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Billing department
Retention and Activation department
Marketing department
Customer care department
Collection department
Administration department
Whenever they get any complaints from the customer they take proper steps
to solve that problem and they cal to regional office and register the
complaints.
To attend and solve the problems of customer the “Surya Associates” have
appointed a person to handle the customer care department. They see the
communication and the attitude of the person before selecting him/her for
handling the customer care department.
Every evening the “Surya Associates” sends all the documents of activation,
checquee and demand draft as the activation fees and deposite which is been
collected from the new subscribes. All these documents and cash or cheques
have to be sent by the courier daily to the regional office hubli for the
purpose of activation.
At the time of emergency they usually contact to the area sales manager Mr
Vinay who is appointed by the regional head office or they usually contact to
the following persons.
Name Designation
Mr Sanjay verma Zonal sales manager
Methodology
Methodology means the method, which we use in our Project report to get
the information. Always methodology plays very important role while
preparing project report. So every professional use proper method to get
the accurate information.
Primary Method
Secondary Method
Survey Method
1] Primary Data: -
Primary data means the data, which is collected specially for the
project at hand directly through the questionnaire and personal interview.
2] Secondary data: -
brochures, pamphlets.
3]Survey Method :-
.
The method used to collect data for the study was through survey.
Survey is a systematic method of collecting information directly from the
respondents and it’s been thorough personal interview, the information is
collected in face to face situation.
Conclusion
Fare and away the prize that life offer is the chance to work hard at
something worth doing. This conclusion for “Air-tel post –paid” is very
much portial.
because of Air-tel’s coverage is more so there is more market share than the
above. Even then Air-tel is trying hard to attract the customers by
introducing new plans and schemes to capture the market.
1) I suggest that they should cover good network and coverage than
BSNL.
2) They should reduce the tariff by this they can have more market share.
Limitations
Bibliography
Magazines
Air-tel annual report
Internet websites
www.google.com
www.Air-tel.World.com
Place : Bijapur
Date :
K.U.D Reg No : 03318005
Miss. Meenakshi. G
The success of this project lies in the hands of many persons who had
helped me and guided me in the completion of this project. I would like to
express only deep sense of gratitude to Mr. Basavaraj Hodlur partner of Air-
tel Bijapur for giving me an opportunity for the research work entitled
customer satisfaction towards Air-tel “post-paid” in their organization.
I also extend my gratitude towards all other staff whose names are not
mentioned in this acknowledgement that was the drops of this ocean. The
ocean means the project work done by me.
Finally once again thanks to all of them who were behind the
completion of this project. The blessing of any parents and friends were their
continuous source of encouragement helped me lot during the course.
Introduction:
Objectives :
2. Marketing department:-
Objectives:-
Objectives:-
Objectives
i. To increase the activations.
ii. To solve the problems of the subscriber.
Objectives: -
1) To maintain the records of bills properly.
2) To intimate the subscribers about their bills.
3) To collect the amount from subscribers in time.
4) To courier the day collected amounts and receipts in time.
6. Administrative department: -
Here this is the main department, which handles the entire activities of
the firm. This department finalizes all the decisions, policies and strategies
Objectives:-
1) To control the entire firm.
2) To take appropriate decision.
3) To make good planning and strategies.
Observation:
1) Telephone user no increased
2) How price war is benefiting customers
3) Here govt policy is famous of telecom expansion.
HYPOTHESIS
1) More than 50% of the people are aware of cellular service through the
television and friends.
2) More than 40% of the customers are purchased the Air-tel service on
the basis of coverage and network.
Air Tel has been introducing different plans and offers from the beginning to
the satisfy its subscriber. For that reason now Air Tel has achieved this
position. Comparing to other services people prefer Air Tel much, concerting
this aspect Air Tel is improving its policies and its strategies to satisfy its
subscribers as well as to capture more market shares.
Now a days Air Tel has become the premium brand mobile service in the
Karnataka as well is India. Air Tel has captured about 80% in Karnataka. So
it has very good opportunities in next five years if it goes on maintaining its
quality service and if it tries to introduce new type of tariff plans to get more
market share.
Air Tel is serving its subscribers since from last one decade. It is known for
its quality service, for this purpose only more customers prefer Air Tel.
RESEARCH PROCESS:
In this research work the sample plays very important role. Here sample
means a small part of people from whole population. Here sample is helpful
to know more avout the opportunity of Air – Tel “post-paid” in market and
satisfaction level to customers.
In this report I have taken the sample size of fifty ( 50 ) which include only
individual respondents and through this I came to know the attitude of the
respondents towards the Air – tel “ post – paid “ ( that is positive answers of
customers.
I have used only those points or information which is related to Air – Tel
“post-paid”, only these all information are correct because, I have collected
by using some websites and manual which are provided by the company
itself.
8)Estimate time and financial requirement:-
in this the researcher should complete his work within the given
time and in reasonable cost because both the time and cost plays vital role to
the work at correct time and at correct place.
Here I have got only one motto for my research work and I
have collected all the required data through primary and secondary methods,
within the time.
9) Prepare the research proposal: -
It is the last step in research design process, in which the
researcher should prepare the proposal. This step involves a small summary
of all the steps, which are used to do the research work.
1) Executive summary
2) About the company
a) History of Airtel
b) Board of directors
c) About the franchisee
d) Surya associates at glance
e) Achievements
3) Competition analysis
4) Functional area analysis
a) Introduction
b) Customer care department
c) Marketing department
d) Billing department
e) Retention and activation department
f) Collection department
g) Administration department
5) Opportunity identification
FINDINGS
Q.3) are you using any other mobile service before Airtel
Q.10) How do u feel about the tariff plans provided by the Airtel ?
Options Respondance Percentage
Excellent 12 24%
Very Good 04 08%
Good 20 40%
Average 14 28%
Q.11) Are you satified about the network provided by the Airtel in the city ?
Q.12) How do you feel about the coverage provided by the Airtel ?
Options Respondance Percentage
Excellent 15 30%
Very Good 03 06%
Good 29 58%
Just OK 08 16%