BRAND STATEMENT

YOUR BRAND STATEMENT SAYS:

• Who you are
• What you do
• How you do it
• All in the context of creating value

YOUR BRAND STATEMENT NEEDS TO:

• Be 10 words or less
• Be resonating
• Peak interest
• Engage curiosity

CREATE YOUR BRAND STATEMENT BY TAKING INVENTORY OF:

How you see yourself and others see you in terms of:
• Strengths
• Values
• Passions
• Goals
• Skills

HOW DO I MAKE A PERSONAL BRAND?

A) Take a personal inventory of character traits and interests including:
• Strengths (something that comes naturally)
• Values (something that is important)
• Passions (something you love to do)
• Goals (something you want to do in the future)
• Action words (a word that best describes how you create
value)
• Skills (something that you learn)

B) Create a brand statement (10 words or less describing how you create value)

C) Validate your brand statement:

• Create an Example statement (a volunteer , school, work or
leisure experience as it relates to your brand statement)
• Create a Value statement (describe how you created value or
made a difference with respect to your example and brand
statement)
 Personal Inventory of Character Traits and Interests

STRENGTHS VALUES
Accountability Dedication Humility Mentoring Accountable Dependable Honesty Persistence
Adaptability Delegating Humour Negotiating Adaptable Determined Humour Prosperity
Analytical Dependable Imagination Organizing Accuracy Diplomacy Independent Reason
Assertiveness Diversity Initiative Patience Achievement Discipline Integrity Reliability
Balances Diplomacy Integrity Persistent Adventure Diversity Justice Resolve
Boldness Effort Independent Participation Ambition Education Kindness Security
Caring Empathy Kindness Positivity Balanced Efficiency Learning Self-control
Compassion Energetic Leadership Persevere Beauty Empathy Logic Service
Competitive Ethical Leaming Respect Bravery Excellence Loyalty Sharing
Common sense Fairness Listening Resilience Caring Fitness Maturity Success
Communication Flexibility Logical Reliability Calmness Freedom Mindfulness Teamwork
Consistency Friendliness Maturity Responsible Challenge Fun Modesty Trust
Coaching Generosity Mindfulness Sharing Compassion Generosity Neatness Truth
Cooperative Giving Motivation Thoughtful Confidence Grace Organized Vitality
Courtesy Goal setting Multi-tasking Tolerant Creativity Growth Passion Wealth
Curiosity Honesty Managing Work ethic Curiosity Harmony Perfection Wisdom

PASSION ACTION
Affectionate Devoted Inspired Passionate Advancing Developing Generating Maintaining
Animated Delighted Interested Present Affecting Delivering Giving Nurturing
Accepting Determined Intrigued Pleased Applying Directing Growing Organizing
At ease Eager Joyous Peaceful Balancing Driving Helping Opening
Alive Elated Jubilant Reserved Bringing Discovering Implementing Practicing
Absorbed Ecstatic Kindness Relaxed Broadening Educating Improving Promoting
Beaming Energetic Love Reassured Building Empowering Incorporating Producing
Blissful Festive Lucky Receptive Causing Encouraging Initiating Providing
Blessed Free & easy Liberated Satisfied Changing Engaging Inspiring Refining
Balanced Fortunate Merry Sympathetic Completing Enhancing Instilling Serving
Bold Gay Motivated Spirited Combining Enabling Integrating Shaping
Carefree Glad Natural Serene Conceiving Executing Launching Supporting
Confident Great Noticed Strong Connecting Expanding Leading Striving
Cheerful Generous Optimistic Thankful Constricting Facilitating Making Transforming
Courageous Happy Overjoyed Thrilled Coordinating Formulating Modelling Yielding
Challenged Hopeful Outstanding Wonderful Creating Fostering Motivating Working

The skills you need to enter, stay in, and progress in the world of work-whether you work onyour own or as a part of a team.
These skills can also be applied and used beyond the workplace in a range of daily activities.
FUNDAMENTAL SKILLS
The skills needed as a base for further development
You will be better prepared toprogress in the
world of work when you can:
Commu nicate
• read and understand information
presented in a variety of forms (e.g.,
words, graphs, charts, diagrams)
• write and speak so others pay attention
and understand
• listen and ask questions to understand
and appreciate the points of view of
others
• share information using a range of
information and communications tech-
nologies (e.g., voice, e-mail, computers)
• use relevant scientific, technological and
mathematical knowledge and skills to
explain or clarify ideas
Manage Information
• locate, gather and organize information
using appropriate technology and
information systems
• access, analyze and apply knowledge and
skills from various disciplines (e.g., the
arts, languages, sciences and the
humanities)
Use Nu mbers
• decide what needs to be measured or
calculated
• observe and record data using appropriate
methods, tools and technology
• make estimates and verify calculations
Think & Solve Problems
• assess situations and identify problems
• seek different points of view and evaluate
them based on facts
• recognize the human, interpersonal
technical, scientific and mathematical
dimensions of a problem
• identify the root cause of a problem
• be creative and innovative in exploring
possible solutions
• readily use science, technology and
mathema tics as ways to think, gain and
share knowledge, solve problems and
make decisions
• evaluate solutions to make
recommendations or decisions
• implement solutions
• check to see if a solution works and act
on opportunities for improvement
Employability Skills 2000+
PERSONAL MANAGEMENT SKILLS
The personal skills, attitude and behaviours that
drive one 'spotential for growth
You will be able to offer yourself greater
possibilities for achievement when you can:
Demonstrate Positive Attitudes & Behaviours
• feel good about yourself and be
confident
• deal with people, probl ems and
situations with honesty, integrity and
personal ethics
• recognize your own and other people's
good efforts
• take care of your persona l health
• show interest, initiative and effort
Be Responsible
• set goals and priorities ba lancing work
and personal life
• plan and manage time, money and other
resources to achieve goals
• assess, weigh and manage risk
• be accountable for your actions and the
actions of your group
• be socially responsible and contribute
to your community
Be Adaptable
• work independently or a s a part of a
team
• carry out multiple tasks or projects
• be innovative and resourceful: identify
and suggest alternative ways to achieve
goals and get the job done
• be open and respond constructively to
change
• l earn from your mistakes and accepts
feedback
• cope with uncertainty
Learn Continuously
• be willing to continuously learn and
grow
• assess personal strengths and areas for
development
• set your own learning goals
• identify and access learning sources
and opportunities
• plan for and achieve your learning
goal s
Work Safely
• be aware of personal and group health
and safety practices and procedures and
act in accordance with these
TEAMWORK SKILLS
The skills and attributes needed to
contribute productively
You will be better prepared to add value to
the outcomes of a task. project team when
you can:
Work with Others
• understand and work within the
dynamics of a group
• ensure that a team's purpose and
objectives are clear
• be flexible: respect , be open to
and supportive of the thoughts,
opinions and contributions of
others in a group
• recognize and respect people' s
diversity, individual differences
and perspectives
• accept and provide feedback in a
constructive and considerate
manner
• contribute to a team by sharing
information and expertise
• lead or support when appropriate,
motivating a group for high
performan ce
• understand the role of conflict in
a group to reach solutions
• manage and resolve conflict when
appropriate
Participate in Projects & Tasks
• plan, design or carry out a project
or task from start to finish with
well-defined objectives and
outcomes
• develop a plan, seek feedback,
test revise and implement
• work to agreed quality standards
and specifications
• select and use appropriate tools
and technology for a task or
project
• adapt to changing requiremen ts
and information
• continuously monitor the success
of a projects or task and identify
ways to improve
The Conference Board of Canada
Internet :
www.conferenceboard.ca/education
 EODUDR

DISCOVE RING YOUR BRAND WORKSH EET

The purpose of this Brand Worksheet is to assess your potential to make a difference and create value
by taking inventory of your personal skills strengths, values, passions and goals.

A) Skills: (something you learn - top 3)

1) Running
2) Math
3) Science

B) Values: (principles that are important - top 3)

1) Happiness
2) Nature
3) Health

C) Passions: (strong feeling of excitement - top 3)

1) Running
2) Hiking
3) Reading

D) Goals::(doing what in 5 yrs. to create value)

`1) To have a career that I enjoy and value.

E) Action Word: (best describes how you create value)

1) Motivation

F) Brand Statement::(10-15 words starting with an action word describing how you create value)

“Motivation and ambition allow me to overcome all my challenges and create a positive,

rewarding future.”
 BRAND STATEMENTS EXAMPLES:
1 } "Helping my community with small actions that make big differences." (Brand)
"A good example of that is how I am a volunteer coach at YMCA and Fraser Valley
Basketball." (Example)

"I create opportunities for kids to enrich their knowledge and experiences in the sport of
basketball." (Value) - Bhupinder Athwal, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC

2) "Shaping ideas into a reality to advance technology." (Brand)

"My experience working at Delta Controls Inc. is a good example." (Example)

"I tested and programmed boards that were to be used in industrial AC/HVAC units."
(Value) - Aash Grewal, Grade 11 student, Panorama Ridge Secondary , Surrey, BC

3) "Manufacturing products for an enhanced lifestyle." (Brand)

"My experience as a work experience student with Garage Clothing is a good
example." (Example)

"I created a look that gave others the opportunity to further experiment with their style
along with a sense of comfort." (Value) - Jasmine Dosanjh, Grade 11 student,
Panorama Ridge Secondary, Surrey, BC

4) "Constantly improving myself though innovation and dedication." (Brand)

"My experience as a night shift volunteer (helping homeless) is a example." (Example)

"Furthering my appreciation toward life while give others a second chance at it." (Value)
- Josh Banipal, Grade 11 student, Panorama Ridge Secondary, Surrey, BC

5) "Working to improve lives through altruistic actions and leading by

example." (Brand)
"My experience volunteering at a nursing home and being the chair of a Cancer
Awareness school club are good examples." (Example)

"I assisted elderly residents with recreation activities as a volunteer and I organized
events to raise funds and awareness for various types of cancer as the chair of the
school club." (Value) - Kulmehak Randhawa, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC
 EO UDE

LAUNCHING YOUR BRAND WORKSHEET

The purpose of this Launching Your Brand Worksheet is to validate your brand statement with a
personal experience example and how you created value or made a difference.

A) Brand Statement::(-10 words starting with an action word describing how you create value)

Creating memories through laughter and joy with the people that mean the most to me.

B) Example Statement: (a volunteer, work or leisure experience as it relates to your Brand

Statement)

I volunteer at the surrey food bank to give everyone the opportunity to cherish the things that they
deserve.

C) Value Statement: (Describe how you created value or made a difference with respect to your
example and Brand Statement)

I volunteer at the Surrey Art Centre to share my passions with those that are younger.
BRAND BUSINESS CARDS

The 'Brand Business Card" is a unique and can be handout to Network

• Makes your story stand out and "be remarkable"

• Highlights your "value indicators" (passion, work ethic, persistence and
improvement) and skills
• Validates the quality of your skills

HOW TO CREATE YOUR BRAND BUSINESS CARD

Front of Card:
• Picture of you in Action representing your Brand
• State your Brand
• Your Professional Email Address
• Your Phone Number

Back of Card
• List of your Skills - Use Employability Skills 2000+ List