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Data Sheet
Turn Your Data into Business Value
T
oday’s digitally savvy customers expect highly personalized services. To win the hearts
and minds of digital customers, services need to be created and offered at the right
moment, in the right channel, and every action should be based on individual customer’s
behaviour and service usage. Many telcos are struggling to live up to these expectations.
The average net promoter score (NPS) for a global CSP is as low as 6, compared to new
market entrants and over-the -top (OTT) services providers, who are close to 70. Providing
a personalized digital customer journey is all about applying better technologies and data-
driven business strategies and models to improve the way telcos engage and serve their
customers. Capturing the right data at the right moment and being able to act in real-
time based on a holistic 360º customer view has become a true competitive advantage.
Data Refinery plays an important role in supporting the Digital Customer Journey. It provides
a layer of intelligent fast data to enable real-time decisions and actions. The software has
the capacity to capture and process vast amounts of raw data in-stream. As a totally vendor
and technology service agnostic solution, Data Refinery captures data of any type and from
any source, including social media, apps, connected devices, networks, locational data and
services. It then refines that data with important contextual information and sends it on to any
target business application – all in real time. As a result, Data Refinery allows telcos to build
a 360° profile of their customers based on diverse data sources. That profile is then available
for other business systems, allowing telcos to craft intelligent, individualised service offerings,
customer programs and more. Additionally, Data Refinery hides all technical complexity
between the network and OSS/BSS layers through a unifying processing layer.
Why Data Refinery? • Enables data driven operations: Data Refinery collects, unifies and refines siloed data and
provides it as an input for any business application in real-time. It ensures the right data
automatically ends up in the right place, in the right format, at the right time – empowering
truly data driven operations.
• 360 view of your data: Data Refinery collects and refines data from customers’ digital
moments based on service usage, application, location, device and network data. It gives
you an actionable and real-time 360° view of a customer to perfect the customer journey, to
personalise offers and promotions and to engage with the right message at the right time.
• TCO savings: By consolidating systems and data silos Data Refinery helps you reach
considerable OPEX savings. Typical OPEX saving level in our past deployments has been
between 30-80% vs. siloed solutions.
• 100% reliable: Thanks to Data Refinery’s advanced architecture, you never lose a single
bit of valuable information. You can put all data into active use and ensure every event gets
monetized.
• Intuitive user interface: Monitor, design and configure streams and processes with ease.
Clear data visualization. Customize dashboards to suit your business needs.
• Easy to integrate: Data Refinery integrates easily to any technical environment and can
access any digital source in any format thanks to its 1000+ off-the-shelf interfaces. Vendor
and technology agnostic. Deploy to cloud if you need.
• Trusted by 150 operators: Operators of all sizes and volumes rely on Data Refinery,
including India’s Bharti Airtel, Indonesia’s Indosat, Argentina’s Telefonica, Saudi Arabia’s
Mobily, Denmark’s TDC and The Netherlands’ Ziggo. In all, Data Refinery processes
more than 20 percent of the world’s mobile usage data. The consulting and research
firm Analysys Mason has recognising Comptel as one of world’s leading data processing
vendors.
• Scales to your business needs: Light investment in HW, scales as your technical or
business needs grow. Data Refinery can process and turn any amounts of raw data into
valuable, purpose-driven, real-time actions.
Support for virtual networks • Deploy to virtualized data centre and ability in
integrate with NFV/SDN
Network model for connecting • Ability to manage and monitor connection points
streams to network between network, mediation and front office
applications
• Single collector/distributor node can be
connected to several entities (network element,
target system, etc.)
Software products Data Refinery is a software suite for data integration, consisting of three software products:
Data Refinery Convergent Mediation, Data Refinery Wholesale Billing and Data Refinery
Enterprise Data Processing.
Data Refinery Convergent Mediation: Offers modern billing mediation for digital telcos. It
reliably collects and refines usage data and delivers it to OSS/BSS systems (billing, fraud
management, revenue assurance etc.) in real-time. 1000+ off-the-shelf interfaces enable
fast and vast data integration.
Data Refinery Wholesale Billing: Secures wholesale, roaming and interconnect related
revenue streams and enables complex partnering business models. It is based on Capana
CapSettle, integrating with Data Refinery Convergent Mediation.
OSS Mediation
Probes collection Probes collection from various NEs using real-
time protocols like NetFlow, SNMP, etc.
For more information about Data Refinery, please visit www.comptel.com or contact us at
info@comptel.com.
Connect with us Life is digital moments. Comptel perfects these by transforming how you serve, meet and
respond to the needs of “Generation Cloud” customers.
http://comptelblog.com/
Our solutions allow you to innovate rich communications services instantly, master the
https://www.linkedin.com/ orchestration of service and order flows, capture data-in-motion and refine your decision-
company/comptel making. We apply intelligence to reduce friction in your business.
comptel.com Comptel has enabled the delivery of digital and communications services to more than
2 billion people. Every day, we care for more than 20% of all mobile usage data. Nearly
300 service providers across 90 countries have trusted us to perfect customers’ digital
moments. For more information, visit www.comptel.com.
© Comptel Corporation 2017 / DATA SHEET 4