A

PROJECT REPORT
ON
CHIRIPAL INDUSTRY,

Submitted in Som Lalit

Institute of Business Administration

2016-2017

Submitted To:- Submitted By:-

Dr. Dileep Singh Chirag Munjapara
Som lalit institute of
Business Administration
Ahmdavad.
 Certification from College

This is to certify that project report entitled “Financial Overview” has

been written by CHIRAG MUNJAPARA S/o Mr. OM PRAKASH
GHIYA student of BBA Part II, 4th Sem., University Commerce College,
Jaipur affiliated from University of Rajasthan under my guidance and
supervision. This is his own work and the project is fit for submission in
partial fulfillment of degree of BBA.

Date:

Dr. Dileep Singh

(Head of BBA, Deptt.)
 Declaration

I hereby declare that the project work entitled “Financial Overview”

submitted to the Som lalit Institute of Business Administration, is a record on
an original work done by me under the guidance of Dr. Dileep Singh
(HOD), and this project work has not performed the basis for the award
of any degree or diploma/associate ship/ fellowship and similar project if
any.

Chirag Munjapara
BBA IV Sem.
Som Lalit BBA Collage
Roll Call No. : A/6629
 Preface

As per the curriculum of 4th semester of BBA Part II, we had to

undergone through a Project Study. I approached Chiripal Groups of
Companies for this purpose and got an opportunity to prepare a
report on it.

The topic of my project was “Financial Overview of industrial sector in

India”. In this report I have put my best efforts to compile the data to
the highest level of accuracy and give my views to the best of my
judgment.
 Acknowledgement

I wish to express my gratitude to Som Lalit Foundation for giving

me an opportunity to be a part of such kind of learning experience,
which will surely enhance my knowledge and skills.

I am grateful to Dr. Dileep Singh for their invaluable guidance and

cooperation during the course of the project. He provided me with his
assistance and support whenever needed that has been instrumental in
completion of the project.

The project has been a great experience, the learning and the
exposure, I got though this project was immense and will surely help me
in my future pursuits.

I would like to give my heartful thanks to my Parents who always

gave me Moral Support.
 Chirag Munjapara

Executive Summary

The project is an extensive report on how the Chiripal Group of

Company markets its strategies and how the company has been able in
tackling the present tough competition and how it is cooping up by the
allegations of the quality of its products. The report begins with the
history of the products and the introduction of the Chiripal Group of
Company.

This report also contains the basic marketing strategies that are
used by the Chiripal Group of Company of manufacturing process,
technology, production policy, advertising, collaboration, export
scenario, future prospect and government policies. The report includes
some of the key salient features of market trend issues.
In today’s world of cut throat fierce competition, it is very essential to
not only exist but also to excel in the market. Today’s market is
enormously more complex. Hence forth, to survive in the market, the
company not only needs to maximize its profit but also needs to satisfy
its customers and should try to build upon there.
Financial
Overview
 INDEX

Sr. No. Title Page No.

1. Certificate from College 1
2. Declaration 2
3. Preface 3
4. Acknowledgement 4
5. Executive Summary 5
6. Financial Analysis (9-19)
6.1 Definition of Financial Analysis 9
6.2 Meaning of Financial Analysis 9
6.3 Concept of Financial Analysis 10
6.4 Role of Financial Analysis 10
6.5 Purpose of Financial Analysis 11
6.6 Need of Financial Analysis 11
6.7 Objectives of Financial Analysis 12
6.8 Importance of Financial Analysis 13
6.9 Ways of Financial Analysis 14
6.10 Methods of Financial Analysis 15
6.11 Documents used in Financial Analysis 17
`6.12 Quality of Financial Analysis 19
7. BSNL Profile (21-38)
7.1 Introduction of BSNL 22
7.2
7.3 Administrative Units 25
7.4 History of BSNL 26
7.5 Challenges 29
7.6 3G Coverage 30
7.7 Recognitions 30
7.8 Competitors 31
7.9 Quality of Service 31
7.10 Censorship 31
7.11 Product Line 32
7.12 Statement of Profit & Loss 34
7.13 Balance Sheet 35
7.14 Cash Flow Statement 36
7.15 BSNL at Jaipur Circle 37
7.16 Mission of BSNL 38
7.17 Objective of BSNL 38
8. Research Methodology (39-45)
8.1 Research Objectives 40
8.2 Research Design 40
8.3 Research Instruments 41
8.4 Sampling Plan 41
8.5 Sampling Design 42
8.6 Facts & Findings 43
8.7 Data Collection 45
8.8 Sources of Data Collection 45
9. SWOT Analysis (46-48)
9.1 What is SWOT Analysis? 46
9.2 Why use a SWOT Analysis? 46
9.3 How to Perform SWOT Analysis? 46
9.3a Strength 47
9.3b Weakness 47
9.3c Opportunity 48
9.3d Threat 48
10. Conclusions 49
11. Suggestions 50
12. Annexure 53
13. Bibliography 56
6.1 Definition of Financial Analysis

The process of evaluating businesses, projects, budgets and other

finance-related entities to determine their suitability for investment.
Typically, financial analysis is used to analyze whether an entity is
stable, solvent, liquid, or profitable enough to be invested in. When
looking at a specific company, the financial analyst will often focus on
the income statement, balance sheet, and cash flow statement. In
addition, one key area of financial analysis involves extrapolating the
company's past performance into an estimate of the company's future
performance.

6.2 Meaning of Financial Analysis

Financial analysis is the examination of a business from a variety of

perspectives in order to fully understand the greater financial situation
and determine how best to strengthen the business. A financial analysis
looks at many aspects of a business from its profitability and stability to
its solvency and liquidity.
6.3 Concept of Financial analysis

Financial analysis is the process of evaluating the cash flows

associated with different management scenarios in order to determine
their relative profitability. This is clearly an important factor to consider
in evaluating alternatives, but not necessarily the only one. At first
glance, you may think it should be fairly obvious that alternatives that
generate the most money, after expenses, are the most profitable.
Generally speaking, this is true; however, it can and does get a bit more
complicated than that. The primary factor that complicates financial
analysis is the fact that the timing of a cost or revenue can have a large
effect on the value of the cost or revenue.

6.4 Role of Financial Analysis

The Financial Analysis function performs in-depth analysis of the

institution’s financial and operating results independently of the
business units and prepares management reports for Senior
Management and the Board. This function is generally found as a
separate unit only in larger institutions.
6.5 Purpose of Financial Analysis

Individual investors or firms that are interested in investing in small

businesses use financial analysis techniques in evaluating target
companies' financial information. By examining past and current
financial statements -- balance sheets, income statements and cash flow
statements -- potential investors can form opinions about investment
value and expectations of future performance. Financial analysis can
also assist small-business owners as they weigh the effect of certain
decisions, such as borrowing, on their own companies.

6.6 Need of Financial Analysis

Financial analysis (also referred to as financial statement

analysis or accounting analysis or Analysis of finance) refers to an
assessment of the viability, stability and profitability of a , sub-business
or .
It is performed by professionals who prepare reports using ratios
that make use of information taken from and other reports. These
reports are usually presented to top management as one of their bases in
making business decisions.
· Continue or discontinue its main operation or part of its business;
· Make or purchase certain materials in the manufacture of its
product;
· Acquire or rent/lease certain machineries and equipment in the
production of its goods;
· Issue or negotiate for a bank to increase its ;
· Make decisions regarding investing or lending capital;
· Other decisions that allow management to make an informed
selection on various alternatives in the conduct of its business.
6.7 Objectives of Financial Analysis

The objective of a Financial Analysis is to provide information’s to all

the users of these accounts to help them in their decision-making. Note
that most users will only have access to published Financial info.

Interpretation and analysis of Financial Statement involves

identifying the users of the accounts, examining the information,
analyzing and reporting in a format which will give information for
economic decision making.

Types of users:-

Investors – look at the risk o0f the investment, profitability and future
growth.
Managers/Employees – have access to more information and will want
to know the stability of the company and profitability.
Creditors – are interested in the liquidity, as they just want to be paid in
time.
Banks – are interested in the performance and liquidity of organization
for leading purposes.
Government departments – have various uses.
Other groups including he local community on green issues, jobs, etc.

6.8 Importance of Financial Analysis

The financial analysis is important for different reasons:

1. Holding Of Share
Shareholders are the owners of the company. Time and again, they
may have to take decisions whether they have to continue with
the holdings of the company's share or sell them out. The financial
statement analysis is important as it provides meaningful
information to the shareholders in taking such decisions.
2. Decisions And Plans
The management of the company is responsible for taking decisions
and formulating plans and policies for the future. They, therefore,
always need to evaluate its performance and effectiveness of their
action to realize the company's goal in the past. For that
purpose, financial statement analysis is important to the company's
management.
3. Extension Of Credit
The creditors are the providers of loan capital to the company.
Therefore they may have to take decisions as to whether they have to
extend their loans to the company and demand for higher interest
rates. The financial statement analysis provides important
information to them for their purpose.
4. Investment Decision
The prospective investors are those who have surplus capital to
invest in some profitable opportunities. Therefore, they often have to
decide whether to invest their capital in the company's share.
The financial statement analysis is important to them because they
can obtain useful information for their investment decision making
purpos

6.9 Ways of Financial Analysis

One of the most common ways of analyzing financial data is to calculate

ratios from the data to compare against those of other companies or
against the company's own historical performance. For example, return
on assets is a common ratio used to determine how efficient a company
is at using its assets and as a measure of profitability. This ratio could be
calculated for several similar companies and compared as part of a
larger analysis.
These elements are typically reviewed in a financial analysis:
1. Profitability: The business needs to review the levels of current and
past profitability and decide what they need to do to increase
profitability in the future.
2. Solvency: Businesses are also concerned with making sure that they
do not fold because they are in debt. A financial analysis will
highlight the debts they owe, and help create a pay-off plan.
3. Liquidity: A business needs to understand its cash position and make
sure that it has the ability to maintain a positive cash flow, while still
being able to pay for what they need immediately.
4. Stability: The business also wants to make sure that it is financially
stable, and does not have components that could cause it to fold.
They are thinking long term about the future of the company. They
want to make sure they do not get into financial trouble.

6.10 Methods of Financial Analysis

Financial analysts often compare (of , , growth, etc.):

§ Past Performance - Across historical time periods for the same firm
(the last 5 years for example),
§ Future Performance - Using historical figures and certain
mathematical and statistical techniques, including present and future
values, This extrapolation method is the main source of errors in
financial analysis as past statistics can be poor predictors of future
prospects.
§ Comparative Performance - Comparison between similar firms.

These ratios are calculated by dividing a (group of) account

balance(s), taken from the balance and / or the , by another, for
example :
/ equity = (ROE)
/ total assets = (ROA)
 Stock price / earnings per share =

Comparing financial ratios is merely one way of conducting financial

analysis. ratios face several theoretical challenges:
· They say little about the firm's prospects in an absolute sense. Their
insights about relative performance require a reference point from
other time periods or similar firms.
· One ratio holds little meaning. As indicators, ratios can be logically
interpreted in at least two ways. One can partially overcome this
problem by combining several related ratios to paint a more
comprehensive picture of the firm's performance.
· Seasonal factors may prevent year-end values from being
representative. A ratio's values may be distorted as account balances
change from the beginning to the end of an accounting period. Use
average values for such accounts whenever possible.
· Financial ratios are no more objective than the accounting methods
employed. Changes in accounting policies or choices can yield
drastically different ratio values.
·
·

Fundamental analysis.

Financial analysts can also use percentage analysis which

involves reducing a series of figures as a percentage of some base
amount. For example, a group of items can be expressed as a percentage
of net income. When proportionate changes in the same figure over a
given time period expressed as a percentage is known as horizontal
analysis. Vertical or common-size analysis reduces all items on a
statement to a “common size” as a percentage of some base value which
assists in comparability with other companies of different sizes. As a
result, all Income Statement items are divided by Sales, and all Balance
Sheet items are divided by Total Assets.
Another method is comparative analysis. This provides a better
way to determine trends. Comparative analysis presents the same
information for two or more time periods and is presented side-by-side
to allow for easy analysis.

6.11 Documents used in Financial Analysis

The three main sources of data for financial analysis are a company's
balance sheet, income statement, and cash flow statement.

Balance Sheet
The balance sheet outlines the financial and physical resources that
a company has available for business activities in the future. It is
important to note, however, that the balance sheet only lists these
resources, and makes no judgment about how well they will be used by
management. For this reason, the balance sheet is more useful in
analyzing a company's current financial position than its expected
performance.
The main elements of the balance sheet are assets and liabilities.
Assets generally include both current assets (cash or equivalents that
will be converted to cash within one year, such as accounts receivable,
inventory, and prepaid expenses) and noncurrent assets (assets that are
held for more than one year and are used in running the business,
including fixed assets like property, plant, and equipment; long-term
investments; and intangible assets like patents, copyrights, and
goodwill). Both the total amount of assets and the makeup of asset
accounts are of interest to financial analysts.
The balance sheet also includes two categories of liabilities, current
liabilities (debts that will come due within one year, such as accounts
payable, short-term loans, and taxes) and long-term debts (debts that
are due more than one year from the date of the statement). Liabilities
are important to financial analysts because businesses have same
obligation to pay their bills regularly as individuals, while business
income tends to be less certain. Long-term liabilities are less important
to analysts, since they lack the urgency of short-term debts, though their
presence does indicate that a company is strong enough to be allowed to
borrow money.

Income Statement
 In contrast to the balance sheet, the income statement provides
information about a company's performance over a certain period of
time. Although it does not reveal much about the company's current
financial condition, it does provide indications of its future viability. The
main elements of the income statement are revenues earned, expenses
incurred, and net profit or loss. Revenues consist mainly of sales, though
financial analysts may also note the inclusion of royalties, interest, and
extraordinary items. Likewise, operating expenses usually consists
primarily of the cost of goods sold, but can also include some unusual
items. Net income is the "bottom line" of the income statement. This
figure is the main indicator of a company's accomplishments over the
statement period.

Cash Flow Statement

The cash flow statement is similar to the income statement in that it
records a company's performance over a specified period of time. The
difference between the two is that the income statement also takes into
account some non-cash accounting items such as depreciation. The cash
flow statement strips away all of this and shows exactly how much
actual money the company has generated. Cash flow statements show
how companies have performed in managing inflows and outflows of
cash. It provides a sharper picture of a company's ability to pay bills,
creditors, and finance growth better than any other one financial
statement.
6.12 Quality of Financial Analysis

The following statements describe the rating categories for the

assessment of the Financial Analysis function’s independent analysis and
reporting of the institution’s financial and operating results for Senior
Management and the Board. An overall rating of the Financial Analysis
function considers both its characteristics and the effectiveness of its
performance in executing its mandate. Characteristics and examples of
performance indicators that guide supervisory judgment in determining
an appropriate rating in the context of the nature, scope, complexity, and
risk profile of the institution are set out below.

Strong
The mandate, organization structure, resources, methodologies and
practices of the Financial Analysis function meet or exceed what is
considered necessary, given the nature, scope, complexity, and risk profile
of the institution. Financial Analysis has consistently demonstrated highly
effective performance. Financial Analysis characteristics and performance
are superior to generally accepted industry practices.

Acceptable
The mandate, organization structure, resources, methodologies and
practices of the Financial Analysis function meet what is considered
necessary, given the nature, scope, complexity, and risk profile of the
institution. Financial Analysis performance has been effective. Financial
Analysis characteristics and performance meet generally accepted
industry practices.

Needs Improvement
The mandate, organization structure, resources, methodologies and
practices of the Financial Analysis function generally meet what is
considered necessary, given the nature, scope, complexity and risk profile
of the institution, but there are some significant areas that require
improvement. Financial Analysis performance has been generally
effective, but there are some significant areas where effectiveness needs to
be improved. The areas needing improvement are not serious enough to
cause prudential concerns if addressed in a timely manner. Financial
Analysis characteristics and/or performance do not consistently meet
generally accepted industry practices.

Weak
The mandate, organization structure, resources, methodologies and
practices of the Financial Analysis function are not, in a material way,
what is considered necessary, given the nature, scope, complexity, and risk
profile of the institution. Financial Analysis performance has
demonstrated serious instances where effectiveness needs to be improved
through immediate action. Financial Analysis characteristics and/or
performance often do not meet generally accepted industry practices.
 Chiripal Groups
Profile
7.1 Introduction
CHIRIPAL GROUP, having turnover of 300 Million US$, is one of the largest
manufacturer and exporter of various types of Textile and BOPP Films products
from India We are equipped with state-of-the-art Spinning, Weaving, Dyeing,
Printing, Processing & BOPP Films facilities. The group consists of different
divisions namely Woven, Knitting, Polar Fleece, Flock, Cotton Hosiery, Apparel
Retail, Home Furnishing, Denim & 100% Cotton Bottom weight Fabrics/Khakis,
Embroidery and Chemical Division located at Ahmedabad in India.

In India, we have established a strong position as one of the leading integrated

textile house manufacturing & supplying fibre to fabrics under one roof. We also
have a significant presence in the international markets as well.

We are currently exporting textiles & garments to various international Brands

and wholesalers in Europe, USA, Canada, South America, Far East, Middle East,
Gulf & African countries.
 Chiripal Groups of companies

Industry manufacture

Founded 1972,

Headquarters Ahmdabad, India

Key people Vedprakash Chiripal (Chairman & MD)

Number of employees 500 +

7.3 Administrative Units

The Textile Industry is still passing through a rough weather due to high prices of
raw materials - Cotton & Viscose, and extreme volatility in USD and Euro. We
have taken proactive measures to hedge currency risks, consolidate domestic
market and reduce cost without compromising on trusted Chiripal quality and
timely delivery to the satisfaction of our valued customers.

We have expanded our processing capacity by installing Reggiani Printer, Tong

Geng Jet Dyeing Machine, CBR & CDR line. The production capacity of flock
fabrics have been scaled up with the commissioning of a state-of-the-art fully
integrated coating/flocking line from Europe. The new line is capable of
producing flock fabrics of apparel grade / premium upholstery with thickness of
0.4 mm to 1.1 mm in width up to 72" matching international standards.

7.4 History of BSNL

Chiripal Group, Incorporated in the year 1972, is a professionally managed
business entity comprising of a team of professionals from different fields and
expertise.

The Group, which had started with a few power looms, has evolved into multi-
activity, multi-product Textile House that produces fiber to apparel under one
roof.

The diversified business in the fields of Petrochemicals, Spinning, Weaving,

Knitting, Fabric Processing, Chemicals, Infrastructure, BOPP Films and
Educational Initiatives offer employment to more than 20000 people
associated directly or indirectly with the Group.

With clear focus and ambitious growth plans on the anvil, the Group has been
gearing itself to take on the future challenges .

7.5 Challenges
CHIRIPAL GROUP, having turnover of 300 Million US$, is one of the largest manufacturer and exp
Films products from India.

We are equipped with state-of-the-art Spinning, Weaving, Dyeing, Printing, Processing & BOP
different divisions namely Woven, Knitting, Polar Fleece, Flock, Cotton Hosiery, Apparel Retail,
Bottom weight Fabrics/Khakis, Embroidery and Chemical Division located at Ahmedabad in India.

In India, we have established a strong position as one of the leading integrated textile house manu
one roof. We also have a significant presence in the international markets as well.

We are currently exporting textiles & garments to various international Brands and wholesalers in E
East, Middle East, Gulf & African countries.
7.9 Future Plane

Projects are in final stages to put up manufacturing capacities for flexible

packaging materials in VITP. The group plans to put up a Power plant of 10 MW
in the Vraj Integrated Textile Park to reap benefit of cheap power.

In Education business area, the next venture on cards is a world class PG

engineering institute.

7.10 Milestones

2012

1. Chiripal Poly Films Limited (BOPP Films unit) established at Vraj Integrated
Textile Park, Ahmedabad

2011

1. Production Capacity of POY,FDY & Texturizing have been increased by

commissioning of 7 POY Lines, 2 FDY Lines, 4 Texturizing Machines
2. Further Enhanced denim capacity by 200Lac per annum.

2010

1. Residential project with 3 BHK luxurious flats "Shanti Botanica" has been
launched in Gandhinagar.
2. Incorporated Shanti Juniors Pre-schools, Shanti Asiatic School and Shanti
Business School.
3. As an effort of the group to contribute towards social cause, Shanti
Educational Initiatives (SEI) has been conceived.
4. Three units manufacturing Warp knit fabrics, PP woven sacks and corrugated
boxes started operations in our textile park - Vraj Integrated Textile Park
(VITP).
5. Captive Power Plant of 25 MW capacity has become operational in Piplej.
6. 53 Tsudakoma Airjet looms have been annexed in group companies to
enhance production capacity of Bottom-weight and Denim fabrics.
7. Production capacity of flock fabrics have been scaled up with the
commissioning of a state-of-the-art fully integrated coating/flocking line from
Europe.

2009
1. Substantially enhanced processing capacity by installing Reggiani Printing
Machine, Tong Geng Jet Dyeing Machine, additional CBR & CDR line.
2. Chiripal launches branded bedsheet range ‘FRESHIA’. Commencement
of CBR, CMR and CDR Production.

2008
1. Nandan Exim Ltd. receives Certificate of Merit from SRTEPC for substantial
growth in exports. Nandan Exim Ltd. brought Right issue of Rs. 45.5 crore to
expand denim capacity and setup Captive Power Plant. Chiripal sets up
‘Vraj Integrated Textile Park’ in Ahmedabad.

2007
1. Acquired all the aspects of M/s Arunoday Mills Ltd. under SARFAESI Act
from IDBI Bank.

2006
1. Chiripal Industries Ltd. (Processing Unit) amalgamated with Chiripal
Petrochemicals Ltd. and the name of amalgamated entity changed to Chiripal
Industries Ltd. Setup of embroidery division with Shiffli machines.

2005
1. Nandan Exim Limited enters the capital market with an IPO of Rs. 12 crore
and established denim manufacturing plant. Cotton hosiery plant began its
operations at Chiripal Industries Ltd. Captive Power Plant installed at Chiripal
Industries Ltd.

2004
1. Production of 100% cotton and blended cotton fabrics started at Nandan Exim
Limited. Paper tube manufacturing began at Chiripal Industries Ltd.
Manufacturing facility for process chemicals and binders established at
Chiripal Industries Ltd. Warp knit fabrics division became operative at
Chiripal Industries Ltd.

2001
1. Flocked Fabrics Division established at Chiripal Industries Ltd. (Processing
Unit)
2. Flock fabrics division established at Chiripal Industries Ltd. Started
manufacturing of polar fleece fabrics. Production of texturised yarn started at
Chiripal Industries Ltd.

2000
1. Polyester knit fabrics division established at Chiripal Industries Ltd.

1995
1. Nova Petrochemicals Ltd. started production of polyester partially oriented
yarn.

1994
1. Incorporated Nandan Exim Pvt Ltd.

1993

1. Establishment of joint venture company Nova Petrochemicals Ltd.

1988
1. International marketing division established and export activity initiated.

1985
1. Chiripal Industries Ltd. (Processing Unit) established at Piplej, Ahmedabad.

1976
1. The first venture Chiripal Textiles mills Ltd. established at Narol, Ahmedabad.

1972
1. Chiripal Group's foundation laid with a few power looms.

7.11 Product Line

· Shirting Fabric

The Cotton Fabric is extremely popular for the comfort one has in wearing
it. The Designer Cotton Fabric is widely used in manufacturing different
types of clothes. Our well-versed designers extended their painstaking
efforts to give brilliant designs to the cotton fabrics. That is why, we are
considered among the prominent Cotton Fabric Manufacturers in India

· Coton Hosiatry
· Single Dyeing Cotton,
· P.V. & P.C. Double Dyeing

· Pigment Print Up to 12 Color with 3 Repeats (25-1/4" 32" 36),

· Procian Print Up to 12 Color with 3 Repeats (25-1/4" 32" 36),
· Discharge Print Up to 12 Color with 3 Repeats (25-1/4" 32" 36),
· Poly Knit

Product Range are as follows :

Single jersey,
Inter Lock,

· Denims

The Denim Fabrics of our company is regarded for its premium quality.
The composition of these fabrics consists of 100% cotton, cotton spandex,
cotton poly, cotton poly spandex, cotton modal, cotton tencel etc. The
Stretch Denim Fabric of our company is very popular for the comfort that
one gets while wearing it. With stunning colors, these cotton fabrics are
popular among the people of all ages. We stand top among the Stretch
Denim Fabric Manufacturers in India. We are also among the major
Suppliers of Denim Fabrics.

· Polar Sfeece

The Polar Fleece Fabric we offer is made of premium quality 100%

polyester. It is popular because it is warmer than cotton and also it doesn't
shrink. Moreover it is able to wick away moisture and also dries very
quickly. The Printed Polar Fleece Fabric is designed attractively by the
well-versed designers of our company. These are used in manufacturing
the winter garments. We are therefore considered among the globally
known Micro Polar Fleece Fabric Exporters based in India.

· Flock Fabric

We manufacture a wide range of Flock Fabric (Velvets) in various

designs and colours to serve the specific requirements of our customers.
Furthermore our high quality products are available at most competitive
prices. We strongly believe in new product development and thus keep on
introducing new flock products in different segments from time to time.

· Bad Sheet

The Printed Bed Sheet Fabrics of our company is available in various

types like 100% cotton, poly cotton blends and union fabrics. The stunning
 designs of the Bed Sheet Fabrics reflect the brilliant craftsmanship of our
exceptionally talented designers. During the manufacturing process of
these fabrics, we adhere to all the international standards. Consequently,
we are counted among the prominent Bedding Sheet Fabric
Manufacturers based in India.

· Embroidered Fabric

Chiripal Industries Ltd., brings forth an exclusive collection of  Embroidery

Fabrics. These are well-marked for the excellent quality of material used. The
Hand Embroidery Fabrics reflect wonderful craftsmanship of our exceptionally
talented designers. These are used in manufacturing different types of garments.

The designer embroidery fabrics are popular among the fashion loving people all
over for their comfort and designs. Consequently, we are considered among the
eminent Designer Embroidery Fabric Manufacturers based in India, whose
products are popular all over India.

· Chemical Products

8. Research Methodology

Research methodology is the way to systematically solve the

research problem. It may be understand as a science of studying how
research is done scientifically. In it I study the various steps that are
generally adopted by a researcher in his research problem along with
the logic behind them. It is necessary for the researcher to know not
only the research method but also the methodology.

I not only talk off research method but also consider the logic
behind the methods. The use in conduct of my research study and
explain why I am using a particular matter for technique and why I am
using others. So those research results are capable for being well
evaluated by others.
8.1 Research Objectives

Marketing research is a systematic collection, analysis,

interpretation and reporting marketing managers to solve some
marketing opportunities. This particular research study was
undertaken and design with some predetermined objectives. The main
objective of the study is to evaluate the” Penetrate the Market for
Chiripal Groups of Companies.

8.2 Research Design

Research design is the arrangement of conditions for collection &

analysis in a manner that aims to combine relevance to the research
purpose with economy in procedure.

8.3 Research Instruments

The questionnaire was designed keeping the following point /

question in mind:

Ø Is the question required?

Ø Has the respondent experienced the situation described in the

question?

Ø Can a single question be fragmented into small but multiple

questions for better understanding?
9.2 Why use a SWOT Analysis?
In any business, it is imperative that the business be its own
worst critic. A SWOT analysis forces an objective analysis of a
company's position vies a Vies its competitors and the marketplace.
Simultaneously, an effective SWOT analysis will help determine in
which areas a company is succeeding, allowing it to allocate resources in
such a way as to maintain any dominant positions it may have. Below
are numerous, current example SWOT analyses for sale.

9.3 How to perform a SWOT Analysis?

A SWOT Analysis is an integral part of a marketing plan and can
also be part of a business plan. Knowing what a SWOT Analysis is and
how to perform one is very important.

a) Strength

1. Knowledge. Chiripal Groups is ranked fastest growing

company in Gujarat state.
2. Relationship selling. We get to know our customers, one by
one. Our direct sales force maintains a relationship.
3. History. It has loyalty of customers and vendors. It is local.

b) Weakness
 1. Company has a large, so some times it is very difficult to
manage.

c) Opportunity

1. The financial strength of this is a backbone of Gujarat.

2. Training. The company provides in-depth training to their
employees and frontline sales executives.
3. The brand image of Chiripal Group is strong plus point
with Chiripal Groups so it is a great opportunity in front of
others that they should avail this brand image.

10. Conclusion

v In almost ten zones above twenty per cent retailers express that
price discrimination is the basic cause to stop trade with of Chiripal
Group of company. Some big retailers offered the same product at
lower price. They directly or indirectly entertain the benefits
offered by company.

v Almost twenty percent said that they focused on core business

because it’s negatively affecting their core business. So their overall
sales decreased. Frequent change in schemes also make
uncomfortable to focus on core business.

v Almost more than twenty five percent retailers are suffered from
lack of demand and less margin. If a same product available at
cheaper rate at big players shop then why they purchased from
small shops. Price discrimination is in the root of lack of demand.

v Less than ten percent stop trade due to other reasons like some
suffered from financial problems, some opened a new business and
some due to familiar problems.
13. Bibliography
Books:
· Agrawal M.R., Financial Management, Garima Publication,
Second Edition 2010.
· Avadhani V.A., Securities Analysis and Portfolio
Management, Himalaya Publishing House, Ninth Edition
2008.
· Chunawala S.A., Financial Management, Himalaya
Publishing House.
· Gordon, Natarajan, Management of financial services,
Himalaya Publish House.

Websites:
1.
2. http://en.wikipedia.org
3.
4.