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OOGLETS

PRESENTED BY STUDENTS OF REPUBLIC POLYTECHNIC


OUR VIDEO PITCH
OUR PITCH

MONTHS CAMPAIGN
that aims to educate
youths aged 9 to 14
about the internet safety
practices.
Aims to collaborate with MINISTRY
OF EDUCATION to launch a student
leader training programme
GOOGLET PROGRAMME

1 Year Training Programme


GOOGLET PROGRAMME
Induction programme
● Google’s security measures
and software
● Google can certify the
students after workshops as
GOOGLET
GOOGLET PROGRAMME
● To start and test out this programme,
randomly select 5 primary & 5 secondary
school from each region of SG

● Each school is to select 1 teacher and 7


students (recommend to have a diverse
mix of level pri 3-6/sec 1-2)

● Selected students will have to pass


interview and test
GOOGLET PROGRAMME
● Student who passed:

GOOGLET
GOOGLET
- THE UNIFORM
GOOGLET PROGRAMME
● Selected Googlets will have to undergo a one month training
○ Learn internet safety knowledge
○ Learn how to use Google’s softwares
○ Setting up booths
○ Learn how to educate their peers

● After the one month training, the Googlets will be certified and will start working on
their task #1.
GOOGLET PROGRAMME
TASK 1
● Googlets to strategize together with teacher on how to get students and parents to come down
for school tours on the Googlet weekend (Friday and Saturday) at the Google office.

● Each school have to send down minimum one class and two teachers from each cohort
GOOGLET WEEKEND
● School tours with Parents
● Educational booths
● Defend House
GOOGLET WEEKEND - EDUCATIONAL BOOTHS
GOOGLET WEEKEND - EDUCATIONAL BOOTHS
PASSWORD CREDIBILITY OF
POSTING ONLINE
SETTING CONTENT

1. The elements of 1. Certified Keypad 1. Understanding


a safe password logo geo-tags

2. What not to put 2. Source of 2. What not to


as passwords content include

3. Dangers of
posting online
GOOGLET WEEKEND - GAME
The DEFEND HOUSE - Play and testing of knowledge

STAGE 1 STAGE 2 STAGE 3 STAGE


CLEARED
● SETTING ● WHAT TO ● CHOOSE THE ● Obstacles
PASSWORD POST ONLINE RIGHT ONE cleared in
20 mins
SUMMARY OF OUR CAMPAIGN

GOOGLET
WEEKEND
INTEGRATED
MARKETING
COMMUNICATIONS
IMC OVERVIEW

Social Media Press Release

Email pitch to
MOE & schools
Google landing
pages
GOOGLE LANDING PAGE

Google Doodle

Background can
change
SOCIAL MEDIA - FACEBOOK

HIGH EXPOSURE

EASY TO RAISE
AWARENESS

GATHER TARGET
AUDIENCE

Videos + Visuals
+ Photos PROVIDE UPDATES ON
EVENT
SOCIAL MEDIA - YOUTUBE
Create collaboration video with
Create a video to promote the WAH!BANANA on internet safety issue
Googlet Programme + Googlet Programme welcome sign
ups
SOCIAL MEDIA - GOOGLE+

ADVERTISEMENT ON
GOOGLET PROGRAMME

Create an
event for
Googlet
weekend
EMAIL PITCH - EDM

5 schools in 5
regions
PRESS RELEASE
INTERACTIVE POSTER

Googlet Weekend
“DEFEND HOUSE”
poster

Interactive poster [How well


protected
are you?]
PUT UP IN SCHOOL &
The internet can be a dangerous place. We’ll show you in real life.
SOCIAL MEDIA Join the fight. More details @ www.googletweekend.com.sg
BUDGET
PUBLICITY CAMPAIGN

● 187 secondary schools and 163


● 750 badges @ $2 each = $7000
primary schools x 2 laminated
https://www.maybebadges.co
posters A3 and A4 @ $2.14 and
m/pricing
$2.14 = $1498
http://oneinkjet.com/posters.ht
● 1900 Goodie Bags (each bag
ml
containing internet safety
information slip, bottled water,
● Touch Kiosk Display (Digital
snacks) = $7600
Posters) = $ (awaiting response
from company regarding rates)
http://digitaldm.com/interactiv
e-digital-signage/
1 Dec: Google/MOE press
release, Release social
media posters
10 Jan: School submit names
of potential Googlets

20 Jan: Googlets go for


training

26 Jan: Task #1

2 and 3 Feb: Googlet


Weekend

7 Feb: Internet Safety Day


Background
research
● Half of Singaporean teens own personal
devices for Internet access

9 . 6 %

9
99.6% of youths use the internet at home
and on a daily basis.
● Only 30 percent of parents are aware of what their children are doing on their devices.

HELP
!

?
● Singapore is among the region’s five most vulnerable countries when it comes to
cyberattacks, according to a 2016 report by accountancy, Deloitte.
Key findings
● Youths in today’s society are very used to the digital life. Owning a digital device (e.g.
Smartphone/tablet) allows them to easily surf the net.

● Guided by curiosity, youths explore the Internet with no prior knowledge about the dangers of
Internet and how to use the Internet safely.

● Google is responsible to keep these young users safe online. Hence, there is a need to create a
campaign which will be able to educate these youths on good practices that will keep
themselves safe online.

Source: http://www.medialiteracycouncil.sg/Lists/Resources/Attachments/176/Clique%20Click.pdf
Primary target audience - Youths
1 2 3 4
DEPENDENT ON SPEND MOST OF LOVE TO HANG TECH SAVVY
PARENTS THEIR TIME IN OUT WITH
SCHOOL FRIENDS

SOURCE:
https://www.emarketer.com/Article/Tweens-Teens-Do-You-Know-Difference/1004194
https://www.imda.gov.sg/~/media/imda/files/inner/about%20us/newsroom/mda/documents/for%20public%20release%20cs%202015%20final.pdf?la=e
Secondary target audience - Parents
1 2 3 4
CONCERN TRY TO EXPLAIN INSUFFICIENT WORKING
ABOUT THE RISKS OF KNOWLEDGE AND PARENTS HAVE
CHILDREN’S ONLINE MEDIA TO SKILLS ABOUT NO TIME TO
SAFETY YOUTHS INTERNET SAFETY TEACH

Source:
http://family.org.sg/fotfs/downloads/slidenotes/frn/Report_Event_Summary.pdf
EVALUATION (Attendance Rate for Event)
Count each student in each school in SG Clicker to count how many people arrive at “Googlet
Weekend”
- Numbers tracked and recorded by the Googlets
every week will be compiled over an excel sheet to
track outreach
- The number of students that the Googlets have
reached out to will be counted as outreach numbers
EVALUATION (Awareness of Campaign)
Measure Page Views from Interactive Posters Social Media Analysis

- Page views & engagement will be tracked and - Number of tweets & facebook posts with the word
recorded every week to understand how popular our “google”, “googlets”, “google office”
website are.
- Number of engagement with tweets & posts

Questionnaire Survey to find out effectiveness of - Measure tweets & posts for sentiment/opinion
Campaign

- Carry out survey to find out in Schools if the


awareness for online safety has increased after
campaign
- Do they support the programme?
THANK YOU