Investing in Analytics for the Future: Action Point Consulting Announces

Rebrand to Action Point Analytics

Marketing analytics firm Action Point Consulting today announced that it is rebranding to Action
Point Analytics. The name change reflects the company’s specialization as a purpose-built analytics
agency. Action Point brings high-scale data analytics to the creative process. “The future of
marketing is a data-infused creative process and we are excited to be a part of this evolution,” said
Christa Rose, managing partner.

Austin, TX, January 26, 2018 --(PR.com)-- Action Point Consulting Announces Rebrand to Action Point
Analytics.

The new name demonstrates focus on developing analytics solutions for the future of marketing.

Marketing analytics firm Action Point Consulting today announced that it is rebranding to Action Point
Analytics. The name change reflects the company's specialization as a purpose-built analytics agency.

“The future of marketing is a data-infused creative process and we are excited to be a part of this
evolution,” said Christa Rose, managing partner. “We are positioning Action Point Analytics to reflect
our commitment to developing data techniques that will give marketers new tools to keep pace with the
rapidly accelerating sophistication in marketing.”

Action Point brings high-scale data analytics to the creative process to provide the data-backing for
strategy development, optimization, impact and ROI. The firm offers analytics on audience targeting,
campaign analytics, content performance, engagement measurement, reputation tracking and competitive
analysis.

It is no surprise that nearly nine in 10 marketing and sales professionals worldwide said that
implementing a data-driven marketing strategy is complicated, according to eMarketer[1]. A poll of
North American marketing and sales professionals reported that the top three challenges were 1)
Maintaining data quality (83%), 2) Time and resources to implement an effective process (71%) and 3)
Lack of customer data (66%).

Marketers are facing shrinking budgets for 2018. At the same time, Forbes states[2], there will be greater
accountability for revenue generation and marketing return on investment. “CMOs need their marketing
data and teams to talk fluently to their revenue data and teams, cross-functionally collaborating on
campaigns, web and mobile experiences and customer insights. This orchestrates marketing and sales
plays that maximize revenue.”

Action Point Analytics is well positioned to fill this role, offering a portfolio of integrated data and
analytics offerings to meet the needs of marketing professionals throughout the brand engagement cycle.
“We are data nerds who 'get' marketing and we want our name to better convey what we do,” said Christa
Rose.

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About Action Point Analytics
The Action Point Analytics team has been at the leading edge of marketing analytics for over 10 years. In
an increasingly complex marketing landscape, we bridge the divide between technologists and creative
teams to deliver actionable insights that tie to business bottom lines.

Action Point Analytics has brought together a diverse team with strengths that range from product
development and big data architecture to digital design and social strategy. With all of this expertise at the
same table, we bring you seamless, action-oriented strategy.

Headquartered in Austin, TX, with offices in Costa Mesa, CA, and New York, NY, Action Point's clients
include some of the world's leading full-service agencies, Fortune 500 companies and cutting-edge big
data startups.

· About Action Point Analytics: http://actionpointanalytics.com/about-us/

· Offerings: http://actionpointanalytics.com/offerings/
· Agency Partnerships: http://actionpointanalytics.com/agency-partnerships/

Media Contact
Julie Almaguer
Action Point Analytics
512.222.8595
contact@actionpointanalytics.com
actionpointanalytics.com

[1]https://www.emarketer.com/content/three-things-b2b-marketers-should-know-about-data-in-2018

[2]https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/27/marketers-the-gauntlet-has-be
en-thrown-down-for-2018-grow-or-go/#6064a08a715b

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Contact Information:
Action Point Analytics
Julie Almaguer
512-222-8595
Contact via Email
actionpointanalytics.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/742689

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