Documente Academic
Documente Profesional
Documente Cultură
300
250
200
150
100
50
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013P
Off Premise On Premise
5%
4%
4%
3%
2%
1%
1%
0%
0%
Pre-Recession (12/2007-9/2008) Recession (10/2008-12/2009) Post Recession (1/2010-2/2013)
Value (<$5) Premium Plus ($5+)
On-Premise Food/Drug
Convenience 19%
3% 36%
Mass
8%
Club
6%
Liquor
27%
200 1.0%
150 0.0%
100 -1.0%
-0.7% -0.9%
50 -2.0%
-1.6%
0 -3.0%
US France Italy UK Australia Canada
40
Liters Per Person
0.0%
30
-1.0%
20
-2.2%
0 -3.0%
France Italy Australia UK Canada US
7%
$70,000,000,000
5.7% 6%
$60,000,000,000
4.3% 4.2% 5%
$50,000,000,000 4%
4.2%
3%
$40,000,000,000
2%
$30,000,000,000 1%
0%
$20,000,000,000
-1%
$10,000,000,000 -0.5%
-1.1% -1.3% -2%
-1.8%
$0 -3%
22%
10%
Source : Company Information and Beverage 14 | Building Brands That People Love
Information Group Handbook Advance 2013
Constellation U.S. Market Share and Position
10.0
5.0
-
Premium Glass Super Premium Ultra Premium Luxury ($15-$20) Premium+ (>$5)
($5-$8) ($8-$11) ($11-$15)
Build Brands
to Grow Revenue Apply
Faster than the Financial Discipline
Market
3,000,000
NPD
2,500,000 TOTAL
2,000,000
DISCON-
TINUED
1,500,000
TACTICAL
1,000,000
500,000
+32%
+8% +28%
+23%
+22% +5%
+20%
131% 140%
123%
105%
FAIR
SHARE
Distribution Display Feature Feature &
Execution Execution Display
Execution
Helping
Constellation Brands
become known as the
“supplier of choice” Improving the creation and
execution of category
management processes
CMA
Certification
70 employees Industry &
certified this Customer
year alone! Awards
N. Zealand
4K acres
4 wineries
40.0
27%
30.0
20.0 73%
10.0
0.0
2009 2010 2011 2012 2013
Import Domestic
Source: ACD for Actuals FY’09-F’13 31 | Building Brands That People Love
Growing in Canada
Continue profitable Accelerate growth in owned
growth in ICB business import brands to build market
ahead of market rate share in US, Italian & NZ categories
Build Brands
to Grow Revenue Apply
Faster than the Financial Discipline
Market
Packaging re-design
62
MILLION
Millennials between
21 and 36 in the U.S.
8
MILLION
Millennials reaching
LDABuilding
in next two
Brands That years
People Love
Our Investment in Digital
We’re connecting with
consumers in a digital
world through:
• Mobile
• Online Video
• Social Media
• Online Ads
• Search Marketing