Kotak Mahindra Bank

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 INTRODUCTION

Kotak Mahindra Bank (BSE: 500247, NSE: KOTAKBANK) is an Indian

financial service firm established in 1985. It was previously known as Kotak
Mahindra Finance Limited, a non-banking financial company. In February 2003,
Kotak Mahindra Finance Ltd, the group's flagship company was given the license
to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra
Finance Ltd. is the first company in the Indian banking history to convert to a
bank. Today it has more than 20,000 employees and Rs. 10,000 crore in revenue.[2]

Mr. Uday Kotak is Executive Vice Chairman & Managing Director of Kotak
Mahindra Bank Ltd. In July 2011 Mr. C. Jayaram and Mr. Dipak Gupta, whole
time directors of the Bank, were appointed the Joint Managing Directors of Kotak
Mahindra Bank. Dr. Shankar Acharya is the chairman of board of Directors in the
company.

The Bank has its registered office at Nariman Bhavan, Nariman Point, Mumbai

Established in 1985, the Kotak Mahindra group has been one of India's
most reputed financial conglomerates. In February 2003, Kotak Mahindra
Finance Ltd, the group's flagship company was given the license to carry
on banking business by the Reserve Bank of India (RBI). This approval
created banking history since Kotak Mahindra Finance Ltd. is the first non-
banking finance company in India to convert itself in to a bank as Kotak
Mahindra Bank Ltd. Today, we are one of the fastest growing bank and
among the most admired financial institutions in India.
 COMPANY PROFILE

Kotak Mahindra Bank works with a vision to provide customer a helpful hand, in
particular with Kotak Mahindra Bank Ltd is one of the fastest growing bank and
among the most admired financial institutions in India. The Bank offers transaction
banking, operates lending verticals, manages IPOs and provides working capital
loans. They have one of the largest and most respected Wealth Management teams
in India, providing the widest range of solutions to high net worth individuals,
entrepreneurs, business families and employed professionals. The Bank has over
245 branches, a customer base of over 8 lakh and has spread all over India. The
Bank offers complete financial solutions for infinite needs of all individual & non-
individual customers depending on the customer's need - delivered through a state
of the art technology platform. They also offer investment products like Mutual
Funds, Life Insurance, retailing of gold coins and bars etc. Apart from Phone
banking and Internet banking, they offer convenient banking facility through
Mobile banking, SMS services, Netc@rd, Home banking and BillPay facility
among others. The Depository services offered by the Bank allows the customers
to hold equity shares, government securities, bonds and other securities in
electronic or Demat forms. Their Salary 2 Wealth offering provides comprehensive
administrative solutions for Corporates with features such as easy and automated
web based salary upload process thereby eliminating the paper work involved in
the process, a dedicated relationship manager to service the corporate account,
customized promotions and tie - ups and many such unique features. The Bank
offers comprehensive business solutions for the business community that includes
the Current Account, Trade Services, Cash Management Service and Credit
Facilities. Their Wholesale banking products offer business banking solutions for
long-term investments and working capital needs, advice on mergers and
acquisitions and equipment financing. The Bank addresses the entire spectrum of
financial needs of Non-Resident Indians. Their tie-up with the Overseas Indian
Facilitation Centre (OIFC) as a strategic partner gives them a platform to share
their comprehensive range of banking & investment products and services for Non
Resident Indians (NRIs) and Persons of Indian Origin (PIOs). The bank has
overseas subsidiaries with offices in Mauritius, London, Dubai, Singapore, New
York & San Francisco. The overseas subsidiaries are mainly engaged in
investment advisory and investment management of funds, Equity & Debt Trading,
management of GDR/ FCCB issuances, broker & broker dealer activities and
investments. Kotak Mahindra Bank Ltd was incorporated in the year 1985 with the
name Kotak Capital Management Finance Ltd. In April 8, 1986, the company's
name was changed Kotak Mahindra Finance Ltd. They started bill discounting
activity. In the year 1987, they entered into lease and hire purchase market. In the
year 1990, they started car finance division and during next year, they started
investment banking division. Alsom they took over FICOM, one of India's largest
financial retail marketing networks. In the year 1994, the company formed Kotak
Mahindra International in Mauritius and opened an office in Dubai. They formed
Kotak Mahindra (UK) formed with office in London. In the year 1996, the car
finance business was hived off into a separate company, namely Kotak Mahindra
Primus Ltd and Ford Credit took a 40% stake in Kotak Mahindra Primus. In the
year1998, they formed Kotak Mahindra Inc with office in New York. In the year
2001, Kotak Securities Ltd became a subsidiary company. In February 2003, the
company was given the license to carry on banking business by the Reserve Bank
of India (RBI). This approval created banking history since Kotak Mahindra
Finance Ltd is the first non-banking finance company in India to convert
themselves into a bank as Kotak Mahindra Bank Ltd. In March 2003, they
commenced banking operations. The Bank started their operations in New Delhi
by inaugurating a branch. They entered into ATM sharing agreement with UTI
Bank (now known as Axis Bank), in which the Bank customer's were free to access
around 800 ATM's.
VISION OF THE KOTAK MAHINDRA BANK
The Global Indian Financial Services Brand

Our customers will enjoy the benefits of dealing with a global Indian brand that best understands their
needs and delivers customised pragmatic solutions across multiple platforms.

We are a world class Indian financial services group. Our technology and best practices are bench-
marked along international lines while our understanding of customers will be uniquely Indian.

We are more than a repository of our customers' savings. We, the group, are a single window to every
financial service in a customer's universe.

The Most Preferred Employer in Financial Services

A culture of empowerment and a spirit of enterprise attracts bright minds with an entrepreneurial
streak to join us and build long-term careers with us.

Working with a home grown professionally managed company, which has benefited from partnerships
with international leaders, gives our people a perspective that is universal as well as unique.

The Most Trusted Financial Services Company

We have created an ethos of trust across all our constituents. Adhering to high standards of compliance
and corporate governance is an integral part of building trust.

Value Creation
Value creation rather than size alone will be our business driver.

Corporate respondsibility of kotak

The Bank's philosophy of corporate governance goes beyond a set of policies and practices to promote it
as an integral element of Kotak's culture. The robust corporate governance framework of the Bank
guides the organisation's efforts to conduct business in an ethical, responsible and transparent manner.
Details on KMBL's corporate governance structure and standards can be found in the 'Report on
Corporate Governance' section in our latest annual report. The Corporate Social Responsibility (CSR)
performance is reviewed by the Bank's Board at Board Meetings. In FY 2013-14, KMBL and its
subsidiaries reviewed its Policy Statement on CSR to strengthen it in accordance with Section 135 and
Schedule VII requirements of Companies Act, 2013. Further, the Bank established a CSR Committee to
strategically guide it in effective implementation of its Policy Statement on Corporate Social
Responsibility. The CSR Committee comprises of one independent director and two whole time directors

Corporate Social Responsibility

Our vision is to positively contribute towards economic, environmental and social well-being of
communities through Corporate Social Responsibility agenda

Swot analysis of kotak mahindra bank

Strength
1. Innovative financial products of diverse categories

2. Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank

3. Comprehensive Cash Management System

4. Has over 20,000 employees

5. Customer account base of over 2.7 million

Weakness
1.Lesser penetration as being late entrants

2. Low publicity and marketing as compared to other premium banks in the urban areas
Opertunities
1. Increase in Industry banking

2. Explore opportunities abroad by International banking

Threats

1. Economic slowdown

2. Highly competitive environment

3. Stringent Banking Norms

Competitors

1. Axis bank

2. Union Bank of India

3. Federal bank
LOANS AND ADVANCES

Loans that help you fulfill all your financial needs

Kotak Mahindra Bank presents Personal Finance - the single expert source
for all your financial needs. Unexpected expenses, education, wedding in
the family, home improvement or that long awaited vacation.
Learn more about Loans:

 Home Loans
 Personal Loans
 Car Loans
 Loan against property
 Home Improvement Loans
 Home Loan Balance Transfer
 Kotak Stock Ace
 Gold Loan
 PERSONAL LOANS

No matter what your financial needs are, our personal loans help you fulfill
them

Our Personal Loans help to make a difference in your life. No matter what
your financial needs are - unexpected expenses, school fees, wedding in
the family, home improvement or that long awaited vacation. Whatever the
occasion, our range of Personal Loans can help.
The procedure is simple, documentation is minimal and approval is quick.
Key Features

 Avail loans from Rs.50,000-50 lakh*

 Quick Approval & hassle-free processing
 Minimal paperwork
 Flexible repayment options
 Repay with easy EMIs
 Convenience of service at your doorstep

Features & Benefits

 Avail loans from Rs.50,000 - 50 lakh*: You can avail of a loan from
Rs.50,000 - 50 lakh* for any purpose based on your income and
repayment capacity and fulfill all your financial needs.
  Quick approval: With a Kotak Mahindra Bank Personal Loan, you are
not far away from making your dreams come true. In as less as 72
hours you can turn your dreams into reality.
 Minimal paperwork & hassle free processing: Our minimal document
requirements leave you tension and hassle free. Additionally, worries
are kept at bay, as no security or collateral is required.
 Flexible repayment options: Our flexible loan tenors range from 12 -
60 months for salaried customers and from 12- 36 months for
businessmen / professionals, which don't overburden you with a
worry to pay heavy EMIs.
 Convenience of service at your doorstep: Our Loans are just a phone
call away; you can fix an appointment with any of our representatives
and they could assist you in all your loan formalities.

HOME LOANS

Designed to suit your requirements

At Kotak Mahindra Bank, we offer highly customized facilities of availing
home loans. Importantly, we appoint a dedicated manager who takes
customers through the entire process, starting with the filling in of the
application forms and culminating in the loan disbursement process. This
otherwise seemingly difficult process is made simpler and more convenient
for the customer. Sometimes, customers are unable to spare that extra
time from their hectic schedules, and the Bank Doorstep Service makes the
home buying process seamless and pleasurable. A relationship that is
happy from the start is extended through the attention the customer gets
through his loan repayment tenure and beyond.

We believe that in order to succeed, we need to offer not only competitive

products, but also the best possible service and value-added features and
benefits. In a market where the basic product is largely similar, the
differentiator is our ability to understand the customer's need completely
and structure the value-adds appropriately. It is with this thought in mind
that we innovate constantly, based on our interaction with the customer.

Home buying is an emotional decision and one must find the right
partner to guide you through the course.

Key Features

 High Eligibility for Businessmen

 Doorstep Service
 Attractive Interest Rates
 Simplified Documentation
 Quicker Turnaround time

Features & Benefits

The key advantages of Kotak Mahindra Bank Home Loans are:

 High Eligibility for Businessmen

 Doorstep Service
 Attractive Interest Rates
 Simplified Documentation
 Insurance Options to cover your home loans at attractive premium
 Quicker Turnaround time

LOAN AGAINST PROPERTY

Unlock the potential in your property and - benefit with lower interest rates
Unlock the potential in your property by availing a Loan Against Property
(LAP). A LAP is a loan given against the security of your existing property.
The benefit is that interest rates on LAP are generally lower than rates on
other consumer loans
Key Features

 High loan eligibility for businessmen

 Loans amounts ranging from Rs.10 lakh - Rs.3 crore!
 Loans against residential as well as commercial properties

Features & Benefits

 Funds for all your needs

One can use this loan for a variety of purposes, like funding existing
business, debt consolidation, emergencies, education etc.
 High loan eligibility for businessmen

If you are a businessman, at Kotak we do not evaluate your loan eligibility

on the basis of your financial statements alone. We put our trust in you and
your entrepreneurial judgement, while understanding the nature of your
business and related aspects. This overall understanding helps us work out
a financial solution that will match your needs. And not just that, you can
also avail of Kotak Commercial Property Loans that help your business
grow- literally! Our loans help you get that opportunity to expand your
business and develop it to its full potential.
 Kotak Commercial Property loans

You can also avail of Kotak Commercial Property loans - that help your
business grow- in the literal sense! Our loans help you get that Commercial
space that with provide you the opportunity to expand your Business and
develop it to its full potential.
 Loans against residential as well as commercial properties
 Loan against property facility is available against your residential as well as
commercial properties, for loan amounts ranging from Rs.10 lakh to Rs.3
crores.

GOLD LOAN

A simple, easy, reliable way to use your gold for a better tomorrow

Kotak Mahindra Bank now presents Kotak Gold Loan that offers quick and
easy financing at very attractive interest rates. With this offering, Kotak
brings to you a product designed to make your future full of golden
opportunities and growth.
Key Features

 Instant loan
 Utmost safety of your gold
 Minimal documentation
 Higher Loan to Value
 Easy repayment with multiple modes
 Overdraft facility
 Need not be an existing Kotak Bank customer

Features & Benefits

 The gold ornaments /coins proposed to be pledged by the customer will be
assessed & valued immediately in order to arrive at the loan amount
eligibility. The customer can then avail a maximum of 90% Loan-To-Value
of the total valuation as certified by the bank's assayer.
 The customer at the time of availing the gold loan facility can decide on the
facility available under the product, best suited to him as well as the type of
the repayment amongst the following options:
i.Term Loan - Bullet (Monthly interest servicing & principal repayment
at the end of the tenure)
ii.Term Loan - EMI ( Equated Monthly Installment)
iii.Overdraft Facility

PRODUCTS AND SERVICES

Funded Products
Short and medium term funding facilities

At Kotak Mahindra Bank we understand the challenges and complexities

faced by corporations in managing cash flows.
Learn more about Funded Products:

 Working Capital
 Structured Products

Treasury Products
Mitigate Business Risks

Risks are a reality of the business world. We provide money market and
foregn exchange facilities to help you mitigate them.
Learn more about Treasury Products:

 Foreign Exchange
 Money Market
 Benchmark PLR
 Investment Products
Meet your financial goals

At Kotak Mahindra Bank, we recognize that financial needs vary. We have

years of experience in helping organisations put together an investment
portfolio that works best for them.
Learn more about Investment Products:

 Term Deposit
 Mutual Funds
 Bancassurance

Fixed Income Products

A range of debt and fixed income products

Our debt capital markets group comprises a team of experienced and

highly qualified professionals who structure products to suit the dynamic
and varied needs of customers across segments. This includes corporates,
Public Sector Undertakings, state level undertakings, Financial Institutions
and banks.
We offer a variety of products from plain vanilla debt issuance to Asset
Backed Securities (ABS), Mortgage Backed Securities (MBS), structured
products and loan syndication.
Our strength lies in our ability to customise instrument structures, develop
innovative products and then deliver these through topnotch execution
capabilities and a wide distribution network across the country.
Learn more about Fixed Income Products:

 Sales and Distribution

 Case Studies
 Research