2.

0 BACKGROUND OF ORGANIZATION

2.1 Type Of Business Organization

Standard Chartered is a British based financial services and also multinational

Banking Corporation. With it’s corporate in London; Standard Chartered possesses
over 1200 branches all over the world. Despite the fact that Standard Chartered is a
bank based and structured out of the United Kingdom, it does not conduct any retail
banking there. As matter of fact majority of bank's profit are generated from the
Middle East that considered as Arab countries, Asia, and also Africa. As stated, it
exist over 70 countries, by this it has manages to employ over 88,000 employees
whereby in each country it exist, their branches employ the citizens. Standard
Chartered has managed to reduce unemployment rate all over the world and also has
act as a reason for economic growth of many countries ( Standard Chartered, 2017).
Standard Chartered Bank was formed in 1969 through combination of two separate
banks, the Standard bank of British South Africa and the Chartered bank of India,
Australia and China. All these banks were major reasons of expansion so business
trade between Europe, Asia and Africa (Successstory.com , 2017). The countries
among these continent got support by Standard Chartered for their flow business
transaction such as providing a well wide range for products and services for personal
and business clients. In 18th century James Wilson founded the chartered bank, after
managing to open many branches such as in Mumbai for purpose of trading cotton,
Kolkata was involved with indigo and tea, rice from Burma, Sugar from Java,
Indonesia participated with tobacco from an island known as Sumatra and also silk
from Yokohama, Japan. (Successstory.com , 2017)
As when it was expanding into Africa continent, at first in South Africa it got a
chance in pursuing a policy uniting and even combining as an action considered as
amalgamation with variety of banks that include Commercial Bank of Port Elizabeth,
the Coles berg Bank, the British Kaffarian Bank and the Fauresmith Bank. They
manage to put the field of diamond and gold fields as a part of financial zone,
furthermore it was as second largest goldfield in the world that passed through
Standard Bank on its way to London. As how it managed to exist in all those period
of time even during the world war the expansion was in different variety of countries
as involvement in eastern Africa, middle east, and also south America, there target
was mostly to the countries that were affected in their economies either by war or
even or political aspects. (Assignment_point, 2017)

Figure 2.1 : A screenshot of Standard Chartered’s Facebook page (Available online

at : https://www.facebook.com/StandardChartered/). Accessed: 10th November 2017

On this it has shown that just in a day how a huge number of people manage to visit
the site by referring and search for details of the bank as from many different
countries worldwide. Most of the countries that were managing their independence
after the second world war there were not any kind of aspects of banking and that is
why Standard Chartered exist in all African countries and most of them were
generated immediately after the world war. A very high or huge number of citizens in
these countries are mostly involved in this banks as either investment, banking,
shareholding participation and that fell into reasons of these countries to be radically
changed and strengthened. In 1990's Standard Chartered managed to expand network
as getting more branches into the countries not involved with banking system during
that time, such as Vietnam, Cambodia, Iran, Kenya, Tanzania, and many other till
1998 in Asia Pacific Region but except North Korea.( Referenceforbusiness.com.
2017).
2.2 Product/ Services, Market and Customers
Standard Chartered Bank offers personal, private, and business services to
individuals, SMEs, and corporate and institutional customers. Cross-sectionalize this
huge organization; it is notable that Standard Chartered products and services in
relation to investment market sit mainly within corporate and institutional banking as
a term of global site
Standard Chartered as been already operating for more than 70 countries all over the
world, as their business is organized also based in five regions but still in a slightly
different manner. Marketing of bank products is the way of combining several
separate elements that need to be absorbed at providing facility in order to satisfy
customers basic needs and wants. Banking as considered personalized service and that
is where Standard Chartered bank have manage oriented industry so it has reach the
capability of providing services surely it satisfy the customers and that has been set as
their target or goal to be achieved (Mahtab ,2016). The marketing tactic includes
forestalling, classifying, responding and satisfying the customers’ needs and wants
effectually, professionally, and beneficially. In the consideration of capital market
such as buying and selling of financial instruments that are involving many type of
activities as for an example stock, equities and bonds are being involved and taking
place. The banks is always considered incomplete or worthless without customers as
that the zone of where the capital will come from, whereby many customers the bank
is going to hold and that is how many type of services or activities will be provided.
The reason getting globally as having many branches in all over the world is to get
many customers and also the difference is coming up of getting up with difference
currency exchange, as each country having their own currency. Most of customers
also will have be involved with a bank where he can have different account of
different currency. (NDTVprofit, 2017)

Figure 2.2 : A screenshot of Standard Chartered’s Twitter: Accessed: 12th November

2017

Standard Chartered their foreign currency exchange is considered among the best in
all the banks in the world as it has manage to be in all the countries that are much
participated in business forum. These countries such as UAE is where have a lot of
banks but mostly majority are holding Standard Chartered account as managing the
entire different currency forum in one zone as. For international business participants
as involving in exports and imports is a very important for accumulation of best
performance when coming to price differentiation and also minimizing the tax of
importation rather than transferring money from different bank account that will
manage to include extra charges (Referenceforbusiness.com ,2017).
2.3 Mission, Culture, Philosophy and Values
Standard Chartered bank as they try to make great efforts to achieve, strive to be the
worlds best international bank with majority of customers and also providing top
quality of services with a famous terms as inclusive privacy, security, achievement
and guidance for all the involvement in their investment. They have involved in
responsibility of providing financial services that involved in supporting the
household and economic growth of the nations (Standard Chartered, 2017) For their
mission is clearly seen as safeguarding people saving, as that was the first aspect
when banks got started in history. For the safety of the saving either by purchasing or
buying and this helps in improving people quality of life. As for now walking around
just with card either visa, MasterCard, credit card or either debit card this shows that
the safety involved is the password needed for making purchase or doing withdrawal.
As before have be carrying the whole money in the bags as not safety in either ways.
As the culture, Standard Chartered has been focus to achieve their five core values; to
be courageous, responsive, international, creative and trustworthy. Many countries
with this banks they manage to achieve benefits at first, this bank has many branches
and that is job opportunity and also education scholarship. For those with account still
they manage to get ideas, guidance as on what to participate for there invest so to
make use of their money not just by staying in the account (Standard Chartered, 2017)
2.4 Outline Organization Structure

References
1. Assignment Point. (2017). History of Standard Chartered Bank - Assignment
Point. [online] Available at: [Accessed 19 Nov. 2017].
2. N, M. and M, A. (2017). Marketing of Financial and Banking Products: An
Example from Bangladeshi Bank.
3. Profit.ndtv.com. (2017). Standard Chartered: Reports, Company History,
Directors Report, Chairman's Speech, Auditors Report of Standard Chartered
- NDTVProfit.com. [online] Available at:
http://profit.ndtv.com/stock/standard-chartered-plc_stan/reports [Accessed 17
Nov. 2017].
4. Referenceforbusiness.com. (2017). STANDARD CHARTERED PLC -
Company Profile, Information, Business Description, History, Background
Information on STANDARD CHARTERED PLC. [online] Available at:
http://www.referenceforbusiness.com/history2/74/STANDARD-
CHARTERED-PLC.html [Accessed 23 Nov. 2017].
5. Sc.com. (2017). Our business - Standard Chartered Bank. [online] Available
at: https://www.sc.com/en/about-us/who-we-are/our-business.html [Accessed
22 Nov. 2017].
6. Sc.com. (2017). Standard Chartered Sustainability Review - Culture and
values. [online] Available at: https://www.sc.com/sustainability-review-
09/en/our_approach/culture_and_values.html [Accessed 20 Nov. 2017].
7. Successstory.com. (2017). Standard Chartered Profile, History, Founder,
Founded, Ceo | Finance Companies | SuccessStory. [online] Available at:
https://successstory.com/companies/standard-chartered [Accessed 22 Nov.
2017].