#SIGN4US

SOCIAL DESIGN: IMPROVING JOB OPPORTUNITIES FOR THE DISABLED

THE IDEA THE INTERVIEWEES

Unemployed Lack of
deaf workers manpower in
F&B sector

Ailing, Diana, Jenny,

Bridging the gap to solve both KFC KFC
a social and business issue SADeaf Job-matching
manager Store supervisor Deaf cashier

3 KEY INSIGHTS

01 02 03
TIME IS MONEY

Customers struggle to use

current menus for higher
level customisations
Such challenges
result in perceived
Non-universal informal
low capability of deaf
gestures results in
workers, placing them
miscommunication,
behind the scene
prolonging ordering time

DESIGN OBJECTIVE

To design for a better mode of communication to integrate the deaf

into the F&B industry, in order to open up more employment
opportunities as a frontline service operator
TARGET

THE SOLUTION

SOC IA L MED IA RED ES IG N ED LENT IC ULAR

CA MPA IG N MENU B UZZER

Collaboration with Systematic flow of Using waiting time to

SADeaf ordering educate public

Incentivise customers Pointing as way of Hashtag Activism -

to visit 4Fingers
Exposure to sign language
visual communication start hashtag movement
#sign4us
Color coded, icons enlarged
Learn a new sign each visit
Cover special orders

SCALABILITY TOWARDS A MORE SOCIALLY AWARE & INCLUSIVE SINGAPORE

ONE SIGN
AT A TIME.
Low Cost Easily Adoptable
integrated by other F&B
businesses