Nurbahiyah Ab.

Malek IBM530 2012612874

ASSIGNMENT 3

Kindly provide FIVE (5) examples on why culture is very important in

international business.
Culture is an important part of International Business. Culture is defining the
collection of values, beliefs, behaviours, customs and attitudes of the member in
the society. Culture is the behaviour that people act in the community. The
characteristic of culture is also reflects learned behaviour that is transmitted from
one member to another in society. There are also basic elements cultures such as
social structure, language and religious. So the foreigner who wants to operate
the business at the overseas market have to understand the culture at the local
market to become successful. In this report also compare between the similarities
of culture between two countries such as Thailand-Malaysia and different in
culture between China and United States.
Aesthetics refers to imagery that represent certain expression and symbolism of certain
colours.Aesthetics are the most important part of spiritual culture and are especially
creative in character.Certain cultures have a strong historical background in the arts like
music,painting,dance,drama ang architecture.For instance,Italians have a good sense
of fashion design and are among the market leaders in the world fashion and design
industry.

Manners and custom refer to appropriate methods of behaving,speaking and dressing

public and business situation.Some countries are chaterized by egalitarian or informal
cultures in which people are equaland work together cooperatively.

Social structure refers to a society’s fundamental organization,which is comprised of

groups and institution.Three important elements of social culture that differ across
societies or nation are social group association,social status and social mobility.

Religion refers to specific set of beliefs and practices regarding the spiritual realm.An
understanding of religion is essential as it helps to understand how religion affects
business practices.Religion provides the best insight into a society behavior.In most
cultures, a country’s religion plays a major role in shaping the national culture.Examples
Malaysia,Indonesia,Iran,Iraq,Afghanistan, Turkey are Islam.
Nurbahiyah Ab.Malek IBM530 2012612874

Personal communication refers to how people in different cultures communicate and

convey their thoughts,feelings,knowledge and information through speech,actions and
writing.Understanding a spoken language gives great insight into why people think and
act the way that they do.Examples Malaysia spoken language is Malay.