Shri Krishan Institute of Engineering & Technology, Kurukshetra

2nd SESSIONAL OCT 2017

BRANCH: MBA SEMESTER: 3RD SUBJECT: CB
SECTION: NO. OF COPIES: 11 MM:20
Do any two. All questions carry equal marks.

QUESTION PAPER SET : 1

1. What is motivation? What do you understand by dynamic characteristics of
motivation? (2015)
2. Write detailed note on consumer decision making process? (2012)
3. Define Personality. Why insights into Consumers personality is considered
important even in the light of the fact that everyone has a unique personality.
(2012)

Shri Krishan Institute of Engineering & Technology, Kurukshetra

2nd SESSIONAL OCT 2017
BRANCH: MBA SEMESTER: 3rd SUBJECT: CB
SECTION: NO. OF COPIES: 10 MM:20
Do any two. All questions carry equal marks.

QUESTION PAPER SET : 2

1. Which one out of positive and negative motivation is more effective for
product belonging to cosmetic industry? Give reasons. (2015)
2. What do you understand by Personality? Discuss the implications of
psychoanalytic theory of Personality? (2014)
3. Write short notes on:
a. Family decision making (2012)
b. Individual behaviour and Industrial behaviour (2015)