Documente Academic
Documente Profesional
Documente Cultură
DIGITAL MEDIA
UNIT 1 – Paper 02
2 hours 45 minutes
3. You are required to respond the entire task. Where appropriate, use the spaces provided
for your responses.
4. A digital media kit has been provided to assist in the production work.
5. All work, including project and asset files used MUST be digitally compressed into a
SINGLE ZIP FILE, included with your final submission at the end of the examination
and exported as directed by the invigilator. The zipped file should be given your name
followed by ID number (e.g. John Doe – 123456789).
7. All hard copies must be handed over to the invigilator at the end of the examination.
Guidelines
You have been asked to design a digital media story that promotes physical activities that can be done
while on vacation in the Caribbean. This will involve
Theme
Audience
Young adults
1. (a) Using a mind map and thumb nails, show the development of your product concept. Your
creation MUST include at least FIVE credible branches. (You MUST create your solution
as a separate document, label it as “Question 1 (a)” and upload.) [10 marks]
(b) State TWO sources of equity funding that can be considered for funding this product.
[2 marks]
• Gender
• Specific interests which may include sports, gaming, videos, television shows,
cartoons and reading
• The importance of this product to the target audience [3 marks]
Total 15 marks
2. (a) Name the final TWO stages of the creative process. [2 marks]
(b) (i) In an effort to protect your story, would you seek a copyright or a patent?
[1 mark]
(ii) Justify your response in (b) (i) by explaining the difference between a copyright
and a patent. [3 marks]
(c) (i) Identify TWO types of digital media businesses that could assist with the creation
of your story. [2 marks]
(ii) Describe the involvement of any ONE businesses identified in (c) (i) in the
production of your story.
[2 marks]
Total 10 marks
3. (a) Create your story from the pieces of media provided (photographs, audio and video), by
selecting and using an appropriate digital media tool. [13 marks]
(b) Export your finished product into any one of the following formats and then submit it.
• MPEG2
• MP4
• AVI
• WEBM
• WMV
• FLV
(c) Justify TWO of the pieces of media that you used. [4 marks]
Total 20 marks
END OF TEST
IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST.
02159020/CAPE 2017