Gretchen Pierce  

EXPERIENCE 

Contributor, Austin Moms 

February 2018 – present 
Austin, TX 
● Contribute one to two blog posts per month to AustinMoms.com on topics including 
motherhood, family activities, and local businesses 
● Volunteer at annual events for local moms and help promote Austin Moms on social 
media 
 
Manager of Communications, The University of Texas at Austin  
October 2014 – November 2016  
Austin, TX 
● Coordinated communications for New Student Services (NSS), including publications, 
mobile applications, blog posts, videos, and emails, and created a new department 
website for the department  
● Designed publications and graphics for print and digital use, and served as photographer 
at all orientation events 
● Managed six social media accounts for NSS and the incoming freshman class, as well as a 
Facebook group for ~8,000 incoming students 
● Developed consistent branding and strategic messaging for all orientation 
communications 
 
Assistant Editor, National Wildlife Federation (NWF) 
October 2012 – February 2014 
Reston, VA 
● Coordinated online campaigns for Ranger Rick products and events, such as our first 
drawing contest and the release of our wildlife apps for kids 
● Contributed to the development of NWF’s new kids’ website by participating in the 
planning and design phases of the project, migrating content, and creating new features 
● Wrote two monthly magazine features for ​Ranger Rick Jr. m ​ agazine, copyedited each 
issue, and performed research and administrative tasks  
 
Editorial and Online Production Coordinator, NWF  
March 2011 – October 2012  
Reston, VA  
● Managed the kids’ section of the NWF website, including creating content and making 
design improvements 
● Promoted ​Big Backyard​ and ​Wild Animal Baby​ magazines on social media outlets, 
doubled the number of ​Wild Animal Baby​ Facebook followers, and created a 
promotional video about the making of the magazines 
 
Editorial Assistant, American Institutes for Research  
December 2008 – March 2011 
Washington D.C. 
● Copyedited various annual reports on education in accordance with established editorial 
style 
● Supported the annual reports team by proofreading, researching, data checking, and 
formatting documents 
 
TECHNICAL SKILLS  

● Adobe InDesign, Photoshop, and Illustrator 

● Basic HTML/CSS  
● Content management systems (Drupal, Sitecore) 
● Constant Contact 
● Qualtrics 
● iMovie 
● DSLR photography 
● Microsoft Office Suite 
 
EDUCATION  

The College of William and Mary, Williamsburg, VA  

Bachelor of Arts, Double Major: French and Psychology, May 2008  
GPA: 3.9 ​(Phi Beta Kappa and summa cum laude)