A

Dr a f t r e p o r t

SUB: Seminar on Contemporary Issues in Management

(SCIM)

Issue no.: 2

Topic: Activism, Changing role of Business and Corporate

Social Responsibility.

Submitted To: Ms. PUJA VORA

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)

M.B.A PROGRAMME

Constituent of Charotar University of Science and

Technology (CHARUSAT)

Presented by

Name: SANNI M. PATEL

M.B.A Semester – 1

Roll no. 09/MBA/35

(NOVEMBER 2009)

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 DECLARATION

I, Sanni M. Patel, hereby declare that the report on “DABUR INDIA LIMITED”
(corporate social responsibility) is a result of my own work and my indebtedness to
other work publication, if any, have been duly acknowledged.

Place: Changa

Date: 21/11/ 2009. SANNI M. PATEL

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 TABLE OF CONTENTS

SR. NO PARTICULARS PAGE

NO

1 Organization details 5

• Vision, Mission, Objectives 5

• Fact milestones 6
2 Organization Structure 9

• Activities / Function 10
3 Issues/ Problem areas 11
4 Forces responsible for change. 11
• Role of activism, Corporate social responsibility
5 CSR initiatives 12
6 Comparison of Organization 14
7 Future Outlook 14
8 References 15

EXECUTIVE SUMMARY

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Project work helps me to deal with the real business situation. Project report consists of
the brief description of an organization DABUR INDIA LTD. And also consist of a
section which provide the overview and background information about the various
department of the organization also such Role of activism, Corporate Social
Responsibility(CSR).

In this case the company is reorganizing. The DABUR is taking care of its employees
and society is more competitive and aggressive. It is take care of its customers. This
case is about the activities and functions of company is how affected its environment,
structure and responsibility.

Organization Details

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 Vision:-

The vision of Dabur India Limited was "Dedicated to the health and well being of
every household"

Dr. S. K. Burman (founder of Dabur India Limited) set up his company with the
vision of good health for all, Dabur has grown manifold. It is now a leading nature-based
health and family care products company. In this mission, the Burman family has forged
ahead with the founding thoughts of Dr. S.K. Burman, while also evolving and
progressing in tune with the changing demands of a growing business.

Founding thoughts of the founder was "What is that life worth which cannot bring
comfort to others"

The story of Dabur began with a small, but visionary endeavour by Dr. S. K. Burman, a
physician tucked away in Bengal. His mission was to provide effective and affordable
cure for ordinary people in far-flung villages. With missionary zeal and fervor, Dr.
Burman undertook the task of preparing natural cures for the killer diseases of those
days, like cholera, malaria and plague.

Mission:
Dabur's mission of popularising a natural lifestyle transcends national
boundaries. Today, there is growing global awareness on alternative medicine, nature-
based and holistic lifestyles and an interest in herbal products. Dabur has been in the
forefront of popularising this alternative way of life, marketing its products in more than
60 countries all over the world.

Over the years, Dabur's overseas business has successfully transformed from
being a small operation into a multi-location business spreading through the Middle
East, North Africa, West Africa and South Asia.

Facts and Milestones :-

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Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to
learn and grow to a commanding status in the industry. Dabur has set very high
standards in developing products and processes that meet stringent quality norms.
As it grows even further, Dabur will continue to mark up on major milestones along
the way, setting the road for others to follow...

Milestones To Success

1884 - Established by Dr. S K Burman at Kolkata

1896 - First production unit established at Garhia
1919 - First R&D unit established
Early 1900s - Production of Ayurvedic medicines
Dabur identifies nature-based Ayurvedic medicines as its area of specialisation. It
is the first Company to provide health care through scientifically tested and
automated production of formulations based on our traditional science.
1930 - Automation and upgradation of Ayurvedic products manufacturing
initiated
1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporated
1940 - Personal care through Ayurveda
Dabur introduces Indian consumers to personal care through Ayurveda, with the
launch of Dabur Amla Hair Oil. So popular is the product that it becomes the
largest selling hair oil brand in India.
1949 - Launched Dabur Chyawanprash in tin pack
Widening the popularity and usage of traditional Ayurvedic products continues.
The ancient restorative Chyawanprash is launched in packaged form, and
becomes the first branded Chyawanprash in India.
1957 - Computerisation of operations initiated
1970 - Entered Oral Care & Digestives segment
Addressing rural markets where homemade oral care is more popular than
multinational brands, Dabur introduces Lal Dant Manjan. With this a conveniently
packaged herbal toothpowder is made available at affordable costs to the
masses.
1972 - Shifts base to Delhi from Calcutta
1978 - Launches Hajmola tablet
Dabur continues to make innovative products based on traditional formulations
that can provide holistic care in our daily life. An Ayurvedic medicine used as a
digestive aid is branded and launched as the popular Hajmola tablet.
1979 - Dabur Research Foundation set up

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 1979 - Commercial production starts at Sahibabad, the most modern herbal
medicines plant at that time
1984 - Dabur completes 100 years
1988 - Launches pharmaceutical medicines
1989 - Care with fun
The Ayurvedic digestive formulation is converted into a children's fun product with
the launch of Hajmola Candy.
1994 - Comes out with first public issue
1994 - Enters oncology segment
1994 - Leadership in health care
Dabur establishes its leadership in health care as one of only two companies
worldwide to launch the anti-cancer drug Intaxel (Paclitaxel).
1996 - Enters foods business with the launch of Real Fruit Juice
1996 - Real blitzkrieg. The first local brand of 100% pure natural fruit juices
made to international standards, Real becomes the fastest growing and largest
selling brand in the country.
1998 - Burman family hands over management of the company to professionals
2000 - The 1,000 crore mark
Dabur establishes its market leadership status by staging a turnover of Rs.1,000
crores.
2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4
crore
2003 - Dabur demerges Pharmaceuticals business

Dabur India approved the demerger of its pharmaceuticals business from the
FMCG business into a separate company as part of plans to provider greater
focus to both the businesses. With this, Dabur India now largely comprises of the
FMCG business that include personal care products, healthcare products and
Ayurvedic Specialities, while the Pharmaceuticals business would include
Allopathic, Oncology formulations and Bulk Drugs.

Maintaining global standards

As a reflection of its constant efforts at achieving superior quality standards,
Dabur became the first Ayurvedic products company to get ISO 9002
certification.

Science for nature

Reinforcing its commitment to nature and its conservation, Dabur Nepal, a

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 subsidiary of Dabur India, has set up fully automated greenhouses in Nepal. This
scientific landmark helps to produce saplings of rare medicinal plants that are
under threat of extinction due to ecological degradation.
2005 - Dabur aquires Balsara

As part of its inorganic growth strategy, Dabur India acquires Balsara's Hygiene
and Home products businesses, a leading provider of Oral Care and Household
Care products in the Indian market, in a Rs 143-crore all-cash deal.

2007 - Dabur Foods merged with Dabur India

Dabur India decides to merge its wholly-owned subsidiary Dabur Foods Limited
with itself to extract synergies and unlock operational efficiencies.
2008 - Acquires Fem Care Pharma

Dabur India acquires Fem Care Pharma, a leading player in the women's skin
care market.
2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club

Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur
Red Toothpaste crosses the billion rupee turnover mark within five years of its
launch.

Organization Model

Pyramid of CSR

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At Dabur, our commitment to good governance, ethical conduct and social responsibility
is core to our way of doing business, and is strongly aligned with our drive to create and
increase value for all stakeholders. We define CSR as conducting business in ways that
provide social, environmental and economic benefits for the communities and
geographies where we operate.

Dabur is leader in our area of responsibility, with a deep commitment to deliver results.
We are determined to be the best at doing what matters most.

People are their most important asset. We add value through result driven training, and
we encourage & reward excellence.

People are our most important asset. We add value through result driven training, and
we encourage & reward excellence.

We work together on the principle of mutual trust & transparency in a boundary-less

organisation. We are intellectually honest in advocating proposals, including recognizing
risks

Activities/functions:-

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Dabur India Limited is a leading Indian consumer goods company with interests in Hair
Care, Oral Care, Health Care, Skin Care, Home Care and Foods.Dabur India Ltd has
produces traditional Ayurvedic remedies

Dabur's Consumer Healthcare business is the Company's oldest business, and today
produces a variety of products ranging from Women's Health to Baby Care and Cough
& Cold to Rejuvenation

Dabur produces a range of Herbal & Ayurvedic Personal Care products. Bringing
together the gentle touch of nature and Ayurveda's wisdom, the range covers categories
like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of
Dabur.

Today Dabur have more than 350 Shastriya (Classical) Ayurvedic preparations, which
form an important part of every Ayurvedic practitioner’s daily practice.

Issues/ Problem areas

The company has never been criticized for any king of unethical practices except below

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A common critism against Dabur India has been that despite the company's attempt to
professionalise itself, the involvement of the Burmans in the company has been
considerable. Through these changes, the company is trying to send a signal to its
stakeholders that the role of the promoter family has been substantially reduced, at
least in the group flagship. Moreover, this also gives each family member responsibility
for a particular business. Monday, May 16, 2005

More ever it should be added here that The next generation of Burmans were
withdrawing from the Rs 1,500-crore Dabur India and were set to focus exclusively on
individual group companies. This is being done with the objective of making GeNext
Burmans responsible for specific businesses and at the same time, ensuring that the
flagship company was managed by non-family professionals.

Forces Responsible for changes

Dr. S K Burman, founder, Dabur India Ltd.,quoted that “What is that life worth which
cannot bring comfort to others”For growth to be responsible, it should go beyond
numbers... It should do good to the society, create a better world. That's the kind of
growth that Dabur India Ltd. believes in, and constantly strives for.

In this case there were not any kind of activism. Means the company & its owner
himself motivated for corporate social responsibility. There were not any external or
internal factor to force the company to do corporate social responsibility.

CSR Initiatives.

Making A Difference

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. We define CSR as conducting business in ways that provide social, environmental and
economic benefits for the communities and geographies where we operateAt Dabur, our
commitment to good governance, ethical conduct and social responsibility is core to our
way of doing business, and is strongly aligned with our drive to create and increase
value for all stakeholders.

Dabur’s CSR initiatives are driven through Sustainable Development Society or

SUNDESH, an outcome of the vision of Dabur India Ltd founder Dr. S.K Burman.

SUNDESH

mission

Sustainable Development Society (SUNDESH) is sworn to the mission of

ensuring overall socio-economic development of the rural & urban poor on a sustainable
basis, through different participatory and need-based initiatives. It aims to reach out to
the weaker and more vulnerable sections -- such as women and children, illiterate and
unemployed – of the society.

Today, SUNDESH operates in Ghaziabad and Gautam Budha Nagar district of Uttar
Pradesh, and has -- more recently – established presence in Rudrapur district of
Uttrakhand. Over the years, it has contributed to many worthy causes, addressing
children’s literacy, improving healthcare services, skill development, and environment,
to name a few.

SUNDESH is the resource centre that works towards the development and upliftment if
the rural populace.

Promoting health and hygiene amongst the underprivileged through the Chunni Lal
Medical Trust

Organising the Plant for Life programme for schoolchildren to create environmental
awareness amongst young minds.

SUNDESH has several programmes such as Adult literacy, diagnostic and healthcare
facilities, organising health camps, cutting and tailoring , training, bee keeping , animal
husbandry and self help groups for farm development and reducing poverty

Under this initiative finance is provided for farm activities like minor irrigation , animal
husbandry, farm mechanization , land development , horticulture, plantation and
medicinal crops.

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Jayanti Gramin Vikas Swarojgar Yogjna. This initiative was designed for the economic
development and upliftment of families living below the proverty line.

We have set up the "Plants for Life" project in the mountainous regions of the
Himalayas. Under the project, a high-tech greenhouse facility has been set up for
developing saplings of rare and endangered medicinal plants.

Sundesh puts a smile on the face of those who have never studied or are drop outs
from formal schooling as they could not afford the school fees.

Presently we are running non formal education centres in Nidhawali, Kajiwara, Malanda,
Lalpur and Dehra villages.

Sundesh provides education to women in the age group of 14-35 years. Presently
Sundesh is operating Functional Literacy centres in Nidhawali, Nidhori, Madapur,
Tatarpur, Dhera, Kajiwara, Malanda and Lalpur villages.

Sundesh provides special education to child labourers (8-13 years of age) under
National Child Labour Project

Company’s present situation

• 2003: Manufacturing facilities and systems of Dabur Nepal Pvt Ltd get certified in
January 2003 for having met the requirements of Codex Alimentarius
Commission Guidelines, Recommended International Code of Practices, General

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 Principles of Food Hygiene.

• 2002: Dabur Nepal Pvt Ltd gets Certificate of Hazard Analysis & Critical Control
Point (HACCP) plan verification for manufacturing of fruit juices & Tomato puree.

• 2002: Increase in turnover by over 19%

• 2000: Won Best Exporter Award of Export Promotion Board, Ministry of

Commerce, HMG of Nepal in 2000.

• 2000: Won Overall Excellence Award of Nepal-India Chamber of Commerce and

Industries in 2000.

Future outlook

We intend to significantly accelerate profitable growth. To do this, we will:

• Focus on growing our core brands across categories, reaching out to new
geographies, within and outside India, and improve operational efficiencies by
leveraging technology
• Be the preferred company to meet the health and personal grooming needs of
our target consumers with safe, efficacious, natural solutions by synthesizing our
deep knowledge of ayurveda and herbs with modern science
• Provide our consumers with innovative products within easy reach
• Build a platform to enable Dabur to become a global ayurvedic leader
• Be a professionally managed employer of choice, attracting, developing and
retaining quality personnel
• Be responsible citizens with a commitment to environmental protection
• Provide superior returns, relative to our peer group, to our shareholders

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References:-

http://www.dabur.com

http://www.dabur.com/About%20Dabur-Company%20Details

http://www.dabur.com/About%20Dabur-Group%20Companies

http://www.dabur.com/About%20Dabur-Company%ceo

http://www.dabur.com/About%20Dabur-Company%corporate governance

http://www.dabur.com/About%20Dabur-Core%20Values

http://www.sundesh.org

http://www.dabur.com/About%20Dabur-Strategic%20Intent

http://www.dabur.com/Products-Ayurvedic%20Specialities

http://www.dabur.com/Media-CSR%20Initiatives

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