4 7

RISING HEALTH CONSIDER SUSTAINABLE DUKE

3
CARE COSTS REIMBURSEMENT The Bull City Connector,
Duke’s vice president ACCOUNTS the new fare-free bus
for Human Resources An employee can save service, includes stops
discusses what’s driving $20 to $40 on taxes at and near Duke,
rising health care costs for every $100 deposited connecting Duke with
and how Duke is in a health care downtown Durham.
addressing them. reimbursement account.

N E WS YO U CA N U S E :: Vo l u m e 5 , I s s u e 7 :: September 2010

Connecting With Maps

LOCATION, LOCATION, LOCATION: DUKE MAPPING TECHNOLOGIES CREATE NEW KNOWLEDGE

hen IT analyst Lenore Ramm

“
W was considering applying for
other jobs within Duke, she
started by consulting a map.
Maps help create
this culture of
“I needed to know: Is there an collaboration, where
accessible route, so I can get there in a everyone can contribute
wheelchair? And where can I get to from
that location?” asked Ramm, who has their expertise to the
a congenital disorder characterized by larger whole. That’s how
extremely fragile bones. new knowledge gets
Ramm, who transferred last year
from Duke Libraries to the Office of
created.”
Information Technology, found the — Victoria Szabo,
information she needed in new Web- Director of Duke’s ISIS program
based maps. These maps allow Ramm
and other users to view and interact with
a vast amount of data about Duke, including the whereabouts Lenore Ramm, an IT analyst in Duke’s Office of Information Technology, uses an interactive online
of 558 buildings, 264 disabled-accessible entrances and 42 miles map to find accessibility routes, building entrances and parking information. New online maps bring
together a range of data from Facilities Management and other departments to provide detailed,
of campus sidewalks.
customized views of the campus and beyond.
More and more, Duke staff, faculty and students are putting online
technologies to use in mapping the campus and Duke’s role in Durham
and around the world. From virtual 3D buildings in Google Earth and a students study local stormwater for pollution or aiding engineers in
project to map Durham civil rights history to representing Duke’s presence analyzing utility usage on campus.
in other countries, multimedia-infused maps help share information in new “It’s one thing to look at information in a chart. It’s another to see the
ways and give employees a state-of-the-art view. map, and to quickly be able to make more informed decisions,” said Adem
“Any map is a geographical information system – a way to visualize Gusa, Facilities Management’s assistant director of planning and design.
and understand a potentially overwhelming volume of data,” said Greg
Anspach, GIS manager with Facilities Management. “Mapping has come CONNECTING BEYOND CAMPUS
a long way since the paper maps of the 1930s. Everything is really starting Duke mapping projects extend well beyond campus boundaries,
to mash together, and different map layers can include everything you can to connect the university with the local community and dozens of
possibly think of.” international sites.
For example, with a few clicks, users can explore detailed views of Last spring, students in a Duke Center for Documentary Studies
campus including topological features, help phones, and physical course built an interactive Google map of historic civil and human rights
accessibility information about classrooms and buildings according to the sites around Durham as part of the Pauli Murray Project, which honors
Americans with Disabilities Act (ADA). the late interracial lawyer, activist, poet and Episcopal priest from Durham.
As these maps add more layers of information, they become an
increasingly valuable tool and resource, whether helping engineering >> See CONNECTING WITH MAPS, PAGE 4 and 5

2009, 2008, 2007 Gold Medal, Internal Periodical Staff Writing This paper consists of 30% recycled
2009, 2007 Bronze Medal, Print Internal Audience Tabloids/Newsletters post-consumer fiber. Please recycle after reading.
 Editor’s
Note
LEANORA MINAI
Newsbriefs
Leanora.Minai@duke.edu
Learn IT @ Lunch seminars begin
The Office of Information Technology’s Learn IT @ Lunch series kicks

T
hank you, Bull City Connector.
I took the inaugural ride of the
new fare-free bus service, which
introduced me to Golden Belt, one of
Durham's last textile mills to be
redeveloped. The seven-acre historic
site has been restored into an urban
arts hub, complete with 35 artist
studios, 37 lofts, a central gallery,
outdoor plazas and lots of available
retail space.
Golden Belt is among the bus stops
on a route that connects Duke to key
destinations in Durham, including the
city’s historic downtown and Ninth Street.
As part of the inaugural ride, we got a
look at Golden Belt. I strolled by artist
studios and fell in love with the creative
energy and sustainable design, including
exposed brick, tall ceilings, original heart-
pine beams and oversized windows.
Phail Wynn, Jr., vice president of
Durham and Regional Affairs at Duke, is
on target when he says the bus service
is a valuable benefit for Durham and
Duke. “The Bull City Connector is an
important component of our economic
development and downtown
revitalization partnership with the City
of Durham,” he said.
With a bus arriving every 15 to
20 minutes, the Connector features
stops at or near Duke. Whether you’re
at American Tobacco Campus, Smith
Warehouse, West or East campus or the
Medical Center, the Connector provides
an easy way to get to work, travel to
meetings or to visit downtown.
In fact, take the bus to Golden Belt
for “Third Friday” at 6 p.m. Sept. 17, and
soak in the arts.
Visit bullcityconnector.org for
an interactive route map and service
operating hours. And see our story on
page 7 in this issue.
off this fall with new seminars on web publishing, IT security, search
engine optimization and new lecture and event capture options. If you’re missing the conversation on Facebook, we’ll
The seminars, designed to showcase the many technologies
post a few snippets here each month – but please join
available at Duke, are open to all Duke staff, faculty and students.
Registration is not required, but seating is on a first-come, first-served
and jump in at facebook.com/workingatduke.
basis. Participants may bring their own lunch.
Upcoming seminars include: “Flexible web publishing in the
classroom and beyond” on Sept. 15; “IT Security Weather in the
Cloud: What Is the Forecast?” on Oct. 20; “Snagging the Top Spots:
An Introduction to Search Engine Optimization” on Nov. 17; and
“Lectopia to Panopto: The DukeCapture Transition” on Dec 8.
Sessions are noon to 1 p.m. in the RENCI Conference Room.
Visit oit.duke.edu and select the Computing & Printing tab, then scroll
down for “IT Training.”
Duke among 2010 ‘Great Colleges to Work For’
For the third consecutive year, Duke was named as one of the best
colleges in the country to work for by The Chronicle of Higher
Education. After an independent survey of employees for the 2010
“Great Colleges to Work For” program, Duke earned high marks
for its commitment to workplace safety and facilities. More than
275 colleges participated in the program, and Duke was one of
97 institutions that received recognition in various categories.
“Duke continues to strive to provide a healthy and productive
work environment,” said Kyle Cavanaugh, vice president for Duke
Human Resources. “Being recognized as one of the best workplaces
in higher education in the nation for the third year in a row is very
encouraging and speaks well of what we’re accomplishing here.”
Mobile market continues in fall and winter
Get a share of fresh fall and winter produce from local farmers
through LIVE FOR LIFE’s Mobile Farmers Market.
Register and pre-pay by Sept. 17 to get a weekly box of produce
from October through March. Participants can pick up the harvest
every Tuesday afternoon at the Sarah P. Duke Gardens.
Faculty and staff can also visit the Mobile Market throughout the
season, even if they haven’t registered. “The vendors always bring extra
produce and meat to sell, and it’s a great opportunity to learn more
about our local farmers,” said Diana Monroe, coordinator of the market.
For more information, visit hr.duke.edu/mobilemarket.
Letters to the Editor must include name and contact information.
E-mail letters to working@duke.edu or mail them to Working@Duke
Editor, Box 90496, Durham, NC 27708. Fax letters to
(919) 681-7926. Please keep length to no more than 200 words.

Pixels or print?
E-READERS OFFER DUKE COMMUNITY NEW WAY TO READ

esley Looper has always preferred the feel of paper-and-ink books,

L but she couldn’t resist the urge to try reading’s newest fad by
borrowing an Amazon Kindle from Perkins Library.
The Kindle is an e-reader, an electronic device the size of a magazine
with text that looks like a newspaper. It’s one of the latest additions to
Duke Libraries’ growing collection of borrowable items and also one of
the most popular. There’s a waiting list of about 100 students, faculty and
staff members anxious to test the technology.
“You wouldn’t think it, but it really looks a lot like an actual book
Lesley Looper, head of the
page rather than reading on a computer,” said Looper, the head of the Receipts Management Section
Receipts Management Section for Duke Libraries. “I’ve always enjoyed for Duke Libraries, reads from
using new gadgets, so it was pretty exciting to try out something new an Amazon Kindle she
borrowed from Lilly Library.
to read with.” More than 30 e-readers are
Duke Libraries, among the first in the country to circulate e-readers, available for faculty and staff
to borrow.
recently purchased six more Kindles and 15 Nooks (an e-reader sold through
Barnes & Noble), bringing to 32 the total e-readers available through Duke
Libraries. They’re split evenly between Perkins and Lilly libraries. Providing a new way to read also saves Duke money. Instead of
Faculty and staff can reserve an e-reader by finding a title they want buying dozens of book copies, Duke Libraries can purchase one title to
to read at guides.library.duke.edu/kindles. They can borrow an e-reader use for every six Kindles and one title to use for all the Nooks. There are
for two weeks, not the four weeks typically allowed for a printed book. currently more than 100 books in each e-reader.
Borrowers are required to sign an agreement to pay for any damages, the Looper, the head of the Receipts Management section, said the broad
same agreement the libraries has for borrowing laptops. range of titles is ideal for her reading habits because she likes to read
“Libraries have always been associated with circulating books, but our several books at a time.
primary goal has always been to give people information they need in as “It’s just great fun to have something new like that available to
many different forms as possible,” said Aisha Harvey, head of collection everyone at Duke,” she said. “I might even buy one in the future because
development for Duke’s libraries. “E-readers are an example of the book my first experience was so great.”
evolving – people say they love the fact they can carry dozens of books — By Bryan Roth
Writer, Office of Communication Services
in their hand.”

Duke is committed to ensuring equal access to programs, activities and opportunities for employees and students
2 with disabilities. Contact the Disability Management System, (919) 668-1499, for more information.

Learn more at guides.library.duke.edu/kindles

Addressing Rising Health Care

Q&A
Costs at Duke
with Kyle Cavanaugh, vice president for Duke Human Resources

Kyle Cavanaugh, Duke’s vice president for Human

Resources, keeps close watch on the cost of health care
provided to faculty and staff and their dependents through
Duke’s insurance plans. Currently, more than 27,000
employees are enrolled in Duke’s health plans. Including
dependents, the plans cover more than 57,000 individuals –
a benefit that cost Duke approximately $145 million in 2009.
Working@Duke sat down with Cavanaugh recently to
discuss the road ahead for health care costs and benefits at Duke.

How is national health reform affecting Duke’s health plans?

There are many pieces still in motion, but we know we
will see changes every year between 2011 and 2018, when
the legislation should be fully enacted.
For 2011, there will be two big changes for employees.
The first is that Duke will offer coverage for children up to
age 26, whether or not they are full-time students. The
second is that in January 2011, under the new legislation,
the government will no longer allow over-the-counter
medications without a prescription as an eligible expense for
a reimbursement account. That means, for example, that you
won’t be able to use your WageWorks card to pay for aspirin
or cough syrup unless you have a physician prescription for it.
In addition, national health care reform legislation (the
Kyle Cavanaugh, Duke’s vice president for Human Resources
Patient Protection and Affordable Care Act) requires
significant increases in reporting requirements by employers
to the federal government, including the reporting of employee
and dependent social security numbers. Are there other ways to generate savings to counteract rising costs?
The key is for people to understand how individual decisions around
What is happening to Duke’s health insurance costs? healthy lifestyles and consuming health care affect Duke’s health care
The good news is that Duke’s health care plan costs are lower than costs. These two related factors are critical for everyone to understand.
what we see in virtually any other group we measure against – peer But we are also looking at other strategies for managing our costs.
institutions, academic medical centers and local employers. We are self- The physician network for Duke Select and Duke Basic, which most
insured, which means we fund the plan based on how much it costs us Duke employees use, will be refined for 2011. One benefit of this will be
to pay for the care our employees and their dependents use. that most of the physicians will access the same electronic records system,
The bad news is that our costs are still going up. In 2009, we spent allowing them to better track a patient’s overall care and use aggregate
$145 million on health care. That was $9.5 million more than we spent data to spot trends and improve treatments.
in 2008. Although changes put in place for 2010 have helped mitigate
increases, we continue to see increases in utilization. Will health insurance costs impact other benefits at Duke?
We have arguably some of the most competitive health insurance We will continue to be as cost effective and cost efficient as we can,
plans out there for faculty and staff, but we will be challenged in but ultimately there are going to have to be tradeoffs. Do we give a salary
maintaining that status over the next few years. increase, or do we invest to maintain our health care benefits? In some
years, we may not be able to do both. This is the new world order, and
What is driving the costs? as an employer, we’re going to have to look vigilantly each year at the
The primary drivers are the steady increase in the number of people costs and tradeoffs.
in the plans, medical inflation and our increased use of health care services, However, we are incredibly fortunate because Duke University
facilities and medications. Take the simple decision of whether you use a Health System provides the majority of the care our employees use.
primary care physician, an urgent care facility or an emergency room for We know a lot about our population, and we have very collaborative
care. Each has different costs and levels of care. Sometimes people access relationships with all the groups involved. If anyone has a shot at
more costly options such as the emergency room for less severe issues. containing health care costs in a healthy, prospective way, Duke does.
That decision, amplified over 57,000 people we cover, has tremendous
— By Marsha A. Green
cost implications. Similarly, each person’s choice to ask for generic rather Senior Writer, Office of Communication Services
than brand medications when appropriate, amplified by thousands of
prescriptions, has a huge impact on our costs.

How is Duke containing costs? Join the conversation Sept. 9 during Primetime
Last year we saw a significant jump – 18 percent – in the overall What: How is health care changing?
cost of medications. This compelled us to address the issue immediately. Who: Kyle Cavanaugh, vice president for Human
We created incentives to use generic medicines, which are less costly. In the
Resources, and Mike Cuffe, vice president for
first half of 2010, we moved from 69 percent use of generics to 75 percent.
That’s important because for every 1 percent we move the needle, we Medical Affairs
save about a half-million dollars over the course of the year. When: Sept. 9, noon to 1 p.m.
We also focused on increasing the use of mail order for maintenance Where: Bryan Center, Griffith Theater (seating limited
medications. We negotiated excellent mail-order pricing, and now offer that
to 100), or watch the live webcast and submit
same pricing through Duke Pharmacies. Last year, only 24 percent of the
population requiring regular medications used mail order. In the first half questions at hr.duke.edu/primetime
of this year, that rose to 48 percent.
Because of these steps, we paid $2.7 million less for prescriptions in
the first six months of 2010 compared to the first six months of 2009. That
savings directly impacts the overall cost for health care at Duke for next year.
3
Watch the live webcast at hr.duke.edu/primetime
Connecting
With Maps
pInteractive maps available through Facilities Management provide detailed geographic
information about the campus, from topological features to utility usage, that can help
employees make more informed decisions.
CONTINUED FROM PAGE 1
The award-winning project aims to “activate history for social change”
by engaging the community, acknowledging the past and working together
for positive change. The online map pinpoints about a dozen locations,
including the Allen Building, the site of a 1969 student protest, with links
to brief written or audio histories.
Exploring the historic significance of everyday locations helps the campus
community connect with history in more meaningful ways, said Barbara Lau,
the project director and an instructor at the Duke Human Rights Center.
“Adding map markers is one way to spotlight lesser-known stories,”
Lau said. She hopes future classes and community members will contribute
to the map.
“This technology enables us to share cultural information and really
get to know the places we live and work,” Lau said. “And it helps us
connect history to contemporary issues. Why do we care what happened
at the Allen Building? It helps us understand why things are the way they
are today and pushes us to think about how they could be in the future.”
Maps have an intuitive appeal, said Trudi Abel, a history professor who
created a website of data, images and maps about Durham history called
Digital Durham.
“Maps have a way of transporting people and giving them a way of
anchoring their knowledge,” said Abel, who worked this summer with a
group of middle school students from Carter Community School on the
Walltown Neighborhood History Project.
Students in the Duke-sponsored camp learned how to use tools such
as census data, property records and GPS technology to create a digital
representation of Walltown as it was 80 years ago. Walltown, a historically
black neighborhood near East Campus, was established in the late 1800s
by George Wall, an African-American staff member of Trinity College (now
Duke University) who relocated to Durham after the college’s
move from Randolph County.
4
Maps provide a unique way to connect the Duke community across
research disciplines – from sociology and environmental science to
documentary studies and public health, Abel said. For instance, both she
and Lau study the African-American experience in Durham, but online
maps enable them to juxtapose and present their research in new ways.
“As 21st century citizens, we’re more exposed to visual images. A map
is really an old visual format, but it’s evolving as these new Web
applications help us visualize data and make it more accessible,” Abel said.
“It’s an exciting time.”
Multimedia maps also are helping highlight and connect Duke’s
growing international presence, beginning with the DukeEngage program,
which places hundreds of undergraduates in civic engagement projects
around the world every summer.
In collaboration with DukeEngage and the Duke Global Health
Institute, Duke undergraduates this year constructed an online multimedia
map to share narratives, photos, videos and research data depicting life in
the rural fishing village of Muhuru Bay, Kenya.
Students in Victoria Szabo’s Information Science + Information Studies
(ISIS) class designed the map interface, focusing on key landmarks such as
schools, churches and beaches.
Then, DukeEngage participants in Kenya – with help from
community residents – collected video interviews, audio recordings and
photos to annotate specific locations. Different map “layers” focus on
themes such as daily life in Muhuru, health and disease and the Women’s
Institute for Secondary Education and Research (WISER) program, which
opened a new boarding school for girls earlier this year.
The project illustrates how multimedia and geospatial technologies can
help connect faculty, staff and students across global locations, said Szabo,
an assistant research professor of visual studies and new media and director
of Duke’s ISIS program.
“We’re all bonding around the possibilities of new media, and many
times the undergraduates are leading the way,” Szabo said. “Maps help
create this culture of collaboration, where everyone can contribute their
expertise to the larger whole. That’s how new knowledge gets created.”
 t A new global interactive map,
which launched this summer at
global.duke.edu/admin/map, provides a
resource for employees to use in
planning, tracking and coordinating
global initiatives.

pDuke students constructed

an online multimedia map to
share narratives, photos, videos
and research data depicting
life in Muhuru Bay, Kenya,
in collaboration with the
DukeEngage program. The
site is available at
research.duke.edu/stories/muhurubay.

u
Duke students built an interactive

tA redesigned version of Google map of historic civil and

human rights sites around Durham
Duke’s interactive map site will
as part of the Pauli Murray Project
bring together Google Maps and
(paulimurrayproject.org), which
geographic data from Facilities
honors the late interracial lawyer
Management. The new site —
and activist from Durham.
maps.duke.edu — is expected to go
live this fall.

As Duke extends its global efforts, maps also provide a point

of connection in a complex, decentralized work environment, said
L. Gregory Jones, vice president and vice provost in the new
Office of Global Strategy and Programs at Duke.
His office developed a new global interactive map, which
launched this summer, to provide “an inventory of who’s doing what
where,” a resource that staff and faculty can use in planning, tracking as part of a
and coordinating global initiatives. A staff assistant arranging travel “Virtual Duke” tour, now
itineraries for a research group, for instance, can search the map to available online through the popular
identify Duke travelers visiting a particular country, Google Earth application.
as well as alumni living there. The students wrote how-to documentation so other campus users
“It’s a high-definition version of the old globe you could spin can submit their own 3D buildings and are now working to integrate
around as a kid,” Jones said. “In addition to offering a better way to the 3D buildings into Google Earth, which allows users to submit
track, update and coordinate faculty, staff and student activities in photos and other multimedia content.
different locations, it’s also celebratory: It shows how widespread Duke’s Geospatial technology tools – from GPS-enabled mobile devices
presence is around the world.” to new location-based social networks like Foursquare – are making it
easier for individuals to “make their mark” in customized maps that can
MAPPING THE FUTURE – IN 3D create an immersive virtual environment, Szabo said.
As new technology-enhanced maps bring data together in new “You can envision massively multi-player maps, where the whole
ways, those information “mashups” may yield new benefits not just in world becomes a place you can explore on multiple levels, from the
research but in day-to-day work, said Anspach, the GIS manager with comfort of your own home or office,” she said.
Facilities Management. — By Cara Bonnett
In the future, for example, campus police could analyze particular Managing editor, News & Information
streets to see how many car accidents occur at a particular intersection Office of Information Technology
– information that could be used to determine whether a stop sign
is needed.
Facilities workers could look for new efficiencies in everything from
utility usage to snow removal and emergency planning. Campus officials Explore Duke’s interactive maps
are now in the process of redesigning Duke’s online maps to incorporate
assembly points and evacuation zones, so building managers and u Facilities Management: fmd.duke.edu/buildings_maps/index.php
emergency personnel can quickly and easily access the data. u Pauli Murray Project: paulimurrayproject.org
GPS-enabled mobile devices make map data available for users on
the go. The latest version of DukeMobile, for instance, allows iPhone u Mapping Muhuru Bay: research.duke.edu/stories/muhurubay
users to call up a map and take a do-it-yourself tour of campus
(complete with audio guides and videos of significant locations) and u Virtual campus tour: www.isismapping.org/duketour
navigate campus bus routes, in addition to locating nearby campus
eateries and events. u Campus map: maps.duke.edu
“The popularity of GPS-enabled devices allows us to offer a customized,
personalized tour to visitors, as well as other services that will be of great value to
u Global: global.duke.edu/admin/map
students, faculty and staff,” said Michael Schoenfeld, Duke vice president for u Digital Durham: digitaldurham.duke.edu
public affairs and government relations.
And in the not-too-distant future, Duke maps will venture into
an entirely new dimension. Last spring, students in another of Szabo’s
classes used Google software to create 3D models of campus buildings
5

Save on child and
elder care, too
Duke’s Dependent Care
Reimbursement Account
allows faculty and staff to
set aside up to $5,000 per
year to pay for dependent
care that is necessary to
work. Because Duke
deducts contributions from
pay before income taxes
are calculated, employees
save on taxes. Go to
hr.duke.edu/benefits/
medical/reimbursement/
for eligibility requirements.
In October, faculty
and staff can change
medical, dental and
vision insurance
plans and enroll in
reimbursement
accounts during the
annual benefits open
enrollment period.
Set aside pre-tax money
for health care expenses
ast year, Taylor Hemphill took a
L close look at the increasing health
care costs for himself, his wife
and their children.
With his youngest child moving
out of free well-baby visits, and his two
older children ready for regular dental
visits, Hemphill was facing a hefty
increase in out-of-pocket expenses.
And that didn’t include vaccinations
and medicines he and his wife needed
for a church mission trip to Kenya.
“We just knew it was going to be
a more expensive year,” said
Hemphill, a performance analyst for
DUMAC, LLC, the investment
organization that manages Duke
University’s endowment assets.
To help manage costs and save
money, Hemphill enrolled in Duke’s
health care reimbursement account
during the annual benefits open
enrollment last October. The account
allows faculty and staff to deduct
money from each paycheck – before
state and federal taxes are deducted –
and put it in an account.
The account, administered by
WageWorks, provides a Health Care
Card that works like a debit card.
When participants use it for eligible
expenses like co-payments and
Taylor Hemphill with wife, Ashley, and their
children, Leo (in his arms) and Max, left, and
Phoebe, right, earlier this year.
medical, dental and vision care, money
is taken from the account. Faculty and
staff can enroll in the health care
reimbursement account during this
year’s open enrollment in October.
Under new federal health care
reform, the requirement for requesting
reimbursement on some eligible
expenses will change. Effective Jan. 1,
2011, participants cannot use the
WageWorks account to purchase over-
the-counter medicine without a
prescription. However, the card will
still cover thousands of other items
such as bandages, contact lens
cleaning supplies and reading glasses.
“Even with the health care reform
changes, reimbursement accounts
continue to be an excellent way for
employees to save money," said
Sylvester Hackney, associate director
of benefits at Duke.
Because the money is deducted
before income tax is withheld, an
average employee can save $20 to $40
on taxes for every $100 deposited in
the reimbursement account.
Hemphill said he appreciates the
reduction in taxes and the increased
flexibility over how and where he
spends his health care money.
“Insurance only covers specific
things, like dental costs, or medical
costs,” he said. “With the
reimbursement account, I control
where and when I spend the money.
It’s like having a good chunk of
change set aside to pay down those
co-pays and dental expenses whenever
and wherever they arise.”
— By Marsha A. Green
Senior Writer, Office of
Communication Services

VIDEO: Watch how you can save at YouTube.com/workingatduke

Employee giving campaign begins Sept. 2

Doing Good in the Neighborhood strengthens communities
hen the call came last year to help support No administrative fees are

W the Durham community through Duke’s

employee giving campaign, Kathy Wright
didn’t hesitate to contribute. It’s a way for her to
connect with the city she’s called home for more
than 20 years.
“When I was a Duke student in the 80s, I
volunteered in the community, and I served as a Cub
Scout leader for five years after college,” said Wright,
special events coordinator for the Nasher Museum of
Art. “Now, even though I don’t have time to
volunteer, I still want to support these services.”
In the difficult economy of 2009, Wright and
other Duke faculty and staff contributed a total of
$543,319 to the “Doing Good in the Neighborhood”
campaign, about 10 percent more than in 2008.
The 2010 campaign kicks off Sept. 2 and runs
through November. Led by the Office of Durham and
Regional Affairs, the campaign allows participants to
donate to local organizations through the Duke
Community Giving options or the United Way.
The Duke Community Giving options assist
local agencies supported by the Duke-Durham
Neighborhood Partnership and Duke University
Health System. Donors can direct their money to
one of five general areas: Schools, Youth,
Neighborhoods, Health, and the Community Care
Grant Fund, which provides competitive, one-time
grants for non-profits throughout Durham.
6
deducted from the Duke Community
Giving options; all contributions go
directly to support local programs
such as affordable housing, after
school programs and community
health clinics. The United Way has
an administrative fee.
Phail Wynn Jr., Duke’s vice
president of Durham and Regional
Affairs, said the giving campaign
engages employees and provides an
easy way to make a difference in
Durham through community-based
philanthropy. Pre-K students in the Stepping Stones program wear
“We hope this community giving opportunity Duke caps, donated by Duke Stores. Stepping Stones is a
kindergarten readiness program funded in part by Doing
not only strengthens the existing bonds between Good in the Neighborhood.
Duke and Durham, but creates new passion for and
participation in the university’s community
engagement efforts,” Wynn said.
Last year, Wright participated in the Doing HOW TO GIVE
Good in the Neighborhood campaign by checking • Pledge packets are being
boxes on both her United Way and Duke distributed to employees
Community Giving pledge forms, for programs that through campus mail the
support youth. She intends to do the same this year. week of Sept. 6. Review
“I’ve always been drawn to helping the children the material and submit
of the community,” she said. “With my previous a pledge form.
employers, I donated through United Way. Now • Faculty and staff can also visit
I can easily give through both United Way and doinggood.duke.edu to make a
through Duke’s programs. It just feels like the donation, or visit
right thing to do.” community.duke.edu to find
— By Marsha A. Green volunteer opportunities.
Senior Writer, Office of Communication Services

VIDEO: See how your donations help at community.duke.edu

Sustainable uke
YO U R S O U R C E
The Bull City Connector fare-free route features hybrid buses serving 32 stops linking Duke to areas throughout Durham, including
downtown, Ninth Street and Golden Belt.
essica Johnstone had never
J ridden a bus in Durham before
she and a co-worker tested out
the Bull City Connector three days
after the fare-free bus service
launched in August.
She’s glad she did.
“I’ll definitely be using it again,”
said Johnstone, a staff assistant in the
Duke Clinical Research Institute.
“The bus was nicely air conditioned,
it looked shiny, bright and new, and
it had a friendly and safe feeling,
which was good.”
Johnstone rode the Connector
from outside her office at the
Durham Centre on West Morgan
Street to a stop near Erwin Road and
15th Street, where she walked a few
minutes to the North Pavilion for a
meeting. The door-to-door trip took
about 25 minutes, which Johnstone
said is about the same amount of
time it takes to drive her car and find
a parking spot.
“Driving can be so stressful
when you have to worry about traffic,
stoplights and parking,” she said.
“This way, you can just get on a bus
and enjoy the ride.”
Johnstone was among the more
than 1,400 passengers who used the
Bull City Connector in its first three
days of operation, according to the
Durham Area Transit Authority. The
bus route features 32 stops that link
Duke, downtown, Ninth Street and
Golden Belt.
The Connector provides service
with hybrid buses every 15 minutes
Monday to Friday from 7 a.m. to
6 p.m., and every 20 minutes from
6 p.m. to midnight. On Saturday
F O R G R E E N N E W S AT D U K E
Duke and
Durham
launch
fare-free,
sustainable
bus service
and holidays, buses will arrive every coordinator for
20 minutes from 7 a.m. to midnight.
The service does not operate on
Sunday.
Sustainable Duke. “But
it’s not just about saving
money and making a sustainable
Phail Wynn, Jr., vice president of choice, these hybrid buses are a great
Durham and Regional Affairs at way to travel between Duke and
Duke, said the service is a benefit for Durham too.”
Duke students and employees. — By Bryan Roth
“This fare-free, Duke-to- Writer, Office
downtown Durham transit connector of Communication Services
will be of tremendous benefit to not
only Duke students but also to the
nearly 2,000 Duke University and
Duke University Health System
Want to hop on the Connector?
employees working in downtown
Durham,” Wynn said. East Campus
Under an agreement with the Main Street at Swift Avenue (eastbound)
city, Duke provided $375,000 in
Main Street at Iredell Street (westbound)
matching funds so the City could
receive a $3 million federal grant and Main Street at Campus Drive
a $375,000 state grant to buy new Main Street at Buchanan Boulevard (eastbound)
hybrid-diesel-electric buses for the
Bull City Connector route. Duke Main Street at Watts Street (westbound)
will also contribute toward annual
operating costs of the service; the Central Campus
City and Triangle Transit will manage
Erwin Road at Alexander Avenue
the service.
Delivery of new hybrid buses
is expected in early 2012. Until then, West Campus
the service will use hybrid buses Erwin Road at Anderson Street (eastbound)
already in the DATA bus fleet. The
Bull City Connector holds about
Erwin Road at 15th Street (westbound)
60 passengers each. The buses feature
wheelchair securement, an entrance Duke Medical Center
ramp and a kneeling feature in Flowers Drive at Trent Drive (eastbound)
addition to a video surveillance
system, talking bus features for the Erwin Road at Trent Drive
visually impaired and bike racks.
“Duke is always looking for new American Tobacco Campus
ways for students and employees to 515 W. Pettigrew Street
cut back on the university’s carbon
footprint and this is just one of
them,” said Casey Roe, outreach
7
For more information, an interactive route map
or to download a map, visit bullcityconnector.org
WORKING@ DUKE

HOW TO REACH US
Editor: Leanora Minai
dialogue@Duke
(919) 681-4533
leanora.minai@duke.edu “What’s the last book you read and would you have
Assistant Vice President: read it on an e-reader?”
Paul S. Grantham

“
(919) 681-4534
I read “Too Big to Fail” by Andrew Ross Sorkin on my Kindle. I used to read regular
paul.grantham@duke.edu books before the Kindle came out, but for me, it’s a convenience thing. I travel a lot and
the first book I downloaded was “Pillars of the Earth,” which was about 900 pages. It was easier
Graphic Design & Layout: just to carry the Kindle. I also like it because I can download a book during a layover in a few
Paul Figuerado seconds and the books are cheaper. You’re not going to want to carry five or six books along with
everything else when you’re running around.”
Photography: Bryan Roth, Marsha Karin Sullivan

Got a
Green and Leanora Minai, Office Regional development director, Central Development
of Communication Services, Duke 1 year at Duke
University Photography, and

“ story
Christa Twyford Gibson of Durham
For the reading I’m doing now for class, I prefer to read a
& Regional Affairs.
physical book. Typically, I read journals or something for my
MBA program and the comfort and familiarity with a printed item is
Working@Duke is published monthly probably what I’d prefer to keep using. For one of my programs, we

idea?
by Duke’s Office of Communication didn’t buy a hard-copy of text because it was all online. We did have
Services. We invite your the option to download a PDF one chapter at a time, and I do that
feedback and suggestions for because I can highlight and make notes in something I’m reading.”
future story topics. Scooter Freeney
Human resources manager, Office of Information Technology Write
4 years at Duke
Please write us at working@duke.edu
working@duke.edu or

“
Working@Duke, Box 90496,
I recently finished “The Girl with the Dragon Tattoo” by or Call
Stieg Larsson and I would not read it on an e-reader based on 681-4533
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how I like to read. I like to read at home, on my couch, curled up. I
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like the feeling of books in my hands – the crack of the spine when
Send faxes to (919) 681-7926.
you open it for the first time or even the smell. I guess I’m old
school. But I think if I had a Kindle, I’d use it.”
Heather Bennett
Director, Parents and Young Alumni Programs
14 years at Duke Join the Facebook fan
page for Working@Duke at
— By Bryan Roth facebook.com/workingatduke
Writer, Office of Communication Services

Club is a ‘perfect’ place to play

DUKE GOLF COURSE AMONG BEST IN COUNTRY

or nearly 30 years, Tom Craig has spent

F weekends riding and walking the grassy, rolling

hills and putting greens at the Duke University
Golf Club. After spending many days racking up
countless birdies and pars, it’s easy for him to name
his favorite hole.
All of them.
“It’s impossible to pick just one,” said Craig,
merchandise manager for Duke Stores. “If I could
play anywhere in the world for the rest of my life, it’d
be the Duke golf course.”
In March, the course was named as the best in the
Durham-Chapel Hill-Raleigh area by readers of the
Triangle Business Journal. It’s also been named by the Golf Channel as
one of the top-10 college golf courses in the country and has been highlighted
several times by Travel + Leisure Golf magazine as a top-10 college course.
Recognized for its beauty and challenging play, both the men’s and
women’s golf teams at Duke benefit from the course. The women’s team
practices there while the men’s team practices and hosts an annual
tournament. Since opening in 1957, the course has hosted NCAA and
ACC championships and numerous men’s and women’s intercollegiate
tournaments, among others.
Dan Brooks, head coach for Duke’s women’s golf team, said the layout
of Duke’s course – surrounded by Duke Forest – is one of the best he’s ever
played because golfers can concentrate on their game instead of blocking
out noise or other distractions.
“It’s like you’re in your own little world while you’re out there,” Brooks
said. “It’s got all the challenge you could hope for from a championship
course and you’ll need all the clubs in your bag to play all the shots you
encounter over a round of golf.”
Former Duke golfers Yu Young Lee, left, and Amanda Blumenherst
walk the fairways at Duke University Golf Club, where the Duke
women’s golf team practices each season. The course was recently
named the best in the Triangle and is regularly cited as one of the
best in the country.
Duke faculty and staff receive discounts of up to $30 off each round
through PERQS, the employee discount program. With the discount, a
daily fee for golf is $75, plus employees get a free golf cart.
The course was designed in the 1950s by Robert Trent Jones Sr., one
of the world’s most famous golf course architects who designed more than
500 courses around the world, including Pebble Beach Golf Links in
Pebble Beach, Calif. and the Augusta National Golf Club in Augusta, Ga.
“Duke’s golf course is simply a perfect and true golf course,” said Craig,
who averages a 75 on the par 72 course. “Walking along the grass and
greens is great because there’s just so much beautiful terrain.”
— By Bryan Roth
Writer, Office of Communication Services
Learn more about the Duke University
Golf Club and employee discounts at
golf.duke.edu

For daily news and information, visit

D U K E T O D AY duke.edu/today