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Chapter III

Market Distribution

Target Market Distribution

Figure 6

Sales

30%
35%

Students
Adolesence
Parents
Employees

20% 15%
Insole Sales According to a Two- Hour Time Interval

Table 12

Time Bought

9:am to 12p.m 10

1p.m to 4p.m 15

5p.m to 8p.m 12

Insoles Sales Summary

Table 13

Time Insoles Student Employees Adolescence Parents

Bought

9:am to 12p.m 10 0 1 4 5

1p.m to 4p.m 15 7 4 2 2

5p.m to 8p.m 12 3 5 1 3
Sales Volume

Figure 10

Series 1
40

35

30

25

20
Series 1
15

10

0
Students Employees Adolesence Parents
Sales Volume

Figure 11

Frequency Polygon

16

14

12

10
Series 1
8
Column1

6 Column2

0
9:am to 12p.m 1p.m to 4p.m 5p.m to 8p.m
Sales Summary

Figure 12

Sales

32.43%
27.03%

9:am to 12p.m
1p.m to 4p.m
5p.m to 8p.m

40.54%
Cross-Tabulation (Anti-Mosquito Cologne Sales)

Table 13.5

Time Student Employees Adolescence Parents Sum

9:am to 12p.m 0 1 4 5 10

1p.m to 4p.m 7 4 2 2 15

5p.m to 8p.m 3 5 1 3 12

Time Student Employees Adolescence Parents Sum

9:am to 12p.m 0.00% 10.00% 40.00% 50.00% 100%

1p.m to 4p.m 46.67% 26.67% 13.33% 13.33% 100%

5p.m to 8p.m 25.00% 41.67% 8.33% 25.00% 100%


Map 1: Anti Mosquito Cologne Customer

Table 14

Customer’s Perspective of Customer Uptitude

buying a product

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