Fiesta 2010 OF F I CI AL GU I D E

de Santa Fe

T H E SA N TA F E N EW M EX IC A N • WWW. SAN TAF E NEWMEX I C A N.C OM

2 2010 FIESTA de SANTA FE
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6 2010 FIESTA de SANTA FE
 Fiesta
Cover photo by Jane Phillips
2010 Don Diego de Vargas
Manuel Flavio Garcia y Gonzales
& La Reina, Danielle Renee
Chavez y Romero

Cover design Deborah Villa

EDITOR & PUBLISHER

Robin Martin
ASSOCIATE PUBLISHER
Ginny Sohn
MANAGING EDITOR
Rob Dean

de Santa Fe
EDITORIAL
Magazine editor Inez Russell
986-3093, irussell@sfnewmexican.com
Magazine art director Deborah Villa
986-3027, dvilla@sfnewmexican.com
Magazine design Kristie Jones
Copy editing Jim Gordon, Kristie Jones
Director of photography Clyde Mueller

ADVERTISING
Advertising director
P U BLI SH E D SE P T EMBE R 2, 2010
Joe Vigil, 986-3007

WHAT’S INSIDE
Marketing and design department
Manager
David Del Mauro

LAYOUT
Christine Huffman

GRAPHIC DESIGNERS
8 Welcome to Fiesta
10 Schedule of events
Elspeth Hilbert, Scott Fowler,
Dale Deforest, Bill Jacobi,
Enrique Figueredo

RETAIL ADVERTISING SALES

Michael Brendel, 995-3825
Gary Brouse, 995-3861
14 A lifetime of service for former
Cristina Iverson, 995-3830 court members
Alex J. Martinez, 995-3841

16 2010 Don Diego de Vargas

Jan Montoya, 995-3838
Vincent Torres, 995-3835
Art Trujillo, 995-3820
Rick Wiegers, 995-3840
David Wilkinson, 995-3852

ONLINE ADVERTISING SALES

17 2010 La Reina
19 Faith and Fiesta
Jim Keyes, 995-3846

PRODUCTION
Operations director
Al Waldron
Assistant production director
26 The lure of Zozobra
31 Toe-tapping mariachi
Tim Cramer
Pre-press manager
Dan Gomez
Press manager
Larry Quintana
Packaging manager
Brian Schultz
34 Fiesta parades a beloved tradition
COMMERCIAL PRINT SALES
printsales@sfnewmexican.com Jane Phillips 35 Desfiles de los Niños map
WEB
Web editor
Henry M. Lopez
36 Desfiles de la Gente map
37 Parking map
www.santafenewmexican.com

ADDRESS
Office: 202 E. Marcy St.
Hours: 8 a.m.-5 p.m. Monday-Friday
Advertising information: 505-986-3082
Delivery: 505-984-0363, 800-873-3372
43 Learn the Fiesta song in Spanish and English
For copies of the magazine: 505-490-0316

2010 FIESTA de SANTA FE 7

 W E L C OME TO F I E STA D E SAN TA F E
From the Mayor From the Fiesta Council
Greetings, so much of what makes Santa Fe
Dear Santa Feans and visitors:
¡Bienvenidos a la Fiesta great, the place where all cultures
The 298th Fiesta de Santa Fe will once again come together.
de Santa Fe! Welcome to
bring locals and visitors together for historical Santa Fesinos have long been
America’s oldest
and religious pageantry, entertainment, food proud of their city’s heritage
continuing developed through the merging of
and fun. This is a special time for Santa Feans
community the Native American, Spanish, and
and all who know and love our city. Her-
man festival. Mexican cultures. The evolvement
The Fiesta gets its unofficial start Thursday and settlement of Santa Fe has
(Sept. 9), when the gloom and Fiesta de Santa
produced a tradition of colorful
doom of the past year go up Fe was established
music, vibrant dance and song,
in smoke with the burning of on Sept. 16, 1712,
Fiesta Council together with a spirit of friendliness,
Will Shuster’s Zozobra at Fort by a proclamation
President hospitality and acceptance. This
Marcy Park. At dawn on Friday H.L. Lovato
issued by city
encompasses what the Fiesta de
(Sept. 10), the Fiesta de Santa Fe officials to
Santa Fe represents and seeks to
is formalized with the mayor’s commemorate
preserve and perpetuate annually.
recitation of el pregón de la fiesta, and honor a pledge made by Don
Our community
Mayor the proclamation issued in 1712 Diego de Vargas in 1692 to the
commemoration is observing
David Coss announcing the return of settlers Blessed Virgin Mary.
its 298th year in 2010. Today,
who’d fled downriver from the Please join us in celebrating this
descendants of the orginial settlers
wrath of the Pueblo Revolt. Also pledge as we gather on the historic
are keeping the promise of Don
on Friday, the entry of Don Diego de Vargas on the Santa Fe Plaza, the commercial,
Diego de Vargas.
Plaza will be re-enacted at 2 p.m. social and political center of
Saturday morning (Sept. 11) at 9, it’s the ever- Santa Fe since 1610 when it was
Regards,
popular Desfile de los Niños, the children’s Pet established by Don Pedro de
H.L. Lovato
Parade along Palace Avenue and Marcy Street. And Peralta.
President, Fiesta Council
at 7, the Gran Baile, the Fiesta ball at the Santa Fe It’s a center that symbolizes
Community Convention Center next to City Hall.
On Sunday (Sept. 12) there’s the procession
of La Conquistadora, today known as Our Lady From the Archbishop
of Peace, followed by a Pontifical Mass at the
Cathedral Basilica. Then at 1 p.m., there’s more fun Dear brothers and sisters of Santa Fe:
at the Historical/Hysterical Parade, which starts It is with joy that we celebrate the 298th Fiesta de
at DeVargas Center on Guadalupe Street and runs Santa Fe!
roughly along Palace Avenue and around Paseo de LEDE
The city is also celebrating the 400th Anniversary of
Peralta.
its establishment and the founding of the first Church.
Throughout the weekend you will find food
I think that the Fiesta is the best way to keep alive the
booths, a wealth of entertainment on the bandstand
rich, spiritual and cultural traditions of Santa Fe. The
and an arts and crafts fair on the Plaza.
Fiesta continues the fulfillment of the promise made Archbishop
I extend to you our hospitality and encourage
by Don Diego de Vargas to the Blessed Virgin Mary in Michael J. Sheehan
you to enjoy all that Santa Fe has to offer on this
1692.
special weekend.
I invite everyone to join our religious traditions at the Fiesta Mass,
Candlelight Mass and Procession on Sunday (Sept. 12).
Que Viva la Fiesta!
David Coss,
May God bless you richly! Sincerely yours in the Risen Lord,
Alcalde
Most Rev. Michael J. Sheehan
Archbishop of Santa Fe

8 2010 FIESTA de SANTA FE

 400 YEARS
and you’re still
Barking!
Happy
Birthday
Santa Fe!
Que Viva Las
Fiestas!!

Visit the store for a wide array of

Pet Parade costumes!
And as always, it is our pleasure to continue serving Santa Fe’s dogs
and cats and their humans since 1995!

Sanbusco Market Center

500 Montezuma Ave. • M-S 10-6, Sun 12-5
982-9374 • www.tecatu.com

2010 FIESTA de SANTA FE 9

 O F F I C I AL S CH E D U L E , 2 9 8 T H F I E STA D E S A N TA F E

Jane Phillips
Self-expression is strongly encouraged during the Fiesta parades.

Saturday-Monday, Sept. 4-6 Wednesday, Sept. 8 Tickets $5

8 a.m.-6 p.m. Lensic Performing Arts Theatre
Labor Day Fine Arts & Crafts Market 6:30 p.m. 211 W. San Francisco St.
Plaza Historical Lecture 3 p.m.-dusk
“The Santa Fe Fiesta: Reflecting the Burning of Will Shuster’s Zozobra
Saturday, Sept. 4 Changing Face of Santa Fe Culture,” Fort Marcy Park
4:30-8:30 p.m. Andrew Leo Lovato, assistant professor at Tickets $10 in advance, $15 at the gate,
Santa Fe Pre-Fiesta Show Santa Fe Community College 988-1234
Plaza Tickets $5, free to the Palace Guard
St. Francis Auditorium, 107 W. Palace Ave.
Sunday, Sept. 7 Friday, Sept. 10
4 p.m. 6 a.m.
7:30 p.m.
Special City Council meeting Pregón de la Fiesta
Mariachi Extravaganza de Santa Fe
City Council Chambers, 200 Lincoln Ave. Rosario Chapel
Featuring Mariachi Vargas
8 a.m.-6 p.m.
The Santa Fe Opera
6:30 p.m. Arts and crafts/food booths
Tickets ($55, $85, $125) available by
Fiestecita Plaza
calling 986-5900
Tickets $10
Santa Fe Community Convention Center Thursday, Sept. 9 10 a.m.-midnight
201 W. Marcy St. 2 p.m. Entertainment
Mariachi Matinee Plaza

10 2010 FIESTA de SANTA FE

 Jane Phillips
The Most Rev. Archbishop Michael J. Sheehan of the Archdiocese of Santa Fe knights Manuel Flavio Garcia y Gonzales, this year’s
Don Diego de Vargas, during a June ceremony.

Noon 3 p.m. 10 a.m.

Official opening of Fiesta La Merienda (Fashion Show) Pontifical Mass
Plaza James A. Little Theater Cathedral Basilica of St. Francis of Assisi
$8, $3 under 12, available at the door
2 p.m. Sponsored by La Sociedad Folklorica 1 p.m.
Entrada de Don Diego De Vargas Desfile de la Gente:
Plaza 7 p.m. Historical/Hysterical Parade
Gran Baile/Cuarenta Y Cinco See map, Page 36
Tickets: $15, $25 a couple Grand prize to be awarded to best 400th
Saturday, Sept. 11 Santa Fe Community Convention Center anniversary-themed float.
8 a.m.-6 p.m.
Arts and crafts/food booths 5:30 p.m.
Plaza Sunday, Sept. 12 Closing ceremonies
8 a.m.-6 p.m. Plaza
9 a.m. Arts and crafts/food booths
Desfile de Los Niños (Pet Parade) Plaza 7 p.m.
See map, Page 35 Mass of Thanksgiving
9:30 a.m. and Candlelight Procession
10 a.m.-midnight Solemn Procession Cathedral Basilica of St. Francis of Assisi
Entertainment Palace of the Governors
Plaza to Cathedral Basilica
of St. Francis of Assisi

2010 FIESTA de SANTA FE 11

 A Special Thanks to State Farm ...

for their continued support of Fire Prevention

and the Santa Fe Fire Department!
12 2010 FIESTA de SANTA FE
2010 FIESTA de SANTA FE 13
 Luis Sánchez Saturno
Pita Tapia Gonzales served as La Reina from 1943 to 1944. Here she holds a photo of herself from the summer of 1944 at her home in Santa Fe.

A lifetime of service
Former court members reminisce about the significance of Fiesta
By Jon Sward The effigy’s face was made up of
Emperor Hirohito’s eyes and teeth,
‘It was a beautiful, When Pita Tapia Gonzales served as Mussolini’s nose and chin and Hitler’s
La Reina de la Fiesta in 1943, Fiesta mustache, Gonzales recalled.
memorable experience de Santa Fe included a few important Meanwhile, the Historical/Hysterical
that, deep in my heart, differences from the present day. Parade lacked floats that year because of
gasoline rationing.
from the beginning Though the religious celebrations at the “We didn’t really have floats, so we rode
to end, I enjoyed. heart of the Fiesta de Santa Fe remain the in convertible cars that had been lent out
same as when Gonzales was La Reina, the by a few of the local dealerships,” Gonzales
It was very enlightening Fiesta that year also bore the unmistakable said.
for me.’ stamp of World War II. When she took on the role of La Reina,
“The face of Zozobra was a combination Gonzales was a 17-year-old who had
of Hitler, Mussolini and the Japanese recently completed her schooling at the
~ Pita Tapia Gonzales
La Reina, 1943-44
leader, Hirohito,” Gonzales said. “It was Loretto Academy — an all-girls Catholic
very interesting.” boarding school that later merged with
14 2010 FIESTA de SANTA FE
 High School, said his experience serving as
Don Diego de Vargas led him to become
more connected to his hometown.
“When you have the opportunity to
portray Don Diego ... it really speaks to
your commitment to the community,”
Dominguez said. “I’ve been involved in the
community for a long time, and for me,
serving as Don Diego led me to eventually
become a city councilor. But for other
people who serve, it leads them to become
more involved in the community in other
ways.”
For Carla Aragon, the 1974 La Reina de
la Fiesta, portraying La Reina meant doing
her part to keep local cultural traditions
alive.
“Growing up in Santa Fe, it was really an
honor to represent the Santa Fe Fiestas,”
Luis Sánchez Saturno
Aragon said. “And again, it’s not a beauty
Author and former television news anchor Carla Aragon served as La Reina in 1974. ‘It really helped me pageant: It’s a celebration of the culture
define who I was as a Hispanic growing up in Santa Fe.’ here and the religion here ... It really helped
me define who I was as a Hispanic growing
St. Michael’s High up in Santa Fe.”
School. Aragon went on to a three-decade
Decades later, career in TV broadcasting, serving as
Gonzales is the the nightly news anchor at KOB-TV in
oldest living La Albuquerque from 1994 through 2007,
Reina de Santa Fe. after an 11-year stint at KNBC-TV in
Yet Gonzales said Los Angeles.
she remembers Since leaving the news desk, Aragon
her time as part of has focused her attention on writing
the Royal Court children’s books. Her debut effort, Dance
almost as if it were of the Eggshells: Baile de los Cascarones — a
yesterday. bilingual children’s book — was published
“It was a by The University of New Mexico Press in
beautiful, March.
memorable Shawn Poynter The Baile de los Cascarones is a
experience that, Carmichael Dominguez, left, was the 2000 Don Diego de Vargas. ‘I’ve been traditional dance sponsored by La
deep in my heart, involved in the community for a long time, and for me, serving as Don Diego Sociedad Folklorica that occurs each year
led me to eventually become a city councilor.’
from the beginning in Santa Fe to mark the end of Lent.
to end, I enjoyed,” “It is one of my favorite traditions and I
Gonzales said. “It Gonzales went on to serve as Santa Fe grew up going to the dances,” Aragon said.
was very enlightening for me.” County clerk from 1968-1972. “I figured, why not write a children’s book
Gonzales said that when she served as In fact, several former members of the and make it entertaining, because it will be
La Reina, her coronation took place at Fiesta de Santa Fe’s Royal Court have gone the young kids who will end up carrying
Fort Marcy Park on the Friday night when on to careers in public service, including on the tradition.”
Zozobra was burned. New Mexico Democratic Party chairman It’s this desire to keep local traditions
“We were standing on top of the hill Javier Gonzales (Don Diego de Vargas, alive that has motivated so many Santa
at Fort Marcy (after the coronation), 1999), and Santa Fe City Councilors Feans to serve on the Royal Court, both in
and when they lit Zozobra all the smoke Ron Trujillo (Don Diego, 1994) and the past and in the present.
floated over toward us,” Gonzales said, Carmichael Dominguez (Don Diego,
laughing. “So, that coronation was not 2000).
repeated.”
Dominguez, a 1988 graduate of Santa Fe
2010 FIESTA de SANTA FE 15
 A visit with Don Diego de Vargas
Manuel Flavio Garcia y Gonzales: Family tradition
Background: Garcia, 32, graduated from
Santa Fe High School in 1996. His father,
the late Fred Garcia, served as the Royal
Court’s Don Diego during the 1959 Fiesta
de Santa Fe. Garcia attended Arizona State
University and is the assistant director at
the Riva Yares Gallery in Santa Fe.

Fiesta Guide: Your father served as

Don Diego in 1959 — when did you first
consider running?

Manuel Garcia: About six months before

my father died (Fred Garcia passed away
in October 2008), I talked with him
about running for Don Diego at the 2009
Fiestas, which would have been the 50th
anniversary of his serving as Don Diego.
That was the first time I had talked to
him about it, and the first time I had really
considered it. But after he passed away, I
decided not to run last year. It was just too
soon for me. Then everything kind of fell
into place this year, and so that’s why I ran. Jane Phillips
‘The Pregón de la Fiesta, which is the Mass we have to commemorate the opening of Fiesta weekend,
And here I am. means a lot. It symbolizes the answering of the promise that Don Diego made.’

FG: This will be the 298th Fiesta

de Santa Fe — dating back to 1712
— that celebrates Don Diego de Vargas’
reconquest of the city in 1692. As we
approach the 300th anniversary of Fiesta
de Santa Fe, what do you see as the
relevance of the Fiesta in the year 2010?

MG: It’s about celebrating 400 years

of the history of our ancestors. Since
1712, there has been 298 years of that
proclamation paying homage to the life Courtesy photo
of our ancestors and our city. And for me, The 2010 Don Diego de Vargas and his cuadrilla.
it’s about giving back to the city which has
Mass we have to commemorate the opening MG: In 1991, my uncle Gerard Gonzales
given me 32 years.
of Fiesta weekend, means a lot. It symbolizes portrayed Don Diego. Just coming to the
the answering of the promise that Don see the Entrada in the Plaza as a spectator
FG: From your point of view, what are
Diego made. And of course the Entrada de and knowing people out there — it was
the most important events during the
Don Diego de Vargas into the Plaza that like being part of it, that was what it felt
final weekend of the Fiesta de Santa Fe’s
symbolizes the actual reconquest in 1692. like to me.
calendar?
FG: Do you have a favorite Fiesta de Santa
MG: The Pregón de la Fiesta, which is the
Fe memory?

16 2010 FIESTA de SANTA FE

 A visit with
La Reina
Danielle Renee Chavez y Romero:
From page to La Reina
Background: Chavez, 23,
graduated from Santa Fe High
School in 2005 and attended
New Mexico State University,
where she completed a degree
in athletic-training education
last December. She recently
moved back to Santa Fe and
started a job at Spine Solutions,
Inc.
Fiesta Guide: You said during
your run for La Reina that
serving in the role had been a
lifelong dream — what’s the
history of your involvement in
the Fiesta de Santa Fe?
Danielle Chavez: I was
lucky enough to serve as
a pagefor Carolee Friday-
Santistevan in 1994, when
I was just 7 years old. I was
afforded the opportunity to
be a little page in her court.
... I also started attending the
Masses for Fiestas from a
very young age.
FG: What made you decide to
run for the position of La Reina
de la Fiesta at this year’s Fiesta
de Santa Fe?
DC: It was all about timing for
me. I always wanted to do it
sooner rather than later, but I
also knew that I wanted to get
school done with first, so that
I could give being La Reina my
full-time attention.
FG: 2012 will be the 300th
Fiesta de Santa Fe. As we
approach that date, what
significance do you see the
Fiesta de Santa Fe having in the
present-day context?
DC: It’s just this amazing
tradition that the Fiesta
Council and the (city) have
been able to uphold for all
these years ... Fiesta de Santa Fe
is the oldest ongoing tradition
in the United States, so it
means a lot and I’m honored
just to be a part of that.
FG: What’s your goal during
your time as La Reina?
Jane Phillips
DC: I think it’s important to ‘I think it’s important to educate people, not only youth but also people who
educate people, not only youth are visiting our city, who are not aware of the history of Fiesta.’
but also people who are visiting
our city, who are not aware of
the history of Fiesta.
FG: Do you have a favorite
Fiesta de Santa Fe memory?
DC: I’ve always enjoyed
attending visitations that the
whole Royal Court would do.
It’s really amazing to see the
people who serve on the Royal
Court out there interacting
with the community, while
singing and dancing. It
definitely got me started on
my decision to run, when I was
serving as a page. Courtesy photo
The 2010 La Reina and her court.
2010 FIESTA de SANTA FE 17
 New Mexico’s 6th Annual Celebration
of World Music and Culture
SEPTEMBER 24 - 25, 2010
NATIONAL HISPANIC CULTURAL CENTER • ALBUQUERQUE, NM

Discover the World on 3 Stages Over 2 Nights

SUSANA BACA (Peru) • FLATLANDERS WITH TOM RUSSELL (U.S.) • KENGE KENGE (Kenya)
EMELINE MICHEL (Haiti) • KHAÏRA ARBY (Mali) • DEOLINDA (Portugal) • OREKA TX (Spain)
LIBER TERAN (Mexico) • MARIACHI MYSTERY TOUR (USA) • SIMON SHAHEEN (Palestine)
RAHIM ALHAJ & LITTLE EARTH ORCHESTRA (Iraq/USA) • NON STOP BHANGRA (India/USA)
INTI-ILLIMANI & FRANCESCA GAGNON (Chile/Quebec, Canada)
PIETRA MONTECORVINO (Italy) And many more still to come!

The Global Village of Craft, Culture and Cuisine

Kenyan/East Indian, Brazilian and Ethiopian food. Crafts from around
New Mexico and the world. Open through the entire festival.

FREE Global Fiesta

Sat, Sept 25 • 10:30 am - 4 pm
Bring your friends and family for:
• international dance & music workshops
instrument building • lectures
• crafts • food • demonstrations

www.globalquerque.com
505-232-9868

18 2010 FIESTA de SANTA FE

Honoring a promise
Roots of Fiesta a symbol of faith
By Jon Sward ð Photo by Jane Phillips

Whether appreciated through the lens

of history or from the perspective of
its symbolic power in the annual Fiesta
de Santa Fe celebrations, Don Diego de
Vargas’ reconquest of Santa Fe in 1692
stands out as an exceptional event.
As in years past, this year’s 298th annual
Fiesta de Santa Fe will celebrate de Vargas’
return to the city, with festivities unfolding
from Sept. 4-12.
The Fiesta de Santa Fe, reputed to be
the longest-running annual tradition in
the United States, will see Santa Feans
and visitors alike descend on downtown
for a crowded schedule of events that pay
homage to the return of the settlers after
the Pueblo Revolt of 1680.
Viewed from a historical vantage point,
de Vargas’ return proved to be a pivotal
moment in terms of the Spanish Crown
re-establishing a presence in New Mexico,
which at the time constituted a remote,
northern outpost.
The reconquest materialized on
Sept. 13, 1692, when de Vargas and a
party of Spaniards negotiated a tense
peace with the Pueblo Indians who had
occupied Santa Fe for more than a decade
following the Pueblo Revolt, which saw
New Mexico’s colonial government driven
to exile in El Paso.
One day later, on Sept. 14, 1692,
Franciscan priests who had traveled with
de Vargas to Santa Fe celebrated Mass
in the city’s Plaza, baptizing children
who had been born in the intervening
years between the Pueblo Revolt and the
reconquest.
The Spanish resettlement of New
Mexico had begun.
In 1712, eight years after de Vargas’
death, city officials signed a proclamation

2010 FIESTA de SANTA FE 19

to establish an annual commemoration of
the reconquest, and the Fiesta de Santa Fe
was born.
The earliest versions of the Fiesta de
Santa Fe focused on religious festivities
and paid particular homage to the La
Conquistadora, a small statue of Nuestra
Señora del Rosario. La Conquistadora —
now known as Our Lady of Peace — still
holds the starring role in La Fiesta de Santa
Fe. The image arrived in Santa Fe in 1625,
was evacuated during the Pueblo Revolt
and later returned to the City of Holy
Faith in 1693.
“The first Fiestas would have had
Masses, vespers and processions,” Santa Fe
Fiesta Council President H.L. Lovato said.
“Were there corndogs on the Plaza? No.
That (the religious dimension of the Fiesta
de Santa Fe) is the core of the promise Jane Phillips
Fiesta culminates with a Mass and candlelight procession to the Cross of the Martyrs.
made by Don Diego, and that’s what we
uphold to this day. As the Fiesta continues
to exist, it will continue to exist in that
form.”
‘When you compare With this in mind, Lovato said the
Fiesta Council is looking for new ways
De Vargas’ peaceful reconquest of us to other parts of the world to communicate the message of peace at
the city in 1692, however, stands in
marked contrast to an otherwise bloody
where people have been unable the center of Fiesta de Santa Fe festivities,
especially as the tricentennial celebration
epoch characterized by clashes between to get along with each other of the reconquest approaches in 2012.
Spaniards and Pueblo Indians.
The Pueblo Revolt, which saw heavy
for thousands of years, what While the traditions of Fiesta de Santa
Fe remain rooted in Masses, processions,
casualties and the destruction of the we have in Santa Fe is and events such as La Merienda — the
Spanish settlement in Santa Fe, was
followed by a failed Spanish reconquest in
pretty significant.’ Fiesta weekend fashion show — the Fiesta
Council has been exploring new, web-
1681 and bloody Spanish incursions into ~ H.L. Lovato based media as a way to educate people
New Mexico at Santa Ana Pueblo in 1687 Fiesta Council President
about the Fiesta de Santa Fe.
and Zia Pueblo in 1689. In fact, Fiesta de Santa Fe has pages on
Despite the peaceful nature of de significant — because the event marks a Facebook, MySpace, Twitter and Flickr,
Vargas’ September 1692 reconquest of cornerstone upon which a more multi- and the Fiesta Council has been exploring
Santa Fe, peace did not last long. De cultural community was slowly built in web-based advertising in an attempt to
Vargas ultimately returned to El Paso in Santa Fe in the centuries following de find and educate new audiences.
December of 1692, determined to return Vargas’ return. “It’s a way for people who live in another
and resettle the city with Spanish families “It is a more genuinely multicultural part of the country or the world to learn
in tow the following year. community than a lot of other places,” about Fiestas, and it’s a way for natives to
However, the arrival of de Vargas and Lovato said of Santa Fe. “And when you stay connected to what’s going on,” Lovato
a party of Spanish settlers in Santa Fe compare us to other parts of the world said.
in December 1693, though welcomed where people have been unable to get Even in a web-based age, however,
by some Pueblo Indians, was met with along with each other for thousands of de Vargas’ achievement of the bloodless
resistance by many of Santa Fe’s Indian years, what we have in Santa Fe is pretty reconquest of Santa Fe remains the kernel
inhabitants. significant. of hope that gives the annual Fiesta de
After a two-week standoff, around “I mean, it’s not all roses here, but people Santa Fe celebrations their driving force.
70 Indian warriors who refused to have managed in some way to respect In thanksgiving for their return, the
surrender to the Spanish were executed. other people and their beliefs. I think that’s earlier settlers promised to pay homage to
Yet this bloody history arguably makes the thing that intrigues people when they the Virgin Mary — a promise they have
the peaceful reconquest of 1692 more visit.” been fulfilling for centuries.
20 2010 FIESTA de SANTA FE
2010 FIESTA de SANTA FE 21
22 2010 FIESTA de SANTA FE
2010 FIESTA de SANTA FE 23
 comprehensive compassionate
ver the past 145 years, CHRISTUS St. Vincent
O
Regional Medical Center had worked to solidify
its place in the rich and storied history of Santa
Fe. During the past year, CHRISTUS St. Vincent has
implemented a variety of new programs and services,
expanded access, and invested in the technology and
people necessary to fulfill the ever-changing needs of
our community. Our Journey to Excellence continues
to propel our organization forward into the future
as we strive to build on our heritage of caring and
commitment within our community.
24 2010 FIESTA de SANTA FE
Here is a just small sample of the improvements and
additions that are complete or underway:
Quality And Infrastructure
• Sports Medicine: A New 10,000-square-foot facility
featuring, pediatric therapy, speech-language therapy,
occupational and hand therapy, integrative medicine and
physical therapy.
• Surgical Services: Completed a $16 million remodeling
and renovation of our Surgical Services Department.
• da Vinci Technology: We now offer state-of-the-art surgical
technology that allows for faster recovery for our patients.
• After-Hours Care: Launched an After-Hours Care pro-
gram designed to allow patients to obtain non-emergent
care after normal business hours.
• Green Efforts: Instituted organization-wide
Recycling Program.
• E-MED: Completed Phase 1 of our
Electronic Medical Records Implementation.
Service And Community
• Conducted comprehensive assessment of Behavioral
Health Care needs in Northern New Mexico.
• Assumed operations of the Care Connection, which
includes the Assessment Center and Sobering Center.
• Donated more than $16 million to smaller
community non-profits that provide a safety net for our
community in areas such as substance abuse, behavioral
health, and health and wellness.
• Participated in dozens of health events and conducted
screenings for communities, pueblos and partner
organizations.
455 ST. MICHAEL’S DRIVE SANTA FE, NM 87505 505.913.3361 WWW.STVIN.ORG
2010 FIESTA de SANTA FE 25
 Gloom, begone!
26 2010 FIESTA de SANTA FE
 Screams of ‘Burn him!’
are de rigeur for the
annual execution of
Zozobra.

Clock ticking on Zozobra’s death sentence

By Melissa Martinez ð Photos by Jane Phillips

There’s a bad guy out there. City officials have been looking
for him for years. According to the warrant for his arrest,
he’s wanted for scaring the kids and making the dogs of
Santa Fe howl all night. This is one bad dude.
Zozobra, aka Old Man Gloom, could be hiding out in the back
of your favorite hardware store. Or sitting brazenly at a table at
the local pizza joint. Chances are you’ve spotted him already. And
you didn’t even know it, did you?
Every year Zozobra, a giant marionette of sorts, goes up in
flames, taking with him the gloom and sadness of the past year
and unofficially ushering in Fiesta de Santa Fe.
This guy’s a master of disguise. He could be anywhere. Thing
is, you don’t really know you’re looking at him until you’re staring
him right in the eye, and by then it’s too late.
Ray Valdez, a builder by trade, has been in charge of bringing in
this 50-foot tyrant since 1994.
“I start out at the local hardware stores in the early summer,”
said Valdez, 45. “I’ve got a whole shopping list — wood, wire, nails, Zozobra
screws, duct tape, pulleys, pizza pans, stuff like that.” devotees
Valdez said work on “the beast” begins in his garage in late July. start young
As Zozobra increases in size, he is moved to a warehouse on the ~ and
colorfully.

2010 FIESTA de SANTA FE 27


south side of town. There, it takes a small
army of volunteers about 57 days to make
Old Man Gloom a bit more presentable for
his nearing execution.
Zozobra has made some futile attempts
to alter his identity in the past — his hair
color changes year after year; he often
sports a different tie — but to no avail.
“We try to add a few different things
each year,” Valdez said. “He’s only had
pupils in his eyes for the past few years.
This year, we’ve got a few more surprises
in mind.
“A lot of those changes are in the hands
of Ray Sandoval, main pyrotechncianl
and head artist for the event,” Valdez said.
“It was his idea for Zozobra to wear that
patterned tie a few years back.”
But getting Zozobra, who weighs in at a
whopping 1,700 pounds, to the scene of his
demise is no simple feat.
It takes a couple of flat-bed trucks, massive
machinery and some long hours to get Old
28 2010 FIESTA de SANTA FE
Mad Gloom ready for his swan song.
“There’s a lot of trepidation, a lot of
anxiety in the days leading up to the burn,”
Valdez said. “I can’t really relax until he’s
up there.”
And then there’s the waiting — waiting
to see if September’s fickle rains will
rage into town a few hours before the
burn. Sudden downpours can add about
900 pounds to “the beast” and can slow
Zozbra’s burn time to a steady crawl.
Rain or shine, every year Zozobra goes
down in a moaning, flailing blaze of glory,
shaking his fist at the crowd to the bitter
end. Valdez said at least 25,000 people
have attended the event in the past.
“We had film teams over here doing
documentaries for the Discovery Channel,
for the Travel Channel,” Valdez said.
“We’ve had national coverage, stories in
The New York Times and in The Wall Street
Journal. This whole thing just kind of
exploded last year.”
In a spectacu-
lar conflagra-
tion of flames
and fireworks,
Zozobra goes
~ admittedly,
with protest
~ to his death
every year.
Jane Phillips
Valdez said he has been witness to the
execution of Old Man Gloom for a long as
he can remember.
“I’ve been going to the burn since I was
a kid,” he said. “I think I missed it maybe
once in my life.”
Today, he doesn’t get to watch the burns
like he did when he was a kid. Now he’s
behind the scenes, keeping things running
smoothly throughout the night.
“I just can’t leave his side until the
whole thing is over,” Valdez said. “This has
become my life and my summers, all of
them. I always ask people to wake me up
again when September’s over.”
And a few months later the process
begins all over again. We’ve haven’t seen
the last of Zozobra. He’ll be back next year.
So next time you’re at the lumberyard,
remember — never turn your back on the
two-by-fours.
 Kiss your
gloom goodbye
Zozobra faces the flames Thursday
(Sept. 9) at Fort Marcy Park. The fire starts
around 9 p.m., but there will be plenty to see
and do in the park before that. A number of
local bands are set to play for the event. Food
vendors and merchants also will be on hand.
Drop boxes for your gloomier items — pink
slips, divorce documents, bank statements
— can be found all over town in the weeks
leading up to the burn. For those of you
hoping to drop off last-minute miseries, a box
will be set up the night of the burn in near the
stage at Fort Marcy Park.
Keep in mind that parking is virtually
nonexistent near the venue. However,
40 handicapped parking spaces will be
available at the site on a first-come, first-
served basis.
Santa Fe Trails will run the usual routes
from Santa Fe Place into Sheridan Transit
Center on Thursday for the burning of
Zozobra.
Two extra buses will take passengers
beginning at 5:45 p.m. from South Capitol
Station, off Cordova and Pen roads, to
Sheridan throughout the evening.
South Capitol Station is the best place to park
to have a stress-free ride and no-hassle, free
parking. Final pick-ups at Sheridan will begin at
10:30 p.m. to get riders to South Capitol Station
and Santa Fe Place. Round-trip is $2 for adults,
$1 for seniors and youth to 18 ride free.
For out-of-town Zozobra goers, the New
Mexico Rail Runner Express will run a later
train. Instead of the last train at 9:30 p.m., the
last train will leave at 11 p.m. from the Santa
Fe Depot.
More information can be found at
www.zozobra.com.
Tickets are now available at the Lensic box
office or online at www.ticketssantafe.org
and are $10. You can also purchase tickets
at the gate on the day of the event for $15.
Either way, children under 10 get in free. For
additional ticket information, call 988-1234.
For more information on Zozobra, and what
it takes to bring him to life, Twitter Old Man
Gloom. Updates will be posted on a regular
Jane Phillips
Zozobra veterans know that accessorizing is fun and almost mandatory. basis.

2010 FIESTA de SANTA FE 29

30 2010 FIESTA de SANTA FE
 Courtesy photo
Mariachi Vargas de Tecalitlán

Toe-tapping mariachi
By Sandra Baltazar Martínez
The sones and the canciones that only the
combination of trumpets, guitars and violins
can transmit will be at their best when the
internationally known Mariachi Vargas de
Tecalitlán, sets foot in the Santa Fe Opera on
Wednesday (Sept. 8).
The evening has been dubbed Mariachi Extravaganza
de Santa Fe, because several mariachi groups, including
Mariachi Mujer 2000, Mariachi Sol de Mexico and Santa
Fe’s own Mariachi Buenaventura, also will perform.
Mariachi Vargas de Tecalitlán, like Santa Fe’s history,
is created from a fusion of European and indigenous
traditions and talents. The mariachi group was formed
in Jalisco, Mexico, in 1898 by four musicians and led by
Gaspar Vargas and later by his son, Silvestre Vargas.
Under Silvestre’s guidance, the mariachi made itself
known and competed against the most popular orchestras
in Mexico by combining 10 instruments: a harp, four
violins, a trumpet and four different types of guitars:
guitarrón, vihuela, guitarra and guitarra de golpe. Silvestre
also hired a trained musician, Ruben Fuentes, to be the
group’s musical director. Fuentes composed many pieces Mariachi
that gave Mariachi Vargas stellar recognition in the Buenaventura
Courtesy photo

2010 FIESTA de SANTA FE 31

 ‘I have seen Mariachi Vargas in Guadalajara
and Los Angeles, but now it’s going to be pretty
spectacular to see it in my own home.’
~ Manuel Flavio Garcia y Gonzales
Don Diego de Vargas, 2010
country. But his insistence that
all Mariachi Vargas musicians
learn to read music helped
push them further into the
world of music.
“In our fiestas, whatever
version it is, Spanish
or Mexican, music is a
very integral part of (the
celebration),” said H.L. Lovato,
this year’s Fiesta Council
president, who said that
council members have tried
for 10 years to bring Mariachi
Vargas to Fiesta. That didn’t
happen until this year because
of scheduling conflicts.
Featuring Mariachi Vargas
for Santa Fe’s cuarto centenario
was important because, “They
are the best in the world,”
Lovato said.
Mariachi music resonates
with many in Santa Fe, but
especially with this year’s Don
Diego de Vargas, Manuel Flavio
Garcia y Gonzales and La
Reina, Danielle Renee Chavez
y Romero.
Garcia y Gonzales started
playing mariachi music at 5
years old with the mariachi
Details
Mariachi Extravaganza
de Santa Fe
7:30 p.m. Wednesday (Sept. 8)
at the Santa Fe Opera
Tickets are available by calling
986-5900 or 800-280-4654
or visit www.santafeopera.
org/tickets/reserve.aspx?p
erformanceNumber=4360
32 2010 FIESTA de SANTA FE
group his father, Fredo Garcia
y Gonzales (Don Diego 1959),
helped start — Los Niños
Cantores de Santa Fe. Garcia
y Gonzales played the guitar,
the vihuela and the guitarrón,
along with his older brother,
Alfredo Garcia II.
To see Mariachi Vargas
live means a lot to Garcia y
Gonzales.
“I have seen Mariachi
Vargas in Guadalajara and Los
Angeles, but now it’s going to
be pretty spectacular to see
it in my own home,” Garcia y
Gonzales said.
For Chavez y Romero,
mariachi music has also been
around her home since she
can remember, she said. Her
grandfather Mariano Romero
was a mariachi and still plays
the violin when he’s invited
to an event. And Chavez y
Romero’s cousin, Sara Esquibel,
is a violinist with Mariachi
Buenaventura.
“It’s just a very big part of
our culture,” Chavez y Romero
said. “Without it, it wouldn’t be
a complete Fiesta.”
More mariachi
For people who cannot attend
the Mariachi Extravaganza,
the Fiesta Council has
organized a Mariachi Matinee
for Thursday (Sept. 9). The
concert is at 2 p.m. at The
Lensic. Tickets are $5.
2010 FIESTA de SANTA FE 33
 Jane Phillips
Every pirate needs a parrot ~ or, in a pinch, a chicken will do, particularly at Desfiles de Los Niños, Fiesta’s Children’s Pet Parade. Don’t let the name fool you,
though; neither children nor pets are strictly required for participation.

Walk this way ... or that ...

Fiesta parades a cherished tradition
By Cassie O’Shea
Perhaps to make up for lost years,
my father is threatening to take his
enormous and dubiously behaved
puppy to the Pet Parade this year,
dressing the Bernese mountain dog
mix as a kangaroo. I affectionately call
this creature “the crocodile with fur,” so
I am not sure this is the best plan.
However, he is probably not the only
adult considering a first entry into the
Pet Parade this year. The popularity of
the adorable event has caused it to grow
dramatically.
Last year, the Desfile de los Niños
included 1,112 children, 658 adults, and
an uncountable number of dogs, felines,
bunnies, pigs, poultry and other creatures
great and small. Perhaps in these troubled
economic times, people have turned more to
the catharsis offered by cuteness than by the
political mockery found in the Historical/
Hysterical Parade. Of course, the Desfile de la
Gente continues to be a popular Fiesta event,
drawing as it does on the creativity and flair
for satire enjoyed by many Santa Feans.
Unfortunately, as a kid I missed out on
participating in the Pet Parade because of
soccer practice, track meets or the general
wildness of our pets. I did enjoy watching
the Historical/Hysterical Parade with
my parents, and with friends when I got
older. One year we found a prime position
on a rooftop downtown, and I clearly
remember being perched on the ledge, legs
swinging freely in the hot sun, watching
the spectacle below.
The Fiesta parades have inspired
countless memories for Santa Feans over
the years. The perspective and scope of
these memories differ greatly from person
to person, as have their own unique role.

34 2010 FIESTA de SANTA FE

 route, or however long it
was, to catch up — sprinting
to catch our float,” he said,
laughing.
For anyone who hasn’t run
long distances in cowboy boots
on a warm September day, it
can be rather uncomfortable.
“I was so hot and out of breath,
I thought I was probably
convincing people not to vote
for me.” It turned out well
for Egolf though, and he was
rewarded when people thanked
him for his efforts. “One voter
told me, ‘My granddad met
you at the parade and really
appreciated you saying hi.’ ”

Jane Phillips
Brightly festooned pets and owners are the star attractions of the Pet Parade.
The politician
Children's Pet Parade State Rep. Brian Egolf
has fond memories of the
(Desfile de los Niños) Historical/Hysterical Parade
over the years. In particular,
ue
The children
For the kids in Santa Fe,
watching the Pet Parade is fun,
but getting to participate in it is
a treat. Pojoaque native Alicia
Bustos recalled participating
years ago. “I did it when I was
super little,” she said. She had
a great time, but remembers
the walk being quite long. “The
chickens were upset by the
end of it. We were chicken and
dumplings. Yum!”
Kate McCarthy, who grew
up in Tesuque, loved going to
the Pet Parade and creating
imaginative costumes with

he remembers the first year

ven
Gri

her family. “One year my

ffin

he attended as a campaigner.
nt A

nue

sister and I decided to go to

Str

Gra

“It was my first experience in

Ave
eet

Pas

the Pet Parade dressed up in a

on

handshaking retail politics. Our

o e

Mexican food theme. Our dog

ngt

de

Pe campaign had a float and I had

shi

Ma ra was going dressed as a taco and

n

rcy lta
Wa
rida

Stre the best time,” he said.

et we were going to take our three
She

oln

But it ended up being a bit brown hamsters and have them

Linc

of a trial by fire. Egolf had not be a three bean salad,” she said.
Pala
ce A fully considered the logistics However, one of the hamsters
S an ven
Fran ue of stopping to talk to people had a surprise in store for the
ro

cisc PLA
ZA
Ote

oS
ega

tree during a moving parade. To his unsuspecting McCarthy sisters.

t
Cien

dismay, he realized that as he “One gave birth the day of the

Wa
ter Registration
paused for conversations, his parade and we had to go with a
Ca

Stre
float would gain considerable
th

et
et

two-bean salad!”
ed
Stre

ra

distance on him, and he was

l

McCarthy feels lucky to have

lby

Start/Finish
wearing cowboy boots. been able to participate when
She

(La Residencia
Parking Lot) “So, I was foolishly running she was little. “The Pet Parade
Alam
eda S
The New Mexican along the entire three-mile is always one of my favorite

2010 FIESTA de SANTA FE 35

 since,” she said.

The Historical/Hysterical Parade brings out the best in just about everybody.
things about Fiesta. As a child,
just getting the chance to be
in a parade is pretty amazing,
but add the fact that you get to
dress up, bring your pets and at
the end everyone gets ice cream,
now that is awesome,” she said.
The performer
Rachel Harrington attended
both parades when she was
younger, although not entirely
of her own volition. “I was in the
marching band for Santa Fe High
School. I was the flag girl and had
to wear the full band outfit,” she
said of the Historical/Hysterical
The parent
Parents know all too well
the inherent difficulties
in corralling children and
costumed pets in public. Some
have attempted the feat and
vowed to never try again.
Others have found great joy
in participating with their
children. Pamela Seaworthy,
whose daughter is now a
mother herself, said that the
Pet Parade is the most fun part
of Fiesta for her.
“My fondest personal
memory is the Frito pie,
burrito, Blue Sky combo. They
were so cute, but they didn’t
win, alas.”
She acknowledges that the
logistics can be tricky.
“Amazing that it can all
Shih Fa Kao happen every year without any
major dog (cat-, rabbit, donkey-)
fights, and those little animals
The veterinarian While the mental image of
tolerate their costumes so well,”
the tiny blonde girl trying to
Years before she would Seaworthy said.
control the enormous white
fulfill her childhood dream of
dog is adorable, Vrabely was
becoming a vet, local Marie
sufficiently thwarted from
Vrabely attempted to walk
future parades. “I honestly
in the Pet Parade. Whether
don’t even know if I’ve been
the failure of this venture
had anything to do with her
eventual success of attending to
the medical needs of animals,
Historical/Hysterical Parade
one can only wonder. (Desfile de la Gente)
“I was probably about 10 or
DeVargas Center
11 and I was going to take Dad’s
Start
big Great Pyrenees, Osito, in
the parade. We put a bandana Finish
around his neck and went to the
Guada

big park next to the cathedral to

Parade. While it was fun to be
lupe S

get lined up,” she said. Events did

part of the scene, she suffered in
treet

not go as planned for the little

Pas

the heat while wearing the stiff,

o e

girl and ‘little’ bear. “He was

e

de
nu

Pe
heavy uniform and marching ra
Ave

lta
super scared of all the people
on

the length of the route. Luckily,

ngt

and all the commotion and just

shi

the format was much more

Wa

wanted to get away. I think we

t
ree

casual and comfortable for the S an

Fran
l St

made it like half a block in the cisco PLA Pala

ova

ZA
Pet Parade. “We got to wear Stre ce A
nd

et ven
parade before he just pulled me u
Sa

e
Hawaiian outfits,” she said with Ala
me
away and we gave up,” Vrabely da
Str
a grin. ee
t
said.
The New Mexican

36 2010 FIESTA de SANTA FE

 Parking in Downtown Santa Fe
Parking is a challenge, particularly during special events. Try taking the F
bus, riding your bike or motorcycle, walking, or carpooling.

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PARKING GARAGES PARKING LOTS

A. SANDOVAL GARAGE M-S, 6a-10p; Sun 7a-10p B. WATER STREET Downtown District
Entrance on San Francisco 400 spaces Entrance on Water St. 158 spaces
The garage will be locked after hours. .$90/half-hour; $1.80/hour; $9 maximum/day
Vehicles must be retrieved prior to closing. Guadalupe District
.$90/half-hour; $1.80/hour; $9 maximum/day
C. ARCHDIOCESE LOTS Canyon Road Arts
Entrance on Cathedral Place and E. Alameda District
CC. SANTA FE COMMUNITY RV and bus parking 418 spaces
CONVENTION CENTER M-Sun 6:30a-10p .$90/half-hour; $1.80/hour; $9 maximum/day The Railyard
Entrance on Federal Place 500 spaces
.$90/half-hour; $1.80/hour; $9 maximum/day D. MONTEZUMA LODGE LOT
Entrance on Paseo de Peralta 98 spaces
RY. RAILYARD M-S 5:45 a-10p; Sun 10a-7p RV and bus parking weekends and special
Entrance on Camino de la Familia 400 spaces events. $4 per day P
from Manhattan or Paseo de Peralta City of Santa Fe
$1 all day Sat. & Sun. $5 max/day M-F E. CANYON ROAD Parking Division
Entrance on Canyon Road. 50 spaces
All rates include sales tax. Pay station in force 24 hours per day. 505/955-6581

2010 FIESTA de SANTA FE 37

 Clyde Mueller
People meet and greet ~ and eat and eat and eat ~ on the Plaza during Fiesta.

38 2010 FIESTA de SANTA FE

2010 FIESTA de SANTA FE 39
40 2010 FIESTA de SANTA FE
2010 FIESTA de SANTA FE 41
42 2010 FIESTA de SANTA FE
 Natalie Guillén
Los Caballeros de Vargas and members of Don Diego’s cuadrilla march down Lincoln Street during Fiesta.

Santa Fe Fiesta Song

English Spanish
Music by Billy Palau Music by Billy Palau
English lyrics by Avalee Turner Spanish lyrics by Johnny Valdez Jr.

In old Santa Fe we have La Fiesta Santa Fe, tus fiestas de septiembre

’Tis the time for singing, dance and play Se celebran en la capital
On this day we do not take la siesta Con Zozobra quemando las penas
While Zozobra burns the gloom away Ya las fiestas van a comenzar
Steel guitars are softly strumming music Tus mujeres llenas de alegría
Señorita, come along with me Pregonando van su nuevo amor
Luminarias all are shining brightly A luz de grandes luminarias
At the baile, fancy costumes you will see Van cantando con placer esta canción
Si Señor, como no, let’s go out and have some fun Si Señor, como no, vamonos al vacilón
And we’ll see Santa Fe in Conquistadores’ way. A bailar y gozar de esta linda población.

2010 FIESTA de SANTA FE 43

44 2010 FIESTA de SANTA FE
2010 FIESTA de SANTA FE 45
46 2010 FIESTA de SANTA FE
 EXPERIENCE THE history...
Experience the many facets of this jewel that is Santa Fe. Our thanks to
the City of Santa Fe and all its citizens for support in developing these wonderful
projects for the people of Santa Fe and future generations of Santa Feans.
Join us in commemorating 400 years of Culture!

Be a part our 2010 Special Projects:

All Trails Lead to Santa Fe Anthology
White Shell Water Place
- Native American Anthology
Santa Fe Beyond 400
Symposium and Publication
The Santa Fe 400th
Symphony Premiere
Premier of Native American Arts
Documentary Film
1680 Colloquium
400th Commemorative Plaque Installations

Check out:
www. SantaFe400th .com
for the latest news on events!

2010 FIESTA de SANTA FE 47

 KEEPING †ra∂itions ALIVE...
Congratulations to the Santa Fe Fiesta Council on its 298th Fiestas de Santa Fe,
the oldest community celebration of its kind in America.
Thank you for contributing to the vibrant culture of our Santa Fe!

Check out:
www. SantaFe400th .com
for the latest news on events!

48 2010 FIESTA de SANTA FE