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A Critical Essay on Constructing the Filipina: A History of Women’s Magazines (1891-2002)

by: Molly Anne T. Velasco

April 2013--Constructing the Filipina: A History of Women’s Magazines from 1891-2002 by Georgina
Reyes Encanto is a first attempt to record the history of Women’s magazines in the historical-feminist
perspective. The author herself is the former Dean of Mass Communication and a Journalism professor
in the University of the Philippines. Her research interests mainly cover Philippine press history,
feminism and gender issues in Philippine media and popular culture.
She begins her book with an introduction to the location of Women’s magazines in the lives of everyday
Filipina women. Women’s magazines are the most accessible forms of media for women of different
social classes. Topics of magazines usually include gossip, fashion, tips for the house and the workplace,
horoscopes and relationship advice, all of which are absorbed by many of the readers from cover to
cover. The pictures of beautiful scantily clad or fashion forward women who the readers idolize are
often found on the covers along with advertisements of products that are supposed to aid women into
becoming like the celebrities they adore. Encanto gives specific statistics regarding their circulation well
as statistics on which medium and the percentage of the population were actually reading magazines
thereby establishing factual evidence on Women’s magazines’ ubiquity. She also states that the study of
women’s magazines as an Ideological and/or Repressive State Apparatus is a challenge yet a necessity
because of their influences in the ideologies, decisions and world-view of women in the country within
the book’s given timeframe. She mentions that while cursory historical accounts have been made by
earlier writers, none of them have written in the historical-feminist perspective or have focused on
women’s magazines specifically.

The author describes that women’s magazines did not appear until the last quarter of the 19th century.
The women writers at that time were of bourgeoisie, ilustrada upbringing who propagated dominant
Western, patriarchal and religious ideologies to their readership. The articles in these magazines had
women assigned to subordinate, domestic roles; deceiving women by romanticizing their roles as
homemakers thus establishing the ideas of the hegemony during that era. Amidst the seemingly
progressive articles that promote women’s development, juxtaposing these against repressive, colonial
ideologies was very evident with the portrayal of the ideal women as learned and cultured ‘Queens of
the Home’ in a patriarchal society. The ideal women exist to serve their husbands and use her
knowledge for the proper upbringing of her children. The perception of physical beauty should reflect
those of the meztisas and the Caucasians women and their knowledge in the field of science and the arts
are downplayed and subject to the machinations of the hegemony. Religion’s monopoly of the
governing ideologies during the colonial era as a Repressive State Apparatus further established the
roles of women as decorative but learned servants to their husbands, invoking the church and its
teachings as the reason to legitimize women’s roles as queens of the home.

The acquisition of the Philippines by the United States provided a sudden shift from the backward,
moralistic Spanish hegemon to the modern, libertarian leadership of the Americans. Encanto noted that
the Americans propagated the use of their language and imported their books as well as their music,
Hollywood movies and other popular forms of entertainment as methods of subjugation to the Filipinos.
One magazine, the Filipinas Revista Semanal Ilustrada, aside from publishing articles about sciences,
health, personality and literature also covered the activities of feminist organizations and considered the
women as a dominant influence in the nuclear family. The magazine’s objectives were to give attention
to the rights of women to be recognized as members of the socio-political sphere because of the notion
that; Women are the rock on which the value of a nation stands: on her intelligence and ignorance are
based the intelligence and ignorance of the citizenry (Encanto 37-38). While these magazines contain
progressive material, they were also funded by advertisements of foreign domestic products further
established many Filipinos preference towards these over our own products. Nevertheless, aside from
light articles that discussed celebrity gossip, tips and home care, many of these publications also
featured serious matters here and around the globe such as the feminist movement in the United States
and advocated many feminist causes such as Women’s Suffrage, paid maternity leaves and women’s
rights in the legal political, social and educational fields. Women’s magazines during the American
period then, were venues for the feminist movement to articulate their issues of concern and express
their opposition against the patriarchal hierarchy. (Encanto 50)

Newspapers in the post-war years proliferated and included supplements joined the many emerging
women’s magazines in propagating and influencing Filipina women. These magazines were patterned
after American magazines such as Cosmopolitan, Good Housekeeping, etc. which contained
advertisements that promoted the American lifestyle as an ideal fantasy life for the female readers.
Cover photographs of these magazines feature women from the elite and fell under the colonial
standards of beauty. There was an obvious lack of articles that dealt with many serious political issues
such as discrimination in the work place, rape and other women’s concerns because these were
considered “unwholesome” and too “shocking” for these magazines.

Women’s magazines were practically the only publications allowed to proliferate during the Martial Law
years because they weren’t considered a political threat to the government. However, the trend on
Women’s magazines changed when editor Eggie Apostol of Mr. and Ms. Magazine decided that she
simply could not ignore the political and social turmoil in the country. The media blackout that occurred
right after the assassination of Sen. Ninoy Aquino, instigated Apostol to publish supplements that
featured serious and light-heart articles that were “subverting the dictator while apparently dishing out
innocuous material”. Mr. and Mrs. became a vessel for the people’s voice of discontentment and desire
for freedom from the oppressive government and included women in the male-dominate political
sphere. Encanto concluded that Mr and Ms. illustrated that popular cultural forms like magazines are
hegemonic because while they expressed the dominant ideology, they could actually accommodate
elements of resistance” (Encanto 84).

Magazines have become the favourite reading material of women of different ages from different walks
of life during the 90s and early 00s. These magazines’ main selling point lies in their fantasy values or a
range of fictions that can include, “visual fictions of advertisements, or items on fashion cookery or
family and home, which attempts to draw women into the world of the magazine and ultimately a world
of consumption” (Encanto quoting Winship 91). Most of the magazines nowadays present a false sense
of empowerment to women; for example juxtaposing articles about key issues about women’s self-
image with advertisements of products that send subliminal messages to women, highlighting her
imperfections. Articles about women’s rights and strength are placed side by side pictures of women in
provocative, overtly sexual positions catering primarily to the male-gaze.

The Frankfurt School of Critical Theory has a very pessimistic view of the masses. They believe that the
masses unmindfully absorb the principles distributed by the ruling elite. Media, in this context, Women’s
magazines, are regarded as being 'locked into the power structure, and consequently as acting largely in
tandem with the dominant institutions in society (Chandler quoting Curran). The masses in the Frankfurt
School are thus defined by their unwillingness or lack of consciousness to the knowledge that their
current ideologies are simply results of the mass media’s influence over them because they divert the
attention of the masses from the reality of oppression (Hainsworth).

According to Antonio Gramsci however, the masses do not simple accept the hegemony unconsciously.
The hegemony is in constant negotiation with the subjugated groups and the people who negate them
to be able establish their place in the hierarchy. Fiske argues that the dominant ideology is “in need of
constant re-adjusting to remain dominant... It could be argued that only when consent is created and
enforced by the media, that compliance and 'order' can be guaranteed.” (Hainsworth quoting Friske).

The work of disseminating ideology, on the other hand, lies in the two kinds of intellectuals; the organic
intellectuals (those who belong to the elite and the working class) and the traditional intellectuals such
as philosophers, writers and the prominent religions leaders in a society. Marxist theory emphasizes the
importance of social class in relation to both media ownership and audience interpretation of media
texts (Chandler). In the book, she quotes Angela Mc Robbie who calls magazines, “the most
concentrated and uninterrupted media-scape for the construction of the normative femininity”.
Marxists define different classes on the basis of their relation to their means of production; the
bourgeoisie class, who are owners of the modes of production in a capitalist society and the non-owners
or the working classes. The hegemony in the Philippines consists of many opposing (sometimes
acquiescing, forces). The government, the Catholic Church, schools and the media all play vital roles in
the development and spreading ideologies to the people. The government and media in particular all
play interchanging and related roles in the reproduction and dissemination of dominant ideologies. It is
also interesting to note that many of the key players in the government have been and sometimes are,
still members of the media. Encanto indicates that the editors of these magazines are highly educated
women who may or may not be conscious of their roles as Traditional Intellectuals according to Gramsci,
whose roles are to organize and disseminate the new culture which supports the dominant economic
system (Encanto quoting Bennett et al).

Encanto discounts the other numerous Marxist feminists framework from her analysis of the history of
Philippine Women’s magazines. Instead, Encanto makes use of Althusser’s Ideological state apparatuses
and Gramsci’s Theory of Hegemony to explain the evolution of women’s magazines in the Philippines as
well as their influences (or lack thereof) in the public sphere. While Althuser’s ISA and Gramsci’s theory
of Hegemony do not necessarily reflect the demands of the post-colonial and/or the feminine, Encanto
successfully translates these theories to the writing of the history of Women’s magazines. She relates
the occupying foreign powers as the hegemons of the state whose ideas are being appropriated by
organic and traditional intellectuals. She refers to the female editors and writers of these magazines are
Traditional Intellectuals, being products of schools and universities who are autonomous from the
hegemony. However, these women should be considered as Organic intellectuals instead because they
constantly evolve along with the dominant social group and are tools of these groups to establish their
place in the hierarchy.

A case study done on the Content Analysis of the Image of the Filipina in Philippine Society by Esperanza
Ramos Reyes showed that many of the women who read Women’s magazines still identified with
domestic roles and chose to read articles related to it. On the other hand, another study suggests that
Women’s magazines limit the portrayal of women in three distinct stereotypes: as a fanatic, beauty
object and a homemaker all of which are not proper representations of women. Presuming that the
target readers of such magazines are in fact, the enlightened third-world bourgeoisie, we can safely
assume that women’s magazine readers are educated and aware of the individual, social, moral
implications of their actions. These women in fact know that not every article and advertisements
featured in these publications are based on facts; ergo not as mindless as the Frankfurt School deems
them to be. Thus, the success of these magazines lies on sublime subjugation: the act of glamorizing and
sugar-coating their misleading ideologies to appeal to their target markets. Magazines are escapist fare
and provide a medium where women can “vicariously indulge in the good life through the image alone.”
(Encanto quoting Winship 91) and these feelings and desires provide fodder for the commercial
interests of women’s magazines.
 Another factor to consider in the production and dissemination of ideologies are the owners of said
media. Most, if not all, of the owners of these media companies are neo-liberalist men promoting
materialistic, capitalist ideologies for their own expedience. Subversive, progressive political beliefs do
not sell and therefore are hardly, if not, never written about because of the dominant materialistic and
individualistic ideologies that are being propagated by the media. While emphasis on ones self is not
necessarily innately evil, extreme individualism and reliance to material wealth diverts a person’s
attention away from the matters of society and the state. Sex sells, and sexuality and oppression have
always been a successful means of generating income for the individuals who control these companies.

It would also be interesting to add at least a personal recount of individual women who have engorged
themselves with these magazines and how their content has actually influenced their lives at home and
in society. While the empirical evidence of the vast readership of Women’s magazines is already
evidence enough of their ubiquity, interviews of women whose lives have been directly affected by said
magazines would further testify to the fact that there are indeed faces to these statistics.

These publications and other media are merely one of the tools used to inject dominant social
ideologies into the minds of the masses. The medium of expressions themselves are not the source of
the problem, because these magazines have redeemed themselves as tools of disseminating feminist
consciousness and became an opposing political force against a repressive government body. It is the
misuse of the medium’s ubiquity to subliminally oppress women, establish patriarchal ideologies and
that cast women’s magazines into feminist criticism. Ultimately, the challenge for other intellectuals,
organic or traditional, is to subvert the oppression by propagating feminist consciousness among
women, starting at an early age. Education plays a crucial role in establishing an ideology. Furthermore,
feminist consciousness can benefit from these modes of expression to propagate their ideology and
counter the dominant oppressive ideas being fed to the masses. At the end of the day, it is up to women
themselves to transcend the dominant repressive ideologies and rescue themselves from being the
mindless followers of a state apparatus.

PHILIPPINES TEEN
MAGAZINE
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Candy magazine teaches teen girls how to blossom

their self-confidence, that it’s okay to be yourself and
become cool teens as they come across the ups and
downs of adolescent life. Candy magazine gives
 advices to teenagers and guides them in developing
happy, well-rounded individuals as they enjoy their
many firsts in their teenage lives. Candy Magazine
also shows teenagers nowadays how to make the
most of their teen years and it is here to support them
in case things don't run out the way they're supposed
to.

www.candymag.com

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PHILIPPINES TEEN
MAGAZINE
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Total Girl magazine is the first and only lifestyle

magazine for teen girls. It is always fun, positive,
inspiring and informative. The magazine encourages
readers to try new things, be more confident and
comfortable with whom they are. It is inspirational, like
a cool, approachable big sister who knows everything,
understands what they’re going through, gives them
the freedom to make choices and be who they are and
the best they can be. Total Girls
magazine answers the five needs of the teen girl
which are the Need for community, Need to be cool,
Need to be confident, Need for guidance, Need to
have fun.

www.totalgirl.com.ph

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PHILIPPINES TEEN
MAGAZINE
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Seventeen has already been known as the Philippine

country’s ultimate guide for college girls since college
starts with seventeen. Seventeen updates and arms
its readers with many options as they gear up for the
real world. In every article, Seventeen empowers,
encourages and inspires readers to find their identities
while making the most of their university experience.
Seventeen magazines tries to cover at least three skin
tones and five body types so every girl can find
something to buy in the issue that suits her well. It
makes shopping so much easier and college life twice
the fun.

www.seventeen.com.ph

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PHILIPPINES YOUNG
WOMEN MAGAZINE
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Cosmopolitan is known as the life stylist for millions of

fun, fearless females who wants to be the best they
can be in every area of their lives. Some of
Cosmopolitan’s pages includes information on
relationships and career, the best in fashion and
beauty, the latest on women’s health and well-being,
as well as what’s happening in pop culture and
entertainment and just about everything else fun,
fearless females want to know about.

www.cosmomagazine.com.ph

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PHILIPPINES YOUNG
WOMEN MAGAZINE
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Marie Claire known to be smart, sexy, stylish and an influential

force in fashion and beauty, and is known all over the world for its
modern and visually rich treatment of both these areas. It is the
only women’s title that offers a powerful mix of stunning fashion
with style and beauty editorials together with smartly written
feature articles that develops women’s lives. Providing intelligent
advice about work, life and style, the magazine takes a holistic,
balanced view of women’s lives today. Marie Claire includes
articles that improves the quality of a woman’s life by helping her
present her best self to the world, satisfy her curiosity about the
world around her, and feed her soul. Marie Claire helps readers
find meaning in all aspects of their lives, whether it’s about the
latest issues in society, social concerns, health and wellness
developments, beauty breakthroughs, and fashion trends. Not
only does it provide relevant information but more importantly, it
offers challenging and compelling content found nowhere else in
the market.

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PHILIPPINES YOUNG
WOMEN MAGAZINE
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Preview magazine’s helps every Filipina perfect her

own fashion personal style. As the transmitter of the
latest trends, Preview became the source of the most
up-to-date passions of the different style tribes in
terms of fashion, beauty, lifestyle and society. Preview
is an incubator of ideas that is considered the young
scene’s creative agenda. In its quest of pushing young
Filipino talent, Preview has changed the face of local
fashion magazines bringing in breakthrough fashion,
beauty and lifestyle features and editorials. Preview
magazine is the prime example of an "it girl" who
knows all the coolest people, hangs out in the most
happening places and wears the best clothes and
makeup. She is a friend to everyone and everyone
likes her and everyone wants to be like her.

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PHILIPPINES YOUNG
WOMEN MAGAZINE
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Women's Health is a fresh and smart magazine that speaks to

today's active, youthful women in a way that is passionate,
authoritative and relevant to their lifestyles. Women's Health
inspires and educates women to take control of their physical and
emotional selves so they can live the lives they've imagined. The
Women’s Health magazine’s focus is on fashion, beauty, health,
fitness, food/nutrition, fashion, beauty, relationships and
inspirational celebrities ensures that all areas of the readers' lives
covered.
Women's Health delivers the facts, exposes the myths and
reveals the hidden truths. This magazine also tells you exactly
how to solve problems, get results and be your best and gets you
started right here, right now because it knows what your life is
really like and believes that you can be and can have anything
and everything you want.
 www.womenshealthmag.com

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PHILIPPINES
ENTERTAINMENT
MAGAZINE
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YES! has constantly remained as the most trusted local

entertainment magazine in Philippine country. Its high standards
in celebrity journalism have proven to be the key success factor
in achieving its popular status in the showbiz world today. “When
you see it in YES!, it must be true!” This is voiced by many loyal
readers that has elevated the magazine to its more than 140,000-
copy audited circulation. YES! has also earned the trust of our
local celebrities as well. By sustaining close ties with them, the
magazine is fortunate to be entrusted with the special scoops,
exclusive house features and intimate confessions. That is why
readers also say, “I saw it first in YES!” Today, YES! Became a
multi-media brand that has been extending its success to the web
in the form of PEP (Philippine Entertainment Portal) to books like
the YES! 100 Most Beautiful, to mobile interactivity through the
annual YES! Readers’ Choice Awards. Without a doubt, YES!
has become the choice entertainment source for Filipinos here
and abroad.

www.pep.ph

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PHILIPPINES
ENTERTAINMENT
MAGAZINE
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OK! is the first and foremost an insider’s guide to what’s

happening in the Hollywood world. If a well-known star has given
birth, expect to see her baby in the pages of OK! If a rumored
fling has been reported, look forward to seeing their pictures in
the magazine. No highlight or scoop is missed when it comes to
your favorite foreign celebrities. OK! remains to be your only local
source into the glitzy life in Tinseltown. OK! is also a fashion and
beauty guide where readers can learn about the latest trends.
Our Fashion and Beauty Editors keep an eagle’s eye on the hair
styles the stars are sporting to the latest jean cuts being worn by
these A-listers. Local alternatives are always sourced so that
everyone can live the glamorous style. OK! magazine is
especially beneficial to brands with celebrity endorsers. As a
brand that has connected the power of a celebrity, there is no
better medium than a celebrity magazine such as OK! to reach
your target market. What’s more, the editorial pages of OK! were
clearly designed to support your brands. For brands without an
endorser, simply being associated with a magazine that features
foreign celebrities can provide a premium image that can
translate to greater sales.

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PHILIPPINES FOOD,
HOME,
PARENTINGMAGAZINE
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Good Housekeeping has been known as the number

one family and home magazine in Philippine country
and it is the only magazine in the Philippines that
speaks to the busy modern mom’s many roles as wife,
mother, career woman, homemaker, and herself.
Good Housekeeping is part of a popular international
brand that has been serving female readers and their
families for over 100 years in the United States. It
continues to evolve and speak to the current needs of
its readers all over the world from the Great Britain
and China to India, Indonesia, Latin America, Russia,
 and the Philippines.

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PHILIPPINES FOOD,
HOME,
PARENTINGMAGAZINE
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Real Living is the country’s best-selling home

magazine wherein it’s main purpose is to inspire
current and would-be homeowners to have beautiful
and well-organized living spaces that match their
personalities. Every issue features remarkable and
can-do home designs, practical tips and advice which
is good for home improvement, as well as the latest
design and decorating trends. Real Living has been
helping real people convert their dream homes into a
reality through its makeover sessions and easy-to-do
tips by our famous group of designers.

www.realliving.com.ph

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PHILIPPINES FOOD,
HOME,
PARENTINGMAGAZINE
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Smart Parenting magazine is the parenting

authorization for Filipino parents of kids ages 0 to 6
years old. The 0 to 6 age bracket are the influential
years of a child and at this stage, parents are
uncertain of their parenting skills and are hungry for
the kind of information that Smart Parenting offers in
their magazine. Smart Parenting aspire to help Filipino
parents raise their children to be the best that they can
be by providing them with a all-inclusive, yet easy-to-
read source of the major aspects of raising a child in
terms of health, nutrition, child development, values
formation, and education.

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PHILIPPINES FOOD,
HOME,
PARENTINGMAGAZINE
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Yummy is the modern food magazine that encourages

readers to be creative with their home menus, given
time and budget constriction. Every issue of the
magazine features more than 50 new recipes that are
quick and easy, with ingredients readily available in
any supermarket. Yummy also delivers product and
supermarket news, expert advice, and other
interesting food and restaurant features. Yummy
magazine provides surprising food photography and
recipes that are fast and easy to cook without the need
 of professional culinary knowledge.

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PHILIPPINES
KIDSMAGAZINE
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Disney’s Princess magazine for kids accomplishes

every little girl’s dream of becoming a princess. The
magazine includes the Disney princesses Ariel, Belle,
Jasmine, Sleeping Beauty, Snow White, Cinderella
and other Disney Princesses, our young readers enter
a world where dreams come true. Disney’s Princess
magazine includes enchanting stories found in every
issue filled with magic, adventure and lessons from
their favorite heroines. Creative crafts and activities
that will inspire little girls be their own princesses with
pretty items to make like Belle’s rose, Snow White’s
basket and more. Disney’s Princess encourages
quality time with mommy as they read, create, solve
and learn together.

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PHILIPPINES
KIDSMAGAZINE
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The launch of High School Musical magazine is a

welcome addition to the Kids Magazine. High School
Musical was an unexpected hit then with unknown
stars and unknown songs, its stars are now the most
recognizable celebrities in the world and the original
songs are now the most familiar tunes being hummed
even by toddlers and parents.

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PHILIPPINES
KIDSMAGAZINE
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K-zone magazine is where the kids rule. It has been known in

Philippine country as the biggest kids’ magazine since It has
everything that kids will surely love like the newest cartoons,
movies, celebs, anime, toys, crafts, techie stuff, video games,
wrestling, puzzles, comics, jokes and more. Kids who read K-
Zone know what’s hot ahead of the pack because they read K-
Zone. K-Zone is all about good, clean fun. It’s bright, colorful, and
entertaining. It’s the kid’s very own boredom buster. K-Zone
makes every kid cheers them up and makes them laugh. K-Zone
speaks their language and doesn’t talk down to them; it talks to
kids as equals and makes them feel special. It is friendly,
knowledgeable and fun. In K-Zone, they are the ultimate star.

www.kzone.com.ph
 back to top of page

PHILIPPINES MEN'S
LIFESTYLEMAGAZINE
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www.maximphilippines.ph

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PHILIPPINES MEN'S
LIFESTYLEMAGAZINE
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Sexy, funny, useful and relevant are the core values of FHM
Philippines. These are the very same values that fuel the
magazine to always aim for excellence. Whether it be for its
amusing one-liners, very funny jokes, insightful tips or skillfully
written stories, FHM stands by its assurance to be every man’s
“pare”. “The Man” as we call him who dishes out breathtaking and
appealing features on pop culture, sex and relationship, sports,
fashion, technology, business and just about anything and
everything under the sun. At its central part, FHM exists not just
to please its readers with their fondness for sexy sweltering
women, but equally essential, to share with them a numerous of
the best lifestyle experiences that only FHM can deliver.

www.fhm.com.ph/index.php
www.fhmmagazinephilippines.com/

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PHILIPPINES MEN'S
LIFESTYLEMAGAZINE
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Men’s Health help Filipino men acquire control of their

physical and emotional lives. Unlike most magazines
that exist exclusively to entertain, Men’s Health also
educates its readers. Every tip, phrase, sentence and
article is relevant, credible, realistic and motivational.
We keep the magazines well-rounded in the local
context by using Filipino talents and references.
Content on the magazine has been well backed up
with extensive research both from local and foreign
resources. The tips and workouts are doable even with
a working man’s busy schedule. The magazine
inspires the readers to make a positive change not
only for their own benefits, but for their loved ones and
associates as well.

www.menshealth.com.ph
 back to top of page

PHILIPPINES
TECHNOLOGY,
BUSINESSMAGAZINE
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Entrepreneur magazine, the essential instruction

manual for existing and wannabe entrepreneurs since
it provides the best practices that help identify good
business opportunities as well as abolish guesswork in
starting or growing a business. It also provides nuts-
and-bolts tips and inspirational features that give
readers a framework for success.

www.entrepreneur.com.ph

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PHILIPPINES
TECHNOLOGY,
BUSINESSMAGAZINE
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A woman’s wedding day is one of the most important events of a

woman’s life. That is why a great deal of preparation goes into
making this one day beautiful, personal, and memorable not just
for the bride and her groom, but for all who will share in the
celebration. To help every Filipina bride-to-be have the wedding
of her dreams, Martha Stewart Weddings is here to make that big
day a fairytale dream come true. With Martha Stewart brand’s
signature creativity and style, Martha Stewart Weddings
Philippines will inspire a new audience of brides eager to make
their wedding day truly special. Martha Stewart Weddings is the
leading resource for the bride who wants a wedding that is
beyond the ordinary. Filled with fresh ideas, inspiring
photographs, and how-to information, the magazine takes
readers from the engagement to the honeymoon and beyond,
into their new married lives. Martha Stewart Weddings Philippines
will take the best of the American edition and tailor it with ideas
and inspiration developed especially for the Filipina bride.

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PHILIPPINES
TECHNOLOGY,
BUSINESSMAGAZINE
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Star Teacher is a quarterly glossy magazine given out

free to public school teachers. The mission is to
provide teachers with information that will help them in
the classroom as well as information that will help
them with their personal lives. Other donors to the
program include Avon and Adidas.

www.starteacher.ph

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PHILIPPINES
TECHNOLOGY,
BUSINESSMAGAZINE
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T3 magazine is known for its strong opinions, associated with

revolutionary ideas, shatters the status quo, blazes new trails,
creates the tech landscape, truthful, never afraid to speak its
mind. Its opinions are dictated only by its own expertise and this
is why readers trust T3. T3’s opinions are always deep and
insightful. After reading T3, the reader always ends up more
knowledgeable. Every page is visually and content-wise a
expression of how sexy it is to be a techie. T3 moves people to
action. In writing style, photographic art, and graphic design, T3
does not only inform people about gadgets and technology, it
drives them to beg, steal or borrow in the name of owning this
new gadget or technology. T3 looks beyond the gadgets and
technologies and studies the role of these gadgets and
technologies in the lives of its readers and the rest of the world.

www.t3mag.com.ph

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PHILIPPINES
TECHNOLOGY,
BUSINESSMAGAZINE
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Top Gear magazine is known as a passion magazine.

Top Gear takes an authoritative, fun and exciting look
into the fast world of motoring and the lifestyle that
comes with it. It is about horsepower and torque, but
Top Gear is also much more than that. It is about the
very real and practical experience of acquiring a car,
maintaining it and, of course, driving it. Top Gear is a
magazine that breathes excitement and moves people
to seize their motoring desires.

www.topgear.com.ph

back to top of page

PHILIPPINES
LUXURYMAGAZINE
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Town & Country is the longest (Over a century and a half old),
constantly published general-interest magazine in America. It is
the one title that takes a holistic approach to luxury. To inspire its
readers to seek out the best in life is the Town & Country’s simple
mission. The magazine represents the lifestyle and tastes of its
consumer group and covers all topics of interest to them through
the eye of beauty. Town & Country magazine is all about long-
established traditions, for graciousness and for commitment to
family, community and country. The magazine has always been
known and has covered what matters most to its readers: things
of beauty, dream destinations, uplifting experiences and qualities
to aspire to which translates to the rare, the irreplaceable, the
genuine not only the finest that money can buy but the very best
that its readers can achieve.
From fashion to design, to philanthropy, culture and the home, to
where the affluent shop and the kind of vehicles they drive, our
readers seek the finest. They have earned the luxury of choice
and they trust this magazine to direct them to the highest levels of
 quality, style, experience and integrity.

back to t

http://www.philippinecountry.com/philippines_magazines/

fashion mag : http://kennisbank.hva.nl/document/569032.

Magazine
A magazine is a periodical publication containing a variety of articles, generally financed by
advertising, purchased by readers, or both.
Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the
cover that is later than the date it is actually published. They are often printed in colour on coated paper,
and are bound with a soft cover.
Types of magazines
Art magazines
Business magazines
Music magazines
Computer magazines
Children's magazines
Health and fitness magazines
History magazines
Humor magazines
Inspirational magazines
Men's magazines
Women's magazines
Luxury magazines
News magazines
Online magazines
Pulp magazines
Pornographic magazines
Regional magazines
Satirical magazines
Teen magazines
Consumer magazines
Consumer magazines are aimed at the public and are usually available through retail outlets. They
range from general-interest titles such as Time, Esquire and Cosmopolitan, which appeal to a broad spectrum of
readers, to highly specialist titles covering particular hobbies, leisure pursuits or other interests.
Business magazines
Many business magazines are available only, or predominantly, on subscription. In some cases these
subscriptions are available to any person prepared to pay; in others, free subscriptions are available to
readers who meet a set of criteria established by the publisher. This practice, known as controlled circulation, is
intended to guarantee to advertisers that the readership is relevant to their needs.
All magazines have some elements in common, even if they are a listings magazine or a simple advertising
vehicle. The main features of content in magazines mainly consist of the cover page features, reviews,
problem pages, interviews, advertisements, competitions and some form of gossip. Other common
elements are; advice columns, campaigns, do it yourself features, in our next issues, makeovers, letters' page,
opinion columns, and contents pages.
The main features of presentation of magazines are the cover pages, the layout and the design photographs
and illustrations use of colour, an insight of the actual magazine and visual narrative. The better the visual
narrative of the magazine, the more it will appeal to its specific audience.

Introduction to Mass Communication

http://www.zeepedia.com/read.php?types_of_print_media_newspapers_magazines_books_introduction_
to_mass_communication&b=78&c=16

Medialeer: http://mycelium.nu/wp-content/uploads/2016/10/Medialeer-Engels-Hs-1tm8-10-14-en-15.doc.
Filipinas of 'Style & Substance'
grace the cover of a lifestyle
magazine
Published August 21, 2017 2:34pm
Fierce, strong and independent Filipinas who have been conquering various industries in the country
graced the cover of lifestyle magazine PeopleAsia in its August-September issue.

The magazine chose these women as its awardees for "Women of Style & Substance 2017", they
described them as "women who break the glass ceiling with power and beauty."

Among those who landed a spot on the list are beauty queens Miss Universe Philippines 2017 Rachel
Peters and Binibining Pilipinas International Mariel de Leon joined by supermodel and first Filipina
winner of Asia's Next Top Model Maureen Wroblewitz.

Rachel Louise Peters is one of PeopleAsia's Women of Style and Substance awardees. "I now
have a responsibility to the whole country. I want to represent the Philippines proudly and as
best as I can,” she says. Read more about Miss Universe Philippines 2017 in PeopleAsia's
August-September "Women of Style and Substance" issue now available in newsstands and
bookstores. For inquiries and reservations, call Bong at (02) 892 1854, or text (0922) 877 6556.
Written by Vic Sevilla | Photography by Dix Perez | Styling by Luis Espiritu | Makeup by Floe
Tapayan for Kanebo | Hair by Hyatt Laurel #WomenofStyleandSubstance#WSS2017 #PeopleAsia

Maureen Wroblewitz is one of PeopleAsia's Women of Style and Substance awardees.

On her detractors: "I knew I couldn’t let them win. I knew that I was more than just a
pretty face. I had to prove to them that I deserved to be in the competition. I continued
to prove them wrong." Read more about the girl who conquered Asia's Next Top Model
(Cycle 5) in PeopleAsia's August-September "Women of Style and Substance" issue now
available in newsstands and bookstores. For inquiries and reservations, call Bong at (02)
892 1854, or text (0922) 877 6556. Written by Büm D. Tenorio | Photography by Dix
Perez | Styling by Ica Villanueva | Makeup by Janina
Dizon #WomenofStyleandSubstance #WSS2017#PeopleAsia
AUGUST 19

Joy Belmonte is one of PeopleAsia's Women of Style and Substance awardees. "At the
end of the day, our job is to take care of the people of the city, and they are not just
people who have to eat, or to live in a home, or to have good health services — they’re
people whose minds have to be stimulated and whose quality of life has to be
improved," shares Joy. Read more about Quezon City's multi-faceted vice mayor in
PeopleAsia's August-September "Women of Style and Substance" issue now available in
newsstands and bookstores. For inquiries and reservations, call Bong at (02) 892 1854,
or text (0922) 877 6556. Written by Isabella Olivares | Photography by Dix Perez |
Makeup by Carmie Locsin | Hair by Chai
Pilapil#WomenofStyleandSubstance #WSS2017 #PeopleAsia
AUGUST 19

http://www.gmanetwork.com/news/showbiz/chikaminute/622673/filipinas-of-style-amp-substance-grace-
the-cover-of-a-lifestyle-magazine/story/.

From beads to sleeves, tracing

the evolution of Philippine
fashion
Published June 23, 2012 2:01pm
By MAC MACAPENDEG, GMA News
From the Bagobos of 1903 to the latest reinvention of Philippine fashion, one
element stands out among the clothes, photographs, and sketches in the
latest Metropolitan Museum of Manila exhibit—extravagant detailing.

The earliest photo in the collection, for instance, shows a Bagobo man in
Davao Del Sur wearing the oompak ka mama or men’s jacket with beads and
appliqué and a headpiece called tangkuloon his long hair. The sepia
photograph by Dean C. Worcester depicts the richness of culture during the
early 20th century, evidence that early Filipinos share the same aesthetic in
terms of design and styling as the current crop of Filipino designers.

At its best, the Fashion Take: Images of Philippine Dress 1903-2012 exhibit
held at the SM Mall of Asia showed the timeless nature of certain styles. The
collection moves on to SM Pampanga from June 23 to 29.
Danilo Franco, Manton di Manila. Drawing on paper. Original Sketch

The idea of touring the exhibit is appropriate, giving Filipinos outside the
capital the chance to appreciate their ethnic origins. In the north for instance,
the Bugkalots in Quirino and Nueva Viscaya provinces are represented in a
1940s photograph that show a shared interest in “excessorizing” (piling
accessories) as present-day fashionistas. There’s also an inclination towards
understated clothing, with both males and females wearing unevenly layered
skirts and loincloth.

In Southern Kalinga, Wig Tysmans took a photo of a couple dressed in tubular

garments that showed how ethnic communities take pride in their traditions.
The lady is wearing a dress and a double strand bead necklace
called winayway. Among the Kalinga, wearing beads is an important part in
rites of passage including birth, puberty, and marriage. These are handed
down through the generations and used in everyday life.

Choice of designers

One of the modern designers who dared to reinvent traditional styles is Barge
Ramos, who made a sketch using the indigenous ikat woven fabric. In his
modernized version, the traditional garment is transformed into trench coats
and paired with shorter dresses.

Some parts of the country are not represented in the exhibit, such as the
Visayas. There’s also a limitation in terms of designers, who are mainly the
ones who celebrate and bring Philippine fashion to a level where traditional
garments can stand out in a crowd full of western clothing.

“The designers were chosen because their works have always been informed
by Philippine ways of dressing, fabrics, and surface embellishments and to
this day they continue to use such information in their designs,” said Fralynn
Manalo, Marketing and Press Relations Officer of the Met Museum.

.
Yakan Woman, Lower Calarian, Zamboanga City. Sinaunang Habi. Photo by
Wig Tysmans. Wearing the traditional black blouse with a Chinese color and
gold-colored buttons, the woman is also depicted wearing a head piece called
seputangan. Photo courtesy of Met Museum

Muses and Maria Clara

In the gallery, the gowns were displayed outside a boxed structure where
the sketches and the photographs were hung. The illustrations with muses or
models were on the left side, while historical ones are on the right.

One of the sketches on the left side was Toni Galang’s ‘Butterfly Sleeves.’
The lady in the illustration is a poised and elegant Filipina woman holding a
black umbrella with silver and gold details. It portrays a hand-dyed burgundy
jusi material with hand-embroidered baroque design along the hemline and
sleeves.

There are also photographs of Hollywood actress Sharon Stone wearing a

black and white chiffon gown by Ito Curata for a magazine cover, an
acknowledgement that Filipino talent has reached the global market. Muses
are important for every designer. They are usually supermodels, actresses,
and known personalities who carry the brand’s name and epitomize the
aesthetic of the designer.

On the right side, an illustration from Barge Ramos showed a modern version
of the Maria Clara dress with the model wearing a bun hairstyle and choker.
The gown has embroidered oversized sleeves and the traditional shawl, and
the striped long skirt is covered with another solid layer. The model is holding
a fan to symbolize the image of Maria Clara as ‘the conservative and the shy
lady.’

The late 1950s is represented in the SLIM’s collection. There’s an unusual

interpretation of the Filipiniana for Elvira Ledesma Manahan in an off-white
nylon jersey cocktail dress and a beaded kimona overblouse, with
an alampay or the traditional kerchief over one shoulder.

Historical Philippine design remains alive in present-day fashion. Designers

are using traditional patterns to create a new wave of modern Filipino identity,
showcasing the role of culture in the fashion industry.

The Met exhibit traces how Filipino designs have progressed through the
years, and how designers are going back to their roots in creating new and
fresh takes from traditional styles. But more importantly, it shows how the
richness of Philippine culture has meshed well with the talent of Filipino
designers. – YA, GMA News
http://www.gmanetwork.com/news/story/262920/lifestyle/from-beads-to-sleeves-tracing-the-evolution-of-
philippine-fashion.

VOGUE AND COSMOPOLITAN

Representations and ideologies in lifestyle magazines - Vogue

and Cosmopolitan
Presentation (Handout), 2001
3 Pages, Grade: 1
Communications - Print Media, Press
https://www.grin.com/document/104643

Representations and ideologies in lifestyle magazines

I had a look through the December 2000 edition of Vogue and Cosmopolitan. I am going to compare
these two magazines looking at representations and the ideologies presented in these magazines the
values of lifestyle, by using examples to illustrate my opinions. In both magazines they use gold. Gold can
have many different associated meanings. It can be a signifier of wealth and power. It can have
connotations of class and sophistication. When we compare the use of this sign in building up a
representation the magazines contents one can see differences. In Vogue the gold is shiny more
realistically shown, rich and a matt gold used. This helps construct a meaning that can easily be
associated with Vogue. A magazine, which represents quality, power and sophistication. The cover of
Vogue and Cosmopolitan represent two different representations of women. Vogue represents women in
a stylish and sophisticated romantic way. It does this through using two very powerful signifiers. Gold and
black. Gold can have many different connotations. It can mean wealth, power, rich, and beauty and as the
cover is glossy and rich in coloration style of sophistication are highlighted. The black on the front cover of
Vogue is a silhouette, showing profile of a woman’s head, neck and shoulders. In this case the silhouette
has connotations associated with mystery and romance. It also draws on a classical style of art.

When I compare this to Cosmopolitan lifestyle I can instantly see major difference. The front cover shows
a heavily made up slim, attractive and model. The photograph is taken to emphasize the face and the
chest. She is wearing a diamontey, halter neck top, which is quite revealing. These representations
clearly show the more physical and sexual side of women. This model looks at the readers. It allows us to
identify strongly with her. It is a full color photograph and a stereotypical representation, which could be
said to legitimate and justify the social inequalities that exist in society between men and women. I.e.
women are nearly objects of pleasure and are only there to please their men.

Vogue doesn’t use contents reviews on the front cover but Cosmopolitan is does. Cosmopolitan has
many contents reviews on the cover. It is a foretaste of the magazine you are going to read. Vogue
doesn’t have to reach his audience in this way, they have already their solid audience. The difference in
their audiences is that the audience of Vogue is older then of Cosmopolitan. Vogue is a higher level, a
next stage after Cosmopolitan. Cosmopolitan has to find new readers for these kinds of lifestyle
magazines. After these people have gone through this part of life from 15 until 25 they reach a new level,
where people usually have found their partners and are settling down. They are not anymore looking for
parties and looking for a new partner what Cosmopolitan is trying to represent. They are now also reading
other magazines such as Vogue. Vogue therefore doesn’t have to convince people anymore to buy a
lifestyle magazine, they have now to convince people reading their magazine, because Vogue now
representing the wishes of the audiences in this particular age. This has all to do with ideologies. The
ideology is materialism represented to us, by using perfect images that people enjoy and that create an
ideal of lifestyle. The ideology of Vogue is that the magazine is representing a sophisticated lifestyle. Very
important is fashion, exclusivity, reaching a higher class and beauty. In Cosmopolitan the main aspects
are that women have to be independent, out for fun, party, out to succeed at all costs, enjoy sex and to be
successful. Using signs and symbols in the magazine represents this lifestyle. The color pink is found on
every single page in Cosmopolitan. The color gold and black is mostly found in Vogue.

I am giving a few examples, how representations encourage consumerism and reinforce or produce
readers’ aspirations.

Vogue:

The perfume advert “Intuition” by Estee Lauder in Vogue is a representation, classical signs of beauty,
which signifies romantic. The picture is a denotation a woman half naked lying on the floor in a yellow
back round which has connotations innocence, temptation, purity and beauty. The color of the skin is light
and has a romantic color overall the picture. The picture has been computer rendered and has no link to
reality.

She is like an angel in an Utopian world, which doesn’t exist on earth. This advert is representing women
as beauty of rareness. The name of the product already has a connotation of the romantic side of a
woman. She is an utopian representation of a woman. A world that cannot exist. The consumers see a
woman like her and therefore people want be like her and buy the product.

The picture of the fashion mark GAP is a denotation of two women in casual clothes. They are young,
beautiful and innocent. They are different race, which is a sign for multicultural society. They are dressed
casual. It encourages consumerism by using signs of bright, happy and a light color, which has
connotations love and estimates others to buy the product and to be like them. The pink written text
“holiday is here” is in a color, which is a connotation of feminine. It means that you don’t have to go fare
away to have holidays. Buying this product will give you the feeling of being in the holidays. Wearing this
shirt makes you happy, more attractive and fashionable. The color of the text and their cloths shows the
multicolor of peoples race. The different races are converging.
The picture of Tiffany and Co denotes black and white picture of lovers. The picture has connotations of
love and romance. The man is kissing the woman’s shoulder while he is getting out a blue box. She is
overwhelmed of this surprise. This icon of lovers emphasizes that gifts reinforce and keeps a relationship
between lovers alive. A gift can bring happiness, love and joy into once life. Signs such as kissing and
touching obtain the connotations. There is a contrast by the blue box. It points out the product and
emphasizes that a gift can bring all these feelings alive. Buying a gift for a woman is always good,
because women love jewelry and seem never to have enough of it. In order to surprise a woman and to
make her happy you have to buy this product by Tiffany and Co.

Cosmopolitan:

The picture of the fragrance Ghost advert has a denotation of a woman in an utopian world, by using
signs as spiritual colors of clouds and dust in a not identifying surrounding. The picture has been
computer moderated a lot. The skin of her is perfect and her eyes have been manipulated. The girl has
connotations of an innocence angel, by using signs as white cloths and silver. The picture has overall a
soft, romantic and mysterious style. The bottle of the product itself a symbolic of ghost. The white silver
bottle emphasizes another utopian world and makes the product more valuable.

The Tommy Girl represents typical American ideologies of lifestyle. Freedom, independence and being
proud of themselves are the main key elements. The American flag in the back round and the sign of
Tommy Hilfiger is in the same colors as the flag. The writings of the advert are a bit leisure written and not
in capital letters. They also choose a white woman to represent their country. She wears a kind of fuzzy,
easy shift wear style. The golden touch of the fragrance gives it a value.

The editorials in Vogue and Cosmopolitan have obvious differences. The style of the editorial how it is
written, what it imply and contain is different to each other. The expression of editorial and the
arrangements are a reflection of the ideal of lifestyle the magazines hold dear.

The editorial in Vogue is in a golden frame. The editorial looks now more important. It is now the king and
queen of the editorial. The big frame lifts the editorial out, the gold and the white contrast back round.
Vogue doesn’t need to show pictures in the editorial. Vogue is sophisticated and uses “quality” signs to
express the importance of the editorial. Gold is now again playing an important rule. Vogue is straight
forward, no complexity and is flourish. The editorial of Cosmopolitan is less important. The written text is
smaller and is only fitted in the left bottom page. It is in a modern girly style and uses pictures to show
lifestyle. One picture is nearly as big as the editorial and the other pictures has denotations of parts of life
such as marriage, shopping and cloth. Some of the editorial and the description next to the editorial are in
pink. Pink is found through the whole magazine on every single page. The color pink is a sign for sex and
female. Pink is a color that mostly attracts female people and is less found in male magazines.

Both magazines write indirectly in their editorial that the consumers of the magazines don’t need to go
fare away to have fun; you don’t need to go to see a doctor to check your health. The only thing, which is
important, is entertainment. The editorial is also a summary of the magazine. It tries to persuade the
readers to live their life, as the magazine likes it. It is telling a story about a “typical” woman’s’ life such as
party, drinking, disco, laugh, singing, shopping, fall in love etc... One extract in the editorial is: “Maybe I
should have be more like a famous American magazine editor who arrives late, wears sunglasses and
only stays 20 minutes.” This sentence already encourages identifying yourself with the American leisure.
You want to be as cool and successful as this American editor is and you want to buy the sunglasses,
which you are going to find as an advert some pages later. In order to be pretty, nice, successful, sexy
etc. you need to stay at home and read their magazines and buy the products advertised in them. If you
go to holidays you won’t be able to buy the magazine and the products they advertise. That’s why tries
the magazine to write their stories and editorial such that you will continue buying it.

The value of ideal of lifestyle in Cosmopolitan are be healthy, be sexy, change to be who you are not, be
the best, be fashionable, be good in bed, flirt, being independent, succeed at all costs, go on holiday,
stand up for yourself. The ideal of lifestyle in Vogue are more materialism, capitalism, sophistication, elite,
exclusivity, design and artistic. In Cosmopolitan is sex more important then in Vogue. The different
audiences of Cosmopolitan with some money of the age 15-20 and Vogue with a lot of money of the age
25-40 reflect in their adverts, editorial and articles. Materialism is a theory of philosophy where live is
better when you own products. Capitalism is a system, which encourages greed and individual gain rather
than emphasizing the collective responsibility of a community and is used to inspire individuals. Vogue
readers have gone through the age where they should have been reading Cosmopolitan and are now
reaching a higher elite level. They are now looking for exclusivity, design and artistic cloth. They are
sophisticated and are now settling down with their partners. All magazines have a target audience they
are trying to aim at. They are using various signs and symbols to represent their ideology of lifestyle for
their target audience they are trying to reach.

Kapisanan ng mga Brodkaster ng Pilipinas

(Association of Philippine Broadcasters)
http://www.kbp.org.ph/

Kapisanan ng mga Brodkaster ng Pilipinas (KBP) is a non-government, non-profit organization of the broadcast
media in the Philippines. Its aims include the promotion of an independent and free broadcast media, responsible
broadcasting, enhanced public service by broadcasters, advancement of innovation in broadcasting, and the
development of Philippine broadcasting.

The KBP was organized on April 27, 1973, initially with 19 members but grew within a few months to include
practically all radio and television broadcast stations in the country at that time. Martial law had just been declared
before the KBP was organized. In view of this, the KBP worked with the Broadcast Media Council (BMC), a self-
regulatory council appointed by the government for the broadcast industry, in formulating and implementing
policies for the development of Philippine broadcast media.

After the lifting of martial law, the Broadcast Media Council was dissolved and the KBP, as a private association of
broadcast operators, established its own system of self-regulation and standards for radio and television stations in
the country.

The KBP represents the interests of the broadcast media in advancing the cause of a free and responsible broadcast
media and helping its members maintain a relevant role in Philippine society in the 21st century.
1. TV5 NETWORK INC./ABC DEVELOPMENT CORPORATION
ADDRESS: 762 QUIRINO HIGHWAY, BRGY. SAN BARTOLOME, NOVALICHES, QUEZON CITY
PHONE: 936-2566
FAX NO. 936-1552

2. ABS-CBN CORPORATION
ADDRESS: MOTHER IGNACIA ST. CORNER SGT. ESGUERRA AVENUE, QUEZON CITY
PHONE: 415-2272
FAX NO. 415-9213

3. ADVANCE MEDIA BROADCASTING SYSTEM, INC.

ADDRESS: UNIT 1508, JOLLIBEE PLAZA, F. ORTIGAS JR. ROAD, ORTIGAS CENTER, PASIG CITY
PHONE: 638-2529
FAX NO. 636-3394

4. AGUSAN COMMUNICATION FOUNDATION INC.

ADDRESS: BROADCAST PARK, SAN ISIDRO, SAN FRANCISCO, AGUSAN DEL SUR
PHONE: 085-343-9386 TF

5. AGUSAN DEL SUR BROADCASTING SERVICE

ADDRESS: GOVERNMENT CENTER, PATIN-AY, PROPERIDAD, AGUSAN DEL SUR
PHONE: 085-343-7927 / TF 085-343-7369

6. ALIW BROADCASTING CORPORATION

ADDRESS: 5F, CITYSTATE CENTER BUILDING, 709 BRGY. URANBO, SHAW BLVD., PASIG CITY
PHONE: 470-1750 TO 55
TELEFAX NO. 470-1473

7. ALLIED BROADCASTING CENTER, INC.

ADDRESS:
PHONE:

8. AMCARA BROADCASTING NETWORK, INC.

ADDRESS: 3F, ABS-CBN BROADCAST CENTER, SGT. E. A. ESGUERRA, 1101, Q.C.
PHONE: 415-2272 LOC. 5169 / 2503
FAX NO. 448-7464

9. ANDRES BONIFACIO COLLEGE BROADCASTING SYSTEM, INC.

ADDRESS: 3F AB AMATONG CIVIC CENTER COLLEGE PARK, DIPOLOG CITY
PHONE: 065-2124884

10. ANGELES UNIVERSITY FOUNDATION

ADDRESS: MCARTHUR HI-WAY, ANGELES CITY 2009
PHONE: 045-625-2888 LOC. 741

11. AUDIOVISUAL COMMUNICATORS, INC.

ADDRESS: 17F, STRATA 2000 BLDG., EMERALD AVENUE, PASIG CITY
PHONE: 63354-14 TO 17
TELEFAX NO. 633-5417
12. AURORA POLYTECHNIC COLLEGE
ADDRESS: BARAN GAY BUHANGIN, BALER, AURORA
PHONE: 0907-8818016

13. BAGANIAN BROADCASTING CORPORATION

ADDRESS: BANA STREET, STA. MARIA DISTRICT, PAGADIAN CITY
PHONE: 062-214-4344

14. BANWAG BROADCASTING SYSTEM

ADDRESS: FORTICH ST., MALAYBAYLAY, BUKIDNON
PHONE: 088-841-2102

15. BAYANIHAN BROADCASTING CORPORATION

ADDRESS: 120 J. ARELLANO ST., SAN JUAN, METRO MANILA
PHONE: 725-8438

16. BAYCOMMS BROADCASTING CORPORATION/BRIGADA MASS MEDIA CORP.

ADDRESS: BRIGADA Complex, NSLA Road, San Isidro, General Santos City
PHONE: 083-553-9260 /

17. BEACON COMMUNICATIONS SYSTEM, INC.

ADDRESS: RM 302 ECJ COND. REAL COR. ARZOBISPO STS., INTRAMUROS, MANILA
PHONE: TF 485-9683

18. BETA BROADCASTING SYSTEM, INC.

ADDRESS: No. 3 Upper Market, Camp Allen, Baguio City
PHONE: 074-442-7694 / 074-222-3175

19. BICOL BROADCASTING SYSTEM, INC.

ADDRESS: LARA’S GIFT & DECOR, INC. GY & SONS VETERANS CENTER, WESTERN BICUTAN,
TAGUIG, METRO MANILA
PHONE: 551-8855

20. BLOCKBUSTER BROADCASTING SYSTEM, INC.

ADDRESS: 2/F STRATA 2000, EMERALD AVENUE, PASIG CITY
PHONE: 634-9283 FAX NO. 687-4483

21. BOHOL CHRONICLE RADIO

ADDRESS: 56 B. INTING ST. TAGBILARAN CITY
PHONE: 038-4113400/2353333

22. BRIGHTSTAR BROADCASTING NETWORK/RETRO 105.9 DCGFM

ADDRESS: 3F SILVER CITY HALL, FRONTERA VERDE DRIVE COR. JULIA VARGAS AVENUE, PASIG
CITY
PHONE: 706-1581 TO 82 FAX NO. 706-1582

23. BROADCAST ENTERPRISES AND AFFILIATED MEDIA, INC. (BEAM)

ADDRESS: 3F GLOBE TELECOM PLAZA 1, PIONEER HIGHLANDS COR. MADISON STS.
MANDALUYONG CITY
PHONE: 586-4747 FAX NO. 718-1290

24. BUKIDNON STATE UNIVERSITY

ADDRESS: 4F CCEIT BLDG., BUKIDNON STATE UNIVERSITY, MALABALAY CITY, BUKIDNON
PHONE: 088-2214108;