JMC 59 -- Fall 2017

Midterm Review

Textbook readings:
“Non-Designer’s Design Book,” chapters 1-7; 9-11 and p. 109-114 (green) or p. 113-120
(yellow)

Online resources:
 Elements of a Magazine Page, from Magazine Designing -
http://www.magazinedesigning.com/magazine-page-elements/
 easymedia Elements of a Newspaper - http://www.easymedia.in/elements-newspaper/
 http://thinkingwithtype.com
 20 Typography Mistakes Every Beginner Makes -
https://designschool.canva.com/blog/typography-mistakes/
 Photo Composition Tips from Steve McCurry - http://www.popphoto.com/news/2015/03/9-
photo-composition-tips-steve-mccurry
 Ten tips for budding photojournalists -
http://www.thetimes.co.uk/tto/public/youngphotographer/article2642999.ece

Blackboard readings:
 Tigercolor Intro to Color Theory
 Type and Color for Print

Lynda.com
 Basic operation of InDesign and Photoshop

Lectures / PowerPoints
 Principles of Design
 Space
 Intro to Typography and Readability
 Color
 Digital Cameras and Photo Composition
 Photo Editing/Ethics
Sample Content Covered:

Design principles
 Purpose of design
 Definitions and use of:
o contrast  dominance
o repetition  hierarchy
o alignment  space
o proximity  balance

 Analyze a design. Identify where the designer has given careful thought to design
principles – or hasn’t.

Typography
 purpose, goal of typography
 type personality, mood, emotion
 type readability — what affects it? how to improve it?
 choosing typefaces
 type categories: characteristics and advantages/disadvantages of each
 common mistakes in typography
 typography “rules of thumb”
 contrasts of type (weight, color, structure, form, size, direction)

Color
 the function, purpose of color in design
 psychology of color
 primary, secondary, tertiary colors
 Harmonious color schemes, i.e. complementary, triad, split complement, analogous
colors
 cool vs. warm colors; design considerations of cool/warm
 CMYK vs. RGB

Photography
 Resolution: best resolutions for different purposes
 Camera settings:
o resolution
o flash
o zoom
o macro
o storage
 Controlling light
 Controlling depth of field
 Various camera modes, what they control, when to use
 Compression and file formats: advantages, disadvantages
 Composing and editing photographs
lighting impact
angle cropping
rule of thirds resizing
emotion

 Photo ethics and guidelines

Sample Terminology

infographic x-height aperture

reverse type baseline ISO
liftout quote, or pullquote CMYK depth of field
gutter RGB jpeg
baseline script type raw
display head, or art head sans serif type tiff
initial cap, or drop cap tinting red-eye reduction
cutline shading widow/orphan
caption hue right-, left- and centered alignment
spot color (or ragged-right, ragged-left type)
byline
full color body copy
sidebar
leading hanging indent
serif
kerning/tracking rule of thirds
sans serif
pixel point of entry
italic, fake italic
ascender optical zoom
descender digital zoom

Expect:
 Multiple choice
 True-False/50-50
 Matching
 Short answer
 Practical analysis