FALL-2017

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Master of Business Administration- MBA Semester 3

MB0050-Research Methodology-4 Credits

Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60.

Q1. Define business research and explain the process of research?

Definition of Research

Explanation of the steps in a research study

Answer. Research comprises "creative and systematic work undertaken to increase the stock of
knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to
devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work,
solve new or existing problems, support theorems, or develop new theories. A research project may also
be an expansion on past work in the field. Research projects can be used to develop further knowledge on
a topic, or in the example of a school research project, they can be used to further a student's research
prowe

Q2. What are descriptive research designs? Explain the different kinds of descriptive research designs.

Meaning of Descriptive Research designs

Kinds of Descriptive research designs

Answer. Descriptive Research:

Sometimes an individual wants to know something about a group of people. Maybe the individual is a
would-be senator and wants to know who they're representing or a surveyor who is looking to see if there
is a need for a mental health program.
Q3. Discuss four types of measurements scales with appropriate examples.

Nominal

Ordinal

Interval

Ratio

Answer. Types of measurements scales

Nominal scale: Nominal

Nominal scales are used for labelling variables, without any quantitative value. “Nominal” scales could
simply be called “labels.” Here are some examples, below. Notice that all of these scales are mutually
exclusive (no overlap) and none of them has any numerical significance. A good way to remember all of
this is

FALL-2017
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SET 2

Q1 Differentiate between the Stratified random sampling and Systematic sampling.

a.) stratified random sampling

b.) systematic sampling

Answer.

Systematic sampling:

Systematic sampling is a type of probability sampling method in which sample members from a larger
population are selected according to a random starting point and a fixed periodic interval. This interval,
called the sampling interval, is calculated by dividing the population size by the desired sample size.
Despite the sample population being selected in advance, systematic sampling is still thought of as being
random if the periodic interval is determined beforehand and the starting point is random.

Since simply random sampling a population can be inefficient and time-consuming, statisticians turn to
other methods, such as systematic sampling. Choosing a sample size through a systematic approach can be
done quickly. Once a fixed starting point has been identified, a constant interval is selected to facilitate
participant selection.

For example, if you wanted to select a random group of 1,000 people from a population of 50,000 using
systematic sampling, all of the potential participants must be placed in a list and a starting point would be
selected. Once the list is formed, every 50th person on the list, starting the count at the selected starting
point, would be chosen as a participant, since 50,000/1,000 = 50. For example, if the selected starting
point was 20, the 70th person on the list would be chosen followed by the 120th, and so on. Once the end
of the list was reached, if additional participants are required, the count loops to the beginning of the list
to finish the count.

One risk that statisticians must take into account when conducting systematic sampling involves how the
list used with the sampling interval is organized. If the population placed on the list is organized in a
cyclical pattern that matches the sampling interval, the selected sample may be biased. For example, a
company's human resources department wants to pick a sample of employees and ask how they feel
about company policies. Employees are grouped in teams of 20, with each team headed by a manager. If
the list used to pick the sample size is organized with teams clustered together, the statistician risks
picking only managers (or no managers at all) depending on the sampling interval.

Q2. Distinguish between coding closed-ended structured questions and coding open-ended structured
questions

Coding Closed-ended

Coding Open-ended

Answer. Coding Closed-ended Structured Questions

A closed-ended question generates a limited set of responses that can be coded easily in a database with
some number or symbol that represents a response. Multiple-choice, ordinal, interval and ratio questions
generate closed-ended responses.

Closed-

Q3. Explain the Structure of the Research Report. What are the guidelines for effective report writing?

[Explanation of the Structure of the Research Report-5

Guidelines for effective report writing-5]

FALL-2017
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