PUBLIC MARKET GOALS:

By definition, public markets have social and economic development goals. An important part
of the planning process is defining these goals so they succinctly capture what the public
market is meant to achieve. Once determined, the goals should help drive decision making
during the planning, development, and operational phases, and they should be used to
evaluate the market’s achievements.
1. Provide entrepreneurial opportunities and jobs. / Support small business
entrepreneurship and create jobs.
2. Help revitalize downtown and adjacent neighborhoods.
3. Contribute to community wellness.
4. Become a community asset that attracts and retains talented people.
5. Offer a great selection with a diverse mix of locally-grown fresh, specialty and prepared
foods, along with some crafts and other nonfood products or services.
6. Provide a range of price points and create a welcoming environment so the Market feels
accessible to the entire community and is not perceived as exclusive.
7. Keep vendor rents affordable, particularly for staple products and food producers.
8. Create unique education spaces, including a hands-on teaching kitchen, demonstration
kitchen, and roof top apiary and fruit trees.