Kurs 5 B

1. Someone who expresses their ideas briefly and to the point is ________.
a) Lucid
b) Fluent
c) Succinet
2. Someone who can express difficult ideas clearly is __________.
a) Lucid
b) Fluent
c) Succinet
3. Boom and _______
a) Bust
b) Fast
c) Go
4. Wax and _____
a) Clear
b) Wane
c) Fast
5. Vickers has a good reputation for buying companied that are __________, turning them around,
bringing them back into profitability.
a) Overperforming
b) Underperforming
c) Outperforming
6. Metro tried to buy Werkauf, but was __________ by wal-Mart
a) Overbid
b) Underbid
c) Outbid
7. They backed put of the negotiationd and it's up to them to make the next move. The ball is on
their ________.
a) Field
b) Buck
c) Court
8. Unfortunately credit facilities have been temporarily __________ pending payment to bring the
account within our credit terms.
a) Suspended
b) Served
c) Repaid
9. Using someone else's invention without permission is patent_______
a) Engineering
b) Infringment
c) Outsource
10. Industrial area with dying industries is a _______
a) Smokestack
 b) Sunset
c) Rustbelt
11. If margin is expressed as a percentage of the total cost of goods, it is referred to as the _______
a) Mark-up
b) Net margin
c) Profitability
12. __________ costs usually cover all the regular non-production costs of running a business.
a) Indirect
b) Variable
c) Overhead
13. We should try to _________ spending.
a) Cut down on
b) Come up with
c) Put down to
14. They've decided to __________ their operations in Ireland an relocate.
a) Clear up
b) Wind up
c) Sum up
15. ---------------
16. Carl Gauss ________ as a mathematical genius when he was ten.
a) was recognized
b) recognized
c) was recognizing
17. Right now, Roberto __________ for a bad workplace injury.
a) Id being treated
b) Is treatig
c) Is treated
18. The company _________ to be developing e-commerce initiatives trough a series of alliances.
a) believe
b) was believing
c) is believed
19. Suppose we all _____ old ways of doing business, what do you think would happen?
a) will abandon
b) abandon
c) abandoned
20. If the economic climate _____ right, e-commerce industries will flourish.
a) Is
b) Was
c) Will be
21. Ron ___________ have finished his report, he's already working on another project.
a) Can't
b) Should
c) must
22. Let's be quiet when we go in. The boss _________ and we don't want to upset him.
 a) Might work on the report
b) Might be working on the report
c) Might have been working
23. Kathy lost her way while driving to the client meeting. She ________ a map with her.
a) Should take
b) Should be taking
c) Should have taken
24. Twenty years ago you __________ walk in the fields but they've all been built on now.
a) Could
b) Could have
c) Can

READING

Read the speech and choose the best words from the list to complete it.

We are one of the world's (25) __________ in sonsumer electronics, introducing new types of product
that did not exist previously. However, where we are not the first to the market with a new product-type,
we look at the market (26)______. If it looks good, we develop our own version of the project. We usually
test our offerings in focus (27) ______ before (28) ________ them on to the market, or, if there's not
much time, we may just launch them, monitor market reaction and then modify them (29)________. We
try to identify the different market (30) ______: groups of end-users with particular characheristics. We
look at the marketing (31) ____. This includes the best way of disturbing the product, deciding which (32)
_________ and retail (33) __________ we are going to use. In the early stages, when the market is growing
fast, it can be quite (34) _________: There are a lot of a competitors, and the ''rules of the game'' are not
yet established. Later, when everyone who ih going to buy the product has bought it, and the market is
essentially one of (35) __________, there are usually fewer competitors and conditions are more (36)
_____. Of course, we try to be among these surviving companies, preferably nimber one or number two
in the market.

25. a) beginers b) pioneers c) starters

26. a) potency b) potential c) power
27. a) circles b) gathering c) groups
28. a) casting b) lancing c) releasing
29. a) accordingly b) luckily c) nevertheless
30. a) b) selections c) sets
31. a) b) c)
32. a) b) c)
33. a) outcomes b) outlets c) outfits
34. a) variety b) voracius c) volatile
35. a) repetition b) replacement c) return
36. a) stability b) stable c)static

Writing
Complete the two texts with the correct prepositions:

Kersta said yesterday it had entered (37) ____________ exclusive talks with Lincom for the sale of
Deltelfone. Kersta acquired Deltelfone earlier in January and said then that it would dispose (38) ______
the business. Analysts say a flotation of 49,9 per cent of the business, whick was scheduled (39)________
April if an agreement could not be reached (40) ________ a trade sale, would probably have valued
Deltelfone at 7 – 10 bn euros. Kersta refused to comment (41) _________ the size of the bid. The takeover
od Deltelfone by Lindecom would certainly create potential (42) ________ rationalization.

37. a) on b) for c) Into

38. a) of b) for c) on
39. a) in b) into c) for
40. a) of b) for c) on
41. a) of b) for c) on
42. a) of b) for c) into

One of the largest carmakers is considering permanent reductions (43) _________ list prices. The proposal
follows a spate of discounting (44) __________ smaller rivals and the introdustion of the government
order aimed (45) ________ opening up a new car market. Executives are studyng what the impack of such
a price initiative would be (46) ________ its fleet customers, who benefit (47) _______ discounts based
on recommended retail prices.
Any cut (48) ___________ list prices would almost certainly force copycat action by other companies.
Carmakers have until December to comply (49) _______ the government order (50) car pricing.

43. a) in b) of c) from
44. a) of b) by c) with
45. a) with b) at c) in
46. a) on b) from c) at
47. a) from b) in c) on
48. a) of b) into c) in
49. a) of b) with c) in
50. a) in b) on c) by