HNC Interactive Media Semester 1-2017-18

Unit 104: Lens Based Recording Techniques in Art & Design

Credit value: 15

Assignment Details Contents

Title: ‘Portfolio of Photographs’ Tasks
Assessors:Patsy Mullan (U104) a. - LO1.1
School: Media, Multimedia & Arts b. - LO1.2
Programme level: 4 Assignment Number: 3 c. - LO2.1
Issue date: 13/11/17 Interim hand-in (if d. - LO2.2
applicable): N/A e. – LO3.1, 3.2, 4.1, 4.2
Feedback: 25/01 /18 Part 1: Due: 18/12/17
(9 Images plus write
up for LO1 & LO2)

Part 2: Due 15/1/18

(9 Images plus write
up for LO3 & LO4)
J.Mc Garrigle. IV date:

□ LO1 Understand the purpose of lens based recording techniques

□ 1.1 Evaluate the potential for creating images
□ 1.2 Clarify purposes for creating images
□ LO2 Be able to use lens-based equipment
□ 2.1 Identify materials for lens-based image making
□ 2.2 Use lens-based equipment for required purposes
□ LO3 Be able to apply visual language in lens-based work
□ 3.1 Explore formal elements through the use of photographic techniques
□ 3.2 Apply creative considerations when selecting photographic techniques
□ LO4 Be able to produce lens-based work
□ 4.1 Investigate the potential of different image production techniques
□ 4.2 Produce lens-based outcomes defined by creative intention.

Overview
Aim
This unit aims to develop learners’ skills and understanding in a range of lens-based techniques
that can be applied to fine art practice.
Unit abstract
Learners should explore the creative potential of lens-based recording as a viable and effective
method of building a visual library and of creating starting points for work, as well as being an end
in itself. In this unit learners should be introduced to lens-based recording techniques, and gain
understanding in the available applications of these. Learners should work with a variety of lens-
based equipment including both still and moving image. Learners should explore the creative
potential of lens-based recording as a viable and effective method of creating starting points for
work, as well as being an end in itself.
1 Understand the purpose of lens-based recording techniques
Recording: light; colour; contrast; scale;
Aims: convey meaning; moods; express ideas; highlight creative intentions;
Purpose: researching e.g. visual sources, material, subjects, environments; providing evidence
e.g. for self, assessors, client, agent.
2 Be able to use lens-based equipment
HNC Interactive Media Semester 1-2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit value: 15

Cameras and accessories: 35 mm SLR; digital SLR, compact; automatic; phone camera; digital
video;
Equipment: tripods; camera stands; lighting; capture devices;
Materials: electronic data storage e.g. USB, DVD, CD ROM; networked image storage; external
hard drive
3 Be able to apply visual language in lens-based work
Considerations: composition; aesthetics; proximity; viewpoint;
Use of formal elements: form; perspective; movement; scale; colour; contrast;
Light sources: natural e.g. available; artificial e.g. controlled, studio set-up
Techniques and effects: lighting e.g. studio, natural; viewpoint e.g. anticipated, unexpected;
4 Be able to produce lens-based work
Digital image manipulation: cropping; enlarging; reducing; adjusting e.g. levels, hue, saturation,
channels, balance; distorting e.g. manipulating,
Outcomes: prints e.g. contacts, documentary

This assignment is designed to develop learners’ ability to underpin knowledge and understanding
of a range of lens based techniques to produce a photographic portfolio to be presented on their
web page and in a photographic book.

Scenario
Research the work of professional photographers, artists, designers, animators, illustrators and
film makers to develop an understanding of their visual aesthetics and techniques. You are to
develop a portfolio of your own work that is influenced by the work of your chosen photographers,
artists, designers, animators, illustrators that most inspires you. Submit a portfolio of eighteen
images that are to be presented on your website, in a word document or in an Indesign book.
Present the work in the form of a portfolio using Adobe Photoshop and any other appropriate
design platform. Use cameras, lights, tripods, photographic studio, illustration, drawing, collage,
montage or other image manipulation techniques to develop your own style of work. Capture
plenty of shots to explore the uses of lens-based recording techniques and image manipulation
techniques to consider aspects of creating a series of still/moving images to create a variety of
images.
Include examples of research and experiments that you produce as your ideas develop in your
portfolio.

Tasks Pass Criteria

HNC Interactive Media Semester 1-2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit value: 15

Task a. Consider chosen photographers, illustrators, □ LO1 Understand the purpose of

artists, animators, designers or film makers
lensbased recording techniques
visual styles so that you can recognize and understand
their use of visual aesthetics and techniques. □ 1.1 Evaluate the potential for creating
(Recording: light; colour; contrast; scale; images
Aims: convey meaning; moods; express)
b. You are being asked to research and present
examples of different photographers, artists, designers,
animators, illustrators work that inspires you. Provide
copies of their images. Include reference for source
material and prints of example in presentation.
1.2 Clarify purposes for creating images
□ 1.2 Clarify purposes for creating images
(Purpose: researching e.g. visual sources, material,
subjects, environments;)
c. Explore developing ideas using the SLR digital or □ LO2 Be able to use lens-based
digital cameras, tripods, lights, flash and studio lighting equipment
equipment, illustration, drawing, collage, montage □ 2.1 Identify materials for lens-based image
techniques if appropriate to record/produce a series of
still/moving images to develop a portfolio of work. making
2.1 Identify materials for lens-based image making.
(Cameras and accessories: 35 mm SLR; digital SLR,
compact; automatic; phone camera;)
d. You are being asked to provide an account of the
lens based skills, artistic skills you required to complete
the assignment and new techniques or skills you gained □ 2.2 Use lens-based equipment for required
during the project. purposes
2.2 Use lens-based equipment, illustration, drawing,
collage, montage, scanner for required purposes.
(Equipment: Camera; tripods; lighting;
Materials: electronic data storage
E.g. USB, DVD, CD ROM; networked image storage;
external hard drive) □ LO3 Be able to apply visual language in
e. You are being asked to present a portfolio of images
and written evidence that covers the learning outcomes lens-based work
set for this project. □ 3.1 Explore formal elements through the
3.1 Explore formal elements through the use of use of photographic techniques
photographic techniques, illustration, drawing, collage,
montage.
(Considerations: composition; aesthetics; viewpoint; □ 3.2 Apply creative considerations when
(Use of formal elements: form; colour; shape; selecting photographic techniques
contrast;) □ LO4 Be able to produce lens-based
3.2 Apply creative considerations when selecting work
photographic, illustration, drawing, collage, montage or
moving image techniques.
□ 4.1 Investigate the potential of different
Light sources: natural e.g. available; artificial e.g. image production techniques
controlled, portable, interior; studio set-up □
Techniques and effects: exposure e.g. lighting e.g.
studio, natural; capturing moment)
LO4 Be able to produce lens-based
□ 4.2 Produce lens-based outcomes defined
4.1 Investigate the potential of different image by creative intention.
production techniques work image quality e.g. contrast,
colour values)
4.2 Produce lens-based outcomes defined by creative
intention. (Digital image manipulation: cropping;
enlarging; reducing; adjusting e.g. levels, hue,
saturation, channels, balance; output; compression)

e. Provide a written report that comments on all the

assessment criteria for this unit
HNC Interactive Media Semester 1-2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit value: 15

Merit Criteria Distinction Criteria

M2• Select/design and apply appropriate
methods/techniques
• A range of methods and techniques has been
applied in using a range of lens based media to
shoot and create your photographic portfolio
influenced by professional photographers,
illustrators, artists, animators, designers or film
makers work
• A range of sources of information has been
used to research other professional
photographers, illustrators, artists, animators,
designers work so that you can analyse and
understand their visual aesthetics and
techniques
• The selection of methods and
techniques/sources has been justified in
developing a portfolio of twenty-four images to
be presented in a word document or book
(Indesign) and on your web page
• The design of methods/techniques has been
justified in creating a portfolio of twenty-four
images made using a range of lens based media
skills that reflect the visual style of chosen
photographers, illustrators, artists, animators,
designers or film makers work
D2• Take responsibility for managing and
organizing activities
• Autonomy/independence has been
demonstrated through using a range of lens
based media techniques to develop a
professional standard portfolio of photographs,
illustrations, animations, drawings, collages or
montages or moving image production.
• Substantial activities, projects or
investigations have been planned, managed
and organized through the development and
production of lens based portfolio to a
professional standard that reflect the visual
aesthetics of chosen professional
photographers, illustrators, artists, animators,
designers work or film makers.

Guidance
Further Guidance & Sources
Ballantoni J — Type in Motion — Innovation in Digital Graphics (Thames & Hudson, 2000)
Bolter D J and Grusin R — Remediation: Understanding New Media (The MIT Press, 2000)
Druckry T and Stone A R (editors) — Electronic Culture: Technology and Visual
Representation (Aperture, 1997)
Heller S and Drennan D — The Digital Designer: The Graphics Arts Guide to New Media
(Watson-Guptill Publications, 1997)
Popper F — Art of the Electronic Age (Thames & Hudson, 1997)
Tagg, John (1988) The Burden of Representation Essays on Photographies and Histories (London:
Macmillan)
Wells, Liz (ed) (2004) Photography: A Critical Introduction (London: Routledge) various editions
Wells, Liz (ed) (2003) The Photography Reader (London: Routledge)
Burgin, V. (1982) Thinking Photography (London: MacMillan)
Wright, Terence (2004) The Photography Handbook (London: Routledge) 2nd edition
HNC Interactive Media Semester 1-2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit value: 15

Cotton, Charlotte (2007) The Photograph as Contemporary Art London: Thames and Hudson.
Bate David (2009) Photography: The Key Concepts Oxford: New York.
Barthes, R. (1977) ‘The Photographic Message’ and ‘Rhetoric of the Image’, in Image-Music
Text (London: Fontana)
Barthes, Roland (1984) Camera Lucida: Reflections on Photography (London: Fontana) or
'Extracts from Camera Lucida' in Wells, L. (ed.) The Photography Reader
Hall, Stuart (1972) ‘The Determination of News Photographs’ in Cohen, Stanley and Jock Young
(eds.) (1981) The Manufacture of News.
Sontag, Susan (1979) On Photography (Harmondsworth: Penguin)
Benjamin Walter (extracts from) 'The Work of Art in the Age of Mechanical Reproduction' in Wells
L. (ed.) The Photography Reader
Hall, S. ‘The Work of Representation’ in Hall, S. (ed) (1997) Representation: Cultural
Representation and Signifying Practices (London: Sage)
Burgin, Victor (1999). "Art, Common Sense and Photography" in: Jessica Evans and Stuart Hall
(eds). Visual Culture: the reader.(London: Sage)
Berger, John and Jean, Mohr (1989) Another Way of Telling (Writers and Readers)
Berger, John (1972) Ways of Seeing (London: BBC)

Additional Reading List

Photographic Practices

New Photography- Modernism

Mellor, David (1978). Germany The New Photography. 1927 - 1933 (A.C.G.B)
Hight, E. M. (1995) Picturing Modernism Mohly-Nagy and Photographs in Weimar
Germany (Cambridge, Mass. and London: M.I.T. Press).
Mellor, David Modem British Photography 1919 - 1939 (A.C.G.B.)

Visit the college Library where you will find a number of books that will be very useful for ideas for
this project.
Further sources and handouts and online links will be given out in class during this project.
HNC Interactive Media Semester 1-2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit value: 15

PORTFOLIO OF EVIDENCE

NAME:_____________________________________________________

Assessment criteria for pass

Learning outcomes
LO1 Understand the purpose of lens-based recording techniques
1.1 Evaluate the potential for creating images
(Recording: light; colour; texture; contrast; scale; shape; objects

Aims: convey meaning; moods; express ideas; highlight creative intentions;

build visual library; create records e.g. objects, environments, events,
change over time, performance, installation, ephemera, land-art)
1.2 Clarify purposes for creating images

(Purpose: researching e.g. visual sources, material, subjects, environments;

documenting e.g. work in progress, final outcomes, portfolio, stages,
developmental cycle; building library e.g. visuals imagery, starting points;
providing evidence e.g. for self, assessors, client, agent).

(Create a document to record and gather appropriate research material about the professional photographers,
illustrators, artists, animators, designers, film makers work that interests you.
Make a statement about your creative intentions for the development of your portfolio?

LO2 Be able to use lens-based

2.1 Identify materials for lens-based image making
(Cameras and accessories: 35 mm SLR; digital SLR, compact; automatic
phone camera; digital video; webcam).

(Provide a list of all cameras and lenses, resources, any other lens based technology and materials you will need
for the project)

2.2 Use lens-based equipment for required purposes equipment

(Equipment: tripods; camera stands; lighting; capture devices; video
playback; editing equipment; software; hardware
Materials: film; speeds; photographic paper; tapes; electronic data storage
E.g. USB, DVD, CD ROM; networked image storage; external hard drive).

(Provide a list of all other equipment needed for the project)

LO3 Be able to apply visual language in lens-based work

3.1 Explore formal elements through the use of photographic techniques
(Considerations: composition; aesthetics; proximity; viewpoint; factual; clarity
(Use of formal elements: form; line; perspective; textures; movement; volume; scale; colour; shape; contrast;
pattern; rhythm; repeat; angle).

Undertake research and provide a brief description of what these terms mean - form; line; perspective; textures;
movement; scale; colour; shape; contrast; pattern; rhythm; repeat; angle).
Use ‘Cambridge in Colour’ or other sources for help.

3.2 Apply creative considerations when selecting photographic techniques

Light sources: natural e.g. available; artificial e.g. controlled, portable, interior;
HNC Interactive Media Semester 1-2017-18
Unit 104: Lens Based Recording Techniques in Art & Design
Credit value: 15

studio set-up
Techniques and effects: exposure e.g. controlled, multiple, bracketed;
lighting e.g. studio, natural; viewpoint e.g. anticipated, unexpected;
mode e.g. factual recording, intention, capturing moment).

(Describe your creative considerations and aspirations of what you want to achieve in your work and what range
of photography, illustration, art- (drawing, collage, montage) animations, designs or moving images
work/techniques you wish to explore/experiment with for this project?)

LO4 Be able to produce lens-based

4.1 Investigate the potential of different image production techniques work
(Silver-based dev eloping and printing: processing e.g. black and white film,
colour film, prints; laboratory work e.g. transparencies; paper quality;
image quality e.g. contrast, colour values).

(Undertake research and write about the quality of digital photo papers?)

4.2 Produce lens-based outcomes defined by creative intention.

(Digital image manipulation: cropping; enlarging; reducing; adjusting e.g. levels, hue, saturation, channels,
balance; distorting e.g. manipulating, fading,
Outcomes: prints e.g. contacts, end prints, enlargements, experimental, documentary) .

(Present portfolio in Weebly or as a word document with copies of all eighteen images influenced by
photographers, illustrators, artists, animators, designers or film makers work).

Also include copies of other portfolio building work you have produced this year for me and other staff, especially
the word themed work you did over the weekends.

M2• select/design and apply appropriate methods/techniques

• A range of methods and techniques has been applied in using a range of lens based media
• A range of sources of information has been used to research other photographers, illustrators,
artists, animators, designers or film makers work
• The selection of methods and techniques/sources has been justified in developing a portfolio of
works
• The design of methods/techniques has been justified in creating a series of images made by
using a range of lens based media skills

D2• take responsibility for managing and organizing activities

• Autonomy/independence has been demonstrated through using a range of lens based media to
develop a professional portfolio.
• Substantial activities, projects or investigations have been planned, managed and organized
through the development and production of lens based portfolio