Model Papers 251

MODEL PAPER – I
MARKET RESEARCH
BBA - FIFTH SEMESTER EXAMINATION

Time: 3 Hours Max. Marks: 80

Note: PART IV is compulsory.
PART-I
I) Answer any Ten questions: (10×2=20)
1) Define research.
2) What do you mean by scientific method?
3) What are the various sources of research data?
4) What is data collection?
5) What is scaling?
6) What is open-ended question?
7) What is sampling?
8) What do you mean by universe?
9) What is data reduction?
10) Define inferential analysis.
11) What is meant by research report?
12) What is interim report?

PART-II
II) Answer any Four questions: (4×5=20)
1) What do you mean by case study? Discuss.
2) Differentiate between primary and secondary data.
3) Highlight the benefits of perceptual mapping.
4) What is the systematic and stratified sampling?
5) Discuss the characteristics of research report.

PART-III
III) Answer any Three questions: (3×10=30)
1) Enumerate various types of research methods in detail.
2) Discuss various experimental designs in detail.
3) What is questionnaire designing? Discuss its steps in detail.
4) What are the essentials of a good sample? Discuss the sampling
process.
5) What is Type I and Type II error? Differentiate between Type I and
Type II errors.
PART-IV

IV) Answer the following question: (1×10=10)

1) Explain the stages involved in presentation of research report.
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252 BBA Fifth Semester (Market Research) RCU

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Model Papers 253
MODEL PAPER – II
MARKET RESEARCH
BBA - FIFTH SEMESTER EXAMINATION

Time: 3 Hours Max. Marks: 80

Note: PART IV is compulsory.
PART-I

I) Answer any Ten questions: (10×2=20)

1) What is diagnostic study?
2) Explain business research.
3) Define experimentation.
4) What is schedule?
5) Explain nominal scale.
6) Write short note on qualitative research.
7) Define sample frame.
8) What is sample unit?
9) Define formulation of hypothesis.
10) Give the applications of chi-square test.
11) What is meant by data processing?
12) What is meant by table of contents?
PART-II
II) Answer any Four questions: (4×5=20)
1) What are benefits and limitation of adopting scientific method?
2) What is primary data? Give its limitations.
3) What are the various issues in designing attitudinal scale?
4) Differentiate between census and sample.
5) What are the essential characteristics of a presentation?
PART-III
III) Answer any Three questions: (3×10=30)
1) Discuss the steps and importance of market research.
2) What is meant by survey research? Discuss the methods of survey
research in detail.
3) What are the different techniques used in qualitative research? Discuss
each of them with example.
4) What are the factors influencing sample size? Explain with example.
5) What are the techniques of oral presentation? Describe in detail.
PART-IV
IV) Answer the following question: (1×10=10)

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254 BBA Fifth Semester (Market Research) RCU
1) What are the approaches of experimentation? Differentiate between
laboratory and field experiment.

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