A Synopsis on

“A study in marketing research for loreal product

Nagpur”.

A report submitted to RTM University a partial fulfillment for the Award

of degree of Bachelor of Business Administration in Marketing.

For the academic year 2017-18

Submitted By
MD.MOHINKHAN VAKILKHAN PATHAN

Guided By
Dr.Bhavana choudhary
(assistant professor)

DADA RAMCHAND BAKHRU SINDHU MAHAVIDYALAYA

PANCHPAOLI, NAGPUR.
 A Synopsis on
“A study in marketing research for loreal
product Nagpur”.

Submitted By Under the supervision of

Md.mohinkhan vakilkhan Dr.Bhavana choudhary
Pathan (assistant professor)
Sindhu Mahavidhayalaya
Panchpaoli,Nagpur.
Sr Index Page
no.
no.

1) Introduction of Marketing 3

2) Introduction to Company 5
 Company Profile
 Historical Background

3) Objective of the Study 7

4) Research Methodology 8
 Sources of data collection
 Sample size
 Hypothesis
5) Data Analysis and Interpretation 10

6) Limitation 11

7) Conclusions and Suggestions 12

8) Bibliography 12
 Introduction of
Marketing
We use a large variety of goods and services in our daily life. These
include items liketoothpaste, toothbrush, soap, oil, clothes, food items,
telephone, electricity and
many more. How do all these goods and services reach our home?
Obviously the businesshouses who produce the goods and services
have to ensure that these are to be sold, andso they have to make the
consumers/users aware of their products and place them atpoints
convenient to the consumers. This involves a number of activities such
as productplanning, pricing, promotion, use of middlemen (wholesalers,
retailer etc.) for sale,
warehousing, transportation etc. All these activities taken together are
termed as Marketing.
In this lesson, we will learn about the concept of marketing.

We know that the businessman produces goods and services for our
use.
These are notnecessarily produced at the places where they are
consumed or used. Even in villages,now-a-days you find the products
manufactured all over India and in other countries. This implies that the
manufacturers must be making efforts to ensure that their products are
in demand and reach the ultimate consumers all over the globe. So,
when you go to the market to buy a readymade shirt you find that there
are several options available to you in terms of quality of cloth used,
design, colour
, price etc.
 Introduction Of L'OREAL

L’Oréal UK and Ireland was established in 1932 and is the

Group's fifth largest subsidiary.
Millions of British and Irish consumers enjoy our products every day. You will find our
products in all major supermarkets, department stores, pharmacies, medi-spas, hair salons,
travel retailers and online. Many of the UK and Ireland’s hairdressers use our products and
have been trained by L’Oréal.

We employ 3,500 people in the UK and Ireland in many roles and functions, including sales,
marketing and operations. Our headquarters are in Hammersmith, London and Dublin,
Ireland with distribution centres and satellite offices in Birmingham, Bury, Manchester,
Nottingham and South Wales as well as many beauty counters in stores nationwide.

L’Oréal has a rich, diverse workforce and a fundamental belief that leveraging diversity
provides for greater creativity and problem solving. Diversity of talent drives our innovation
and underpins our commitment to understanding our consumers' needs better than anyone
else. We're proud to have a strong female workforce, with women making up 64% of our
management.

We are one of the UK's leading graduate recruiters, providing 1 in 8 graduate placements
within UK FMCG. Up to 40 graduates join our annual Management Trainee Scheme every
year, many of whom go on to have long and successful careers with L’Oréal, here in the UK
and Ireland and all around the world. Each year we also offer 100 paid internships.

L’Oréal UK and Ireland has invested £1.8 million in support for young people and women in
science education, research and careers. We invest in two core programmes: the international
and national L'Oreal - UNESCO For Women in Science programmes; and the L’Oréal Young
Scientist Centre at the Royal Institution.
  Company Profile

Founded in Paris in 1953, L’Oreal has risen to become the world’s number one cosmetics company.
L’Oreal owns a host of well-known consumer and luxury brands, such as Garnier, Maybelline,
Lancôme, and Kiehl's as well as perfume brands Ralph Lauren and Giorgio Armani. It also owns
popular salon professional product makers Matrix and Kérastase. Additions to its portfolio include
Clarisonic facial cleansing device (Pacific Bioscience Labs), SkinCeuticals skincare, and nail polish
maker Essie Cosmetics.

 Historical
Relive the highlights of the L’Oréal adventure from its creation more than 100 years ago.

Group

 Company Overview

o Who we are

o Key Figures

o Organization

o History

o Citizen Day

 L’Oréal India

For more than a century, L’Oréal has been involved in the adventure of beauty. The small
company founded by Eugène Schueller in 1909 has become the number one cosmetic group
in the world. Major launches, acquisitions, opening new subsidiaries... Click on the links
below to relive the highlights of the L’Oréal adventure.
 Reason why I am choosing loreal

1. Beauty has always been present in the history of humankind.

Beauty is rich in meaning, and helps everyone to build self-confidence
and to open up to others.
2. L’Oréal has devoted itself solely to one business: beauty.
3. Its mission is to offer all the women and men on the planet
the best in cosmetics innovation in terms of quality, efficacy and safety.

Objective of the Study

1.To analyze various concepts and techniques of visual merchandising.

2.To evaluate the role of visual merchandising and displays in enhancing store
atmospherics and customer shopping
3.To study the impact of visual merchandising and displays in the customer buying
patterns.
4.To explain the relationship between visual merchandising and store image.
5.To investigate the cost factor associated with visual merchandising.
 Research
Methodology
The research was carried out using Primary and
Secondary data.

Primary data:
Data was collected directly from
respondents through a survey
(Questionnaire) i.e. designed for this research along with a personal interview
wherever
possible.

Secondary Data:
: Data was collected from the following;

News papers

Magazines

Journals using services like( Proquest and Abscohost)

Internet sites ( Google, Proquest and Abscohost services)

Books (Library, VMRD books section etc.)

 Hypothesis

1. Sales of different brand of cosmetic products are uniformly distributed i.e there is
no significant difference in the sales of different cosmetic products brands.
2. There is no significant difference among the consumers of cosmetic products on the
factors like age, marital status and income etc.
3. Different factors which are important in the purchase decision of cosmetic products do not
differ significantly.
4. There is no significant difference in the ranking of different cosmetic product brands
by consumers.

Sales of different brand of cosmeticproducts are uniformly distributed i.e thereis no

significant difference in the sales ofdifferent cosmetic products brands.
To test the hypothesis, chi square test was
applied.
DATA ANALYSIS AND INTERPRETATION:
Limitations
 Conclusions and Suggestions

Conclusion & suggestions As I said Quality n performance are the most

important attribute of ACC which Attracts costumers but Acc should focus on
its safety measures because most of people don’t find ACC Excellent in terms of
safety so, it may affect the perception of people regarding ACC.

Bibliography
www.loreal.com

http://www.loreal.com/_en/_ww/index.aspx Report:
http://www.sustainabledevelopment.loreal.com