Presentation Feedback / Witness Statement

Unit title: 18. Audio Visual Advertising Media

Assessment LO4.
criteria covered by Be able to present audio-visual advertisement ideas to a client for
the activity: feedback

Candidate Shadyn Farrar, Matthew Pearson, Samuel Ehret-Pickett

name(s):
Date 6/12/17

Full description of The group pitched their advertisement in a confident manner. Each
the activities taking responsibility for particular sections.
being carried out
by the candidate: The advert idea is an awareness campaign for mobile phone use. In
this pitch the group explained the target audience and showed
sections of pre-production to further develop and clarify the idea.

The budget outlined the costing of the advertisement campaign if it

was “real” and the storyboard and accompanying shooting script
clarified the idea and provided detail on how the shots would be used.

Finally, the group outlined a rough production schedule, identifying

key deadlines that would need to be met. BCAP codes were also
explained and how the group could avoid potential issues.
Overall, the pitch was very clear.
Questions / If you decide to include the shock tactic of the person getting hit by a
Feedback car, ensure that you consider the ASA codes in relation to showing
violent or disturbing imagery. Once filmed, please revisit the budget
and extend the crew and equipment hire, based on the filming time.