did all that it could reasonably
although some documents were indeed filed;
be expected to, it would seem that CCI has unfairly
Non-furnishing of information pursuant to drawn an adverse inference against the belated
depositions CCI concluded that Google submission / non-submission. The rejection of
failed to produce documents after making
oral depositions. CCI noted that Google 96
Show Cause for Litigation, Vivek Kathpalia and M.S. Ananth,
neither sought additional time nor made any Nishith Desai Associates, Hindu Business Line,
communication. availableat: http://www.thehindubusinessline.com/opinion/show-
cause-for-litigation/article4891879.ece.(Last visited on 19 th
February 2017)

16
Googles argument that a distinction should be made
between wilful default and belated submissions would
seem harsh. CCI has also not provided any rationale
on the basis of which the maximum amount of Rs. 10
Million has been imposed, particularly, when CCI notes
that Googles submission of some information was in
fact a mitigating circumstance.

CCI has shown willingness to exercise all powers that


it may have to ensure objectives of CCI are fulfilled.
Consequently, companies should take notices from CCI
(and for that matter, any sectoral regulator)
extremely seriously as the consequences of non-
compliance can be quite drastic. Google has the right
to appeal under Section 53B of the Competition Act.
Given the adverse inferences drawn, Google may be
tempted to challenge the CCI Order. For its part, we
can expect CCI to get stricter with other companies
and not hesitate to impose fine under the Competition
Act. Imposition of fines and drawing adverse
inferences are harsh measures and it would be
reasonable to expect that CCI comes out with
guidelines on imposing fines.

17
Chapter 22 (i) Price parallelism across the
manufacturers related to the net
Study of CCI Order in All India Tyres Dealers weighted average dealer price of tyres
and the percentage change in prices;
Federation
(ii) Positive correlation of data involving
(Mr. Mohd. Burhanuddin Khan & Mr. Vaibhav Yadav)97 production, capacity utilization, cost
analysis, cost of sales, margins, etc.

The regulator was investigating


Introduction alleged cartelisation charges against five major
tyre companies - Apollo Tyres, Birla Tyres, MRF, Ceat,
Act/ Sections referred: The Competition Act, 2002
and JK Tyre -- which control 95% of the tyre market,
1. Section 2(r) relevant market and also the Automotive Tyre Manufacturers'
2. Section 4 Abuse of dominant position Association (ATMA), since 2010.
3. Section 19 Inquiry into certain agreements
Competition watchdog CCI has found no evidence
and dominant position of enterprise
of cartelisation in the tyre industry and has decided
4. Section 26 (1) Procedure for inquiry under
against imposing any penalty on manufacturers
Section 19
including Apollo Tyres, MRF, JK Tyre, Ceat and Birla
5. Section 27 Orders by commission after
Tyres, an official said.
inquiry onto agreements or abuse of
dominant position Generally, cartelisation refers to entities entering into
Parties: agreements whereby they decide not to compete on
price or product or customers. Such practices
1. Informant- All India Tyre Dealers
adversely impact overall competition in the
Federation
market. Cartelisation is prohibited under Section 3 of
2. Opposite Parties - Tyre Manufacturers the Competition Act.

I. Facts of the case Summary of findings of the DG

The All India Tyre Dealers Foundation complained to Based on above analysis the DG returned the following
the Government that tyre manufacturers in India were findings:
colluding in price and trading malpractices. This case
(i) The tyre companies have not passed on
was referred to CCI after promulgation of the
the benefit of reduction in excise duty to
Competition Act, 2002 (Act). CCI formed a prima
the consumers.
facie opinion of cartelization and ordered an inquiry by
the Director General (DG). The DG, in his report, (ii) Price parallelism existed amongst the
concluded that there was a cartel among tyre tyre companies.
manufacturers in India based on economic evidence
including: (iii) The tyre companies have not reduced
the Net Dealer Price (weighted price) in
proportion to the actual production.

97
Students of B.Com., LL.B. (Hons) 6 th Semester

18
(iv) The tyre companies have not utilized Issues for determination in the case
their full capacity which resulted in
In view of the contentions raised by the parties and
limiting the supply.
the findings recorded by the DG, following issues arise
(v) The companies have been able to earn for determination:
positive margins in most of the period
(i) Whether the Commission has the
under investigation.
jurisdiction to proceed with the matter
(vi) The tyre companies have been inflating under the provisions of the Competition
some miscellaneous expenses into the Act, 2002?
cost of production to reduce the net
(ii) Whether the tyre manufacturers have
profit margins. Similarly, the analysis
contravened the provisions of section 3
also explains that the change in price of
of the Act?
natural rubber had no impact on the
cost of production and therefore, it does Determination of Issue No.1
not explain the possible reason for the
increase in price of tyres. The Commission notes that in the present case, the
investigations were initiated on the basis of complaint
(vii) The tyre companies are operating on of AITDF. As the investigations under the MRTP Act
high margins and the same is not could not be completed, the matter was transferred to
passed on to the consumers. the Commission in terms of the provisions of section
(viii) The five domestic tyre companies 66 of the Act. In the meantime, the provisions relating
to anti-competitive agreements and abuse of dominant
occupy about 95% of the market share
position of the Act were notified, the conduct of the
of the total production. This high 22
parties has been examined by the Commission post
concentration made OEMs and the
such notification of the provisions.
replacement market highly dependent
on these companies. Issue No.2
Conclusions of the DG Whether Agreement can be inferred from
Based on the above findings, the DG concluded that the circumstantial evidence?
major domestic tyre companies acted in concert and The DG has failed to gather any direct evidence to
ATMA provided the platform to the members for support his findings, and relied upon the decision of
exchange and sharing of information relating to price, the Commission in the case of Neeraj Malhotrav.
export, import, OEMs etc. Thus, the DG concluded that Deutsche Post Bank,98 to contend that to establish a
ATMA and its five major domestic tyre manufacturing finding of infringement under section 3(1) read with
companies (Apollo, MRF, J K Tyre, Birla and CEAT) have 3(3) of the Act, the agreement must be established
acted in concert in contravention of the provisions of unequivocally.
section 3(3)(a) and 3(3)(b) of the Act.
Section 3(1) of the Act prohibits any agreement with
respect to production, supply, distribution, storage,
acquisition, or control of goods or provision of

98
Case No. 05 of 2009

19
services which causes or is likely to cause an determination was only possible based
appreciable adverse effect on competition within India. on circumstantial evidence. In this
Further, section 3(2) of the Act provides that any regard,
agreement in contravention of this provision shall be
Findings of CCI
void.
(i) the DG had failed to study the price-cost
The Commission in light of the provisions of section
trend;
2(b) of the Act as discussed above holds that in
absence of any documentary evidence of existence of (ii) the price parallelism methodology was
an agreement, it is appropriate and logical to inquire not sound since there was no
into cases of anti-competitive agreements on the parallelism in absolute prices and price
basis of existence of evidences which establish that movement but only in the directional
particular set of acts and conduct of the market change of prices;
participants cannot be explained but for some sort of
anti-competitive agreement and action in concert (iii) capacity utilization showed mixed trends
among them. and suppression of capacity made little
sense in light of imports;
II. Decision and Reasoning
(iv) There was no uniformity in margin
To arrive at its final decision, CCI first considered trends;
various structural factors conducive to cartelization.
These included (v) excessive margins were absent and
varied from 1% to 10%;
(i) The highly concentrated market for tyre
manufacturers where 5 manufacturers (vi) Rise in market share of one of the
control 95% of tyre production. This manufacturers was inconsistent with
could give rise to collusion but may also cartelization; the activities of the trade
indicate rational conscious parallelism association did not contravene the Act.
where competing firms are conscious of Based on these findings, CCI held that
each others activities; the evidence was insufficient to
substantiate the claim of cartelization
(ii) the cyclical and predictable nature of among tyre manufacturers.
demand for tyres;

(iii) homogenous products;

(iv) competitive constraints of re-treaded


tyres and imports; entry barrier caused
by the requirement of substantial
capital investment;

(v) Existence of an active trade association.


Some of these factors support
cartelization while others militate
against it. According to CCI, a conclusive

20
Chapter 23 established under any law and to undertake
competition advocacy;
Study of CCI Order in Abuse of Dominant 5. To create public awareness and impart
training on competition issues.100
Position by BCCI
In this particular case Competition Commission of
(Mr. Vaibhav Jha & Ms. Deeksha Singh)99 India which is CCI has taken urge against Board of
Control for Cricket in India which is BCCI for violating
section 4(2) of the Competition Act101, 2002.

Introduction o The CCI had make the first step by


conducting an enquiry against the BCCI for
Competition is the best means of ensuring that the
abusing their dominant position in market for
Common Man has access to the broadest range of
the team rights and collaborating with
goods and services at the most competitive prices.
organization of the Indian Premier League
The Competition Act, 2002, as amended by the
which is IPL.
Competition (Amendment) Act, 2007, follows the
philosophy of modern competition laws. The Act
o The CCI played a further role by directing
prohibits anti-competitive agreements, abuse of
the Director General to actively investigate
dominant position by enterprises and regulates
further against the allegations made by CCI
combinations (acquisition, acquiring of control and
and hence submit a report. Based on
M&A), which causes or likely to cause an appreciable
aforementioned report, the Commissions had
adverse effect on competition within India.
arrived to a set of conclusions.
sThe objectives of the Act are sought to be achieved
Competition Appellate Tribunal 102 has set aside a CCI
through the Competition Commission of India (CCI),
order against cricket governing body BCCI for alleged
which has been established by the Central Government
abuse of dominance, saying the regulator relied on
with effect from 14th October 2003. CCI consists of a
"legally unsustainable" information downloaded from
Chairperson and 6 Members appointed by the Central
internet for nailing the Board.
Government.
In its order passed in February last year, the
1. It is the duty of the Commission to eliminate
Competition Commission of India (CCI) had imposed a
practices having adverse effect on
penalty of Rs 52.24 crore on the Board of Control for
competition;
Cricket in India (BCCI) after finding it guilty of
indulging in anti-competitive practices in organization
2. To promote and sustain competition;
of Indian Premier League (IPL)103.
3. To protect the interests of consumers and
ensure freedom of trade in the markets of
India. 100
About CCI, http://www.cci.gov.in/about-cci visited on
19/02/17
101
Competition Act, 2002 (12 of 2003) can be viewed here
4. The Commission is also required to give http://www.cci.gov.in/sites/default/files/cci_pdf/competitiona
opinion on competition issues on a reference ct2012.pdf visited on 19/2/17
102
received from a statutory authority Can be viewed here , http://compat.nic.in/ visited on
19/02/17
103
PTI, Compact set aside CCI Penality Against BCCi for Alleged
99
Students of B.Com., LL.B. (Hons) 6 th Semester abuse of Dominance ,

21
Government dealing with atomic energy, currency,
defense and space."
Now the most relevant question here is that, how they
come to the set of conclusion that the BCCI has Under Section 4 of the Act, it explained that the
abused its dominant position in market under CCI and dominant position and its means a position of strength
CCI order fine of Rs. 52.24 crore on BCCI104 enjoyed by an enterprise in a relevant market in India.
It enables the enterprise to: a) act independently or b)
Before answering to this question it is needed to first
affect its competitors or consumers in its favor.
draw certain conclusion from the case and look on all
the aspect and key part of the case. And also its determination of abuse depends upon
behavior of the enterprise. There are two types of
First aspect: statuary aspect of CCI Section 4(2)
abusive behaviors: exploitative and exclusionary.
and how its abuse of dominant position:-
Exploitative behavior harms the consumers
Section 4 of the Act prohibits an enterprise or group
e.g. Unfair prices, trading conditions etc.
from abusing its dominant position. It must be noted
that the prohibition is on abuse of dominant position
Exclusionary behavior harms the
and not being in a dominating position. And section 4, it
competitors of the enterprise by foreclosing
is clear says that restriction of abusing a dominant
them from the market e.g. Exclusive dealing,
position is on a group or an enterprise. That the Act
refusal to supply, tying and bundling. And
defines an enterprise as "a person or a department of
Hence BCCI Case is related to Exclusionary
the Government, who or which is, or has been,
behavior.
engaged in any activity, relating to the production,
storage, supply, distribution, acquisition or control of For the BCCI to be hit by section 4 of the Act it would
articles or goods, or the provision of services, of any have to be considered within the ambit of the definition
kind, or in investment, or in the business of acquiring, of enterprise or a group. Logically the BCCI cannot be
holding, underwriting or dealing with shares, considered as a group and hence it can assume that
debentures or other securities of any other body the CCI considered the BCCI to be an enterprise
corporate, either directly or through one or more of
Second aspect: BCCI comes under a
its units or divisions or subsidiaries, whether such
unit or division or subsidiary is located at the same group/enterprise/ a society (non-profit):-
place where the enterprise is located or at a different BCCI is a society registered under Tamil Nadu
place or at different places, but does not include any Societies Registration Act, 1975 105 . Its primary
activity of the Government relatable to the sovereign objective are of controlling the game of cricket in
functions of the Government including all activities India, promoting the game in India, framing the laws of
carried on by the departments of the Central cricket in India, selecting teams to represent India in
Test Matches, ODIs and Twenty 20 matches played in
India or abroad106. During the course of investigation
http://economictimes.indiatimes.com/news/sports/compat- for the purpose of this matter, it was contended by the
sets-aside-cci-penalty-against-bcci-for-alleged-abuse-of-
dominance/articleshow/46352684.cms visited on 19/02/17
104
Economic Times, Compact sets aside CCi penalty against 105
The Competition Commission of india, Case No.61/2010 , date
BCCCI for alleged abuse od Dominance 8/2/13
106
http://economictimes.indiatimes.com/news/sports/compat-
sets-aside-cci-penalty-against-bcci-for-alleged-abuse-of- https://en.wikipedia.org/wiki/India_national_cricket_team_reco
dominance/articleshow/46352684.cms visited on 19/02/12 rd_by_opponent visited on 19/02/17

22
BCCI that it is a not-for-profit society for the Thus, it is conclusive that all Sports Associations are
promotion of sport of cricket and its activities are to be regarded as an enterprise in so far as their
outside the purview of the Act, especially Section 3107 entrepreneurial conduct is concerned and treated at
and 4108. It was also further submitted by the BCCI that par with other business establishments.111"
its commitments are neither driven by nor conditional
Thus CCI Concluded that since BCCI is engaged in
upon commercial considerations. Strictly going by the
revenue generating activities, it has to be considered
main objectives of the BCCI and its contentions above,
an enterprise for the purpose of the Act.
it can be argued and established that the BCCI cannot
be considered as an enterprise for the purpose of the It is submitted that the classification of BCCI as an
Act. enterprise can be disputed based on the reading of
the term under the Act. While the CCI has clearly laid
Third aspect: comparison with a mirror case or
down its reasons for concluding that the BCCI is an
similar sounding case (Hemant Sharma vs Union
enterprise, it must be noted that the plain reading of
Of India)109:-
the definition of the term enterprise indicates that
However the CCI cited the matter of Hemant Sharma for an entity to be considered as an enterprise, it is
vs. Union of India110, in which the Delhi High Court had required to be engaged in the activities specified
held that under the definition of the term or engaged in the
provision of services of any kind, or in investment, or
the All India Chess Federation, a similar entity which in the business of acquiring, holding, underwriting or
was a regulator and organizer of a sport in the dealing with shares, debentures or other securities of
country, was to be considered as an enterprise within any other body corporate. It is evident that the BCCI is
the meaning of the Act. not engaged in any of the above mentioned activities.
The CCI further observed that The CCI in its decision has stressed on the commercial
nature of the activities of the BCCI. It has observed
"The activities of BCCI center both on custodian and that since the BCCI conducts activities that contribute
organizer role. In this broad based objective, BCCI is to its revenue, it can be classified as enterprise.
involved in the selection of Team India to represent However it seems to have disregarded that the
India in international events, to work for development definition of the term enterprise focuses on the
of cricket by arranging training camps etc., as well as functional aspects of an entity. The definition in its
organizing the game. These activities fall under the present form does not take into account factors
custodian function of BCCI, however, the aspect of regarding revenue generation and commercial
organization brings in activities contributing to the purpose of an entity. The CCI has relied on the fact
revenues of BCCI such as grant of media rights, sale that there is revenue/economic dimension to the
of tickets etc. The activities of organizing events are entity in this case (BCCI) and on that basis concluded
definitely economic activities as there is revenue that it is an enterprise.
dimension to the organizational activities of BCCI.
Last aspect: Abuse of dominant position of BCCI
under CCI Act 2002
107
Competition Act, 2002 view here
https://indiankanoon.org/doc/1153878/ visted on 19/02/17
108
i.d., https://indiankanoon.org/doc/1780194/ visited on
111
19/02/17 Apurv Sardeshmukh, Abuse of Dominant Position By the
109
Hemant Sharma And Ors vs Union Of India And Ors on 4 BCCCI-CCI decision, Indian law Journal, Can be viewed here
November, WP(C) 5770 2011 http://www.indialawjournal.org/archives/volume6/issue_1/arti
110
, WP(C) 5770 2011 cle5.html visited on 19/02/17

23
As soon it was established the fact by CCI that BCCI Dominance also stemmed from the role of BCCI as an
was an enterprise for the allegation of the Act section organizer of First Class/International Cricket events.
4(2) and the next crucial question was whether the
Thus, owing to regulatory role, monopoly status,
BCCI was abusing its dominant position in its relevant
control over infrastructure, control over players,
market.
ability to control entry of other leagues, historical
The explanation to Section 4 provides that an entity is evidences, BCCI was concluded to be in a dominant
in a dominant position if it enjoys a position of position in the market for organizing private
strength which allows it to operate independently of professional league cricket events in India 113 .
competitive forces prevailing in the relevant market
or affect its competitors or consumers or the relevant The CCI concluded that the BCCI had used its dominant
market in its favour. As also indicated by the CCI in its position in the market to sabotage the Indian Cricket
order, in order to asses a dominant position, it is first League (ICL), depriving it of infrastructure and
important to identify the exact relevant market. The suspending players who participated in the ICL from
Act defines relevant market as its activities. This according to the CCI amounted to
abuse of dominant position.
"the market which may be determined by the
Commission with reference to the relevant product The CCI ruled that the BCCI has abused its
market or the relevant geographic market or with Dominant Position in the relevant market and
reference to both the markets." slapped a fine of Rs. 52.24 crores.

Hence, the Act has given the discretion to the CCI to This is an interesting conclusion from the CCI. By the
determine in each case what constitutes a relevant very nature of the functions that they perform,
market. For the purpose of this case, the CCI, after regulators need to be in a dominating position. It must
considering various factors concluded that the be noted that the BCCI is the regulator in the country
relevant market was the Organization of Private for the game of cricket. Some the powers that they
Professional Cricket Leagues/Events in India. Also in exercise like owning infrastructure, approvals of
view of the fact that the BCCI is the organizer and leagues, tournaments etc come with domain of being a
regulator of cricket in India and also that any private regulator. In its order the CCI itself has admitted this
profession league requires prior approval of BCCI as by stating
per the International Cricket Council regulations, "The Commission takes cognizance of the pyramid
The CCI concluded that the BBCI was In a Dominant structure and notes that monopoly of sports
Position In the relevant Market112 . federations is a natural outcome of the structure".114

The CCI held that the most significant source of Also as per ICC regulation, any cricket
dominance is the regulatory powers of the BCCI. match/tournament to be conducted in India requires
Further the CCI contended that since most of the the prior approval of the BCCI.
infrastructure with respect to cricket was owned by
the BCCI, they were in a position to dominate. 113
Ms. Isha Agarwal et al, Competition Laws in India and the role
of the watchdog CCI in maintaining healthy business competition
environment in the subcontinentcan be viewed here
112
Apurv Sardeshmukh, Abuse of Dominant Position By the http://www.slideshare.net/kannankarthik2009/law-assignment-
BCCCI-CCI decision, Indian law Journal, Can be viewed here competition-commision visited on 19/02/17
114
http://www.indialawjournal.org/archives/volume6/issue_1/arti Sh. Surinder Singh barmi v BCCI, can be visited on
cle5.html visited on 19/02/17 https://indiankanoon.org/doc/77844337/ visited on 19/02/17

24
Hence, the power of the BBCI of approving or not
recognizing a cricket tournament stems from the ICC,
the global governing body of cricket. According to the
CCI by explicitly agreeing not to sanction any
competitive league during the currency of a media
rights agreement that the BCCI had entered into, the
BCCI has used its regulatory powers in restricting
competition. This according to the CCI was violation of
Section 4(2) (c)115 of the Act. It can however be argued
that the BCCI refused to recognize a competing event
since that can lead to the erosion of the authority of
the BCCI as a regulator and promoter of the game of
cricket in India. It can be argued that this is not an
abuse of its position as a regulator but a step taken to
protect the interest of the game of cricket116.

So, as fare as the BCCI concerned with the abuse of its


dominant position under CCI Act 2002 of section 4(2)
(c), that the CCI had directed it to "cease and desist"
from any practice in future that denies market access
to potential competitors. The order had followed a
complaint filed by an individual against BCCI way back
in November 2010.

BCCI later challenged the CCI's directive before


Competition, which has now set aside this order and
remitted the case to the Commission "for fresh
disposal".

115
Competition Act, 2002 view here
https://indiankanoon.org/doc/958762/ visited on 19/02/17
116
Ms. Isha Agarwal et al, Competition Laws in India and the role
of the watchdog CCI in maintaining healthy business competition
environment in the subcontinentcan be viewed here
http://www.slideshare.net/kannankarthik2009/law-assignment-
competition-commision visited on 19/02/17

25

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