CHAPTER 2

Review of Literature and Research design

Review of Literature

Review of literature is a report of information that is related to area that which of the specific
topic we selected for the study. This provides the base for the research and specifies, clarifies
and summarizes the topic / nature of research. It is not just a collection of information it gives
the path for the study. What is written in the literature should be read and analyzed, but
relationship between the literature and field of study must be identified.

A literature review can be Books, scholarly papers or articles. It gives the current knowledge,
findings to the specified/particular topic. In other words we can say that publishers are
comparing, classifying and summarizing the previous research. And it is not just a synthesize
the content, understand the article what they expected to tell and then express your review
according to your knowledge, what they want to communicate.

Purpose of doing this is;

 To make sure that some research made on the topic

 The research must be original/not repeated

1) Book : - Targeted Employee retention

Author : - John P Mausknecht, Julianne Rodda
Year : - March 2009
Review: - In this study they concentrated on what are all the factors are influencing
employees to stay in the organization, they conducted research on leisure and hospitality
industry. For study researchers are used previous theories and took open ended responses
from the employees. They took nearly 24,829 responses., from this they came to know
about Job satisfaction , rewards, attachments with co-workers, organization commitment
and prestige these are all most influencing factors for employee to stay in the industry.
Further this research tries to take opinion from top level employees and new employees.
 Top level employees are telling that advancement opportunities and organization prestige
as reason for staying. New employees are telling that rewards motives to stay. So from
this we came to know that employee retention plan is different for different level of
employees.

Chapter scheme

 Chapter 1: - Introduction
 Industry profile
 Theoretical background of the study
 Chapter 2: - Review of Literature and Research design
 Review of Literature
 Statement of the problem
 Title of the study
 Scope of the study
 Objectives of the study
 Methodology
 Limitations of the study
 Chapter 3: - Profile of the company
 Chapter 4 – Data analysis and interpretation
 Chapter 5: - Findings, conclusions and suggestions