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Initial Expenses
We estimate that the capital required to bring the business into operation will total 280,000 pesos
which includes the construction, location, equipment. Ingredients, and fees. The cost of each are
illustrated below.
Construction (P70, 000) –The cost which Feel the Peel paid for the building a new stand/branch.
Location (P60,000) – The payments for rent where we decided to establish a new stand/branch
which inside Cavite State University Imus Campus at the canteen.
Ingredients (P50,000) – The raw materials and ingredients used to make sioorap.
Fees (P40,000) – The fees paid for the business permit, registering and various other fees to
legalize the business.
Expense
13%
25% Construction
Location
18%
Equipment
Ingredients
22% Fees
22%
6.2 Operating Expenses
The estimation of our annual operating expenses to run the business will initially total P170,000
including the staff, utilities, material, marketing, and interest. There expenses will vary each year
and will gradually drop; yearly estimates follow.
The company have conducted our survey to 250 students of Cavite State University Imus-Campus.
and asked them whether they would purchase a siomai/sioorap, knowing the benefits and the price
(refer to Appendix 4); 45% said they would purchase it if it was available in the market, 20% said
they will not try it since its made by banana peel, and 35% said they might try and buy one as
illustrated below. As to not overestimate, the figure 45% will be used as the target market share
over the first 5 years.
Market Share Survey
20%
Would Purchase
45% Might Purchase
Won't Purchase
35%
The implementation of Feel the Peel organization promotional schedule is a critical aspect of the
success of the product. Figure 7.3 demonstrates the schedule in a 4-stage format in order to build
a solid implementation strategy. As seen in 7.1 advertising direct marketing are initiated in
12/20/2017. In this month we will see how product will hit the market and consumer perfectly.
The company’s promotion will include the following as broken down in 7.3
Free tasting and distribution of fliers and brochure into the public to encourage the
consumer to buy our product and to help spread our brand name.
Creating affiliations with social media websites; like creating a facebook page to
easily capture the online sales market and to spread it by sharing and sending
through messenger, to help increase brand awareness.
Placing classified ads in the newspapers and.
Joining franchising food expos to successfully established our product to the future
consumer.
Stage Implementation Strategy
Advertisement on facebook.com and will link
to FeelthePeel.com to provide more in-depth
information regarding on the product. In the
initial stage of development of promotion this
Stage 1 will for the organization to reach the target
audiences and to educate them on the benefits
the product has. This is important, in the initial
stage to attain as it will build the reputation,
quality and make the product known to target
audience.
The company will be informing direct retail
stores, street food stall about the FeelthePeel
product offerings. This is a stage where our
company will rely on direct selling and also in
Stage 2 retail distributors to be well informed about the
product in order to make better
recommendation to both somai lover that on
diet and commercial healthy food, delicious
and but not that pricey.
Stage 3 will work in accordance with stage 2.
We endeavors to promote product through
Stage 3 such companies to reach the target market
In addition, advertisements will be placed in
food brochure to catch the consumer attentions
Stage 4 we will be placing part in food expos,
we’ll have fun activities and we will give
Stage 4 freebies and some free taste of our product.
8 Evaluation and Control
Feel the Peel pride themselves on high levels method of control and evaluation methods.
These have been depicted by the company in extensive quality control, cleanliness and risk
analysis and evaluation.
Feel the Peel ensures that the product is consistent, unaltered and at the highest quality.
Furthermore, key performance indicators (KPI) will be undertaken by all who’s involved
including employees and management to maintain a high standard of achievement within
the organization
In relation to organization promotional schedule, it will have reviewed every 3 months in
order to meet deadlines.
Feel the Peel will continue to keep working on improvements needed to make our
company grow larger and became top and popular when it comes in food industry.