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The Colors of Anger, Envy, Fear, and

Jealousy
A Cross-Cultural Study
Word associations or verbal synesthesia between concepts of color and emotions were
studied in Gersnany, Mexico, Poland, Russia, and the United States. With emotion words
as the between-subjects variable, 661 undergraduates indicated on 6-point scales to what
extent anger, envy, fear, and jealousy reminded them of 12 terms of color. In all nations,
the colors of anger were black and red, fear was black, and jealousy was red. Cross-
cultural differences were (a) Poles connected anger, envy, and jealousy also with purple;
(b) Germans associated envy and jealousy with yellow; and (c) Americans associated
envy with black, green, and red, but for the Russians it was black, purple, and yellow.
The findings suggest that cross-modal associations originate in universal human
experiences and in culture-specific variables, such as language, mythology, and literature.

Violet connects with sadness of letting go and also with joy of transformation. There
is peace and tranquility in the newfound knowledge of profound change.

Violet color is cleansing and purifying. It is the color of magic, ritual, cleansing,
purifying, connecting, mystery, and mysticism.

I'm also adding~I think the color of sadness is violet; or blue-purple. You know why?
Because blue is usually the stereo-type for sadness, and purple means drama. So purple
with blue mixed together is dramatic sadness. Besides, pale violet looks like a very sad
color to me. OR just plain violet.

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