Grading Rubric for Commercials

**Project due to show to class Friday Jan. 28th**

Checklist
 Script

 Storyboard

 Product

 Video (30 seconds – 1 minute)

For this project you are going to have to make a 30 second to 1

minute commercial about an appropriate item or idea. Your
commercial will have narration and music that flows with your
video. Use your time wisely so that you are not scrambling at
the last minute to get everything done. Please include credits
with copyright information if it pertains to your project.

*** YOU NEED A FLASH DRIVE FOR THIS PROJECT***

GROUP:_________________________________________

Part 1
Script and Storyboard and A good attempt at a Incomplete: Not passed in
script reflect a well storyboard and storyboard or script (0 Points)
storyboard thought out plan, script cover most
accurately showing important (70 Points)
the sequence of information, but is
(Possible 100 events with notes missing some
points) on music and aspects.
camera shots. (85 Points)
Narration is
scripted.
(100 Points)

TOTAL
POINTS:
 Part 2
Content Well organized, Good video overall Shows some Incomplete or
convincingly makes with a few organization, lacking some key
its point, follows imperfections. adequate use of the components
(Possible 25 the storyboard and (22 Points) video medium, (5 Points)
points) script. presentation is
Credits and adequate.
copyright (12 Points)
information
included.
(25 Points)
Filming Camera shots are Some minor Camera shots are Overall quality of
steady, focused, problems with sometimes unsteady camera work is poor.
well-framed with camera technique, or jerky. Too many (5 Points)
(Possible 20 few, if any, pans but overall quality pans and zooms.
points) and zooms. of camera work is Some shots may not
(20 Points) good. be well framed or
(17 Points) out of focus.
(12 Points)
Editing All shots left are Some minor editing Editing is choppy in Shows little evidence
necessary to the errors, but the parts. of editing.
commercial. No overall editing is Parts of scenes that (5 Points)
(Possible 20 video glitches. good. should have been
points) (20 points) (17 points) edited out remain.
(12 Points)
Audio Music Required Minor difficulties Audio is sometimes Audio quality is poor
Audio is clear, loud with audio, but unclear, perhaps too overall.
enough. overall effect is a loud or too soft. Little evidence of
(Possible 15 Speaker projects good quality video. Narration may preparation before
points) voice well (no (12 Points) show lack of voice speaking or in choice
mumbling) projection. of music.
Music is in good Music choice not Narration or music
taste and appropriate. may be missing.
appropriate to the (9 Points) (4 points)
subject of the
commercial and
doesn’t overwhelm
the narration.
(15 Points)
Individual Great effort put into Good efforts put Fair effort put into Little to no effort put
the overall project into the overall the overall project into the overall
Effort daily. project daily, off daily, off task project daily.
(20pts) task occasionally. frequently.
(15 pts) (10pts) (0 points)
(Possible 20
points)

Total Points:_________________________