1.

One of the most basic functions included in almost any CRM tool is the ability to
exploits and manage data about your customers and leads.

True

False

2. small busineses can get benefits from CRM in the form of?

A) business growth

B) stay in touch with customers

C) automation

D) all of the above

3 Building long-term relationships with customers is essential for any business. The
application of technology to achieve CRM is a key element of e-business but
what does CRM stand for?

A) Customer resource management

B) Consumer relationship management

C) Customer relationship management

D) Customer retailing management

4. Marketing teams can be benefitted from CRM i.e lead generation efforts,
planning and executing marketing compaigns plus

A) supports enquaireis and product history

B) segment audiences and products.

C) segment audiences,and deliver targeted messaging

D) None of the above.

5. one of the main 4 vendors of CRM are.

A) Google.com

B) salesforce.com
 C) yahoo.com

D) Baidu.com

6. For a good and postive costumer service and experience CRM system helps
costumer service teams to keep customers past records,support enquires and
___________

A) costumer satisfaction

B) technical incidents records

C) product expiry records

C) None

7. Additional CRM functionality includes.

A) Products, pricing and catalogue management

B) Product and Financial management for professional services

C) Service and field engineer management

D) Both A & C.

8. A CRM dashboard provides managers with an "at a glance" snapshot of

Government performance and the various functions in one place.

True

False

9. The Scope of CRM includes; Costumers, Employers, Owners,Employees and

suppliers.

True

False

10. A situation in which incumbents holds majority of the power known as

________.

A) Oligopoly

B) Monopoly
 C) perfect Monopoly

D) Both b & c

11. Which of the following is a legal barriers in entry to international markets

A) Copyrights, patents, an exclusive license.

B) trademarks, franchising, patents.

C) Copyrights,patents, trademarks.

D) None of the above.

12. Differentiation strategy can be used to avoid

A)legal protection

B) Barriers

C) Monopoly

D) Both b &c

13. Corrupt practices can be used to induce companies to adopt measures that are
favorable to companies or used to influence government purchasing
decisions.

True

False

14 Unlimited personal liability is the disadvantage of:

A) Sole proprietorship

B) Corporation

C) partnership

15. The ________ partner is treated as an investor in the business.

A) Limited

B) general partner

C) silent partner
16. There are _____ types of corporations mention in your course

A) 3

B) 4

C) 5

D. 6

17. Main Advantage of corporation is :

A) Limited liability of stockholders

B) Cost and time of incorporating

C) legal requirements and regularity “red tape”

D) Double taxation

18. a corporation that has a large number of shareholders and whose stock usually is
traded on of the large stock exchanges is called

A) Domestic

B) Foreign

C) Publicly held

D) Closely Held

19. ______ exporting means selling to an intermediary, who in turn sells your
products either directly to customers or to importing wholesalers

A) Direct

B) Indirect

C) Merchant

D) None

20. ____ tend to be equity-based i.e. a new company is set up with parties owning a
proportion of the new business.
 A) Licensing

B) Franchising

C) Joint Ventures

D) Turnkey projects

21 In _______ the company does all the same activities abroad as at home.

A) Horizontal FDI

B) Vertical FDI

C) Conglomerate FDI

22 Tend to be equity-based

A) Licensing

B) Joint Ventures

C) Franchising

D) Turnkey Projects

23 when firms enters late in the foreign market commonly known as first-mover
advantages

True

False

24 Joint Venture is a faster, cheaper form of expansion than adding company-owned

stores, because it costs the parent company much less when new stores are
owned and operated by a third party.

True
False