Kayla Cash | Digital Media Producer

kcash0130@gmail.com | (208) 830-4379 | https://www.linkedin/in/kaylacash1234 | Grover Beach, CA 93433

Objective

To seek a creative position that allows strong writing, editorial and news judgment skills to thrive; values
accuracy, independence and integrity; takes pride in growing a social media presence, and makes
employees look forward to the job ahead.

Experience

KSBY-TV – Cordillera Communications April 2017 – Present

Content Producer
• Produces the newscast under tight deadlines: gathers news content, writes broadcast scripts and codes
the show.
• Write, edit and manage multiple web stories and breaking news on CMS – including the infamous
Thomas Fire and Montecito mudslides – daily, then share on KSBY.com and social media.
• Send breaking news push notifications to mobile phones through Push API’s.
• Copyedits reporters’ stories before publishing them online.
Assignment Editor
• Calls, emails, coordinates upcoming interviews and vital story information for accurate reporting.

KBOI-TV – Sinclair Broadcast Group June 2015 – April 2017

Social Media Producer
• Followed news, wrote headlines, published and edited news stories and breaking news for
IdahoNews.com (formerly known as KBOI2.com).
• Published news stories to social media accounts including Twitter, Facebook, Instagram, and various
social platforms used to track analytics.
• Increased pageviews, Facebook page likes, Instagram followers, Twitter followers, and engagement
among readers. Broke records for all social accounts and website views with “Snowmageddon 2016 -
2017.”

Education

The University of Idaho Aug. 2011 – May 2015

Bachelors of Science (B.S.)
Major: Public Relations
Minors: Communication Studies, Political Science

Skills
Social media platforms: Twitter, Facebook, Facebook Live, Tumblr, Instagram, Snapchat, LinkedIn, Pinterest,
Periscope, Vine, Banjo and some blogging sites. Knowledge in: Microsoft Office, Adobe Photoshop, CMS
systems – Clickability, StoryLine (Sinclair), Frankly/Worldnow, Google Analytics, SEO optimization, newsgathering,
brand awareness, journalistic standards, app push alerts and notifications, cold calls, beat checks, AP Style,
broadcast writing, copyediting, and tight deadlines.

Awards
General Excellence Website – Idaho Press Club – April 2017
Best Station Website – Idaho State Broadcasters Association – June 2016
Best Use of Social Media – Idaho Press Club – April 2016
General Excellence Website – Idaho Press Club – April 2016

View the next page for references.

 Kayla Cash | Digital Media Producer
kcash0130@gmail.com | (208) 830-4379 | https://www.linkedin/in/kaylacash1234 | Boise, Idaho

References

Ryan Hawes
News Director
KBOI-TV
Sinclair Broadcast Group
Cell: (503) 349-7542
Email: rhawes@sbgtv.com

Kendra Martinez
News Director
KSBY-TV
San Luis Obispo, Calif.
Former News Director at KBOI-TV
Cell: (805) 441-2329
Email: kmartinez@ksby.com

Jerry Manter
Web Producer
KBOI 2News – Sinclair Broadcast Group
Cell: (208) 631-8008
Email: jmanter@kboi2.com

Rebecca J. Tallent
Associate Professor, Ed.D. School of Journalism and Mass Media
University of Idaho
Office: (208) 885-8872
Cell: (208) 596-9507
Email: rtallent@uidaho.edu

Roxanne Trocino
Assistant Manager – Valhalla Bar & Grill (undergrad job)
732 NW Ritchie St. Apt B
Pullman, WA 99163
Cell: (360) 346-0335
Email: roxannetrocino@gmail.com

Kassi Bright-Tobias
Recruitment Advisor, Delta Gamma Nu Chapter
Teacher, Fourth Grade
Cell: (208) 283-6447
Email: brighterdays6539@aol.com

Deni Hawkins
Weekend Anchor, Weathercaster
KBOI 2News – Sinclair Broadcast Group
Cell: (208) 841-6308
Email: dhawkins@kboi2.com