WORK EXPERIENCE
CORPORATE AD SALES INTERN
NATALIE GUARNA
Penn State University
Schreyer Honors Student
Advertising and Psychology
student with experience in
research, social networking, and
problem solving in the field of
marketing. Proven versatility,
creativity, organization and
analytical skills. Demonstrated
record of responsibility and
achievement. Passionate about
food marketing and customer
connection.
NatalieGuarna@gmail.com
(215) 906 - 2661
1085 Eagle Road, Newtown, Pa 18940
SOCIAL MEDIA
LinkedIn
@Music2MyMouth
Music2MyMouth Blog
N.Guarna47
E-Portfolio Website
Social Media
Microsoft Office
AP Style Writing
Media Pitching
TESTIMONIAL
“Natalie has excelled in all the
academic settings she has
encountered thus far, while
rigorously pursuing athletic,
charitable, and social pursuits.”
-  Dr. Jennifer Maggs, Professor,
Penn State University
! Scripps Networks Interactive, New York, NY " June 2017 – Aug 2017
§  Increased business acumen through functional training sessions with corporate executives in Ad
Sales, Programming, Public Relations, Marketing, Research and more
§  Assisted the SVP of Corporate Ad Sales with daily tasks including booking units, allocating
brands, pulling charts, and interacting with clients such as Capital One and Horizon Media
§  Worked on a research project discovering top 100 advertisers for several networks
§  Attended the Summer Fancy Food Show and connected with 50+ potential clients
§  Led an initiative to gather client contacts for use in a future B2B monthly newsletter
§  Independently created a short-form recipe video that aligns with Food Network's brand image
@Music2MyMouth CREATOR AND ADMIN
! Instagram " April 2015 – Present
§  Envisioned and created Instagram page that pairs food pictures with love song lyrics
§  Gained a following of over 22,000 in a period of two years
§  Partner with several brands such as Tipsy Scoop, Better Together Baking, and the Deck to
promote their products and services in a way that aligns with Music2MyMouth’s personality
§  Offer a social media consulting service for brands looking to develop new content, promote
menu changes and special events, or reach your target audience via social media.
§  Expanded @Music2MyMouth’s into a blog, as well as across various other media platforms
MARKET RESEARCH INTERN
! Optimal Strategix Group, Newtown, Pa " Jun 2016 – Aug 2016
§  Gather, organize, and upload data for both external and internal historical sources
§  Build standard templates that can be populated for future sales collateral
§  Gather internal historical information for the top industries
§  Research and document pharmaceutical company drug pipelines
§  Conduct competitive website analyses for top competitors
SPOON UNIVERSITY MARKETING & WRITING CONTRIBUTOR
! SpoonUniversity.com - Online " Sept 2016 - Present
§  Create unique and interesting written content on a variety of trending food topics
§  Plan and post on Spoon PSU social media accounts to engage followers
§  Take the lead initiative to grow the page’s following via engagement groups and other efforts
§  Organize community events to promote popularity
MEDIA EFFECTS LAB RESEARCHER
! Media Effects Lab, University Park, Pa " Nov 2015 – Present
§  Develop independent research thesis exploring the best social media practices for restaurants
§  Assist graduate students and faculty in creating research criteria for large-scale research projects
§  Organize and facilitate student participation as research subjects
SOCIAL MEDIA EVALUATOR
! Appen, Remote – Online " June 2016 – Sep 2016
§  Rated Instagram ads based on a series of given parameters
§  Provided written feedback to clarify ratings and explain perceptions of the advertisement
§  Communicated effectively in a digital setting and corresponded with coworkers over the web
EDUCATION
BACHELOR OF ARTS: ADVERTISING AND PSYCHOLOGY
! Schreyer Honors College, Penn State University " Graduation: May 2018
§  Minor in International Studies
§  Schreyer Honors College
§  Paterno Fellows Program
§  Honors Program including advanced academic coursework, thesis, study abroad and/or
internship, ethics study and leadership/service commitment
§  GPA: 4.0/4.0
INTERNATIONAL STUDENT
! IES Abroad Barcelona Center, Barcelona, Spain " Jan 2016 – May 2016
§  Used communication and organization skills to navigate new cities
§  Adapted to an unfamiliar environment and embraced cultural differences
§  Lived with a local family and overcame language barriers to achieve
effective communication
INVOLVEMENT ENGLISH SPANISH
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PENN STATE OPERATION SMILE PRESIDENT
! Penn State University, State College, Pa " Aug 2016 – Present
§  Negotiated and maintained long-term partnerships with event venues and sponsors
§  Coordinated all aspects of community fundraising events, including developing budgets, soliciting
donations, organizing club member participation, and securing members
§  Held primary responsibility for the following PSU Operation Smile Events: Rock the Smile,
Hayride, bake sales, and various other club bonding events