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INDUSTRY PROFILE
Organizational study at Synthite Industries Ltd
CHAPTER 2
INDUSTRY PROFILE
The spice industry has been witnessing phenomenal growth rates in the
international sectors. The changing scenario of World Trade wills now demand
Globalisation of Market and open Economy. The global spice and culinary herb
industry comprises of many plants having diverse end use including culinary,
medicinal, etc. The industry also consists of spice derivatives like essential oils,
oleoresin, spice oils, etc. According to international trade estimate about 85% of spices
and culinary herbs are traded in dried form. There is no doubt that these new
developments will provide unlimited export opportunities, to produce country like
India, which gifted with the varying soil and climate conditions. Spice extracts were
developed to meet the new demand of the Food Processing Industry. Compared to all
spice they have more consistency in flavour, much longer shelf, easier storage and
handily and not affected by bacterial contamination. The Food Industry across the globe
in turning more and more to spice oils and oleoresins to create newer varieties of food.
New flavours systems are being developed to introduce new products in the market and
create competitive advantages have vast natural resources.
China 66000 4%
Bangladesh 48000 3%
Pakistan 45300 2%
Turkey 33000 2%
Nepal 15500 1%
Fig 1.1
The world production and processing centres of spices centres of spices and
culinary herbs remain concentrated in Europe and in a number of Asian countries.
Canada is fast emerging as one of the leading players in the international spice and herb
industry. There are certain countries acting a leading producers and traders of some
particular spices and culinary herbs. For example, India is popularly known for being a
source of cloves, Indonesia has supplied the global market with cinnamon and China
has been the leading provider of ginger.
India is famous for spices that are widely used in industries like
pharmaceuticals, neutraceuticala, perfumery, toiletry and cosmetics. Indian spices are
one of the major suppliers of pepper to a large number of countries. The Indian spice
industry is booming with substantial increase in exports over the past few years. India
accounts for nearly 45% and 30% of volume and value in the world spice trade. India
has traditionally been known for its spice and culinary herb production. It is one of the
largest spice producing and consuming country. Its strategic location, climatic
conditions, advanced production process and availability of cheap labour makes it
advantageous for the producers to ensure large scale production of quality spices and
herbs.
The Indian spice market has shown remarkable growth in spices and culinary
herbs exports. The Indian spice manufactures are making substantial effort to improve
the quality of spices backed up by technological advancement in order to tap
international market. The booming global spice market also poses good opportunities
for the Indian spice industry to provide quality spices at competitive prices. India faces
stiff competition from China, Malaysia and Pakistan in terms of pricing of the products.
Manufacturers should therefore ensure consistency in supply, product quality, pricing
and marketing strategy to increase the share in exports. India is also leading in the field
of spice derivatives, meeting almost 70% of the total demand of spices oil and
oleoresins. Produces are incorporating latest methods and technologies to ensure higher
quality of spices and herbs. India is one of the prime exporters of pepper, chillies,
turmeric, seed spices and spice derivatives to the rest of the world. USA, Japan & Sri
Lanka import these Indian spices in large volumes.
Kerala is a land of spices considering the large variety of spice grown in the
state. Today there as many as 26 Indian spices that are greatly in demand in different
countries. Little wonder than that India is the single largest source of spices in the world.
Spices have had a historic importance as far as Kerala is concerned. From the ancient
times Kerala had trade relations with Persia, ancient Europe, ancient Singapore and
other Eastern countries. Kerala attracted foreigners only because of its abundant
resources of spices. Pepper or ‘Black Gold’ as it is otherwise known is the sole reason
why the Europeans were particular in building the Suez Canal so that they could reach
the Coast of Kerala with very less amount of time. Kerala plays a major role in the
production and export of spices from India. Human substance pattern in Kerala were
shaped primarily by its physical, climatic and ecological characteristics. The greatest
natural endowment of this humid – tropic region was the existence of a high degree of
biodiversity.
The agricultural settlements of Kerala which evolved nearly 2000 years ago
have depended on this bio diversity as their prime resource. Kerala is renowned the
world over for being the major producer and exporter of pepper, better known as the
‘King of spices’. The most popular among the spices are pepper, cardamom, turmeric,
chillies and ginger. Pepper known as the king of spices is perhaps the world’s oldest
known spice and is cultivated in over 158000 hectares in Kerala, which account for
96% of the total production in the country. There are a lot of opportunities for investors
in the spice sectors and spices Board in India.
COMPANY PROFILE
Vision
"By consistently delivering the ingredients of success for the most exciting food, health
and fragrance solutions, we will be the partner of choice to our clients worldwide."
Mission
Values
Performance
Fairness
Innovation
Commitment
Communication
Team Work
The company started in 1972 with an annual turnover of Rs. 25 lakhs has a
combined turnover of over 1000 crore today. It gives direct employment to over 2000
people. Founder Mr C V Jacob has started the company to the top run of exporters of
spices oleoresins and oils, winning certificates of merits and trophies for outstanding
export performance in 1976-77, 1977-78,1983-84 and 1990-91 from the president of
India Synthite has constantly won the outstanding Exporter’s Award of the spices Board
ever year from 1976 till today.
2.2.1 HISTORY
1985 Launches Herbal Isolates (P) Ltd. for the manufacture of dehydrated green
pepper, pepper in brine, sterilized spices and essential oils.
1992 Acquires Sijmak Oils Ltd, Calicut. It is now Synthite Calicut, an exclusive
export oriented unit, specializing in herbal extracts.
1994 Becomes the first Indian company in the food sector to obtain ISO 9002
certification from BSI UK.
2006 Launches (i) Spice division, (ii) Aromco Flavour India Pvt Ltd, a joint venture
with Aromco, UK and (iii) Symega Savory Technology Pvt Ltd, a joint venture with
Omega, Austria.
2007 Sets up Super Critical CO2 extraction plant for solvent free extracts
2.2.2 Certificates
2.2.3 Achievements
2.2.4 Divisions
Synthite’s interests are diverse and cover the manufacture of bio ingredients and
Spices, Hospitality, Realty and Power Generation. And in every one of its ventures,
Synthite is inspired by nature and driven by excellence
2.2.4.1 Bio-Ingredients
2.2.4.2 SPICE
Synthite supplies whole, powdered and processed spices that meet global
quality standards and food regulations. Our range of fresh powdered and sterilised
spices confirm to the stringent standards of EC directives for microbial load, pesticide
residues and aflatoxins. Synthite guarantees products free from toxic dyes.
2.2.4.3 REALITY
Construction has always held a prominent place in synthite’s plan ever since its
founder C V Jacob, first proved his mettle in executing civil engineering contracts. In
1992, the company made its entry into the housing and property development with
Riveria Retreat in Cochin. Soon after, it touched another high in quality housing with
the launch of spice villas an exclusive villa enclave set amidst greenery near Synthite
Valley, Kolenchery. Synthite’s brand of housing focuses on creating living spaces that
combine aesthetics and functionality
Riveria Retreat
Spice Villas
2.2.4.4 Hospitality
Riveria retreat is perhaps south India’s first fully air conditioned condominiums
and is set in tranquil surrounding right by the Thevera Waterfront, Riveria Retreat,
home to the city’s elite was renowned for its unique concept and design. This coveted
piece of real estate spans 3.75 acres of beautifully landscaped terrain, including 600
feet of scenic waterfront. The facilities provided in this glorious location include a
swimming pool, children’s play area large lawn indoor badminton squash and tennis
courts and a club house. Set on the edge of the backwaters it is ideal for group meetings,
family gatherings and festive celebrations
Spice villas are truly an international villa enclave in the heart of Synthite
valley, Kolenchery and offers urban comforts in a sylvan setting. There are 38 villas
cleverly arranged to maximize open space. Some of the facilities include car parking
adequate visitors parking waste disposal plant with Biogas facilities sewage treatment
plant landscaped garden and recreational area
Bio – Ingredients
2.3.1 Oleoresins
Oleoresins are the true essence of spices representing their holistic character in
terms of flavour, colour and taste attributes. Synthite has a wide range of spices extracts
including their flavour/colour/taste versions to meet the growing sophistication of the
food processing industry and its diverse needs. They include
As consumer awareness increases about the link between diet and health, the
trend moves towards more clean-label products such as natural colours. A natural
colour is any dye obtained from vegetables, herbs, spices, minerals, etc. Synthite offers
a vibrant range of natural colours, carefully chosen from sources of plant origin. These
natural colours find unique application in food, cosmetic and pharmaceuticals sectors,
to name a few.
Annatto Marigold
Beetroot Paprika
Black Carrot Red Sandalwood
Colour Blends Spinach
Lutein Turmeric
Synthite has a state-of-the art manufacturing plant for Super Critical Fluid
Extraction. Here green, environment-friendly isolates of the botanical are extracted by
eliminating solvent residue and by temperature processing. These SCF extracts find
existing application in premium food products, aromatherapy and perfumery.
A range oil soluble and water dispersible spice ingredients for ease of
application in food media are there.They are;
EezeeSpiceTM Capsicum
EezeeSpiceTM Paprika
Synthite has developed a wide range of health and functional food ingredients
inspired by traditional medicine and driven by technological expertise and knowledge
of botanicals. These offering of the finest of health ingredients in appropriate dosage
are also available through our NatxtraTM range.
Health Ingredients
Many herbs are widely in use for their role in providing health benefits and/or
specific functional benefits such as reducing microbial food spoilage, flavour
enhancement and antioxidant benefit in terms of colour/odour preservation.
Herb Extracts:
Basil
Laurel
Oreganum
Rosemary
Sage
Thyme
For convenience of use, all Oleoresins and Essential oils can be converted to
granules or beadlets using permissible additives.
Oleoresins:
Capsicum
Garlic
Ginger
Green Tea
Turmeric
Vanilla
Vanilla.
Encapsulated Vanilla
Powder
Vanilla cured Beans
Vanilla Extract 1 Fold
Vanilla Extract 2 Fold
Vanilla Extract 3 Fold
Vanilla Extract 10 Fold
Vanilla Extract 20 Fold
Vanilla Extract 1 Fold
Vanilla CO2 Extract
Oleoresin
Essential Oil
Basil Clove
Black Pepper Ginger
Cardamom Nutmeg
CO2 Extract/s
They preserve the delicate flavours of leaf tea in its freshest form. They offer
hot water and cold water soluble tea extracts for use in a tea beverages. The standardised
extracts of Green tea provide diverse health benefits and have anti-oxidant properties.
Synthite offers customised products for the beverage industry. It offers technical
support and imparts functional knowledge of these flavourings.
Cardamom
Oleoresin
Ginger
Oleoresin
Vanilla Extract