Documente Academic
Documente Profesional
Documente Cultură
ON
GOODYEAR
V/S
APOLLO TYRES
Award of Degree Of
BATCH: 2008-2010
I was delighted to avail this opportunity to thank all those who have contributed in our
efforts in the development of the project and making it a success, which would have been
a difficult, task otherwise.
In last but not a least, I am thankful to dealers, users which provide a time for
questionnaires.
Date-
Place- Amit kumar
PREFACE
Amit kumar
CONTENTS
Chapter I Objectives
Chapter II Introduction of
the companies
Chapter IV Research
Methodology
Chapter IX Questionairre
CHAPTER - 1
OBJECTIVES OF
THE
STUDY
OBJECTIVE OF THE STUDY
PROFILE
HISTORY
OF
GOODYEAR
HISTORY OF GOODYEAR
manufactured by the company include tubes, flaps and other industrial rubber products.
The other brands promoted by the holding company include Dunlop, Kelly, Sava and
Fulda. Goodyear has an installed capacity to manufacture 1.2 mn tyres, 1.3 mn tubes and
over 300,000 flaps. The company’s radial passenger tyres are manufactured by its
subsidiary Goodyear South Asia Tyres Pvt Ltd in Ahmedabad, Gujarat. The company
undertakes R&D at the technical centres of the holding company located in
Luxembourg,.
In the farm segment, Goodyear tyres are supplied to tractor manufacturers like PTL, ITL,
TAFE, Eicher and Escorts where as the trucks and HV tyres are sold to TELCO, Ashok
Leyland, and Swaraj Mazda among others. The company exports to Pakistan, Nepal,
Bangaldesh, Sri Lanka, Bhutan, Australia, Dubai, Hong Kong and Phillipines. In 2006
the company launched its retail store shop-in-shop in eight cities.
Dunlop Tyres
The Kelly Springfield Tire Company
Fierce
Lee
Sava Tyres (Slovenia)
Fulda (Germany)
Debica (Poland)
Wingfoot commercial tire systems, LLC.
Bluestreak(Indonesia)
Regetta (Australia) Distributed by KMART
LS2000 (Japan) Disributed by Goodyear Autocare
Name Title
Rajeev Anand Vice Chairman, Managing Director and Member of
Audit Committee
Hugo Oswald Dedekind Whole Time Financial Director, Executive Director and
Member of Shareholders/Investors Grievance Committee
Hingorani Harish Head of IT
BOARD OF DIRECTORS - GOODYEAR INDIA LTD. (GDYR)
Quarter 1 1 4
Term (no of months) 3 3 3
Sale 19,343.00 -7.00 20,800.00 -5.70
25,355.00
Other Income 174.00 -62.74 467.00 27.95 -297.00
Total expenses 17,156.00 -9.39 18,934.00 -6.94
24,484.00
Stock/inventories 543.00 - -1,144.00 -
2,999.00
Raw material 7,498.00 -28.64 10,508.00 -2.57 9,522.00
Staff cost 1,281.00 24.01 1,033.00 13.52 1,236.00
Other expenses 7,834.00 -8.23 8,537.00
-17.22 10,727.00
Gross profit 2,296.00 0.83 2,277.00 19.15
516.00
Interest 65.00 16.07 56.00 -66.06
Depreciation 311.00 3.32 301.00 9.06
249.00
Tax 684.00 -4.20 714.00 14.79
274.00
Net profit 1,301.00 3.09 1,262.00 24.58
-7.00
Equity 2,307.00 0.00 2,307.00 0.00
2,307.00
Reserves 0.00 - 0.00 - 0.00
Dividend 0.00 - 0.00 - 0.00
MARKET SHARE
Goodyear's top competitors are Michelin and Bridgestone. Goodyear is the third largest
by market share
behind Bridgestone and the leader Michelin. Both competitors are based overseas,
Michelin in France
and Bridgestone in Japan. Michelin is the leading producer in Europe and also is the
leading producer in
China. Bridgestone is the leading producer in Japan. Michelin, has a less favorable cost
base than
Goodyear but can charge higher prices due its superior technology. Through
Bridgestone's combination
of marketing and product mix it has been able to increase its sales dramatically in
comparison to its
competitors while charging higher prices.
Company Comparison in 2008
Largest Research and
Revenue (in Revenue Operating
Company Sales Development Cost (in
millions) Growth Margin
Region millions)
North
Goodyear $20,258 2.7% 3.9% $359
America
Michelin $22,031 5.1% Europe 8.2% $591
North
Bridgestone $25,113 11.1% 6.4% $728
America
GREENFEILD PROJECTS
goodyear conducts the business with the highest applicable legal and ethical standards
while seeking to improve the quality of life for associates, families and communities, and
society in general. We want our associates to have a work environment where they feel
continual improvement.
• Integrate environmental, health and safety considerations into all key business
• Work with suppliers and customers to promote responsible use of our products.
minimizing waste and emissions, reusing and recycling materials, and responsibly
• Encourage and educate our associates to take personal accountability for working
toward protecting the environment and creating a safe and healthy workplace.
Meeting these objectives is a primary management goal and the individual and collective
Lilly Ledbetter was a supervisor at Goodyear Tire and Rubber’s plant in Gadsden,
Alabama, from 1979 until her retirement in 1998. For most of those years, she worked as
an area manager, a position largely occupied by men. Initially, Ledbetter’s salary was in
line with the salaries of men performing substantially similar work. Over time, however,
her pay slipped in comparison to the pay of male area managers with equal or less
seniority. By the end of 1997, Ledbetter was the only woman working as an area manager
and the pay discrepancy between Ledbetter and her 15 male counterparts was stark:
Ledbetter was paid $3,727 per month; the lowest paid male area manager received $4,286
per month, the highest paid, $5,236. Lilly Ledbetter sued Goodyear claiming she was
paid less than men doing the same work. She won the suit and was awarded $360,000,
Recently customers have noticed a "no firearms allowed" sign posted on the entrance
doors to all Goodyear stores. The official response from the company is as follows:
CORPORATE SOCIAL RESPONISIBILITY
Goodyear recognizes that it has a responsibility to support and give back to the
programs are based on the principle that corporate social responsibility is the right thing
to do. Throughout the world, Goodyear is one of the leading employers, and communities
Asia-Pacific
than 4,000 died and over 100,000 were displaced. Goodyear Indonesia responded
Typhoon Relief
• In 2006, the western portion of China’s Guangdong Province suffered losses from
floods and heavy rains due to Typhoons Bilis and Prapiroon. Goodyear joined
European Union
• Since 2004, Goodyear associates in the United Kingdom have been participating
in this program and raising funds through the Goodyear National Wet Safety
Week.
HISTORY
OF
APOLLO TYRES
HISTORY OF APOLLO TYRES
Apollo Tyres straddles the Indian tyre industry much like the Greek Sun God Apollo's
four horse-drawn chariot races across the vast expanse of the sky, symbolising the
creation of light, hence knowledge and truth. And like the Greek charioteer, Apollo
Tyres has stood the test of time on the four pillars of vision, integrity, quality and sheer
determination.
The history of Apollo Tyres dates back to 1974 when it was incorporated as a company
in Cochin, Kerala through the purchase of a licence from the Ruby Rubber Works.
Cochin by Mr. Mathew T. Marattukalam, Jacob Thomas and his associates. In 1976,
the company was taken over by Dr. Raunaq Singh. Apollo's first manufacturing facility
(often referred to as the 'mother plant') is in Perambra, Cochin where production
commenced in 1977 with an installed capacity of 420,000 each of tyres and tubes.
The first 20 years of the company's existence were not easy. Those were times when
licences and quotas ruled the world of manufacturing in a market dominated by
multinational companies with access to technology and machinery and deep pockets.
Therefore, soon after its inception, due to the huge investments required, Apollo wiped
out its net worth and became a BIFR company during the Emergency years. However,
Apollo Tyres was returned to its owners during the Janata Government.
Apollo then used to make the entire gamut of tyres required for scooters, bicycles,
trucks and cars. However, the then core team, led by Onkar Singh Kanwar, realized
that to make an impact in the market and become financially viable it had to become a
dominant player in the commercial vehicles segment. At the time, Modi Tyres had an
overwhelming market share and reputation. Extensive on-ground research by the team
allowed it to understand the areas in which Apollo could make an impact.
The philosophy then was 'one product fits all', where regardless of the kind of usage,
the tyres truckers fitted on their vehicles were the same. Team Apollo decided to
known as the 'overload' segment and produce tyres which could withstand the extra
load the vehicles were made to carry, while providing drivers with the crucial safety
net. It was a tyre called the Hercules which was the first of its kind. Later, products like
Amar, Loadstar and XT-7, XT-9 and XT-9 Gold were introduced, products still enjoy
consumer validation. In fact, XT-9 is the only tyre in India to have sold more than one
crore units, providing the superiority of the product.
In later years, there have been many such first in Apollo's cap. Apart from enjoying the
distinction of being the first tyre company to segment the market on the basis of load
and mileage requirements, it has been the first to introduce packaging for car tyres and
tubes and also the very first Indian company to introduce farm radial tyres. n other
innovative moves, Apollo is the first tyre company to run customer loyalty and
awareness programmes to enable them to derive optimal benefits from their Apollo
farm tyres, and also the first to launch exclusive rural retail stores 'Apollo Tyre World'
for truck tyres. Apollo tyres Ltd. has another first to its credit being the first Tyre
Manufacturing Company Worldwide to be certified for B7799 given for information
security of IT systems. Another landmark has been the successful implementation of
SAP across the organisation for better results and productivity.
"People deliver innovation
Innovations deliver success
A few of the differences our people made"
The Future
At Apollo Tyres, they believe in being in control of their destiny. They set ambitious
targets and believe in stretching themselves to outperform them. Therefore, the
leadership position in the Indian market notwithstanding, Apollo is now set to look
overseas for new challenges. Nearly all initiatives being taken at this point in time are
geared to fuel this ambition.
At home and abroad, Apollo is looking to not only consolidate its leadership position
in various segments through newer, high technology products but also through
consistent organic and inorganic growth opportunities, in tyres and allied products.
Becoming a leader in the passenger car tyre segment is a priority as is the export of
passenger car radials. If the company continues to grow at the current pace, Apollo
expected to reach the US$1 billion mark in less than five years. Continuous focus on
cost control and operating efficiency remains the hallmark of the company.
Adding to all this is the fact that radialisation in India is throwing up fresh
opportunities, as is the boom in road infrastructure and the completion of the Golden
Quadrilateral and the North-South-East-West corridor. Therefore the future is
optimistic with promises of a virtuous cycle of growth.
Apollo has three tyre manufacturing facilities and one unit for the production of tubes
and flaps in four locations based in West and South India. Apollo endeavour has been
to have the widest spread of sales and regional offices, along with stock points at
locations which allow for maximum customer reach and efficient supply chain
management. Apollo dealer or business partners are also chosen with great care.
Apollo's products are sold through a combination of outlets ranging from exclusive
dealerships to multi-brand and branded retail outlets.
Derived brands
In this case the supplier of a key component, used by a number of suppliers of the
endproduct,
may wish to guarantee its own position by promoting that component as a
brand in its own right.
Brand development
In terms of existing products, brands may be developed in a number of ways:
Brand extension
The existing strong brand name can be used as a vehicle for new or modified products;
for example, many fashion and designer companies extended brands into fragrances,
shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture,
hotels, etc.
Multi-brands
Alternatively, in a market that is fragmented amongst a number of brands a supplier
can choose deliberately to launch totally new brands in apparent competition with its
own existing strong brand (and often with identical product characteristics); simply to
soak up some of the share of the market which will in any case go to minor brands.
The rationale is that having 3 out of 12 brands in such a market will give a greater
overall share than having 1 out of 10 (even if much of the share of these new brands is
taken from the existing one). In its most extreme manifestation, a supplier pioneering a
new market which it believes will be particularly attractive may choose immediately to
launch a second brand in competition with its first, in order to pre-empt others entering
the market.
Individual brand names naturally allow greater flexibility by permitting a variety of
different products, of differing quality, to be sold without confusing the consumer's
perception of what business the company is in or diluting higher quality products.
Once again, Procter & Gamble is a leading exponent of this philosophy, running as
many as ten detergent brands in the US market. This also increases the total number of
"facings" it receives on supermarket shelves. Sara Lee, on the other hand, uses it to
keep the very different parts of the business separate — from Sara Lee cakes through
Kiwi polishes to L'Eggs pantyhose.
Small business brands
Branding a small or medium sized business (SME) follows essentially the same
principle a branding larger corporation. The main differences being that small
businesses usually have a smaller market and have less reach than larger brands. Some
people argue that it is not possible to brand a small business, however there are many
examples of small businesses that became very successful due to branding.
Own brands and generics
With the emergence of strong retailers the "own brand", a retailer's own branded
product (or service), also emerged as a major factor in the marketplace. Where the
retailer has a particularly strong this "own brand" may be able to compete against even
the strongest brand leaders, and may outperform those products that are not otherwise
strongly branded.
Concerns were raised that such "own brands" might displace all other brands, but the
evidence is that — at least in supermarkets and department stores — consumers
generally expect to see on display something over 50 per cent (and preferably over 60
per cent) of brands other than those of the retailer.
The strength of the retailers has, perhaps, been seen more in the pressure they have
been able to exert on the owners of even the strongest brands (and in particular on the
owners of the weaker third and fourth brands). Relationship marketing has been
applied most often to meet the wishes of such large customers (and indeed has been
demanded by them as recognition of their buying power). Some of the more active
marketers have now also switched to 'category marketing' - in which they take into
account all the needs of a retailer in a product category rather than more narrowly
focusing on their own brand.
At the same time, probably as an outgrowth of consumerism, "generic" (that is,
effectively unbranded goods) have also emerged. These made a positive virtue of
saving the cost of almost all marketing activities; emphasizing the lack of advertising
and, especially, the plain packaging (which was, however, often simply a vehicle for a
different kind of image)..
**********
CHAPTER - 3
INTRODUCTION
OF THE TOPIC
COMPARATIVE ANALYSIS OF CUSTOMER PREFERENCES
GOOD YEAR V/S APOLLO TYRES
SERVICES STRATEGIES
Tangibility spectrum
The broad definition of services implies that tangibility is a key determinant of whether
an offering is or is not a service.
It is also true that very few products are purely intangible or totally tangible. Services
tend to be more intangible than manufactured products and manufactured tend to be
more tangible than services.
There are very few pure services or pure goods.
CHARACTERISTICS OF SERVICES
the service manager cannot always know for sure that the service is being delivered in a
manner consistent with what was originally planned.
Customers influence not just the service outcome but may also affect the service
experience of other customers.
Usually not possible to gain economies of scale through centralization.
Nature of product: akin to staging a play. Services are time bound, experiential, even
though some outcomes may have lasting consequences.
Greater involvement of customers in the production process: either through self service or
through cooperation.
Greater difficulty in maintaining quality control standards: final assembly happens in real
time so mistakes and shortcomings are harder to conceal, consistency can be a
challenge.
5. Harder for customers to evaluate: most physical goods are high in search quality
(attributes a customer can determine prior to purchase such as color, shape, fit, style
etc); other goods in contrast may emphasize experience qualities ( which can be
discerned only after purchase or during consumption like ease of handling,
quietness and personal treatment). There are credence qualities (characteristics that
customers find difficult to evaluate even after consumption e.g. complex surgery,
technical repairs not visible). The harder a product is to evaluate in advance of use,
the greater the risk for the customer. Strategies to reduce risk have to be applied.
6.No inventories for services: the necessary facilities, labor, equipment can be kept in
readiness, but these represent the capacity not the service itself.
8.Different distribution channels: many service firms cannot use the traditional physical
distribution system, electronic/franchise/direct are used.
CONSUMER BEHAVIOR IN SERVICES
Consumers go through a decision making process that can include these steps:
Need recognition-- the customer has a need to fulfil or a problem to solve.
Information search--the customer seeks out information to help satisfy the need.
Purchase-- the customer choose a particular brand and then buys it.
In services these steps do not occur in a linear sequence the way they do in the purchase
of goods.
INFORMATION SEARCH:
consumers obtain information about product and services from personal(friends, peers)
and from non personal sources(mass or selective media). When purchasing services
consumers seek and rely to a great extent on personal sources.
Consumers engage in greater post purchase evaluation and information seeking with
services than goods.
consumers engage in more post purchase evaluation than pre purchase evaluation when
selecting and consuming services.
Consumers perceive greater risks when buying services than when buying goods. This is
because of its intangible and experiential nature. Also because mostly service
comes with no guarantee or warrantee.
encourage spontaneity
RELATIONSHIP MARKETING
The fact is that it is usually much cheaper to keep a current customer than to attract a new
one.
The primary goal of relationship marketing is to build and maintain a base of customers
who are profitable for the organization. To achieve this the firm will focus on the
attraction, retention, and enhancement of customer relationships.
The customers are less likely to be pulled away by competitors if a relationship is already
in place.
increasing purchase
lower costs
employee retention.
Lifetime value of a customer= the actual value of a loyal customer.
MARKET SEGMENTING AND POSITIONING FOR A
SERVICE
COMPETITIVE ADVANTAGE
As each person or corporate buyer has distinctive (unique) needs, any prospective buyer
is potentially a separate target segment. Some professional and personal services
are indeed customized to the needs of individual customers e.g. doctors, architects,
hair dressers etc.
however, the majority of service businesses do not find such micro segmentation worth
their while. Instead they look to achieve economies of scale by marketing to those
customers within a specific segment.
Partial customization a strategy for mass customization may be achieved by offering a
standardized core product but tailoring supplementary service elements to fit the
requirements of individual buyers.
Target segments must be selected not only on the basis of their sales and profit potential
but also with reference to the firm’s ability to match or exceed competitive
offerings directed at the same segment.
Provide a useful diagnostic tool for defining and understanding the relationships between
products and markets.
the product is pushed into a position where it faces head on competition from stronger
competitors.
The product is pushed into a position of low customer demand.
The product is so fuzzy that nobody knows what its distinctive competence really is.
The product has no position in the market place because nobody has heard of it.
To understand the nature of the delivery system it is useful to flowchart the various steps
in service delivery.
Flowcharting helps us to understand that service delivery is a linear process from the
consumers perspective, occurring in real time. It also helps us to identify steps that
can be outsourced to a specialist contractor.
A service delivery product typically consists of a core product bundled together with a
variety of supplementary service elements.
The core elements respond to the customers need for a basic benefit-- such as
transportation to a specific location, resolution of a specific health problem, or
repair of malfunctioning equipment.
Supplementary services are those that facilitate and enhance the use of the core service.
They range from provision of needed information, advice, and documentation to
problem solving and acts of hospitality.
All service organizations face choices concerning the types of products to offer and the
operational procedures to use in creating them.
The task begins at the corporate level with a statement of institutional objectives and an
appraisal of current or obtainable resources.
From market and competitive analysis, marketing opportunities can be identified and a
positioning statement can be developed.
This positioning strategy must than be related to a statement of the operating assets
needed for execution.
The next step involves establishing a service marketing concept, to clarify the benefits
offered to the customers and the cost they will incur in return. This considers both
core and supplementary services, reliability levels for these services, and where and
when will customers have access to these services. Costs include money, time,
mental and physical effort.
Performance evaluation:
CHAPTER - 4
y
RESEARCH
METHODOLY
RESEARCH METHODOLOGY
Methodology in the applied sense refers to various methods used by the researcher right
from data collection and various techniques used for the same for interpretation and
inference. Methods and techniques are often used synonymously in research literature.
Research methodology is what must be done, how it will be done, what data will be
needed, what data gathering will be employed, how sources of data will be selected and
how the data will be analyzed and conclusions reached. When we talk of research
methodology we not only talk of the research methods but also consider the logic behind
the methods we use in the context of our research study and explain why we are using a
particular method or technique and why we are not using others so that research results
are capable of being evaluated either by the researcher himself or by others.
IMPORTANCE OF THE RESEARCH
(1) Research facilitates logical or scientific thinking process which leads towards
flow less strategy formulation.
I. Secondary Research
a) Internal secondary data Data from the company itself which the
company already has.
b) External secondary data Data from the magazines and news papers,
II. Survey Research
a)Telephone interviews Collection of information from respondents via
telephone
b) Mail interviews Collection of information from respondents via
mail or similar techniques
c) Personal interviews Collection of information in a face-to-face
situation.
• Home interviews Personal interviews in the respondent’s home or
• Intercept interviews office
Personal interviews in a central location,
generally a shopping mall
III. Field experiments Manipulation of the independent variable(s) in a
natural situation.
There are many types of the research like descriptive, analytical, basic, applied,
qualitative, quantitative, and conceptual. I have chosen the field of Asthana tower,
reliance communication .
Descriptive Research:
In this type of research I have collected data by observation, by mailing to the companies
or to the key decision maker, by going to the company with the appointment with the key
decision maker and ask employees about training produres in the Reliance
Communication .
Analytical Research:
I also have collected data from already available information. I got the information from
the newspapers with the help of that information (phone no.) I used to take appointment
with the concerned person and. In this research correlation technique is used to analyze
the data.
Applied Research:
The research which has immediate commercial potential is called applied research.
Applied research can further be classified as problem oriented and problem solving
research.
Quantitative Research:
I have visited about 350 companies and I have got different result from them 80% of the
people listened to me, 20% of the people did not listen me, the sales results were very
low.
Conceptual Research:
Many of the people want to pay the bill at the place which should be near to them and
safe also
CHAPTER - 5
ANALYSIS
&
INTERPRETATION
DATA ANALYSIS AND INTERPRETATION
Graphical Representation:
YEAR Sales in Cr
2001-02 10667
2002-03 9954
2003-04 10139
2004-05 8828
2005-06 11060
12000
10000
8000
6000
RS IN Cr
4000
2000
0
2001-02 2002-03 2003-04 2004-05 2005-06
YEAR
In 2001 the sales of Good Year was Rs 10,667 Cr and it was Rs 10,139 Cr in 2003
where as it was Rs 11,060 Cr in 2005-06 reason being in 2005-06 the expenditure on
advertisement and promotion activities was more than Rs 1000 Cr.
YEAR Expenditure in Rs (Cr)
2001-02 824
2002-03 842
2003-04 760
2004-05 836
2005-06 1008
Graphical Representation:
1200
1000
800
600
Rs IN Cr
400
200
0
2001-02 2002-03 2003-04 2004-05 2005-06
YEAR
The expenditure by
Good Year and Apollo Tyres on advertisement has been increased from year 2004-
05 to year 2005-06.
2002-03 1755
2003-04 1771
2004-05 2197
2005-06 2400
2005-06 2400
Graphical Representation
3000
2500
2000
1500
Profit in Cr
1000
500
0
2001-02 2002-03 2003-04 2004-05 2005-06
YEAR
Comparision of net revenue of Good Year and Apollo Tyres
2002-03 10038
2003-04 10245
2004-05 10135
2005-06 11193
Activities have shown direct impact on Net profit of Good Year and Apollo Tyres.
Graphical Representation:
11400
11200
11000
10800
10600
10400
10200 Revenue in Cr
10000
9800
9600
9400
2001-02 2002-03 2003-04 2004-05 2005-06
YEAR
Continues expenditure on advertisement has increased the revenue thereby profit.
As the graph shows continues increase in revenue.
In 2001 the highest share in total revenue was by shop and detergent section of HLL
followed by export and beverage.
&
CONCLUSTION
LIMITATION
Responsible managers & personals in the marketing department of varun beverage Ltd.
towards Good year v/s Apollo Tyres.” They discussed different aspects & Function of
marketing .as practical (Good year and Apollo Tyres India ltd.). Almost all necessary
How ever some problems , which can not escape from . the limitation faced , felt or
• Due to lack of time (i.e. two months) it is not possible to reach all respondents.
After conducting six weeks survey at Muzaffarpur I have reached these conclusion.
Apollo tyre is the market leader in the LCV&SCV segment followed by Goodyear
J.K., Birls, Ceat.
Apollo Tyres brand XT-7 and Amar are market leader at Muzaffarpur Urban and
Rural Area.
XT-7 is Lug tyres and Amar RIB tyres, Most of the customers are satisfied with
the performance of both tyres.
Appox 70% customers have positive and 30% customers have negative attitude
in support of preference of Apollo tyre at Muzaffarpur.
Customer's awareness level is better at Muzaffarpur area.
Apollo tyres is the first tyre company which has launched new scheme to solve
the claim within 2 days.
Most of the customers are unsatisfied with this scheme. Because dealers do not
provide them this type of facility at their disposal.
I have studied and analyzed the comparison of on different aspects of the market ,
outlets ,Distribution & consumers . The survey was conducted in various areas of
Mathura city with great Enthusiasm. This project report concludes that is much strong
than the and 100% is tough job & the most important Thing , which I feel to improve , is
“the availability to retailers & consumers”.
The retailers & consumers both promotes either or any other of its brands
(e.g.) for could be with regard to order processing , ware housing , inventory
Management & Transportation , besides that shop covering , time of enter & exit from
the market by the sales man , cooling appliances, glow shine board , schemes ,
incentives , prizes , gifts , discounts , proper biling , returning of defective goods , proper
supply should be improved.
]
SUGGESTION
SUGGESTION
The suggestions from the consumers to the tyre company are following.
Some consumer are unsatisfied with the price because competitors product
price are less than Apollo, So company should pay attention in their mind on
price.
Company should provide more mileage of tyres because overloading has been
imposed by the government.
Company should provide credit facility because customer demands this type of
facility.
The problem of Apollo consumers are lack of adequate promotional schemes.
Dealers don't provide adequate information in the support of the Apollo brands.
They see their margin of profit alone.
Some schemes should be provided by company. It is good technique for sales
promotions.
Company should give special attention after sales service of their customers
One of the basic limitations in the project was a biased sample as random sampling was
not possible. At least the basic requirement for the sample was literacy. So in order to
find the impact of print media on Indian masses one should be selective about the sample.
A biased sample will produce biased results. Totally excluding all bias is almost
impossible; however, if you recognize bias exists you can intuitively discount some of the
answers. The following list shows some examples of biased samples.
Sample.
Probable Bias.
Reason.
Your customers are Favorable, They would not be your customers if they were unhappy,
but it is important to know what keeps them happy.
Your ex-customers are Unfavorable, If they were happy they would not be ex-customers,
but it is important to know why they left you.
"Phone in" Extreme Views Only people with a strong interest polls in a subject (either for
or against) are likely to call in - and they may do so several times to load the vote.
Daytime Non-working a majority of people who are at home during Interviews the day
does not work. Their opinions may not reflect the working population.
Internet Atypical People Limited to people with Internet access. Internet users are not
representative of the general population, even when matched on age, gender, etc. This
can be a serious problem, unless you are only interested in people who have Internet
access. In many business surveys this limitation might not be a problem. Another
concern is that respondents have been known to complete multiple surveys to sway
results, unless the software prevents this.
The consequences of a source of bias depend on the nature of the survey. For example, a
survey for a product aimed at retirees will not be as biased by daytime interviews as will
a general public opinion survey. A survey about Internet products can safely ignore
people who do not use the Internet.
If you are interviewing users of a particular type of product, you probably want to ensure
that users of the different current brands are represented in proportions that approximate
the current market share. Alternatively, you may want to ensure that you have enough
users of each brand to be able to analyze the users of each brand as a separate group. If
you are doing telephone or Web page interviewing, The Survey System's optional Sample
Management or Internet Module can help you enforce quotas. They let you create
automatically enforced quotas and/or monitor your sample during interviewing sessions.
Here the focus was to find the impact of print media through interviews conducted on
educated masses. The idea was also to find the comparisons with other media, electronic
or traditional.
CHAPTER - 8
BIBLIOGRAPHY
BIBLIOGRAPHY
BOOKS
Website
www.goodyear.com
www.goodyearindia.com
www.apollotyres.com
Newspaper
QUESTIONNAIRE
QUESTIONAIRRE
(6) Does Company's Dealer help in choosing the Brand as per your requirement?
(a) Yes
(b) No
(9) How do you rate overall performance of Good year and Apollo tyres?
a) Excellent
b) Good
c) Average
d) Poor
(10) Are you satisfied with the service provided by the dealer?
a) Highly satisfied
b) Satisfied
c) Not satisfied
(11) What type of problem do you come across with your present brand of tyre?
a) Frequent purchase
b) Noise
c) Hardness
d) Non durability
(12) Are you aware with the emerging technologies in the tyre industries?
a) Yes
b) No
(13) Any suggestion to company
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